New campaign: "Children's rights: Take Action Today!"

This year, the IBCR launched an awareness-building campaign on our collective responsibility to create an environment where child rights are safeguarded. The campaign also illustrates the everyday things we can do to uphold and protect the rights of children.

The campaign officially launched on November 20, World Children's Day, at a twoday in-person event—the first of its kind since 2019!—which also included a virtual exhibit, video and other materials de - veloped to inform the general public about the role that each individual plays in promoting and defending children's rights.

More than 70 people came to the Montreal's Maison du développement durable to see the exhibit and a display showcasing the IBCR's work in defending children's rights around the world.

Additional information about the campaign is provided on page 20.

Increased coverage in the Quebec media

To support our volunteer cooperation programme—known as PRIDE, which stands for Project for the Integral Reinforcement of Children's Rights—the IBCR decided to increase its print and digital media visibility by running two ad campaigns in Le Devoir The ads were posted during Quebec's days of international solidarity (Journées québécoises de la solidarité internationale, or JQSI) in November 2021 and Sustainable Development Week in February 2022. The goal was to promote international volunteering opportunities offered by the IBCR and related topics like the decolonisation of international cooperation and child participation in the defence and promotion of their rights.

Thematic talks on key issues

This year, the IBCR launched a new series of thematic talks. Two online sessions with nearly 100 participants were organised to discuss the African Charter on the Rights and Welfare of the Child and South-South cooperation.

The round table discussions included guest specialists from different countries that the public could engage with, allowing them to gain a better understanding of important issues related to child rights. Such talks will be regularly held in the years to come. The sessions may be in-person or online, depending on the theme and public health measures.