Ibe Ananaba: Creative Portfolio

Peculiar Instincts Limited, Lagos Illustrator/Studio Head | Dec. 2017 –

Feb. 2022

• Led the creative direction of the company.

BluSeal Advertising, Lagos Art Director/Studio Head | March, 2002 –

July, 2004

• Volunteered for Canadian High Commission, Abuja, Nigeria as a muralist to execute ‘African Child Advocacy Campaign’ wall muralhttps://www.youtube.com/watch?v=dBQP07wG5_0

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• Awarded Prize Winner, Art Masters, Art Vancouver, 2019.

• Created illustrations for book publications, fashion, product design and storyboards.

• Created ideas and designing Marketing collaterals for clients.

• Mentored younger creatives including facilitating knowledge sharing sessions.

Insight Publicis, Lagos Senior Group Head (Art)

| Aug. 2004 -Dec

2017

• Mentored junior creatives on creative direction, innovative story telling and brand building.

• Conceived, developed and presented creative and design concepts and customizing them appropriately across a multitude of channels.

• Developed campaign ideas, oversaw execution process, presenting and getting clients’ approvals.

• Collaborating effectively as a creative partner with writers, internal teams such as media, social media, web/digital, and clients.

• Created Pepsi campaigns that won 2 Gold Awards at Lagos Advertising and Ideas Festival (LAIF), (2011 and 2012).

• Worked as lead art director on Pepsi campaign that won Silver at the 2016 edition of the WARC Prize.

I functioned as the deputy creative director, studio head and led the team of graphic designers and art directors in the company. We grew numerous brands under PZ account with our understanding of consumer insight and engaging brand storytelling.

•Mentoredjuniorartists on theircreative processes.

•Contributedtothe creative process through original ideas andinspiration.

•Researchedindustrytrendsandevaluated competitive products.

•Fostereda highly communicative, collaborative team culture.

SELECTED GROUP EXHIBITIONS:

Studio Gallery, Vancouver Convention Centre, ART Canada

DRAWN SHADOWS, Gallery, SÉLÉNSÉ, Lagos, Nigeria

Alexis Gallery, IDENTITY CHECK, Lagos, , AGAINST ALL ODDS, Lagos, Ice House, ED'STRAVAGANZA, Fayetteville,

ART VANCOUVER, 2019 –https://www.youtube.com/watch?v=483SfdMCAu0

CULTURE DIARIES MEETS IBE ANANABA, 2017https://www.youtube.com/watch?v=-dl8c9F-xbc

THE CRUNCH with EL TV, 2016https://www.youtube.com/watchv=ycKwQ2R6g8&t=105s

AWARDS

Art Masters, Art Vancouver, Canada. 2019

Prize Winner –

Silver –

Pepsi

‘Longthroat’ Campaign. WARC Award (Social Strategy), 2016

Grand Prix -

Pepsi

‘Longthroat’ Campaign. 10thOutdoor Advertising Association of Nigeria (OAAN) Poster Awardsin Lagos, Nigeria, 2016

Gold –

Pepsi Valentine’s ad (Print) Lagos Advertising and Ideas Festival (LAIF Awards) Nigeria, 2011 and 2013respectively.

Prize Winner –

Dance of Lyrical Lines (Drawing Competition), Enugu, Nigeria. 1998

2022

–The Monument of African Renaissance, LE MARCHE DES ARTS, 14th

edition of Dakar Biennale, Senegal

Jonathan Ferrara Gallery, NO DEAD ARTIST (25th

2021 –

Edition), New Orleans, USA.

2019

–The Line Contemporary Art Space, ALCHEMIC BODY

, London.

2018 –

OM’s Gallery, BONDING, Lagos, Nigeria.

2018 –

Chorleywood, PORTRAIT OF A WOMAN, Hertfordshire, England.

2017 -

TerraKulture , AWAKEN THE DAWN, Lagos, Nigeria.

2016 -

September Gray Fine Art Gallery, THE VERNISSAGE, Atlanta, U. S. A.

2016 -

Aso

Villa, CONVERSATION, Abuja, Nigeria.

Wheatbaker Hotel, ARTHOUSE AUCTION EXHIBITION, Lagos, Nigeria.

2016 -

2015 -

Rele Gallery, STRIP, Lagos, Nigeria.

2015 -

Temple Muse, JOINT EXHIBITION (with Tony Nsofor), Lagos, Nigeria.

2014 -

Constant Capital, JOINT EXHIBITION (with Segun Aiyesan), Lagos, Nigeria.

2011 -

Alexis Gallery, GALLERY OPENING EXHIBITION, Lagos, Nigeria.

2009 -

National Museum, ART EXPO, Lagos, Nigeria

2008 -

International Conference Centre, ARESUVA, Abuja, Nigeria.

2006 -

Givatayim

Theatre, EXPLORING THE WONDERS OF NIGERIA, Tel-Aviv, Israel.

2005 -

Quintessence Gallery, LINES AND REASON (Joint exhibition), Lagos, Nigeria.

2003 -

Consulate of Nigeria, COLOURS NIGERIANA, Johannesburg, South Africa.

2003 -

Quintessence Gallery, DOTS IN MOTION (Joint exhibition), Lagos, Nigeria.

IBE ANANABA: VISUAL SONGS OF HOPE -

Ladu Ogidan –

Omenka Onlkine Feb

15th, 2021 https://www.omenkaonline.com/ibe-ananaba-visual-songs-of-hope/

IBE

ANANABA’S VISUAL SONGS OF COURAGE , -

Okechukwu Uwaezuoke -

ThisDay Newspapers, November 22, 2020 https://www.thisdaylive.com/index.php/2020/11/22/ibe-ananabas-visual-songsof-courage/

MAKING THE

GOAL, by Anne Hevenner –

Watercolor Artist Magazine, USA April Edition, 2019 (pages 44 -47)

OF LONG -DRAWN SHADOWS AND NARRATIVISED SOCIOCULTURAL CONDITIONS AND HABITS –

Prof Frank Ugiomoh -

2018 https://issuu.com/ibeananaba/docs/long-drawn_shadows__e-brochure_

IBE ANANABA AND THE SHADOWS HE SEES

-

Okechukwu Uwaezuoke- ThisDay Newspapers, April 22, 2018 https://www.thisdaylive.com/index.php/2018/04/22/ibe-ananaba-and-theshadows-he-sees/

ARTFORUM, LAGOS REVIEW –

Ayodeji Rotinwa -

2018 https://www.artforum.com/picks/ibe-ananaba-75007

TWO WATERCOLOURISTS FACE OFF FROM ACROSS THE GLOBE

By Kelly Kane

-

American Watercolor Weekly, March 19, 2018 https://americanwatercolor.net/two-watercolorists-face-off-from-across-theglobe/

ART PEN PALS THROUGH SOCIAL MEDIA (PAINTING ACROSS CONTINENTS) https://www.artistsnetwork.com/artist-life/art-pen-pals-through-social-media/

OF MUSIC, MIGRATION AND NUANCED MEANING: ANANABA AND NSOFOR’S RESPONSE TO GLOBAL ISSUES (IN CONVERSATION WITH IBE ANANABA)Sandra Obiago, 2015 http://smocontemporaryart.com/wp-content/uploads/2016/05/NSOFORANANABA-Art-Exhibition-October-31st-2015-E-Catalogue.pdf

ANANABA, NSOFOR’S CREATIVE RESPONSE TO GLOBAL ISSUES DailyTrust Newspapers, November 5, 2015 https://www.dailytrust.com.ng/news/entertainment/ananaba-nsofor-s-creativeresponse-to-global-issues/118213.html

DESIGN PORTFOLIO

LOGO DESIGNS

BRANDING

ALBUM ART

ESTHER EDEN

POSTERS / MAGAZINES

THE BRIEF:

Coca-

Cola

is the official sponsor of Nigeria’s national football team -

Super Eagles. Create an exciting campaign that will fortify this partnership particularly during the 2019 AFCON games.

SOLUTION:

Using expressive illustrations as alternative to photography to unite the nation and inspire fans to proudly cheer up the Nigeria’s national football team -

Super Eagles to victory during the AFCON tournament.

ART DIRECTION

THE BRIEF :

Position FIPHS

as a giant player within the infrastructural industry in Africa for industry stakeholders to be proud to associate with.

SOLUTION:

Propose strong partnership with ambition and excellence using FIPHS’ element as the base that upholds the brand’s promise.

THE BRIEF:

Launch the new Pepsi 60cl

pack into the market

SOLUTION:

Tapping into the insight that Nigerians long for more out of lie than they current have, we took a local phrase –

‘’Longthroat ’, and built our campaign around it. The campaign was promoted heavily on digital and other platforms, and became the top trending topic in Nigeria in the first week of it’s launch. Sales sky rocketed by over 200%, and brand equity for Pepsi increased nationwide

AWARDS:

*Silver -

WARC Award (Social Strategy), 2016

10th Outdoor Advertising Association of Nigeria (OAAN) Poster Awards in Lagos, 2016

*Please

THE BRIEF :

Based on known competitive brands and a good number of new entrants in the paint manufacturing industry, create a brand equity campaign to reassure consumers the reason to still choose Dulux .

SOLUTION:

With Dulux being a global beloved brand that have lasted long, we thought to humanize salient features of the brand using known characters.

THE BRIEF:

It’s Valentines! Win the audience’s heart with an ‘awe

-freaking-some’ Pepsi

SOLUTION:

ad.

We positioned Pepsi as the central connection between lovers during this season of love. This we did using irreverent ways to arrest the consumers’ attention to experience how refreshing love could truly be.

The ads were used on press and digital platforms, receiving numerous comments and shares on social media.

AWARDS:

Gold -

Lagos

Advertising and Ideas Festival (LAIF Awards), 2011 and 2013 respectively.

Introduce Union Homes to a younger audience and position it as the leader to drive the mortgage market in Nigeria.

SOLUTION:

Tap into nostalgia to demystify the wrong notion people have about mortgaging and simplifying solution through Union Homes.

THE BRIEF :

Celebrate Seven-Up Bottling Company’s

50th anniversary.

SOLUTION:

Throw a jamboree with brand elements to celebrate the past 50 years and also inspire the nation to toast to a promising future in a refreshing way!

THE BRIEF :

Develop Easter communication materials for Scanfrost

SOLUTION:

We cleverly usied the

Scanfrost products to represent icons associated with Christianity and the Easter period.

THE BRIEF :

Create awareness for Nigerian Breweries

‘Winning Ways’ corporate social responsibility initiative.

SOLUTION:

We took a symbolic route to highlight a variety of areas and values through which Nigerian Breweries wins the hearts of the audience.

THE BRIEF :

Launch Bic

Ultra Fine Needle Point Pen in Nigeria.

SOLUTION:

Attribute the smoothness of the ink flow to the smooth voice of popular R&B music stars.

THE BRIEF :

A:

Create an independence ad for Indomie Noodles.

B:

Create a call -to-action

Indomie Noodles strip ad.

SOLUTION:

A:

Let’s whet appetites as the brand honours the nation by reflecting the her emblem with food ingredients associated with it.

B:

Let’s also whet appetites because it’s part of what we live for.

Introduce the new 2009 Ford Edge.

SOLUTION:

Behind the wheels, core drivers love to explore, as they feel like a kid in a candy store… especially when the car is new. With this in mind, why not give them a treat as we introduce the 2009 Ford Edge!

THE BRIEF :

Launch campaign for Power Horse

SOLUTION:

What if we go a little extreme an have some fun!

THE BRIEF :

Develop a campaign to launch U Go

internet service provide

SOLUTION:

We decided to draw our idea from the brand name to develop bold communication materials that aim to motivate and challenge the audience to break new grounds with the use of newly launched internet service provider..

THE BRIEF: Develop a campaign for Create Not Hate

initiative

SOLUTION:

The creative strategy was to metaphorically use shock value for great visual impact and attention, bearing in mind the audience and the problem to resolve. This we did by turning the challenge on it’s head to create solution.

THE BRIEF: Launch the New Bic Ultra Fine Needle Point pen.

SOLUTION:

To demonstrate the ultra fineness, rather than write, why not tell an amazing detailed visual story?

PUBLICATIONS

MUM, FIND LOVE AGAIN

Author. Izin

Akoya

All illustrations by Ibe Ananaba

A SECOND LANGUAGE

–

FASHION

illustration by Ibe Ananaba

(Planeta Muzyki Publishers, Finland), 2018

Featuredin pages 51-55

Coverdesign: Ibe Ananaba

Featuredin pages 22-25

ILLUSTRATION

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Project:

The Akara Boy book illustration

Author: Karachi Atiya

Illustrator: Ibeabuchi Ananaba

THE BRIEF:

In what way can I make Russia 2018 World Cup

memorable?

SOLUTION:

As an artist, I’m always looking out for ways to engage my audience. One of the ways I do this is to create stuff out of topical Issues. World Cup is a big global event that unifies people regardless of race, sex, age etc. With the heated conversations building up to the event I thought to document it in my own little way. Initially, I’d wanted to make it more interactive. By this I mean involving fellow artist friends in different participating countries as well as my country but I couldn’t get as much desired response and time moving fast. I had wanted to respond to each match the way photographers document the match, more like illustrating the entire tournament but it’s big project for 1 artist to handle so I had to do my little part –painting along, capturing few highlights or moments that moved me.

THE BRIEF:

Nike Roller Skate Launch idea

TMHE BRIEF:

‘No

Shakin’ Carry Go’ promo campaign was gaining so much buzz that Seven-Up Bottling Company

requested for sustainable visuals to further support the campaign.

SOLUTION:

People were jumping in for the fun of it so we decided to include the Marketing Director and Senior Brand Manager visualized as the stars of the communication for further push. The images were used on social media platforms.

THE BRIEF:

Create art for ‘Naija Issa

Goal’- Coca

-Cola Super Eagles World Cup Anthem remix

SOLUTION:

Visualize the featured artists in a jubilating mood with the football as the magnetic force.

THE BRIEF:

A thought and visual story

of Coca

-Cola brands essence –

‘becoming part of the experience’

THE BRIEF:

Develop visuals for Google Nigeira ’s 90s-themed end of year party.

SOLUTION:

The idea was to reflect the vitality and energy that 90s music had with notable influential artists in the mix.

THE BRIEF:

Develop an idea for mural art that reflects high satisfaction of consumers through Nigerian Breweries

brands.

SOLUTION:

Family groove!

The idea draws from contemporary 'Naija ' culture and the role of Nigerian Breweries brands as catalysts that keep the culture vibrant and going. It has the 'NB' logo at the center, as the kick -starter the groove, with the world of the brands represented.

The entire image seeks to elevate the mood of the viewer in order to keep him/her motivated. Also, it extends the foot prints of Nigerian Breweries’ Corporate Social Responsibilities of adding more life and value to the environment by colouring Abebe Road (where the company is located) and transforming it to tourist site.

MURAL

THE BRIEF:

Create a mural piece for Canadian High

Commission, Abuja, Nigeria in support of their corporate social responsibility initiative -

African Child Advocacy Campaign #WallsCanBloom

SOLUTION:

The #wallsCANbloom idea is an initiative advocating

for the cause to be expressed in a compelling visual

story-telling form as murals paintings on their 10 x 25 feet wall, so

the wall serves as a medium of public communication rather than stay blank

As an artist that believes in such advocacy, it was an honour when the Canadian High Commission contacted me to collaborate with them on this. With education as a major key to empower the African child, I thought to visualize the key figures firmly holding larger-than-life pens as symbol of education and also as form of weapon to deconstruct any stereotype pinning the African child down. With a strong belief that if one educates a child, the world is being improved, this is executed against backdrop of an urban city

that hints at brighter future that comes with knowledge empowerment.

THE BRIEF:

Beautify Seven-Up Bottling Company

Bridge at Ijora

Plant, Lagos, Nigeria.

SOLUTION:

As a responsible brand that refreshes youthful lifestyle, the idea is to transform Seven-Up

Bottling Company Bridge at Ijora

Plant, Lagos, Nigeria with mural that vibrantly captures the brand’s essence and vitality by telling it’s story in chronological order, from 1960 till date.

To contribute to the Lagos Public Art initiative, as part of it’s Corporate Social Responsibilities, it is also an avenue for the brand to revamp that axis of Ijora , by serving the public an amazing and interactive visual delight.