Our brand
Brand Manual
& Guidelines
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Content 6 Our Brand Logo introduction · Logo construct and clearspace · Logo formats Minimun logo sizes · Readability control · Logo usage
12 Corporate Typography Primary font · Secondary font
16 Corporate Color Palette Primary color · Secondary color
20 Corporate Stationery Corporate business cards · Corporate letterheads Corporate mugs · Corporate polo
Our
Brand Logo introduction Logo construct and clearspace Logo formats Minimun logo sizes Readability control Logo usage
The design guidelines These guidelines describe the visual and verbal elements that represent Signaturit’s corporate identity. This includes our name, logo and other elements such as color, type and graphics. This brand and identity manual reflect Signaturit’s commitment to quality and style.
08 路 Our brand Logo Introduction Our logo is the key of our identity the primary visual element that identifies us. It has a line of elements that should be never be changes in any way.
Logo construction and clearspace Signaturit logo is build on a percentage grid in order to make possible to construct the logo easily. It is important to keep corporate marks clear of any other graphic elements. An exclusion zone has been established around the full logotype. This indicates the closest any other element or message can be positioned in relation to the logo. Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade it zone.
Our brand
Logotype Formats Signaturit logotype can be use only in two ways as show below.
Full Logotype
Without slogan
Minimun logo sizes Signaturit logotype can not be reduced more than 3.5 cm when is used with slogan, and more than 2.5 cm in the other format.
3.5 cm
2.5 cm
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10 · Our brand
Readability control Variations in positive and negative way.
Incorrect logo aplications You must follow this guidelines in order to not brake the visual harmony of our brand.
Do’s 1.Neutral color 2.Corporate background blue 3.Corporate background green 4.Corporate blue 5.Mask blurred background 6.Drop shadow white logo 7.Without slogan for icon 8.As an icon
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Our brand
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Don’ts 1.Do not widen 2.Do not stretch 6.Light logo over light background
3.Do not rotate 4.Do not apply effects 5.No corporate background 7.No corporative colors 8.Background image
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Corporate
Typography Primary font Secondary font
The corporate fonts and typography Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Signaturit’s communications. We have selected Helvética Neue and Roboto, which helps inject energy and enthusiasm into entire Signaturit’s communications, as the primary and secondary corporate typefaces.
14 · Corporate typography
Primary Font The Signaturit identity uses Helvetica Neue for all its printed and digital communications. It can be use un All Caps and Upper-and lower-case mode.
Aa
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0
! ¡ ¿ ? · $ % & ( ) = * ^ ¨ Ç ` + ´ ç - _ . : , ; < > º \ | @ # ¢ ∞ ¬ ÷ “ ” ≠ © ® Helvetica Neue Light
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Helvetica Neue Regular
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Helvetica Neue Medium
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Helvetica Neue Bold
Corporate typography
Secondary Font For online presentations in PowerPoint, emailing and the website Signaturit use Roboto as a secondary font, which is available on all current Mac and PC systems.
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Aa
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! ¡ ¿ ? · $ % & ( ) = * ^ ¨ Ç ` + ´ ç - _ . : , ; < > º \ | @ # ¢ ∞ ¬ ÷ “ ” ≠ © ® Roboto Light
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Roboto Regular
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Roboto Medium
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 Roboto Bold
Corporate
Color palette Primary color Secondary color
The corporate fonts and typography The Signaturit color palette offers a narrow range of colors that, when effectively used, allow for many ways to create successful communication pieces. The palette spectrum reflects the reliability, trust, commitment and seriousness that Signaturit offers to costumers, being a young and energetic company.
18 · Corporate color palette Primary color The Signaturit primary color palette is composed of two colors:
Pantone 85%
Pantone™ 309 C
Pantone 85%
Pantone™ 376 C Pantone 65%
Pantone 65% CMYK 97 / 76 / 59 / 28 RGB 0 / 59 / 73 #163d4b
CMYK 59 / 0 / 100 / 0 RGB 130 / 183 / 30 #94bb20
Secondary color The Signaturit secondary color palette is composed of one color, which is used for graphic elements, icons and details inside of the artwork.
Pantone™ 101 U CMYK 0 / 2 / 72 / 0 RGB 255 / 241 / 102 #fdf070
Corporate color palette
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Corporate
Stationery Corporate business card Corporate letterhead Corporate mugs Corporate polo
The corporate stationery This chapter describes the corporate stationary and material to print and use on advertisign campaings as letterheads, folder, business card, t-shirts.
22 · Corporate stationery Business Card The business cards will be used for all official contact and communication of Signaturit company.
Parameter Dimensions 8.5 x 5.5 cm Weight 300g/m Uncoated white Print
Frontside
CMYK
Backside
Salvador Severich
Chief Marketing Officer
www.signaturit.com
“Signatures at the speed of business.”
(+34) 935 511 480 (+34) 650 801 379 salvador@signaturit.com
Llacuna, 162. 08018 Barcelona
Corporate stationery
Letterhead The letterhead will be used for all official communication that is going out of Signaturit company.
Parameter Dimensions 29.7 x 21 cm. DIN A4 Weight 120g/m Uncoated white Print CMYK
Sr. Dirigido Apellido Fecha dd路mm路aaa Asunto de la carta Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. A liquam l orem ante, dapibus i n, viverra quis, f eugiat a , tellus. Phasellus viverra nulla u t metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper u ltricies nisi. Nam eget dui. Etiam rhoncus. Maecenas t empus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Fusce vulputate eleifend sapien. Vestibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus. Nullam accumsan lorem in dui. Cras ultricies mi eu turpis hendrerit fringilla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In ac dui quis mi consectetuer lacinia. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna m i a libero. Fusce v ulputate eleifend s apien. V estibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus. Nullam accumsan lorem in dui. Cras ultricies mi eu turpis hendrerit fringilla.
Juan Zamora CEO
(+34) 935 511 480 www.signaturit.com C / Llacuna, 162. 08018 Barcelona.
(+34) 935 511 480 www.signaturit.com C / Llacuna, 162. 08018 Barcelona.
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Corporate stationery
Corporate Mugs The mugs will be used only for personal use on the office.
Corporate stationery
Corporate Polo The corporate polo will be use on corporate events that represent Signaturit.
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