Collection presentation SS2021
Index • Brand elements + NEW • Introduction of 50 new products
Brand elements
SS2021 | 365 days a year
Brand element: sustainability Icon in communication
Symbol hangtag on products
SS2021 | 365 days a year
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Basil Ever-Green bicycle daypack Basil Ever-green bicycle double bag Baisl Green-Life bicycle basket Basil Pasja dog bicycle basket MIK
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Basil Miles Tarpaulin bicycle daypack Basil B-Safe Commuter office bags Basil B-Safe Commuter bicycle backpack women/men Basil SoHo series Basil Cento Tech Fiber bicycle baskets
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Basil Miles Tarpaulin series Basil B-Safe Commuter office bags Basil B-Safe Commuter bicycle backpack women/men Basil SoHo series Basil Dry and Clean raincovers Basil Wanderlust saddle cover
SS2021 | 365 days a year
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Basil Miles Tarpaulin series Basil B-Safe Commuter office bags Basil B-Safe Commuter bicycle backpack women/men Basil SoHo series Basil Nordland bicycle basket Basil Cento Tech Fiber bicycle baskets Basil Buddy dog bicycle basket KF
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Basil Pasja dog bicycle baskets MIK Basil Miles Tarpaulin bicycle double bag MIK Basil SoHo bicycle double bags MIK Basil Nordland bicycle basket MIK Basil Cento Tech Fiber bicycle baskets MIK
NEW products
Basil Keep Dry and Clean raincover Project goal The majority of rain covers protect bicycle bags from getting wet at the front and sides of the bag. The backside is generally spoken not covered and therefore it often gets wet and the water can enter the bag. The customer who is using a bicycle shopper or backpack is often confronted the wet back area and the backside gets filthy by the splashing water or mud. Also, when taking the filthy bag of the carrier the dirt can easily touch your cloths. Project goals • Develop a rain cover that protects the entire bag • Develop a rain cover that protects the bag from splashing dirt (rain & mud) • Develop two rain covers that fit all models. One for more horizontal bag and the other for more vertical bags • The rain covers must have the possibility to adjust the size for all types of bags • After using the rain cover it must be easily turned and put in a rain cover bag • All rain covers must have reflection at 3 sides (visibility)
Basil Keep Dry and Clean raincover Target group
The target group of the rain covers is in life stage: work and Leisure 35-65 years. •
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This consumer uses the bicycle in all different weather circumstances. They will use the bicycle while it is raining outside. Nevertheless the bags they are using must be waterproof and remain clean during cycling. The added USP “Keep Clean” appeals to them. Even though they have a waterproof bag or partly covered by a rain cover. This target group is prepared for less shiny days and don’t fall back for bad weather. It is important for them to have the security their belongings remain clean and dry.
Basil Keep Dry and Clean raincover
50528 vertical neon yellow - €14,99
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600D waterproof polyester Striking neon yellow fabric Seams are taped Extra flap to cover opening Hook Onsystem and keep bag as dry as possible Vertical raincover: 60L x 46W cm –
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Horizontal raincover: 50L x 60W cm –
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50529 horizontal neon yellow - €14,99
For office bags, messenger bags
Adjustable raincovers – –
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For backpacks and vertical single bags
Rolltop closure is reinforced: so rolling is easy 2 side buckles with straps to secure bag
Including attached pouch Reflection on 3 sides
Basil City series
Basil City series Target group The target group of the City double bag is in life stage Family which aspiration level Explorer - 29-50 year (young till middle age family level or busy building their careers. The younger customer is more fashion aware) •
The casual style is very suitable for this target group. For example, they like to combine casual jeans with a blazer. In this way they create a casual twist that looks clean and comfortable. They search for accessories suiting that style.
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They use the bag for several purposes like live/work, shopping, small groceries or for work (but not the formal work version). Meaning the bag is multi functional for this target group.
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Although Basil is focusing on women the bag is more then suitable for men as well.
Basil City bicycle shopper
17780 grey melee- €44,99
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18070 camel brown - €44,99
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17779 black - €44,99
Multipurpose shopper: for groceries, work, weekend holiday and so fort… Perfect for casual use: a ‘musthave’ 600D water resistant polyester Satin weave polyester shoulderbelt Adjustable and removable shoulderbelt Handle of vegan leather with embossed Basil logo Reinforced with glass fiber strip Reinforced bottom Innerlining part with zipper pocket Blind magnet closure Loops for LED Hook On-system hidden with flap Reflection on 3 sides Capacity: 14-16 Liter
Basil City bicycle double bag
18072 grey melee- €69,99
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18073 camel brown - €69,99
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18071 black - €69,99
600D water resistant polyester Satin weave polyester webbing, finished with vegan leather Velcro closure including embossed Basil logo Also possible to use rolltop closure Opening is 6 cm wider than shopper. The opening is reinforced, therefore less flexible but more robust and wider Reinforced horizontal strip (glass fiber) to secure shape Reinforced bottom Universal bridge system (compatible with MIK) Suitable for Basil distance holder (70178) Reflection on 3 sides Capacity: 28-32 Liter
Basil Cento Alu WSL bicycle basket Project goal
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Because of the growing supply in e-bikes with battery carriers there is also an increased demand for a modern and sleek looking basket on these carriers. Due to the limited space between the carrier and the battery it is not possible to fix this basket with the standard steel brackets under the carrier deck. The challenge was to adjust the bottom in a way that it is compatible and strong enough for the WSL system. WSL is the perfect system in combination with a battery carrier. That is the major reason to add this model to our collection. Of course, WSL also perfectly fits on normal bicycle carriers.
Basil Cento Alu WSL bicycle basket Target group
The target group is in lifestage commuting and leisure; >35 years. • • • •
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The target group is unisex They use their bike frequenty and intensively and the lightweight aluminium basket will be used to carry their officebag and any other kind of stuff. The target group wants to distinguish from the normal Cento consumer and he consciously chooses for this aluminium version because of the weight and the appearance. Because of the intensive usage of the baskets, the consumer prefers the basket mounted fixed on the carrier. This is the main reason not to go for the option of the Cento alu multi system basket. A big part of the target group is using an e-bike with a battery carrier because WSL is the perfect fixed mounting solution for battery carriers. Quick, easy and safe mounting
Basil Cento Alu WSL bicycle basket
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11277 matt black - €69,99
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Lightweight aluminum basket A modern and sleek version of the iconic Basil Cento bicycle basket Ideal for E-bikes with a battery carrier Fixed mounted with the WSL system Reflective Basil logo sticker Capacity: 22 Liter
Advantages of Basil WSL system
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The Basil WSL system can be combined with double bags (permanent mounted with straps) Additional spacer available (74053) The basket will also fit on carriers with an ascending rear end The Basil WSL system does not damage carriers. The basket “floats” above the carrier, which is better for both carrier and basket Exists of 4 individual high quality clamps, which will not press the luggage carrier together. Should one clamp come loose, the basket will stay on the luggage carrier. So there is more safety margin compared with competitive systems The Basil WSL system is stressfree, safe and quickly to assemble The Basil WSL system is patented
Basil Flex series
Basil Flex bicycle backpack Project goal
Basil and its distributors (retail) have to convince the dealers to buy a bicycle backpack. Although the Flex is a leisure backpack it is very suitable multi purposes such as commuting. • • • • •
Same USP’s as the current Flex backpack Functionality and usage remain the same Take advantage of the popularity of the backpacks All of Basil backpacks are primary dark (grey/black) In adding the colours we bring more variety The colours are matching with bicycle pop colours
Basil Flex bicycle backpack Target group The target group is belonging to life stage Work / Leisure 20 – 50 years The lower price level of the Flex bicycle backpack makes the bag very appealing and suits a broad target group. The younger target group uses the bag for school and work (Explorer) while the older target group uses the Flex backpack for leisure purposes (day trips). Colour 1: Forest green This trendy colour is very popular and you can find it in many different products and stores. We choose a colour that has a full colour (no to much grey in it). It is very suitable when customers want a calm colour that isn’t to loud. Also we selected a colour that matching many bicycles (black, silver, brown and green tones) Colour 2: Signal red This is the way to make your entrance! This fresh, sporty colour gives a whole different look. The target group that feels attracted to this colour are not shy to stand out from the rest.
Basil Flex bicycle backpack
18074 forest green - €44,99
18075 signal red - €44,99
17776 black - €44,99
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600D water resistant polyester Ways to carry: on back & on bicycle carrier Unisex and for daily use Possibility to mount LED Adjustable and padded shoulder belts Padded back Handle Full innerlining in light grey Inner pocket and front pocket with zipper
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Hook On-system hidden in zipper pocket Value for money
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Reflection on 3 sides Capacity: 17 Liter
Basil Pasja dog bicycle baskets MIK
Basil Pasja dog bicycle basket MIK Project goal
The Pasja basket is one of the icons in the Basil collection. And is already on the market since 1980. Invented by Nico van Balveren and still loved by all the people who want to take their dogs during a bike ride. Preferably, the Pasja basket will not be mounted permanently which is the main reason for making this basket MIK compatible with a pre-assembled MIK adapterplate. •
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By combining Pasja with MIK we create several new benefits. We can push the sales for the Pasja because of the compatibility with more carriers. It’s creates added value and distinctiveness for both Basil and MIK! A goal was doing research if the Pasja can be combined with a MIK adapterplate. With making the Pasja MIK compatible, it fits on a wide range of bikes equiped with MIK carriers. Pasja MIK can also be used in combination with the MIK carrierplate so it will fit on most bikes in the market.
Basil Pasja dog bicycle basket MIK Target group
De target group is in lifestage leisure/family This basket is meant for a big target group: unisex and for all ages. Mainly dog owners who love to take their dog with them on their bike rides on both normal bikes and e-bikes. This can be a short ride to the shopping mall but a nice bike tour in the weekends as well. Easy assembling and disassembling is import for this group and that is the reason why they prefer to buy the Pasja with the pre assembled MIK adapter plate. Because of the MIK system the Pasja MIK can (eventually in combination with the MIK carrierplate) easily be exchanged in case of a couple who are making a bicycle ride.
Basil Pasja dog bicycle basket MIK
54023 50 cm natural - €89,99 Pre-mounted MIK adapter plate Cushion
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54022 45 cm natural - €79,99
Space frame optional
Made of eco friendly wicker Sustainable production in Europe Lacquered with an eco friendly water based lacquer Wicker material is not harmful for the dog Including comfortable and washable cushion Wooden bottom is woven with the rest of the basket to make it stronger Washable paper logo Pre-mounted MIK adapter plate
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Also compatible with MIK carrier plate, so the basket can be mounted on a wide range of carriers
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Space frames are optional Available in M (45 cm) and L (50 cm) Capacity: 30 Liter (45 cm) and 38 Liter (50 cm)
Basil Miles Tarpaulin series
Basil Miles Tarpaulin series Project goal The Miles series is a big success! Due to this success we got the idea to extend the series. Waterproof bags are incredible popular. As we all know the Miles bags are waterproof but from the outside they don’t have this typical waterproof look. Although the Miles series is selling very well we believe it has much more potential when it has a waterproof look (and it can also be more matching to the bike packing look). All details of the existing Miles are implemented but with a more tougher look. So this Miles Tarpaulin series is the next level waterproof bags! • •
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Miles series with a clearer waterproof/outdoor look by using tarpaulin instead of polyester fabric. It gives a rougher look The current colour shades have been in the Basil collection for a while. To innovate we added a new pop colour: orange. This colour is trend colour in outdoor/sports (seen in Euro Bike & ISPO) Increase sales by adding a Tarpaulin line by the already very successful Miles. A competitive bag series in the popular waterproof bicycle bags in general.
Basil Miles Tarpaulin series Target group The target group has life stage Leisure 35 – 60 year The target group is unisex, they are sportive minded and like to cycle often (together). Especially in natural area’s with lots of green. Also bike holiday are part of their happy moments in life. They often have a bicycle route and GPS. • • •
The target group likes more rougher bicycle rides but not as rough as bike packing but rougher then the Sports Design user. They carry a helmet, have reflection and are taking care of proper protection. Their ages vary but the majority are between 35-60 years. They are prepared to pay more as long as it is functional and meets their requirements. Generally they cycle on paved roads but also do gravel when they feel like it. They bring the bag when going for a daytrip, cycle weekends and suit the bag to the type of bicycle, technical feature and bicycle colour range.
Basil Miles Tarpaulin bicycle daypack I
18087 black orange - €79,99
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18113 Nordlicht black orange - €94,99
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5 ways to carry: shoulder, cross-body, hand held, on back, on luggage carrier Matt Tarpaulin outer fabric in black Waterproof (IPX 3) by using taped seams Orange details: buckle, elastic cords, lining, PU- logo and zipper puller Removable and adjustable padded backpack straps Padded shoulder belt with removable patch for extra comfort Fine mesh pockets on sides Nylon webbing strap with light grey bar tacks Loop for attaching LED Reflective logo and strips on both sides
Basil Miles Tarpaulin bicycle daypack II
18087 black orange - €79,99
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Drain hole, for water that enters the outer bag
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Velcro strap on the backside for additional fixation Extra air ventilation in padding by using bigger mesh than normal With integrated LED-strip (Nordlicht version) for extra visibility and safety Orange lining with waterproof rolltop closure. By using a bright/light colour it is easier to see your belongings in your bag Innerpocket and front pocket with zipper Hook On system hidden in zipper pocket Capacity: 17 Liter
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18113 black orange - €94,99
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Basil Miles Tarpaulin bicycle double bag I
Pre-mounted MIK adapter plate
18086 black orange - €89,99
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MIK version: no webbing straps and metal buckle but pre-mounted MIK adapter plate Drain hole, for water that enters the outer bag
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Reflective logo and strips on both sides
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18112 MIK black orange - €106,99
Matt Tarpaulin outer fabric in black Waterproof (IPX 3) by using taped seams Orange details: buckle, elastic cords, lining, PU- logo and zipper puller Fine mesh pockets on sides Nylon webbing strap with light grey bar tacks Universal Bridge system (also comp. with MIK)
Basil Miles Tarpaulin bicycle double bag II
18086 black orange - €89,99
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18112 MIK black orange - €106,99
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Velcro strap on the backside for additional fixation Loop for attaching LED Handles with webbing strap and button to keep handles together Orange lining with waterproof rolltop closure. By using a bright/light colour it is easier to see your belongings in your bag Bottom plate Reflective piping Capacity: 34 Liter
Basil Miles Tarpaulin bicycle trunkbag I
Pre-mounted MIK adapter plate
18088 black orange - €64,99
• • • • • • • • 18114 MIK black orange - €96,99
Matt Tarpaulin outer fabric in black Waterproof (IPX 3) by using taped seams Orange details: buckle, elastic cords, lining, PU- logo and zipper puller Ways to carry: shoulderbag, hand held and on luggage carrier Nylon webbing strap with light grey bar tacks Four velcro straps for mounting on luggage carrier MIK version: no straps and metal buckle but pre-mounted MIK adapter plate Reflective logo and strips on both sides
Basil Miles Tarpaulin bicycle trunkbag II
18088 black orange - €64,99
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18114 MIK black orange - €96,99
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Detachable shoulder strap Loop for attaching LED Handle Elastic cord on top (i.e. for transporting a rain jacket of bottle of water) Orange lining with waterproof rolltop closure. By using a bright/light colour it is easier to see your belongings in your bag Bottom plate Reflective piping Capacity: 7 Liter
Basil Buddy dog bicycle basket KF
Basil Buddy dog bicycle basket KF Project goal The Buddy was introduced 3 years ago as a new modern style dog basket. At the beginning just for mounting it on a rearcarrier but there is a growing demand for this basket mounted at the front. The sales of the Buddy is going very well. It has a high ranking in the top 10 on searched items on the Basil website. Also on social media like Instagram, the Buddy is frequently tagged. Because the target group is not riding a bike with a front carrier we had the challenge to make the Buddy compatible with a handlebar mount… and we succeeded! • Taking care of a safe and stable solution has been a main issue during the development • Because of safety reasons we offer te Buddy including our Basil KF handelbarholder. It’s only allowed to use the basket together with the Basil handlebar holder. We cannot guaranty and take responsibility if it will be used in combination with any other Basil holder or klickfix holder. • Maximum payload is 5kg. (so excluding the basket), total max weight for the KF handlebarholder is then 7kg which is same as what Klickfix is communicating. A big part of the smaller dogs will fit the Buddy KF. • Realize a new application for the existing Buddy so that the buddy can be mounted at the front. Dog owners love to see their pets, especially when it is about the smaller/lightweight dogs. • We expect a further growth in total turnover with the Buddy KF. And besides the Pluto we now do have a plastic front mounted dog basket as well.
Basil Buddy dog bicycle basket KF Target group
The target group is in lifestage leisure/family • •
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This basket is meant for a big target group: unisex and actually for all ages. Mainly dog owners who love to take their dog with them on their bike rides on both normal bikes and e-bikes. This can be a short ride to the shopping mall but a nice bike tour in the weekends as well. The target group prefers to have a view on their pet. It makes cycling even more cozy. Dogs with a maximum weight up to 5kg can safely be transported in the Buddy KF.
Basil Buddy dog bicycle basket KF
Basil KF handlebar holder
Belt
Space frame optional
• Reflective cords
Cushion
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Stylish front mounted dog basket made of hygienic plastic Provided with an alloy reinforced plate Easily removable because of pre-mounted KF plate Including Basil FK handlebar holder – Basil Buddy KF may only be used in combination with this handlebar holder
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• • • 20020 faded denim - €99,99
Suitable for dogs with a max. weight up to 5kg Including comfortable and washable cushion Including a handle that can move down in two directions Reflective cords Optional space frame available Capacity: 32 Liter
Basil Wanderlust series Project goal •
The project goal is to update the Wanderlust series. By adding a new colourway that is commercial and fashion inspired.
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Adding a new commercial blue colour in the Wanderlust series – it suits many bicycle colours with black, grey and blue colours.
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Compensate the reclining sales of the Ivory colour
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The colour blue is inspired by the international Delfs blauw trend (tiles). De complete print is made out of blue tones.
Basil Wanderlust series Target group Wanderlust: female, casual and colourful type. Life stage – Family 20 -49 years (Wisdom) The target group for the Wanderlust is female, has a family and wants a colourful, functional and affordable bag for her busy colourful life. The bicycle bag stays on the bicycle for practical use such as grocery shopping. This person loves prints, gardening and enjoying life (even though it is always busy). •
The target group has a varying age but the majority has an age between 30-60 years.
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They want to pay a low prise for a proportionally fun bag.
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They like to buy a matching bell or saddle cover.
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The cheerful print gives a ‘Smile in the mind’ feeling.
Basil Wanderlust bicycle double bag
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18089 indigo blue - €39,99
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Blue colour accents in current Wanderlust print and fabric 600D water repellent polyester Blue webbing, binding and buckles Drain hole at the bottom (to drain moisture in the bag) Reinforced back side Reinforced bottom plate Provided with protection flaps against rain Universal Bridge system (also comp. with MIK) Velcro strap on the backside for additional fixation Buckle closure Reflective logo and stripes on sides Capacity: 35 Liter
Basil Wanderlust bicycle carry all bag
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18090 indigo blue - €37,99
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Blue colour accents in current Wanderlust print and fabric 600D water repellent polyester Blue webbing, binding Drain hole at the bottom (to drain moisture in the bag) Reinforced back side Reinforced bottom plate (padded) Innerlining Innerpocket with print fabric Basil Hook On system hidden in zipper pocket Reflective logo and stripes on sides Capacity: 18 Liter
Basil Wanderlust saddle cover
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50526 indigo blue - €11,49
Blue colour accents in current Wanderlust print and fabric 600D water repellent polyester Waterproof by using taped seams
Basil Wanderlust bicycle bell
• • • • • • 50527 indigo blue - €12,99
Blue colour accents in current Wanderlust print and fabric Plastified bell-clapper Basil logo in middle Big bell 80mm Loud ding dong Stainless steel
Basil Nordland bicycle basket MIK
Basil Nordland bicycle basket MIK Project goal Renewal in our collection steel baskets in a modern style. Developing a basket for both front and rear carriers (with MIK), with a bamboo bottom plate. The reason for this is that we see a growing supply in the market. And the combination steel/bamboo is something many consumers like because the recognize it from shopping mall.. It’s an additional type of basket Basil currenty doesn’t have. • • • •
Modern looking and affordable basket with a bamboo bottom plate Easy mounting Usage of durable bamboo Scandinavian style
Basil Nordland bicycle basket MIK Target group The target group is in lifestyle Explore to Family • • • •
The target group rides a lot and uses its bike intensively. And often, they have a bag with them Currently, this target group chooses either a plastic crate on their front carrier or a steel mesh basket on the rear carrier. The consumer is looking for a more trendy but affordable model. This group is also interested in the trends in other industries like interieurs. Because the combination steel/bamboo is popular in those industries, they like this basket as well.
Basil Nordland bicycle basket MIK
Pre-mounted MIK adapter plate
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11282 black/natural brown - €54,99
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Basket made of steel Aluminum look & feel Modern looking basket with iconic elements Weatherproof thanks to PE coating Grip made of a durable cork and rubber blend Sturdy handle which makes the basket more robust Opening for saddle or cables Compatible with MIK carriers (front and rear) Also to be used in combination with MIK carrier plate MIK adapter plate can be mounted lengthwise or widthwise Reflective logo Size: 36 x 27 x 24 cm (LxBxH) Capacity: 23 Liter
Basil B-Safe Commuter backpack women
Basil B-Safe Commuter backpack women Project goal As the commuting segment is still growing fast Basil decided to expand the B-safe serie in this segment. As we all know the B-safe backpack is fully focused on commuter use. We developed a smaller B-safe backpack that is much more suitable for women. Many time we received the comment the current B – safe is too big for female back to we strongly believe with this smaller version we create additional sales. In addition we launch a second colour: Olive green. This colour give a lighter look & feel, and answers the request of adding a colour in this serie. • • • •
Same USP’s as the current B-safe adjusted to this specific size. Functionality and ease of use need to be ensured in this model Trend colour: popular with both men/women and less heavy looking then the black version. Extending second colour to other commuter B-Safe models
Basil B-Safe Commuter backpack women Target group The target group has life stage: work -25-45 years. The users are female commuters that cycle to their work. For them the challenge is to combine their hectic busy life with their family. The balance between work and home is very important. The consumer that will use the B-safe women is a successful young professional who has strong values to remain healthy (cycling). Generally she clearly knows what she wants and enjoys life reaching her goals. •
Commuting is still increasing, as cities getting packed with cars it increasingly becomes important to focus on a healthy lifestyle. Meaning cycling to work is a booming way to commute. Alongside this development the demand for a suitable commuting backpack is growing. Therefore, after the men B-safe we introduce the model for women.
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An private moment of happiness and the short time to clear your mind. For these commuters this is a valuable moment.
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They have a high quality bicycle for cycling to work, train cyclers or for longer distances, in that case these often have an E-bike
Basil B-Safe Commuter backpack women I
18091 Nordlicht graphite black - €109,99
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• • • • • • • 18067 Nordlicht olive green - €109,99
On the outside a combination of 600D melee polyester and uni 900D fabric (water repellent) Buckles, zippers and webbing in matching colour Functional lay-out, focused on commuter use What fits into the bag: laptop up to 14inch, iPad, mobile phone, pens, keys (key chain) USB cable for connection to power bank (additional to laptop compartment) Inner compartment with zipper and additional compartment for water bottle Card pocket in shoulder strap (OV card) Anti-theft construction Extra comfort: padded back and shoulder straps
Basil B-Safe Commuter backpack women II
18091 graphite black - €109,99
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18067 olive green - €109,99
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Full polyester lining in the colour pastel green Integrated LED-strip (Nordlicht Technology) Adjustable chest strap, also for fixation on bicycle Adjustable strap at back for attachment trolley/carrier Ergonomically shaped back Including raincover (with logo and reflection) Side pockets with water drain Loops (with reflection) for attachment helmet Basil Hook On system hidden in zipper pocket Reflection on front and sides Capacity: 13 Liter
Basil B-Safe Commuter office bag
Basil B-Safe Commuter office bag Project goal For some years now, there have been a world wide increase in commuters related to bicycle traffic. This has been accelerated by Corona. This increase is partly associated with the rise of the E-bike. Also, the government stimulates to use the bicycle instead of the car. By investing in the cycling infrastructure, tax benefits. Cyclist are even more motivated. Cities fill up, car traffic is slowing down, being healthy is becoming an increasingly important factor •
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There are roughly two types of commuter bags: backpack and office bags. When looking at Amazon you see that the competition is fierce. These bags however have two different target groups: The backpack is targeted for a more casual lifestyle where as the office bag is targeted for a more formal lifestyle (business). The backpack considerably increased in popularity. However, the office bag still is a very large group that focusses on business use. We introduce a functional and business B-Safe office bag. Development of a commuter office bag in a higher segment. Growth in the new (more business-like) segment for commuters. Deepen the position of Basil (image) within the life stage Work Convincing the consumers which are now using an office bag to buy a bicycle laptop bag.
Basil B-Safe Commuter office bag Target group
The target group has life stage Work – 35-65 year These type of commuters are business (especially male) cyclist, between 35-65 years old. They strongly prefer to travel by bicycle instead of (lease) car. They search for a healthy combination between their busy life and their family. The ride to and from work is the quite time of the day, they can reflect, it is a moment of rest in the transition from work to private life. * Have a high segment office bag with many business wise details • An individual moment to clear their mind. This is a valuable moment. • The have a bicycle with great quality. They rather spent more money to fullfill all their needs and purchase suitable accesaries • Generally spoken they prefer an E-bike.
Basil B-Safe Commuter office bag Mood board
Basil B-Safe Commuter office bag I
18069 Nordlicht olive green - €139,99 2 bags: one for clean clothes, the other for wet clothes
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On the outside a combination of melee 600D polyester and uni 900D fabric (water repellent)
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Anti-theft construction Functional lay-out: compartment for laptop up to 16inch, iPad, notebook/magazine Elastic bands for storage of two small bags Incl. two unique small bags, especially for commuters: one for clean clothes, the other for wet clothes
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• • • • 18068 Nordlicht graphite black - €139,99
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Integrated LED-strip (Nordlicht Technology) with On/Off button on the outside (more convenient!)
Front pocket with integrated organizer for wallet, charger, earplugs, mobile and pens Key chain for keys Zipper card pocket in shoulder strap (OV card) Extra comfort: padded back and shoulder straps Heat/cooling compartment for water bottle Two side pockets with water drain
Basil B-Safe Commuter office bag II
18069 Nordlicht olive green - €139,99 Including raincover
• • • • • • • • • • 18068 Nordlicht graphite black - €139,99
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Loops (with reflection) for attachment helmet USB cable for connection to power bank Band for attachment to trolley Note: no strap for attachment to carrier (no need because of height of bag) Mesh and foam back for comfort Detachable shoulder strap wit extra padded shoulder piece Handle Bottom studs Basil Hook On system hidden in zipper pocket Raincover incorporated at backside, including reflection, logo and drain hole Reflection on front and sides Capacity: 17 Liter
Basil B-Safe series Total Bicycle backpack women
18091 Nordlicht graphite black - €109,99
18067 Nordlicht olive green - €109,99
Bicycle backpack men
17775 Nordlicht graphite black - €119,99
18092 Nordlicht olive green - €119,99
Office bag
18068 Nordlicht graphite black - €139,99
18069 Nordlicht olive green - €139,99
Basil Green Life basket
Basil Green Life rotan bicycle basket Project goal In 2011 we have introduced a complete new serie of rattan baskets to the market. The Denton and Dorset etc. At that time, these baskets were modern, stylish, branded with nice logo’s, including artwork, new colors, good prices and a top quality level. These baskets were a big hit and since then Basil is a known and rewarded brand for rattan baskets. • • • • • •
The goal was to develop a new basket with a different look than the available rattan baskets on the market Beautiful design language. The trendy end consumer will recognize the trends from the living and styling industries. Basil sets a new benchmark and shows and proves that we are the trendsetter and innovator. Super eco-friendly: only ecological materials have been used, we can use this to claim and introduce our strategic pillar “sustainability” A lightweigth but very strong basket We want to create new interest for this segment and attract a wide target group.
Basil Green Life rotan bicycle basket Target group Casual, recreation & responsibility – Family 30 -49 years / School 12-19 years •
This basket is meant for a big target group. The consumers is riding a solid (transport) bike and they use the bike a lot for many different reasons. The rattan basket (2 sizes) can, because of the volume, be used for many different moments, like shopping, study/school or going to the gym.
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The consumer who prefers the current rattan basket, chooses for a voluminous basket with a more robust looking.
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For the target group of this basket aspects like ecological, social responsibily (sustainable) are the deciding factors to buy this basket.
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A contemporary renewal of the transport basket lies in a more stylish design, responding to the current trends in rattan: more modern, more natural, more stylish, with possible accents of different material, color and different braiding.
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The target group is from lifestage school (12-19yr) till familie (30+). However, in contradiction with our current baskets, the aspiration level are the explorers (20-29yr).
Basil Green Life rotan bicycle basket Sustainability
Sustainable: • • • •
Sustainable and eco friendly produced rattan without destroying rain forest. Natural drying process of the rattan by sunlight Handcrafted baskets Logo tag is made of recycled PET (localy sourced)
Social: • The factory owner provides flexible working hours. The weavers can (partly) decide by themselves when they want to come to the factory. The people like to work there which makes that the output is stable and the quality of the baskets is at a good level. • The factory owner has started his factory to create laber and an income for the people. Of course he wants to make profite but giving a better live to others is absolutely important for his. (Ideology)
Basil Green Life rotan bicycle basket Moodboard
Basil Green Life rotan bicycle basket
Logo tag: recycled PET
13079 M natural brown - €39,99
• • • • • • • • • 13080 L natural brown - €49,99
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Sustainable and eco-friendly produced rattan Hand crafted Bending the rattan is with steam instead of heating with fire The rattan is knotted at ‘intersections’ to make the basket stronger Lightweight Very strong Weatherproof Logo tag with Basil logo and made of recycled PET All elements are locally sourced to avoid transportation from other resources Unique in shape and pattern Capacity: 18 Liter (M) and 30 Liter (L)
Basil Ever-Green series
Basil Ever-Green series Project goal Especially for this season onwards nature friendly top of mind products become more important for the consumer. Ecological, recyclable and / or a green idea is indispensable. and green minded products are increasingly Apart from the above developments, an unmistakable trend has been identified, the Leaf trend. Leaves, the green colour and the natural look are visual and meaningful integrated in international collections. Due to these 2 reasons we choose to apply the Leaf print into the new Basil bag line. The eco friendly material became a must. This makes the Ever-Green bag series complete and clearly green. • • • • •
To market a series with a fashion inspired print To make the series as sustainable as possible Bringing more greenery in your environment An accessible, contemporary series Typical Basil: a green, modern and beautiful print (demand for this by sales and customers)
Basil Ever-Green series Target group Ever-Green print series: feminine, casual, relaxed & responsible – Family 30 -49 years •
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The women buying the Ever-Green bag series has a casual yet functional style in combination with a younger, more contemporary look. Style recognition and quality is important. Buying a sustainable product is a conscious choice. Many women in this life stage have young children She is secure how she looks and feels connected to the style that fits her life stage of. She likes to be seen but isn’t the early adapter. Fashion, healthy food, family and comfort are terms that are important to her. She uses the bag in everyday life and not necessarily for the bicycle only. This makes the bicycle bag multifunctional. She will bring it when meeting friends, have a picnic, grocery shopping etc . This group mainly looks at panniers in a stylish, comfortable and functional way.
Basil Ever-Green series Target group •
The sustainability of our planet has set the tone for a greener world. Trends have emerged from this movement that use nature as a source of inspiration for collections. People look for the connection with nature and natural materials, processes and matching lifestyle. By buying products that match this trend, they identify with sustainability and greening.
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A second trend that ties in with this is Urban Botanica. Due to the rapid urbanization worldwide, there is a need to bring more nature into the city. This makes the city more lively and healthier. Within this trend you see a lot: vertical gardens, nursery gardens in restaurants, buildings, gardens on roofs, and so on.
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Basil promotes to take the bike instead of the car, to go outside and enjoy this beautiful world and to be more vital in life. This vision fits in well with the concept of the Ever-Green bag series. You can already see these prints incorporated into interior styling, wallpaper design, print design agencies, fashion collections and so on.
Basil Ever-Green series Sustainability What is sustainable about this series? •
The fabric of this bags is: imitation cotton – 100% polyester (the touch and feel is cotton). Polyester is more sustainable than cotton. Moreover, this polyester contains 40% recycled PET bottles.
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The coating of this fabric is: ecological TPU, after production we receive the certificate ECO fabric
Basil Ever-Green daypack
Basil Ever-Green double bag
21 plastic bottles of 350 ml
39 plastic bottles of 350 ml
Basil Ever-Green series Moodboard
Basil Ever-Green series Hand painted print
After we knew with which concept we wanted to approach the series, it was decided to have the print worked out by Soulprints. Meggy Lemmers, owner of Soulprints worked for BeachLife, Hunkemoller, Italy EMMA beauty care, Urban Nature Amsterdam, etc. She is specialized in the popular botanical prints.
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Because the print is drawn by hand and then painted, the print is unique. The leaves consist out of dozens of colors. The artwork will have a QR code that leads to a video where this can be seen.
Basil Ever-Green series Hand painted print
Basil Ever-Green bicycle daypack I
18085 thyme green - €56,99
• • • • • • • • 18084 sandshell beige - €56,99
All over printed fabric, full colour Recycled PET polyester, imitation cotton Ecological TPU coating Cotton lining, natural cotton colour Vegan leather details with embossed Basil logo Ways to carry: on back, on shoulder, hand held and on luggage carrier Zipper with vegan leather cord The ultimate multifunctional women’s bag Will this bag beat the Basil City shopper in terms of sales figures?
Basil Ever-Green bicycle daypack II
18085 thyme green - €56,99
• • • • • • • • • • • 18084 sandshell beige - €56,99
Antique messing rivets & zipper Antique messing studs at bottom Water repellent folding clasp Front pocket with blind magnet closure Hook On system hidden with flap On the inside a slip pocket and zipper pocket (with a PU finish and embossed logo) Velcro strap on the backside for additional fixation Handle Backpack strap adjustable to shopper straps Reflection stripes and reflection logo Capacity: 14-19 Liter
Basil Ever-Green bicycle double bag
18082 sandshell beige - €69,99
• • • • • • • • • • • • 18083 thyme green - €69,99
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All over printed fabric, full colour Recycled PET polyester, imitation cotton Ecological TPU coating Cotton lining, natural cotton colour Vegan leather details with embossed Basil logo Antique messing rivets & zipper Antique messing snap hook with 3 D-rings Water repellent folding closure Water repellent folding clasp Front pocket with blind magnet closure Velcro strap on the backside for additional fixation Universal Bridge system (also compatible with MIK) Suitable for Basil Distance holder (70178) Reflection stripes and reflection logo Capacity: 28-38 Liter
Basil Cento Tech Fiber basket
Basil Cento Tech Fiber bicycle basket Project goal With an innovative design Basil must stand out again as the bicycle basket brand and attract new a new targetgroup. • • • • • •
To launch a basket with the success factors of the Cento (slanted lenghtwise basket) combined with a new material, which is extremely weather proof. We faced a big challenge related to the manufacturability in mass production It’s an innovative and unique proposition, more high end than the current steel baskets A model basket which promotes the MIK and WSL system as well. Integrate the Nordlicht Technology where possible. Extremely suitable for outdoor use (it keeps its shape, no mold , UV-protection)
Basil Cento Tech Fiber bicycle basket Target goal De target group commuter is in life stage 35-59 years The basket we have developed is meant for a wide target group: unisex, wide age range. The target group is sensitive for products with a good design and/or innovation. The target group buys a (high end) E-bike, with a good looking design and a lot of integrated components • The target group has an above average income and is often high educated • Relatively young (little 65+) • More urban lifestyle • Higher segment (E-)bikes, with a lot of integrated parts and an appealing design • Relatively often commuters • Like to cycle and are willing to invest in this • They often buy at more specialized (bicycle) shops. They value service and advice • Are appealed by the innovative design of the basket in combination with the fact that this leads to functional / practical advantages; the added value lies in this combination ("appearance and function") • They select the basket based on their bike, the basket must fit with the bike to make the bike “perfect” and often this basket will bought together with a new bike. • Or as a replacement for a lower quality basket (bag) on their current bicycle
Basil Cento Tech Fiber bicycle basket Moodboard
Basil Cento Tech Fiber bicycle basket
11279 MIK Nordlicht ice blue silver - €99,99 Pre-mounted MIK adapter plate
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11278 MIK Nordlicht black - €99,99
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Innovative version of a well-know model Sleek, modern, high-end design (fits modern bikes) Unique: innovative material Textonile is used for the first time in the bicycle industry. Known from modern outdoor furniture Textonile is slid into an aluminum extrusion profiles by means of piping Form retaining, stretch-resistant, tearresistant & no sharp edges! The tensile strength of the textile ensures that the basket is tensioned Exceptional mechanical strength Greencard certified Coating is weather & UV resistant
Basil Cento Tech Fiber bicycle basket
11278 MIK Nordlicht black - €99,99
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11279 MIK Nordlicht ice blue silver - €99,99
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No moisture. Textonile dries fast and is easy to clean Lightweight aluminum frame Rust and dent resistant Integrated LED-strip (Nordlicht Technology) with a 2xAA waterproof battery housing Textonile bottom plate with belt and buckle to secure belongings Robust handles with polished brackets New handgrip of a blend of cork and rubber Including MIK adapter plate This concept offers a unique possibility to play with the colour of the Textonile or aluminum (KGB) Capacity: 21 Liter
Basil Cento Tech Fiber bicycle basket
11281 WSL ice blue silver - €79,99
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11280 WSL black - €79,99
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Innovative version of a well-know model Sleek, modern, high-end design (fits modern bikes) Textonile is slid into an aluminum extrusion profile by means of piping Form retaining, stretch-resistant, tear-resistant & no sharp edges! The tensile strength of the textile ensures that the basket is tensioned Exceptional mechanical strength Coating is weather & UV resistant No moisture. Textonile dries fast and is easy to clean. Lightweight aluminum frame Rust and dent resistant Textonile bottom plate with belt and buckle to secure belongings WSL system This concept offers a unique possibility to play with the colour of the Textonile or aluminum (KGB) Capacity: 21 Liter
Basil SoHo series
Basil SoHo series Project goal As we recently launched the Basil Cyclist Rainwear collection we got the idea to launch a contemporary waterproof bag serie for the 2021 collection. Like the rainwear we got inspired by Nordic design. The series is waterproof, contains LED and is made of a new fabric with leather feeling which has a nice ‘touch’. • • • • • •
Increase sales in the Basil Urban/commuter bicycle bags Introduce bags that are trendsetting and innovative. Increase the position of commuter bags that are waterproof Give substance to visibility LED Design: sleek Scandinavian Design. Integrate the popular roll top closure
Basil SoHo series Target group
Fashion inspired, functional & urban – life stage work 30-49 years • • • • • • • •
The user cycles to work and wants a commuter bicycle bag along with him The target group invested a lot of time and money into a suitable (E-)bike Since they want to be at their appointment/work on time, the bag needs to be functional and structured inside and a clean design look from the outside. They are willing to pay more for bicycle bags that are practical, stylish and functional As a commuter often cycles in the darkness, visibility is an important factor. Furthermore, the target group is sensitive for new technical features. The target group is mainly located in and around the city. The target group likes cooler colours like white, grey, ice blue, mint green and black
Basil SoHo series Moodboard
Basil SoHo bicycle backpack I Removable organizer
18080 moss green - €99,99
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• • 18081 pastel green - €99,99
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18079 night black - €99,99
Soft feel material from PU with soft shell coating Full taped lining in pastel green colour Waterproof (IPX 3) Nylon webbing, zippers and mesh back panel in tone on tone colour Buckle is adjusted to Nordic design (flat, square and clean) Neoprene organizer that is removable by means of elastic band and envelope opening Neoprene organizer is finished with green zipper (connection to Basil rainwear) Advance storage: laptop up to 15,6inch, notebook/iPad, magazine, mobile phone, earplugs and charger Multi purpose usage: for work, gym, yoga class (organizer is removable) Integrated LED-strip (Nordlicht Technology) On/Off button on inside 3xAAA batteries (sold separately)
Basil SoHo bicycle backpack II
18080 moss green - €99,99
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18125 pastel green - €99,99
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18079 night black - €99,99
Luxury embossed logo at front Appearance: super clean, high end, super stylish (real musthave!). Unisex. Job well done by the Basil-team. Two way reversed zipper with PU zipper puller Anti-theft, through rolltop closure (to the back and with side closure) Waterproof, because of rolltop Comfortable padded back panel Adjustable padded back straps Handle Chest strap, also for additional fixation to carrier Reinforced bottom wit EVA, shape is fixed Basil Hook On system (hidden in padded zipper pocket) Drain at the bottom to drain water Tone in tone reflection Capacity: 17 Liter
Basil SoHo bicycle double bag I
18077 moss green - €119,99
Pre-mounted MIK adapter plate
• • • • • • • • • • • 18125 MIK pastel green - €139,99
18076 night black - €119,99
Soft feel material from PU with soft shell coating Full taped lining in pastel green colour Waterproof (IPX 3) Nylon webbing, zippers and mesh back panel in tone on tone colour Buckle is adjusted to Nordic design (flat, square and clean) Integrated LED-strip (Nordlicht Technology) On/Off button on inside 3xAAA batteries (sold separately) Luxury embossed logo at front Two way reversed zipper with PU zipper puller Anti-theft, through rolltop closure (to the back and with side closure) In addition to prior specifications: the bag really has a super appearance. Nothing like the ordinary bags or the familiar tarp bags.
Basil SoHo bicycle double bag II
18077 moss green - €119,99
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18125 MIK pastel green - €139,99
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18076 night black - €119,99
Waterproof, because of rolltop Handles finished with PU Webbing with adjustable closure for additional fixation to carrier Back and bottom of bag made of tarpaulin against damages and dirt Reinforced bottom Equipped with a glass fiber strip for extra strength Basil Universal Bridge system (also compatible with MIK) MIK version: with pre-mounted MIK adapter plate Suitable for Basil Distance holder (70178) Drain at the bottom to drain water Tone in tone reflection Capacity: 41 Liter
That’s all;) • What do you think of our new collection? • Tell us, we are curious to know!