skeeter kicks style guide
2016-2017
eter Skeeter kicks
POSITION STATEMENT
COLORS
LOGO USAGE
PHOTOGRAPHY
TYPOGRAPHY
TONE
Contents
WHO WE ARE Speed. Power. Glory. The three words that ever superstar athlete wishes to obtain. Enter Skeeter Kicks. A company built upon those three words. In order to reach ones potential, superior footwear is absolutely essential. This is the driving force behind Skeeter Kicks. Always has been. Always will be.
position statement
logo usage
typography
THE HEADLINE TYPEFACE OF SKEETER KICKS IS BEAM WEAPON. WE FEEL THAT THIS FONT MATCHES THE STRONG, POWERFUL, AND ENERGETIC QUALITIES OF OUR BRAND.
THE BODY COPY TYPEFACE OF SKEETER KICKS IS EUROSTILE. LONG PARAGRAPHS AND BASICALLY ANYWHERE LOTS OF TYPE IS WRITTEN USES THIS FONT.
BEAM WEAPON REGULAR
EUROSTILE BOLD ABCDEFGHJKLMN OPQRSTUVWXYZ 0123456789
abcdefghjklmn opqrstuvwxyz 0123456789 BEAM WEAPON CONDENSED
abcdefghjklmn opqrstuvwxyz 0123456789
EUROSTILE REGULAR ABCDEFGHJKLMN OPQRSTUVWXYZ 0123456789
NEVER USE ALL CAPS WITH THE BEAM WEAPON TYPEFACE IN ORDER TO MAINTAIN CONSISTENCY. SOME LETTERS DO STRANGE THINGS.
THE SUBHEAD TYPEFACE OF SKEETER KICKS IS IMPACT. ITS EASILY READABLE AT DISTANCE WHILE MAINTAINING A BOLD QUALITY. USE THIS FOR TAGLINES AND SUCH.
BEAM WEAPON (CAPS)
IMPACT
ABCDEFGHJKLMN OPQRSTUVWXYZ 0123456789
ABCDEFGHJKLMN OPQRSTUVWXYZ 0123456789
colors
THE TWO CENTRAL COLORS OF SKEETER KICKS ARE RED AND BLUE. RED REPRESENTS THE INTENSITY OF HARD WORK REQUIRED TO SUCCEED. BLUE IS THE COLOR OF COOL AND UNDER CONTROL. THE OTHER COLORS ORIGINATE FROM HERE BY HERE BY VARIOUS MIXES OF THE TWO.
SKEETER ELECTRIC BLUE C M Y K 93 90 45 58 R G B 33 0 189
SKEETER MIDNIGHT BLUE C M Y K 99 92 45 58 R G B 8 19 54
SKEETER RHYTHM RED C M Y K 21 100 100 15 R G B 52 7 17
SKEETER SWIFT LAVENDAR C M Y K 18 34 0 0 R G B 222 171 255
SKEETER POWER PURPLE C M Y K 52 76 0 0 R G B 70 22 171
photography
PHOTOGRAPY IS A DIFFERENTIATING FACTOR FOR SKEETER KICKS. OUR IMAGERY FEATURES ACTION SHOTS WITH EITHER SOLID BACKGROUNDS OR HIGHLY BLURRED. A KEY COMPONENT IS THE USE OF LIGHT ENERGY TO GIVE A GREAT SENSE OF SPEED AND EMOTION. GRAPHIC BOARDER ADDED TO SOLIDIFY AND TIGHTEN THE ENTIRE IMAGE UP.
tone
SKEETER KICKS IS THE ONLY ATHLETIC SHOE COMPANY THAT CREATES BESPOKE ATHLETIC FOOTWEAR FOR WORLD-CLASS ATHLETES, WHO DESIRE HAND CRAFTED, HIGH PERFORMANCE SPORTS GEAR. THE CUSTOM MADE SNEAKERS PROVIDE PROFESSIONAL ATHLETES WITH THE BEST FIT IN THE INDUSTRY.
THE LANGUAGE IS SHARP AND DELIBERATE AND COULD EASILY STAND ON IT’S OWN IN SILENCE, WITHOUT THE NEED FOR ANY ASSISTANCE. THIS VOICE AND TONE SHOULD REMIND THE TARGET AUDIENCE OF THE TOUGH, REASSURING COACH, WHO KNOWS HOW TO GET THE MOST OUT OF THE TEAM.
THE VOICE OF SKEETER KICKS WILL ALWAYS BE STRONG AND COMMANDING. IT SPEAKS WITH AUTHORITY WHILE FILLING THE AIR WITH POWER, GLORY, AND MAJESTY.