6 Common SEO Mistakes That Every Business Should Avoid IBOOST WEB
OVERVIEW Small business owners frequently do their own search engine optimization to save money. This, however, exposes them to common blunders that can harm their online presence and ultimately cost them money. Let's take a look at some of the most common SEO Los Angeles blunders to avoid when optimizing your website.
DELAYING THE IMPLEMENTATION OF YOUR SEO STRATEGY When it comes to SEO, you must start from the beginning. Your company should have a long-term SEO strategy and plan in place. Don't just leave your website running and ignore SEO. If you don't already have an SEO strategy in place, you should create one right away and ensure that you're following best SEO practises.
TARGETING THE WRONG KEYWORDS The right keyword is important for your website's ranking. One of the best keyword tips we know is to target specific keywords rather than generic ones. For example, "dumpster rental" is a broad keyword that means you'll be competing with all dumpster rental companies. In contrast, a specific keyword, such as "dumpster rental in Atlanta," will help you rank higher and reach your target customers.
KEYWORD STUFFING Another common blunder is keyword stuffing, which is the practice of repeatedly inserting your keyword into your content. While this was a successful strategy in the early days of search, it is now an extremely outdated practice that will result in a Google penalty. Mention your keyword a few times naturally throughout your article, but don't try to cram it into every paragraph.
NO GOOGLE MY BUSINESS LISTING If you want your business to appear in Google Maps, go to Google My Business first. Without a Google My Business listing, you risk losing visibility in local searches and making it more difficult for potential customers to find you - both online and offline.
SLOW WEBSITE LOADING SPEED Site speed is not only a direct ranking factor, but it also has a significant impact on the UX signals used by Google to determine a site's quality. If your website takes two seconds longer to load, for example, your bounce rate increases by 50%. And the more people who leave your website, the lower your ranking in search engine results pages will be. As a result, prioritize site speed optimization on your technical SEO to-do list.
GETTING HARMFUL BACKLINKS FROM SPAMMY WEBSITES Obtaining bad backlinks for their websites is the most common SEO mistake that many marketers make. Unfortunately, there are many companies out there that claim to be white hat link builders when they are not. Toxic backlinks are harmful to your entire website and can be extremely difficult to remove if you are not cautious.
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