Click-Through Rate

The click-through rate measures the percentage of users who click on your website's link when it appears in search results. It is a valuable metric to determine the relevance and attractiveness of your meta titles and descriptions. Google Search Console provides CTR data for your website, enabling you to optimize your snippets and increase organic traffic.

Conversion Rate

While driving traffic to your website is important, the ultimate goal is to convert visitors into customers or subscribers. Tracking your conversion rate allows you to evaluate the effectiveness of your SEO strategies in generating desired actions, such as form submissions, purchases, or newsletter sign-ups. Tools like Google Analytics provide conversion tracking capabilities, helping you measure SEO success in terms of tangible results.