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IBWA: THE VOICE OF THE BOTTLED WATER INDUSTRY The International Bottled Water Association (IBWA) is the authoritative voice on all issues concerning the bottled water industry and the leading resource for bottled water information and facts. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors, and suppliers. IBWA works with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high-quality bottled water products.
2014 RETAIL VOLUME/MARKET SHARE: DOMESTIC NON-SPARKLING >12% REGIONAL VENDING
<12% HOD 66.5% PET
<10% RETAIL BULK
Since 1961, IBWA’s bimonthly magazine Bottled Water Reporter has been delivering to its readers bottled water industry-specific articles that educate and inspire. Bottled Water Reporter is the only Source: Beverage Marketing Corporation figures, 2015 trade magazine in the United States that exclusively targets the bottled water industry. IBWA has proudly been offering digital editions of its magazine online since 2009. That means when you advertise in Bottled Water Reporter your products and services are seen by the buyers and decision makers in the bottled water industry. Bottled Water Reporter–advertise with us to get the beauty of print plus the power of online. IBWA also offers e-advertising on its Online Buyers’ Guide (www.bottledwater.org/buyersguide) and its weekly e-newsletter, IBWA News Splash. Bottled Water's Unparalleled Growth
Why Consumers Love Bottled Water
The latest statistics available show that in 2014 the U.S. bottled water market enjoyed its strongest growth surge in several years, when volume neared 11 billion gallons. Bottled water producers' revenues exceeded $13 billion wholesale dollars in 2014, continuing an upward trend since 2010. Beverage Marketing Corporation expects bottled water to emerge as the largest beverage category by volume by the end of the decade.
Although occasionally mistakenly compared with tap water, bottled water realized its prominence by enticing consumers away from other packaged beverages perceived as less wholesome than bottled water. Bottled water's healthfulness, convenience, safety, and value are among the reasons consumers choose bottled water. That thirst for bottled water reached an unprecedented high in 2014, when Americans upped their annual consumption to 34 gallons per person.
U.S. BOTTLED WATER MARKET Volume and Producer Revenues 2012 – 2014 Year
Gallons (Millions)
Annual % Change
Dollars (Millions)
Annual % Change
2012
9,675.2
6.2%
$11,816.1
6.7%
2013
10,131.3
4.7%
$12,286.7
4.0%
2014
10,874.8
7.3%
13,068.6
6.4%
Source: Beverage Marketing Corporation Copyright © 2015 by Beverage Marketing Corporation
IN 2014, THE U.S. BOTTLED WATER MARKET VOLUME NEARED 11 BILLION GALLONS.
2004
2014
23.2 gallons per person
34 gallons per person
Americans upped their annual consumption of bottled water by almost 11 gallons from 23.2 gallons per person in 2004 to 34 gallons a decade later.
WHERE TO ADVERTISE?
BWR
Bottled Water Reporter Magazine
Bottled Water Reporter By the Numbers •
• Mailed directly to IBWA members and nonmember subscribers.
respondents consider Bottled Water Reporter the best source of information about the bottled water industry.
• Covers industry trends, issues, and innovations. TAKE CHARGEt RF ZWUR9
PNLIE
• Mailed six times a year to a circulation of 2,000—with a pass along rate of 3.5. • Published online at www. bottledwater.org/newsroom/ bottled-water-reporter and www.bottledwatermatters.org.
REPUTATION
• Printed as an 8.5” x 11”, full-color, glossy-stock magazine.
•
RE8UTaTIYNV I
5
EfOY STEPO
92% of survey
Word-of-mouth recommendations on the Internet, both good and bad, have the potential to go viral, elevating—or harming—your business. Research has shown that what people say about your business online has a direct impact on your bottom line. For example, the star ratings that consumers can anonymously provide on the Internet can drive your revenue up or down, according to new research published by the Harvard Business School. In Reviews, Reputation, and Revenue: The Case of Yelp.com, author Michael Luca notes that a one star rating increase on the review website Yelp will lead to a 5 to 9 percent increase in revenue.
•
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SEP/OCT 2014
HYDRATION NATION
Americans Drink Up!
• Bonus distributions occur two times: at the 2016 IBWA Annual Business Conference and Trade Show and the IBWA June Board of Directors and Committee Meetings.
Drink Up—the collaboration between the Partnership for a Healthier America (PHA) and PHA Honorary Chair Michelle Obama, which IBWA has been an active supporter of since its September 2013 launch—continues to encourage consumers to drink more water more often. Last December, Drink Up hosted its first Twitter chat with Sam Kass from Let’s Move!, New York Mets outfielder Curtis Granderson, and many Drink Up supporters—including IBWA. The chat focused on the health benefits of drinking water and the importance of staying hydrated, especially during the winter months. For 2014, Drink Up has many exciting events planned. Last February, the campaign participated in two high energy promotions: Sweaty Saturday, 6
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which brought together New York City’s finest fitness studios, health brands, and wellness experts to offer nutritional advice, and the kickoff of Taking Back the Streets, a year-long celebration of street art in honor of Drink Up. WAT-AHH!, a kid-focused bottled water brand, launched Taking Back the Streets as a national art campaign that intends to reclaim the space where kids live by replacing the information and visual stimulation that bombards them every day with new messages about healthy hydration. From March 12-14, the PHA will hold its “Building a Healthier Future Summit,” a gathering for leaders working to end childhood obesity. This event provides business and industry representatives the
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opportunity to network with their nonprofit, academic, and government counterparts and discuss “actionable solutions that will help to make the healthy choice the easy choice.” (PHA is offering IBWA members a 15 percent discount to attend the Summit. To register, visit, ahealthieramerica.org/summit/ registration, select “Attendee” under registration type, and then choose the “Trade Association Registrant” option and enter “IBWATADISC1”.) In addition, Drink Up merchandise is now available online via a new Amazon store launched by the PHA. This store will carry Drink Up logo glasses, as spotted in the Oval Office (see photo at left), water bottles, filters, bottled water, and other products sold by more than a dozen Drink Up supporters. A portion of all proceeds will go towards supporting the PHA and its Drink Up initiative. To purchase, go to http:// astore.amazon.com/yoarwhyodr0b-20. If you are promoting healthy hydration on your company’s social media platforms (and you should be) and looking for examples of healthy hydration messages to share, type #URH2O or #DrinkH2O in the search field on Twitter.com and review the other posted tweets. IBWA members can also email water@ahealthieramerica.org to learn how to become a supporter of the Drink Up initiative.
•
ONLINE HYDRATION Have you liked IBWA’s healthy hydration page–Hydration. Health. Happiness.–on Facebook yet? This account takes a lighthearted approach to promoting the benefits of drinking water and staying well hydrated. Check it out: www.facebook.com/ hydration.health.happiness.
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71% note they are
responsible for researching/evaluating vendors/products.
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visited an advertiser’s website.
•
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function/title as management executive or higher.
WATER NOTES 18
96% consider Bottled Water Reporter relevant to their jobs.
86% consider
Bottled Water Reporter “must reading.”
By Jill Culora
Cyberspace can be a vast and complex wilderness of unfamiliar spaces where current and prospective customers have opportunities to read nice or not-so-nice comments about your business. Thankfully, managers and business owners can learn how to take advantage of a new and growing field called online reputation management (ORM) to help ensure their companies are seen in a positive light on the Internet.
•
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Source: Bottled Water Reporter Readership Survey
IBWA Members Receive a
30%
2016 Bottled Water Reporter Editorial Calendar
Discount!
ISSUE
THEME
DATES
January/February A review of the environmental and sustainability issues affecting the bottled water industry.
Environmental Sustainability Suggested Advertisers: recycling/sustainability resources management companies, plastics providers, market analysis firms, glass product providers, plastic packaging design companies, packaging equipment suppliers, research and development firms
Ad Close: 11/10/15 Art Due: 11/12/15
March/April An examination of how healthy hydration benefits the body and best practices for communicating that information to consumers.
Healthy Hydration Suggested Advertisers: nutritionists, nutritional/wellness organizations, health industries, fitness organizations, label providers/ services, industry consultants, packaging design companies, marketing/brand development companies
Ad Close: 1/16/16 Art Due: 1/23/16
May/June A look at issues and trends in home and office delivery. Products featured include those that make life easier for the HOD employee.
Home and Office Delivery Suggested Advertisers: truck sales, fleet management suppliers, bulk water sellers, uniform cleaners, coffee service equipment, handtruck/rack providers, insurance companies, used equipment vendors, route navigation systems providers
Ad Close: 3/8/16 Art Due: 3/15/16
July/August Includes 2014 bottled water statistics and a comprehensive listing of bottled water suppliers by company name, products, and more.
Buyers’ Guide Suggested Advertisers: IBWA supplier members, bottled water product vendors, industry consultants, market assessment/ research companies
Ad Close: 5/10/16 Art Due: 5/17/16
September/October A look at the latest marketing trends and management practices. Preconference Supplement includes a complete guide to the full conference schedule, educational program guide, exhibitor listings, and more.
Marketing/Management with Special IBWA/NAMA Conference Supplement Suggested Advertisers: IBWA conference exhibitors, advertising/promotional companies, marketing firms, consultants, smartphone companies, training facilities
Ad Close: 7/9/16 Art Due: 7/16/16
November/December Uncovering the latest trends in packaging, business innovations, and recycling issues.
Packaging/Innovation Suggested Advertisers: Providers of blow molding equipment, bottle handling equipment, preforms, resins, closures, coffee, industry innovation award winners, and recycling facilities
Ad Close: 9/10/16 Art Due: 9/13/16
2016 IBWA E-Advertising Opportunities IBWA Online Buyers’ Guide
IBWA News Splash E-Newsletter
Bottlers want to develop business relationships with organizations they can trust. When looking for trustworthy vendors who are experts in allthings-bottled-water, bottlers know they can turn to the IBWA supplier members listed in the IBWA Online Buyers' Guide. Make your company stand out from the competition by advertising in the IBWA Online Buyers' Guide—one of the top 10 pages viewed on the IBWA website. See more at www.bottledwater.org/buyersguide.
Each week, IBWA sends to every IBWA member the association's e-newsletter, IBWA News Splash. Each issue provides vital technical, government relations, public affairs, IBWA conference, environmental sustainability, and industry news to IBWA members. When you advertise in the weekly IBWA News Splash e-newsletter, your company news is delivered directly to the in-box of bottled water industry decision makers!
Advertise With IBWA To advertise, contact: Stephanie Schaefer IBWA’s Advertising Account Manager stephanie@bottledwater.org 817.719.6197 Don't forget to ask about Bundle Packages! Get more return on your investment by advertising in two or more IBWA products.
Join IBWA
IBWA members receive a 30 percent discount on association advertising opportunities. IBWA has three major membership types: bottler, supplier, and distributor. IBWA also has an affiliate program, for companies exploring the bottled water industry, and a candidate bottler program, for companies just beginning to bottle water. To find out more about IBWA membership, visit www.bottledwater.org/membership or contact the IBWA Membership Department at 703.683.5213, ext. 115.
FOR OFFICE USE ONLY:
!
Date Form Rec'd______________________________________ Date Payment Rec'd___________________________________ Invoice Number:______________________________________ Check #:___________________________________________ CC Approval #:_______________________________________
Company Name ______________________________________________________________________________ Contact Name ______________________________________________________________________________ Mailing Address _____________________________________________________________________________ City _______________________________________ State _________________________ Zip ______________ Phone _____________________ Fax ____________________ Email _________________________________ Signature _________________________________________________________ Date ___________________
Bottled Water Reporter Advertising Rates Please check ad size requested. Final trim size of BWR magazine is 8 ½”w x 11”h. Ad Size
Color Nonmember Rate
Color IBWA Member Rate
B&W Nonmember Rate
B&W IBWA Member Rate
1x
3x
1x
3x
1x
3x
1x
3x
Quarter page 4.45w x 4.75h
2,020
1,978
1,950
1,414
1,385
1,365
783
735
708
551
515
496
Half page horizontal 6.75w x 4.75h
2,578
2,518
2,443
1,805
1,763
1,710
1,343
1,282
1,201
940
897
841
Full page 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
3,348
3,240
3,138
2,344
2,268
2,197
n/a
n/a
Double-page spread 16.75w x 10.875h 4,927 (17w x 11.125h w/ bleed)
4,745
4,550
2,858
2,763
2,660
n/a
n/a
Inside front cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
4,083
3,948
3,800
3,025
2,925
2,815
n/a
n/a
Inside back cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
4,083
3,948
3,800
2,858
2,763
2,660
n/a
n/a
Outside back cover 8.63w x 8.5h (8.625w x 9.125h w/ bleed)
4,401
4,232
4,083
3,081
2,962
2,858
n/a
n/a
6x
6x
6x
Classified Ads: Basic Rate $2/per word. IBWA Member Rate is $1/per word. Outsert rates (1 or more pages/CD-ROM/Postcard): Available upon request. Artwork details: PDF files only accepted (300 dpi or higher, all fonts embedded). Email artwork directly or via Hightail (www.hightail.com) to: stephanie@bottledwater.org.
6x
Position
Nonmember Rate
Member Rate
�Leaderboard Banner 728x90
�$3,645
�$2,700
�Square 250x250
$1,674
�$1,240
2016 e-News Splash Monthly Rate (mailed out weekly to entire membership) Position
Nonmember Rate
Member Rate
�Square 160x160 (linked to website or email address)
$750 p/month
�� $650 p/month
PAYMENT Total order amount: _____________________ � Check number _____________________ (Made payable to the International Bottled Water Association) Mail checks to the following: Sabrina Hicks IBWA 1700 Diagonal Road Suite 650 Alexandria, VA 22314 Credit Card (Card will be charged upon receipt of contract.)
Circle ONE: Visa, Mastercard, Discover, American Express
Card # __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Exp Date __ __ / __ __
Name on Card ____________________________________________
Signature of Cardholder _____________________________________________ SEND INVOICE (All invoices are due on a Net 30)
CONTACT US OR FAX THIS FORM TODAY! Stephanie Schaefer Advertising Account Manager P. 817.719.6197 F. 703.683.4074 stephanie@bottledwater.org
!
2016 Online Buyers’ Guide Annual Rates