BWR 2018 IBWA MEDIA PLANNER
BOTTLED WATER:
WE'RE KIND OF A
BIG
DEAL A G R EAT Y EAR TO ADVERTIS E W ITH US
#1
2016 VOLUME SHARE OF STOMACH BY U.S. BEVERAGE SEGMENT
BOTTLED WATER:
BY THE NUMBERS
(Billions of Gallons) Tap/Others 11.3%
Carbonated Soft Drinks 20.1%
Since March 9, 2017, the news has been official. IBWA and the Beverage Marketing Corporation (BMC) issued press releases on that day announcing that bottled water has outpaced carbonated soft drinks to become the largest beverage category, by volume, in America. That means bottled water is now the Nation’s favorite packaged beverage. Here’s how the numbers stack up.
Value-Added Water 0.9%
Energy Drinks 1.1% Wine/Spirits 2.2% Sports Beverages 2.5% Fruit Beverages 4.9% Tea 6.0%
Bottled Water 20.6%
Milk 9.1%
Beer 10.3%
Coffee 11.0%
Source: Beverage Marketing Corporation (2017)
U.S. BOTTLED WATER MARKET
IBWA: THE VOICE OF THE BOTTLED WATER INDUSTRY
Volume and Producer Revenues | 2013 – 2016
+10%
$20,000
$15,000
$12,507.20 10,156.3
$10,000
MILLIONS OF GALLONS
$15,955.40
$14,501.60
$13,310.60
12,781.9
11,768.7
10,902.5
MILLIONS OF GALLONS
MILLIONS OF GALLONS
MILLIONS OF GALLONS
IBWA is the authoritative voice on all issues concerning the bottled water industry and the leading resource for bottled water information and facts. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors, and suppliers. IBWA works with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, highquality bottled water products.
+8.6%
$5,000
0
2013
2014
2015
2016
Source: Beverage Marketing Corporation (2017)
PROJECTED WATER & CSD GROWTH (Millions of Gallons)
CSDs
18000
10-Yr CAGR:
-1.6%
15000 12000 9000
Premium Retail PET Waters 6000 3000
Bulk, HOD, Vended, Sparkling, Imported Waters
2010
2011
2012
2013
P: Preliminary p:Projected
2014
2015
2016P
2017p
2018p
2019p
2020p
Source: Beverage Marketing Corporation (2017)
IBWA’s Mission Statement: “To serve IBWA members and the public by championing bottled water as an important choice for healthy hydration and lifestyle, and promoting an environmentally responsible and sustainable industry.” Choosing to advertise in one or more of IBWA’s offered publications— Bottled Water Reporter (BWR) bimonthly magazine, IBWA News Splash weekly e-newsletter, and the Online Buyers’ Guide—means your products and services are seen by the buyers and decision makers in the bottled water industry. For more, visit www.bottledwater.org
YOUR IBWA ADVERTISING OPTIONS
BWR
IBWA’s award-winning, bimonthly magazine, Bottled Water Reporter (BWR), is the only trade magazine in the United States that exclusively targets the bottled water industry. IBWA has proudly been offering digital editions of its magazine online since 2009. Issues are mailed directly to IBWA members and nonmember subscribers six times a year, and are printed on 8.5”x11”, full-color, glossy stock pages. Bonus distributions occur during the IBWA Annual Business Conference and Trade Show and the IBWA June Board of Directors and Committee Meetings. Review past issues at www.bottledwater.org/newsroom/bottled-water-reporter. Each week, IBWA sends to every IBWA member the association's e-newsletter, IBWA News Splash. Each issue provides vital technical, government relations, communications, education, environmental sustainability, and industry news. By advertising in the weekly IBWA News Splash e-newsletter, you ensure that your company news is delivered directly to the email in-boxes of bottled water industry decision makers! News Splash is an ideal place to promote products and services. Ads are hyperlinked to the website or email address of your choice. Bottlers and distributors don’t want to waste time conducting research on suppliers that don’t understand the bottled water industry. That’s why they turn to IBWA’s Online Buyers’ Guide—because the vendors listed here are experts in all-things-bottled-water. Want your company to stand out from the competition? Purchase a banner ad that will be placed at the top of the IBWA Online Buyers' Guide. Check out IBWA’s searchable Online Buyers’ Guide IBWA Members at www.bottledwater.org/buyersguide. Receive a
30%
2018 Bottled Water Reporter Editorial Calendar
Discount!
ISSUE
THEME
DATES
January/February An examination of how healthy hydration benefits the body and best practices for communicating that information to consumers.
Healthy Hydration Suggested Advertisers: nutritionists, nutritional/wellness organizations, health industries, fitness organizations, label providers/ services, industry consultants, packaging design companies, marketing/brand development companies
Ad Close: 11/03/17 Art Due: 11/10/17
March/April A review of the environmental and sustainability issues affecting the bottled water industry.
Environmental Sustainability Suggested Advertisers: recycling/sustainability resources management companies, plastics providers, market analysis firms, glass product providers, plastic packaging design companies, packaging equipment suppliers, research and development firms
Ad Close: 01/12/18 Art Due: 01/19/18
May/June A look at issues and trends in home and office delivery. Products featured include those that make life easier for the HOD employee.
Home and Office Delivery Suggested Advertisers: truck sales, fleet management suppliers, bulk water sellers, uniform cleaners, coffee service equipment, handtruck/rack providers, insurance companies, used equipment vendors, route navigation systems providers
Ad Close: 03/09/18 Art Due: 03/16/18
July/August Includes 2017 bottled water statistics and a comprehensive listing of bottled water suppliers by company name, products, and more.
Buyers’ Guide Suggested Advertisers: IBWA supplier members, bottled water product vendors, industry consultants, market assessment/ research companies
Ad Close: 05/11/18 Art Due: 05/18/18
September/October A look at the latest marketing trends and management practices. Preconference Supplement includes a complete guide to the full conference schedule, educational program guide, exhibitor listings, and more.
Marketing/Management with Special IBWA/NAMA Conference Supplement Suggested Advertisers: IBWA conference exhibitors, advertising/promotional companies, marketing firms, consultants, smartphone companies, training facilities
Ad Close: 07/13/18 Art Due: 07/20/18
November/December Uncovering the latest trends in packaging, business innovations, and recycling issues.
Packaging/Innovation Suggested Advertisers: Providers of blow molding equipment, bottle handling equipment, preforms, resins, closures, coffee, industry innovation award winners, and recycling facilities
Ad Close: 09/07/18 Art Due: 09/14/18
Wonder Who Reads BWR Digital Editions?
W W W. B O T T L
E D W AT E R . O R
G
BWR BOTTLED WATER
IN THIS ISSUE OSHA Delays Facts for Advocacy Tools Effective Date Conversations With That Work in New Rule College Students
REPORTER | NOV/DEC 2016
MARKET GROWTH DRIVES INNOVATION IN BOTTLED WATER INDUSTRY
ISSUE Better IN THIS Inspiring Habits g Recycling Educatin Via rs Legislato Plant Tours
BWR
T L E D W AT E
a Seeking " Label "Healthy Water for Bottled
W W W. B O T
BWR
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The map represents the global reach of BWR’s digital editions, according to issuu.com statistics for September 2016-September 2017.
BOTTLED WATER
MAY/JUNE 2017 REPORTER |
Route Salesof Winning at Route Salespeople
W W W.
G 2017
ED WATER
IN THIS ISSUE Why Spend Time How IBWA Helps on Capitol Hill What IBWA Learns Your Social Media With IBWA From Working With Efforts Regulators
IBWA on How to the Year Offer Advice Get and Retain Customers
TER | JUL/AU REPOR
BOTTL
d 2016 Bottletics: Water Statis
No.1 & Growing
A PUBLICATION
GUIDE
BOTTLED WATER ASSOCIATION
BOTTLED WATER REPORTER |
ASSOCIATION BOTTLED WATER
BWR
What You Need to Know About FSMA's IA Rule
G
TION ASSOCIA
OF THE INTERNATIONAL
E D W AT E R . O R
D WATER
A PUBLICATION
IN THIS ISSUE How to Talk Why Consumer Choice of Bottled Healthy Hydration Water Is Important With Legislators
W W W. B O T T L
BWR
G
BOTTLE
W W W. B O T T L E D W AT E R . O R
TIONAL INTERNA OF THE
Also Inside: HOW TECHNOLOGY AND OPERATIONS MANAGEMENT CAN TRANSFORM YOUR BUSINESS
OF THE INTERNATIONAL
Also Inside: Bottled Water Named America’s Favorite Packaged Drink
e: Also Insid tol Hill Day IBWA Capi o Gallery Phot
TION A PUBLICA
DO YOU UNDERSTAND THE NEW OVERTIME PAY RULE? IBWA CAN HELP
Selling Bottled Water Online
7 2BU01 YERS'
JAN/FEB 2017
IN THIS ISSUE The Value of Water Source EPA Reports on Partnerships Management Facts Fracking Activities
BWR
REPORTER | MAR/APR 2017
E D W AT E R . O R
G
BOTTLED WATER
WATER STEWARDSHIP:
W W W. B O T T L
IBWA'S FRAMEWORK FOR SUCCESS
THE HEALTHY HYDRATION ISSUE
BOTTLED WATER
IN THIS ISSUE
How to Create a What You Hearts-and-Minds Need to Know PR Campaign About FSMA
Why the 2016 Elections Matter
REPORTER | JAN/FEB 2016
Source Manag ement Why Drink Water? How Much Water Should You Drink?
G OR ER. W AT LED OTT W. B
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BWR ER |
The Enviro nment al Sustai nabilit y Issue
Also Inside: How Low Water Intake Increases Your Risk of Illness and Disease
Does Drinking Water Affect Your Mood?
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BOTTLED WATER ASSOCIATION A PUBLICATION OF THE INTERNATIONAL
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BOTTLED WATER ASSOCIATION
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IBWA’s 2015 Annual Business Conference In Pictures Meet Joe Bell: IBWA’s 2016 Chairman
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| SEP/OCT 2016
CULTURE CLUB
2016 IBWA Annual Business Conference and Trade Show
NASHVILLE, TN
Create a Winning Ticket November 7-11 | Details p.23
How to attract and retain Millennials— and employees of any age
ION
Also Inside: How to Get the Most ROI From Your Online Marketing Efforts A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION
Statistics for BWR's Digital Edition READS: 33,294 IMPRESSIONS: 265,297 AVG. TIME SPENT: 8:31 MOST ENGAGING ISSUES: Buyers' Guide (July/Aug) Product/Innovation (Nov/Dec) HOD (May/June) MOST READS: Healthy Hydration (Jan/Feb) Buyers' Guide (July/Aug) HOD (May/June)
Who Reads BWR CORPORATE OFFICER (OWNER, PRESIDENT, CEO, ETC.): 35% MANAGEMENT EXECUTIVE: 25% TECHNICAL/SCIENCE PROFESSIONAL: 10%
How Much of Each Issue Is Read? ALL OR NEARLY ALL: 21.74% ABOUT 75%: 39.13% ABOUT 50%: 34.78% LESS THAN HALF: 4.35%
Where BWR Is Read PRINT: 56.52% ONLINE: 13.05% DESKTOP: 85% TABLET: 5% MOBILE: 10% BOTH: 30.43%
COMMUNICATIONS PROFESSIONAL: 15% OPERATIONS: 10% SALES (SUPPLIER): 5%
MOST SHARED: Healthy Hydration (Jan/Feb) Environmental Sustainability (March/April) Buyers' Guide (July/Aug)
Advertise With IBWA To advertise, contact Stephanie Schaefer, IBWA’s Advertising Account Manager at stephanie@ bottledwater.org or 817.719.6197. Don't forget to ask about Bundle Packages! Get more return on your investment by advertising in two or more IBWA products.
Join IBWA IBWA members receive a 30% discount on association advertising opportunities. IBWA has three major membership types: bottler, supplier, and distributor. IBWA also has an affiliate program, for companies exploring the bottled water industry, and a candidate bottler program, for companies just beginning to bottle water. To find out more about IBWA membership, visit www.bottledwater.org/membership or contact the IBWA Membership Department at 703.683.5213, ext. 115.
FOR OFFICE USE ONLY: Date Form Rec'd______________________________________ Date Payment Rec'd___________________________________ Invoice Number:______________________________________ Check #:___________________________________________ CC Approval #:_______________________________________
Company Name ______________________________________________________________________________ Contact Name ______________________________________________________________________________ Mailing Address _____________________________________________________________________________ City _______________________________________ State _________________________ Zip ______________ Phone _____________________ Fax ____________________ Email _________________________________ Signature _________________________________________________________ Date ___________________
Bottled Water Reporter Advertising Rates Please check ad size requested. Final trim size of BWR magazine is 8 ½”w x 11”h. Color Nonmember Rate
Color IBWA Member Rate
B&W Nonmember Rate
B&W IBWA Member Rate
1x
3x
1x
3x
1x
3x
1x
3x
Quarter page 4.45w x 4.75h
2,020
1,978
1,950
1,414
1,385
1,365
783
735
708
551
515
496
Half page horizontal 6.75w x 4.75h
2,578
2,518
2,443
1,805
1,763
1,710
1,343
1,282
1,201
940
897
841
Full page 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
3,348
3,240
3,138
2,344
2,268
2,197
n/a
n/a
Double-page spread 4,927 16.75w x 10.875h (17w x 11.125h w/ bleed)
4,745
4,550
2,858
2,763
2,660
n/a
n/a
Inside front cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
4,083
3,948
3,800
3,025
2,925
2,815
n/a
n/a
Inside back cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)
4,083
3,948
3,800
2,858
2,763
2,660
n/a
n/a
Outside back cover 8.63w x 8.5h (8.625w x 9.125h w/ bleed)
4,401
4,232
4,083
3,081
2,962
2,858
n/a
n/a
Ad Size
6x
6x
6x
6x
Classified Ads: Basic Rate $2/per word. IBWA Member Rate is $1/per word. Outsert rates (1 or more pages/CD-ROM/Postcard): Available upon request. Artwork details: PDF files only accepted (300 dpi or higher, all fonts embedded). Email artwork directly or via Hightail (www.hightail.com) to: stephanie@bottledwater.org.
2018 Online Buyers’ Guide Exclusive Sponsor Rate for IBWA Members Member Rate
Exclusive advertising rates for the following package: - Leaderboard Banner 728x90 pixels - Side Ad Space 250x250 pixels - Company Logo placement in all print issues of Bottled Water Reporter magazine, under Advertising List
$10,000
!
Position
2018 e-News Splash Monthly Rate (mailed out weekly to entire membership) Position
Nonmember Rate
Member Rate
Square 160x160 pixels - file no larger than 200KB - .jpg, .jpeg, .gif, .png file types accepted - will link to website or email address
$750 p/month
$650 p/month
PAYMENT Total order amount: _____________________ ďż˝ Check number _____________________ (Made payable to the International Bottled Water Association) Mail checks to the following: Sabrina Hicks IBWA 1700 Diagonal Road Suite 650 Alexandria, VA 22314 Credit Card (Card will be charged upon receipt of contract.)
Circle ONE: Visa, Mastercard, Discover, American Express Card # __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Exp Date __ __ / __ __
Name on Card _______________________________________________________ Signature of Cardholder ________________________________________________
Email Invoice To Name _____________________________________________________________ Email Address________________________________________________________
All invoices are due on a Net 30.
CONTACT US ABOUT PLACING YOUR AD TODAY! Stephanie Schaefer Advertising Account Manager P. 817.719.6197 stephanie@bottledwater.org