2014 ICCCFortune Conference Marketing Kit

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Much more than networking happens at ICCC’s Annual Networking Conference at Fortune Magazine. From the informal cocktail reception at the Waldorf-Astoria to the action-packed conference-day at FORTUNE Magazine, there is an air of ever-present and effervescent possibility at our annual ICCC Networking Conference. Conversations flow, business cards are exchanged, and prospective partnerships emerge as small business owners connect with capital providers and one another. Whether you come to learn about strategies for sustainable growth, discover new companies or market your own inside the Marketplace, I am confident you will leave reenergized and with new perspectives and ideas on how to grow your business.

www.iccapitalconnections.org

617.238.3021

“This has been my MBA wrapped up into 1 day! Absolutely fabulous. It was definitely worth the trip from Oklahoma. I would do it again in a heartbeat.” –Deemah Ramada, Partner, Design + Build Group, Oklahoma City, OK

In this media kit, we have compiled press photos, videos, and suggested text which you can use in newsletters, social media posts, and other outlets to share information with friends and affiliates in small business. Thank you for helping us to spread the word about our conference. I hope to see you in New York. Until then, please do connect with us on social media. #ICCCFortune. Sincerely,


COnference Agenda

Cocktail Reception

November 19, 2014 5:30 - 7:00 p.m. The Waldorf Astoria 301 Park Avenue West 42nd Street New York, NY The evening before the conference, a reception is held at The Waldorf Astoria hotel in New York, NY. At the reception, you will have the opportunity to meet and speak with high-growth inner city business owners, capital providers, and expert practitioners who are focused on developing some of our nation’s highest potential businesses. Take advantage of this time to meet a wide range of future clients, partners, and investors while enjoying passed hors d’oeuvres and beverages.

Annual conference

November 20, 2014 9:00 a.m. - 5:00 p.m. Fortune Magazine 1271 Avenue of the Americas 25th Floor New York, NY An all-inclusive event, here you will gain the opportunity to network, learn, and enjoy the excitement of inner city businesses. Breakfast and Lunch will be served. In addition to a variety of different sessions, companies have the opportunity to experience the Inner City Marketplace that showcases some of the country’s most innovative and progressive inner city businesses.

what to expect

Live pitch of a select few 2014 ICCC Participants, who will receive live feedback from the audience as well as executive capital providers “Shark Tank” style A Keynote address featuring some of the nation’s top business executives covering topics like Blue Ocean strategy and crowdfunding. Previous years included Magic Johnson Enterprises owner, Magic Johnson, and FUBU founder and investor on ABC’s Shark Tank Daymond John. Interactive workshops where CEOs pitch, listen, and strategize sustainable approaches to growth. Presentation of ICCC’s Urban Impact Award, an annual recognition for business achievement and development within the inner city

About our program

REGISTER HERE.

“ICCC gave us a lot of exposure locally and nationally. We are building brand equity. We get more calls than we know what to do with now.” – Angela Cauley, CEO, Coalescence, Columbus, OH

Inner City Capital Connections (ICCC) is a national program and immersion experience in applied learning for the inner city small business executive. As part of the Initiative for a Competitive Inner City, ICCC helps small businesses in economically distressed areas access capital, achieve sustainable growth, and connect with debt and equity providers. Seminars, led by top-tier professors from leading entrepreneurship institutions, cover a range of practical skills - from talent management and entrepreneurial finance to marketing and investor pitch presentations. Through intensive coaching sessions, small business owners connect with high-profile capital investors in an exclusive portfolio made available through our partners. Our annual networking conference is the culminating program event, where program participants put learning into practice and can market and pitch their businesses. Since 2005, ICCC participants have raised $1.22 billion in capital for their companies and created 10,729 jobs in their communities.

Download our 2013 impact report here.


PRess Room photos and videos

If you would like a hi-resolution version of any of these photos, please visit our Flickr photo stream. http://bit.ly/ICCCmediakit

Magic Johnson at #ICCCLA in 2010

FORTUNE, our partner

#ICCC2010

Presenting a pitch

Networking

Urban Impact Award

http://youtube.com/ICCapitalConnections CEO Panel with Daymond John

Pitch review with investors

Our ICCC Alumni Spotlight playlist features some rising stars among our small business alumni. http://bit.ly/1wi1Yfw Share a video for a company you like!


Here are some suggested tweets to get you started sharing us with the twitterverse. Our friends @ICCC_ICIC are gearing up for their annual #smallbiz networking conference @FortuneMagazine. To register: goo.gl/2fhFr7 If you’re a #smallbiz CEO, you don’t want to miss @ICCC_ICIC’s conference at @FortuneMagazine this year. Register at: goo.gl/2fhFr7

We thr ’re us yea ead ing tel r’s e of al #ICCC l yo dit l in For ur ion fo, tun fri of ne e t end th ws o s a e c & m keep bou onf ed t u ere ia a a run s? nce bo ni . w ut ng on’ this ty ou

Are you looking to grow your #smallbiz? @ICCC_ICIC is having their annual networking conference @FortuneMagazine Register at: goo.gl/2fhFr7

LIKE us on Facebook. Share a status update with us, linking to our registration page. Here’s an example: Inner City Capital Connections is coming to NYC! Join #ICCCFortune at goo.gl/2fhFr7

Be sure to tune into our partners’ pages for the latest on business news and tips!

“I don’t think I would have been able to receive this information from any other place. This experience has enriched my life and business.” - Gloria Freeman, CEO, Olu’s Homes, Minneapolis, MN

For sample newsletter text and a press release, please see the appendix.


Inner city

market place Connect

Network With Industry Peers

Share Ideas for Growth

Market Your Company

ICCapitalConnections.org

Marketing Opportunities for Your Business At the Inner City Marketplace, companies can feature their

products and services among some of the most innovative inner city businesses in the country. As hundreds of executives and capital providers visit to browse and discover new brands, will yours be one of them?

Join the Marketplace to make your mark on prospective investors and clients. Creativity encouraged!

Booth: The most dynamic way to demo and represent your business. Match a face to your brand. Only 14 available. Full 6’ - $450 Shared - $250 Media Marquee. 2-minute video produced by you, featured prominently and played on loop. $550 Small Biz Spotlight: Purchase ad space in the 2014 program booklet. Full Page: $500 Half page: $300 Star Supporter/Inner City Champion: Help support future inner city growth by making a donation to fund future programs. Star supporters will be recognized with a badge. Inner City Champions, donors who commit more than $500, will receive a shout-out and special visibility for their companies during the event.

stand out. iccc@icic.org


2014 ICCC National Conference Newsletter Executives and Capital Providers Connect at ICCCFortune “A mini cluster of opportunity for capital for urban businesses. It replenishes the entrepreneur’s heart to be around peers - I left the event fired up!” – Mike Pearson, President & CEO, Union Packaging

On November 19-20, hundreds of inner city business leaders will descend upon FORTUNE Magazine in New York City to attend the annual ICCC National Conference, an event designed to facilitate small business growth and access to capital providers and small business practitioners. Program highlights include:

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An informal reception at the iconic Waldorf Astoria Hotel, where high-growth business owners can meet, mingle, and connect to capital providers over hor d’oeuvres and cocktails Talks on cutting-edge topics such as Blue Ocean Strategy and Crowdfunding led by expert practitioners Sonia Marciano, NYU Stern School of Business and Greg White, Kellogg School of Management CEO Fireside Chat featuring live-tweet Q+As. Panelists will include Kevin Liles, Former President, Def Jam Recordings; David Weber, author and President of the NYC Food Truck Association and Sherman Wright, Co-Founder of Commonground, with more to come… Connection Opportunitieswith small business practitioners such SBA Administrator, Maria Contreras-Sweet and a sea of capital providers

Live pitches from select 2014 ICCC participants, delivered “Shark Tank” style with live feedback from the audience and an elite panel of executive capital providers Inner City Marketplace, a showcase of some of the country’s most innovative and progressive inner city businesses

An all-inclusive event, the conference is open to all members of the small business community. On Friday 11/14 we are celebrating “Flash Friday” and offering a 50% discounted rate on general admission tickets when you use the promo code FLASH . Register now for opportunities to network, learn, and celebrate #InnerCityFortune.


2014 ICCC National Conference Press Release 184 Inner City U.S. Businesses Selected for the Inner City Capital Connections Program Program participants gain access to expert training and capital needed to grow New York, NY - The Initiative for a Competitive Inner City (ICIC) and Bank of America will host the Inner City Capital Connections National Conference in New York City on November 20, 2014. More than 180 urban entrepreneurs will participate to pitch their business to a wide range of capital providers. Designed for investment-ready, inner-city businesses, the program connects inner-city entrepreneurs and small business owners with expert guidance and training by top-tier business school professors and successful business leaders to help raise much-needed capital for growth. This year’s participating companies come from inner cities across the U. S. and represent a wide range of established and upcoming industries, from health care and real estate, to breweries and aerospace manufacturing. Over 60 percent of the company CEOs are minorities, and over one third (36 percent) are female. “From a company providing comprehensive health care services in Memphis to another developing sustainable housing in Indianapolis, the diversity and caliber of this year’s participants is truly incredible,” said Ed Powers, ICIC partner and managing director with BAML Capital Access Funds Management, LLC. “As these companies continue to grow, they are creating jobs, investing in new resources, and positively impacting their communities. It is results like these that make us proud to partner closely with ICIC on this invaluable program, connecting inner city entrepreneurs with capital and training opportunities.” Since its inception in 2005, approximately 870 inner city companies and 150 capital providers have been selected to participate in the program, raising more than $1.2 billion in capital for small businesses. These companies have created or helped to create 10,930 jobs and on average hire 54 percent of their workforce from America’s inner cities. Held over a period of five months, participants attended educational sessions where they received training and coaching on entrepreneurial finance strategy, talent management and brand marketing as well as information on various forms of capital, including angel investments, venture capital, bank debt and lines of credit. This year’s seminars were hosted by the Wharton School of the University of Pennsylvania (Philadelphia), the Dallas Federal Reserve (Dallas), and Case Western University (Cleveland). Participants also had access to a variety of web-based training workshops as well as access to strategic advice and guidance from Bank of America Small Business and Business Banking bankers. “Through our partners and host cities, participants were given access to experts and real-world lessons that they can take back to their business,” said Hyacinth Vassell, director at Inner City Capital Connections. “With a continued need for capital in America’s inner cities, connecting these entrepreneurs with the tools they need to grow is even more crucial in supporting the development of these vital urban communities.” In speaking to the program’s alumni, Braylon Lester of XTRA21 in Dallas remarked, “the program made me think outside the box to understand what investors are looking for. I came out of the training with a different viewpoint of my business and finances, and the opportunities I have to grow. The knowledge base and experience is second to none.” About Initiative for Competitive Inner City The Initiative for a Competitive Inner City is a nonprofit research and strategy organization and the leading authority on U.S. inner city economies and the businesses that thrive there. Founded in 1994 by


Harvard Business School Professor Michael Porter, ICIC expands inner city economies by providing businesses, governments and investors with the most comprehensive and actionable information in the field about urban market opportunities. ICIC's unique knowledge and expertise about inner city success factors and thriving companies is developed from specialized urban networks and path-breaking research. www.icic.org About BAML Capital Access Funds Management, LLC BAML Capital Access Funds Management, LLC ("CAF"), a subsidiary of Bank of America Corporation, is an experienced market-based, returns-driven private equity fund of funds manager and advisor focused on meeting the targeted mandates of large public pension funds, endowments and other institutional investors. CAF has managed and advised on over $1.5 billion of capital for institutional investors across multiple, customized mandates since 2002. www.bankofamerica.com/bamlcaf


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