4 minute read
Member's Spotlight - Pomellato
How would you describe Pomellato in 3 words? Why?
MILANESE DESIGN
Pomellato’s understated, elegant style is inspired by Milanese fashion and design. The brand’s strong Italian tradition is revealed through masterful craftsmanship and uncompromising quality. Sensual volumes, iconic details and sophisticated shapes transform the jewels into objects of desire.
Pomellato creations are uniquely daring with their unexpected combinations of colours and materials, surprising proportions and unmistakable design. Tactile and lightweight, each piece is also designed to be easy to wear.
CRAFTSMANSHIP
Pomellato is incredibly proud of being able to create and produce all of its jewellery at Casa Pomellato in Milan, thanks to a team of one hundred goldsmiths and artisans whose hands craft each jewel, from the beginning to the end. Our skilled and loyal craftsmen - most of them working in the company since the beginning of their career - are unmatched masters of beauty and precision and they have come to represent an essential element of Pomellato DNA.
Pomellato is one of the few Maisons in the world that currently has an integrated creative atelier that works year-round to transform ideas and inspirations into jewels.
SUSTAINABILITY
Pomellato’s commitment to sustainability is underpinned by the company’s 100% responsible gold sourcing pledge, used in all the collections and achieved as an industry first in 2018. Pomellato is striving to build traceable and transparent sourcing for diamonds by working with the Responsible Jewellery Council and its ethical, social and environmental criteria.
Pomellato goes further and also partners with other projects considered of value in terms of both positive environmental and social impact. These include the use of Fairmined gold – a certified source of gold direct from artisanal mines in Peru and Colombia - in certain collections such as the Nuvola. The Fairmined program empowers artisanal miners and their communities by working with mining organizations that are owned and operated by the local population. Once certified, the mines are audited every year to ensure safe working conditions, social development and environmental management of the operation and its surrounding areas.
Tell us about a successful project that Pomellato runs.
Women are at the centre of Pomellato’s universe, since 1967. From the very beginning, Pomellato unconventional DNA has been echoed in provocative campaigns shot by world renowned photographers.
#PomellatoForWomen is a powerful 360° communication platform, launched for the brand’s 50th anniversary in 2017 to promote a message of female empowerment, inclusiveness and diversity. Advocating for equality, female leadership, a more authentic idea of beauty. Uniting many inspiring women from various backgrounds, generations and nationalities. From Jane Fonda, to Cate Blanchett and Laura Dern, powerful women have lent their voices and visibility to support. Through the #PomellatoForWomen platform we created a community of like-minded, real women of all backgrounds and successes, to inspire others, to advocate and raise awareness on important topics, from gender equality to domestic violence.
Understanding the power of luxury brand visibility, Pomellato uses #PomellatoForWomen platform to ignite and promote change.
What are the special relationships between Pomellato and Hong Kong?
Pomellato opened its first boutique at IFC Central in 2016 and our fans and followers in Hong Kong fell in love with the beautiful iconic colourful jewels the brand has been creating for more than 50 years in Milan. It was more than a decade ago when Pomellato jewellery creations were first introduced in Hong Kong. As a global, international brand we have a following of local natives and expats who appreciate the unique Milanese story behind Pomellato just as Hong Kong has a very interesting, unique story to tell.
Company Profile
Pomellato was founded in 1967 as the jewellery brand for the independent woman. Renowned for creativity, bold use of coloured gems and Italian craftsmanship, each jewel is handcrafted by expert goldsmiths at Casa Pomellato in Milan. Pomellato’s immediately recognizable collections range from the House signature Nudo, with its ‘naked’ coloured stones, to the goldsmithing creations of Iconica and Catene. The brand has successfully evolved into High Jewellery, creating one-of-a-kind masterpieces for La Gioia. A social and environmental frontrunner, Pomellato has championed countless initiatives to support women empowerment and combat violence against women.