
1 minute read
Tell us about a successful project that Sanlorenzo runs
from ItalianCham Vol. 18
by icchkmacao
Sanlorenzo is an Innovation driven yacht builder and has introduced a significant number of successful projects. One of them that deserves attention is the Asymmetric line of yachts, the SL range.
Developed upon an idea by car designer Chris Bangle, the Asymmetric line models (SL90A to SL120A) are all designed by Bernardo Zuccon of Zuccon International Project. Each yacht features just a single side deck starboard of the saloon and a widebody design to port where the bulwark can slide down to expand the view from inside. This significant evolution of yacht design enabled it to increase internal living space by 20% and increase luminosity in the saloon. With Sanlorenzo’s smart exterior design, the asymmetric solution is barely noticeable and keeps the overall yacht profile as elegant as usual.
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What are the special relationships between Sanlorenzo and Hong Kong?
Lounge at all Art Basel events including Hong Kong, Miami and Basel. Sanlorenzo Arts division curates this project with local artists who create bespoke projects for each edition. In 2023 Sanlorenzo will present an art work by Chinese artist Li Qing at their Collectors Lounge at Art Basel Hong Kong.
In parallel with the ABHK, Sanlorenzo Asia division will run Asia’s first Sanlorenzo Captains Academy for captains and crew of Sanlorenzo yachts who subsequently will improve their technical knowledge of these highly advanced yachts and offer best service to yacht owners at sea.
Sanlorenzo is exclusively represented in Asia by Simpson Marine, Asia’s biggest yacht sales and services company with headquarters in Hong Kong. In 2015 Simpson Marine opened a distinctive division, Sanlorenzo Asia, that provides assistance and service to Sanlorenzo buyers and owners in Asia, and is based in Aberdeen Marina Club, Aberdeen.
As the biggest and most active yacht market in Asia, Hong Kong has already welcomed many beautiful Sanlorenzo yachts that call the city their home. Among these, we can name few special models such as entire SX range with the SX76, SX88 and SX112 in multiple units, the Asymmetric yachts including SL90A, SL96A, SL102A, a stunning new model SD96 with superb Patricia Urquiola design and a few steel superyachts 46Steel.

Sanlorenzo’s ties with Hong Kong are further reinforced by the exclusive partnership of the brand with Art Basel shows and a dedicated Collectors
Finally, it is worth mentioning that Sanlorenzo Asia hosted its first Owners Rendezvous in Hong Kong in November 2022 welcoming 15+ Sanlorenzo yachts for a day of bespoke experiences and community building at sea.
