2014
The DGCEC and Catalonia’s Cultural Sectors Ministry of Culture Directorate General for Creation and Cultural Companies Catalan Institute for the Cultural Companies
Ministry of Culture - Directorate General for Creation and Cultural Companies
Cover images Els Feréstecs. © Ros Ribas L’esperança de vida d’una llebre. © Ferran Mateo Palau de la Música Catalana. © Antoni Bofill 10.000 km. © Óscar Sánchez Orengo / © Eladio Agudo Primavera Sound. © Dani Cantó
The contents of this publication are subject to a Creative Commons Attribution Noncommercial 3.0 licence. The copying, distribution and public communication for noncommercial purposes is permitted, provided the source is cited. The full licence can be viewed at: http://creativecommons.org/licenses/by-nc/4.0/legalcode Catalan Institute for the Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona Telèfon: 933 162 770 icec.cultura@gencat.cat www.gencat.cat/cultura/icec July 2014 Legal Deposit B.10948-2014 2
Contents • Introduction 4 • Creation Area 9 • Public Facilities and Networks Area 13 Public facilities 14 Filmoteca de Catalunya 16 Networks 18 • Business Area 23 Business Development Area 24 Audiovisual 26 Performing Arts 30 Music 32 Books 34 Digital 36 Visual Arts 38 Architecture 40 • Markets Area 43 • Audiences Area 49 • + Info 57 • Macroeconomic data 58 • Piracy 60 • European fiscal information 61 • Offices and addresses 63
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Ministry of Culture - Directorate General for Creation and Cultural Companies
Catalonia is one of the leading clusters in the field of cultural and creative industries in Europe. The future of this sector is, therefore, closely linked to the future of our country and to the opportunities open to us. The success of our cultural and creative companies will be a determining factor in enabling our voices to continue to be heard around the world. In this way, we will facilitate the country’s move towards a model of intelligent, sustainable and integrative growth, while demonstrating that these activities drive progress and development. They are similarly one of our best tools for strengthening our national identity in the area of creative and innovative ideas. It is, however, not yet possible to quantify creativity in the absence of an adequate unit of measurement. What we can evaluate though are its effects, the result of creative processes once converted into tangible realities. It may seem cold to look at the figures when we are dealing with cultural issues, but these are absolutely essential for the definition of fields and as a way of describing traditionally inaccurate profiles within the creative environment as well as its relationship with society. Only through detailed knowledge and accurate data is it possible to trace the paths that we need to tread in order to successfully overcome the challenges we face. Challenges that we must learn how to convert into opportunities, such as the internationalisation of markets and audiences, the natural outlet for endogenous talent, the holistic view of the value chain, as well as a commitment to the professionalization and industrialisation of creators and cultural SMEs. We will, thereby, be generating a greater and deeper knowledge of the creative and cultural business area. These solid reference points relating to a field that, by definition, is constantly evolving are the elements that will allow us, collectively, to continue to occupy a prominent place on the world map of creativity and, as a result, on that of those countries able to link culture and progress. Ferran Mascarell i Canalda Minister for Culture
4
More employment and a larger public. Two objectives that, each day, guide the work of the Directorate-General for Creation and Cultural Companies of the Ministry of Culture, which focuses all its efforts on furthering culture in the professional sphere. To speak of employment is to speak of the artists and all the professionals in the performing arts, visual arts, audiovisual media, music, literature and all those sectors such as digital media or architecture that incorporate themselves into the working dynamics of the Ministry of Culture. The effort made in adapting all lines of support to the needs of the moment in which we live must translate into greater capacity for creators in Catalonia when bringing their projects to fruition and making them accessible to society. The policies aimed at promoting access to cultural activity must result in an improvement in the numbers attending the public and private facilities located throughout Catalonia. ‘The public’ is not just a one-sided, one-way concept. Each cultural activity has, by definition, an audience to which it transmits its content and from which, at the same time, it receives an active response. Only if we understand that the public is not a passive subject but rather a key element in a circular process that comes back to the creator can we begin to appreciate in just measure the quantitative data available on the number of spectators, readers and users. This document summarises, on the one hand, data that allow us to analyse, in the most up-to-date way possible, the situation in which Catalonia’s creative and cultural sector finds itself. On the other hand, it gives a summarised explanation of the lines of public support for each of the links in the value chain of the professional field of culture. They are new relations with creation, new ways of working with the public culture network, new funding tools for private entities, a new structure for strategic trade fairs and markets and new activities to work with the public in achieving our two objectives. Jordi Sellas i Ferrés Director General for Creation and Cultural Companies
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Ministry of Culture - Directorate General for Creation and Cultural Companies
Cultural and Creative Industry in Catalonia Source: IDESCAT (Annual Survey of Services and Active Population Survey)
40.373
CULTURAL AND CREATIVE COMPANIES (2011)
182.200
CULTURAL AND CREATIVE EMPLOYEES (1st QR. 2014)
15.039 M€ CULTURAL AND CREATIVE TURNOVER (2011)
Objectives:
Core elements:
+ Employment + Audiences
+ Social return + Excellence + Economic return
5.957 M€
GROSS VALUE ADDED (FC) (2011) 3% OF THE CATALAN GVA
Objectives DEPARTMENTALS OBJECTIVES
Consolidate cultural creation and entrepreneurship as driving forces of economic recovery and job creation
STRATEGIC OBJECTIVES
• Promote Catalan cultural production and encourage creative people and the development of cultural enterprises. • Improve access to funding and the competitiveness of cultural enterprises. • Promote a business culture focused on new business models, emerging markets and support new culture-based business areas (gastronomy, architecture, etc.). • Export the country’s cultural creation and production worldwide.
Promote Catalan culture
• Promote the Catalan language - as well as academic, intellectual and scientific work produced in
outside Catalonia and work
this language – outside Catalonia.
towards its international
• Promote joint relationships and increase the number of joint projects with cultural institutions and
recognition
international organisations. • Obtain recognition and full official status for Catalan in the EU institutions.
Emphasise the value of national identity and the
• Capitalise on heritage by turning it into a competitive and strategic element for the creation of
economic impetus provided
wealth.
by cultural heritage and that
• Disseminate cultural heritage, assuring public accessibility.
connected to it Use landmark facilities to support the National Cultural System and increase cultural consumption 6
• Ensure economic and regional sustainability with regard to cultural facilities. • Ensure a quality public cultural service. • Develop strategies to attract new audiences.
DGCEC 2014 Budget 15.291.926,08€ CREATION
38.951.853,86€
32.215.338,12€
PUBLIC FACILITIES AND NETWORKS
BUSINESS
2.158.197,88€
308.615,08€
2,4%
0,3%
MARKETS
AUDIENCES
17% 36% 43,8%
88.925.972€ 2014 TOTAL
Functional organisation chart Ministry of Culture
Directorate General for Creation and Cultural Companies (DGCEC)
Subdirectorate General for Cultural Promotion
Institució de les Lletres Catalanes
Catalan Institute for the Cultural Companies (ICEC)
Management
Creation
Public Facilities and Networks
Filmoteca de Catalunya
Business
Markets
Audiences
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Ministry of Culture - Directorate General for Creation and Cultural Companies
8
Creation 9
Ministry of Culture - Directorate General for Creation and Cultural Companies
Creation 15,3 M€ BUDGED
The mission of the Creation Area is to promote conditions that allow the creative base of Catalonia to be expanded, in all areas of artistic expression and thought, as well as to increase support for artists as a requirement for better cultural development, improving conditions so that creators have access to the necessary resources to reach their full potential, increasing the resources devoted to production areas, and obtaining first-hand knowledge of the maximum possible number of embryonic projects across all sectors of creative industry.
2014 Activities Creative Catalonia
• Linking the creative centres and the network of professionals • Arts Santa Mònica / Creative Centre: • Showcase hub • Reflection hub • Connection hub • Training advice hub • Communication hub • Network of Visual Arts Centres of Catalonia • Cultural Ring and the European project Specifi
Lines of support • Specific grants for research, creation, training and continuing education • Art projects that link professional sectors in the fields of performing arts, music and visual arts • Creative and production centre professional performing arts, music and visual arts activities in public spaces
Network of Visual Arts Centres of Catalonia
Bòlit. Girona Contemporary Arts Centre ACVic. Vic Contemporary Arts Centre M|A|C. Mataró |Art| Contemporary Barcelona Contemporary Arts Centre Hospitalet de Llobregat. Tecla Sala Arts Centre Lleida. La Panera Arts Centre El Teler de Llum. Tarragona Arts Centre Lo Pati - Terres de l'Ebre Arts Centre in Amposta 10
Arts Santa Mònica 2014
Hosted and programmed 29 exhibitions and 201 activities. Noteworthy exhibitions: “Marcel.lí Antúnez - Sistematúrgia” and series of activities “MAX - Oh! Panòptica Ficció” and series of activities “Un dilema”, co-organised by Arts Santa Mònica and the Network of Visual Arts Centres of Catalonia “Catalunya Creativa. Creativitat + Tradició (I)”, a part of three-part cycle Noteworthy activities: Arts Libris 2014. V International Contemporary Publishing Fair b’Ars 2014. Barcelona International Arts & VFX Fair Series Contemporary Music in Arts Santa Mònica DOCfield 2014. Documental Photography Festival in Barcelona Loop 2014. Videoart Festival in Barcelona Philosophical Workshops V edition Cycle “Dilluns de poesia a l’Arts Santa Mònica” (poetry) Translocacions. Discussion Workshops: Urban Environment and Artistic Action Innovation Forum: MID 2014. Design Ideas Market Eye Catalunya CultHunting Day Anima’T
Institució de les Lletres Catalanes 2013
Over 500 activities in nearly 300 towns of Catalan language domain, with the participation of 250 authors. New ‘Les Lletres Catalanes’ website: www.lletrescatalanes.cat www.lletrescatalanes.cat/lletres-2-0/el-blog-de-la-institucio National Literacy Plan Grants: • Literary creation • Translation • Research • Promotion and dissemination of Catalan literature • Publication of literary works of special cultural interest
Creative Centres
2014 Creative and production centre activities for professional performing arts, music and visual arts in public facilities.
ACTIVITY
AREA
La Factoria
Visual arts
L’Estruch
Performing arts
La Caldera
Dance
La Escocesa
Performing arts
La Central del Circ
Circus
Ateneu Popular Nou Barris
Circus
Obrador de la Sala Beckett
Performing arts
Hangar
Visual arts
Nau Ivanow
Performing arts
Roca Umbert
Visual arts
Fabra i Coats. Contemporary Arts Centre
Visual arts
Specifi: An EU project that employs technological experimentation to co-create and disseminate cultural projects, and which aims to set up the European Creative Ring. The Cultural Ring allows projects to be shared with cultural institutions, such as the Barcelona Festival of Song, a project through which master classes and concerts were shared with the São Paulo Cultural Centre, thanks to the Cultural Ring.
11
Ministry of Culture - Directorate General for Creation and Cultural Companies
12
Public facilities and networks 13
Ministry of Culture - Directorate General for Creation and Cultural Companies
National theatre and music facilities 25,6 M€
BUDGET
The national theatre and music facilities are a network of public facilities, ensuring quality standards and resource optimisation for cultural activity in the region. They head the Public Theatre and Music Facilities System of Catalonia. The purpose of these facilities is to contribute to the regional balance of Catalonia and act as a factor for cultural and economic development and social cohesion.
Ministry of Culture contributions to the theatre and music facilities. 2014 Source: DGCEC
GRAN TEATRE DEL LICEU
9,6 M€
TEATRE NACIONAL DE CATALUNYA
7,2 M€
L'AUDITORI
4,4 M€
TEATRE LLIURE
2,1 M€
MERCAT DE LES FLORS
1,2 M€
PALAU DE LA MÚSICA
0,9 M€
National theatre and music facility activities. 2013 Source: DGCEC FACILITY
SHOWS
PERFORMANCES
AUDIENCE
REVENUE
Gran Teatre del Liceu
37
142
210.636
12.162.712
TNC
22
316
107.781
1.731.811
187
455
327.803
3.902.864
41
470
98.422
1.442.900
Mercat de les Flors
72
200
Palau de la Música*
208
L’Auditori Teatre Lliure
36.112
298.567
157.290
2.849.462
*Palau de la Música data only includes concerts produced and co-produced by the Fundació Orfeó Català [Catalan Choral Foundation] - Palau de la Música Catalana. It does not include concerts staged by external promoters.
14
©Jordi Belver
©Jordi Play
©Pau Fabregat
©Ferran Mateo/TNC
©Antoni Bofill
©Joan Altés
From top to bottom and left to right: Gran Teatre del Liceu, Teatre Nacional de Catalunya, L’Auditori, Teatre Lliure, Mercat de les Flors, Palau de la Música
15
Ministry of Culture - Directorate General for Creation and Cultural Companies
Filmoteca de Catalunya 5,4 M€
BUDGET
The Filmoteca de Catalunya has a dual function and two centres: with the recovery, preservation, cataloguing and restoration of film heritage at the Terrassa centre, and the dissemination of film culture, particularly that produced in Catalonia, at the Raval centre in Barcelona. Responsible for organising joint activities with other institutions and festivals, in addition to educational activities.
2014 Activities Raval Centre (Barcelona) • Film screening • Exhibitions • Film library • Access to collections • Educational service
Preservation and Restoration Centre (Terrassa)
• Cataloguing, preservation and restoration of film heritage
2011-2013 attendance figures for the Filmoteca’s Barcelona Centre
Sessions Attendees
2013 Film season highlights
2011
2012
2013
862
1.272
1.423
89.406
135.109
143.056
2012-2013 Pedagogical activities FILMOTECA FOR SCHOOLS
YEAR 2012-2013
YEAR 2013-2014
Sessions
54
51
Students
3.814
3.949
AULA DE CINEMA [FILM CLASS]
Sessions Attendees
16
YEAR 2012
YEAR 2013
25
30
4.948
5.029
SEASONS (ORDERED ACCORDING TO ATTENDANCE FIGURES)
ATTENDEES
SESSIONS
MNAC / For the love of art
7.592
52
Pasolini, the cinema of poetry
6.471
55
Tim Burton: the tenderness of monsters
6.227
74
El film a l’agulla (The Threaded Needle): film and fashion
5.702
57
Multiversions & Remakes
5.262
61
The best films of the year
5.131
22
Shakespearean
4.900
67
One city, one film
4.437
34
Classics of yesterday and tomorrow
3.891
37
Juan Marsé – carte blanche
3.273
28
Terrassa Preservation and Restoration Centre • Opening of the new facility at the Audiovisual Park of Catalonia, in Terrassa • Completion of the restoration of the complete works of Catalan filmmaker Jacinto Esteva • Restoration of Le chevalier mystère [The Mysterious Knight] (Georges Méliès, 1899) / Concierge et Tourlourou [The Concierge and Tourlourou] (Pathé, 1900), in collaboration with Filmoteca Vasca • Launch of the Bàsics del cinema català [An Introduction to Catalan Cinema], a catalogue listing the must-have film titles of Catalan cinema, to be shown at film libraries and festivals
Restored version of Die Nibelungen. Closed the 69th FIAF Congress at the Liceu. The original score was performed by the National Youth Orchestra of Catalonia
Exhibitions Exhibitions programmed in 2013-2014 • “Jacinto Esteva. In the shadow of the last tree”. Curator: E. Riambau • “Multiversiones”. Curator: E. Riambau • “El film a l’agulla: cinema i moda” (Narrative ‘Thread’: Film and Fashion). Curator: O. Martí
Image from the “Multiversions” exhibition, coordinated by Esteve Riambau and the symposium theme for the 69th FIAF Congress
Film library Library visitors Documents borrowed Documents viewed Digital repository, number of searches
2012
2013
%
11.798
14.098
19%
9.003
12.535
39%
15.558
19.454
25%
-
6.715
-
Site for the International Federation of Film Archives (FIAF) 69th Congress from 21 to 27 April 2013 FIAF Congress Information summary Countries represented 61 Film Archives attending 99 Accredited delegates 398 Jean-Paul Belmondo and Jean Seberg promoting “Aula de Cinema” [Film Class]
17
Ministry of Culture - Directorate General for Creation and Cultural Companies
Networks 7,9 M€
BUDGET
This Area is responsible for maintaining and optimising the use of the performing arts, music and visual arts facilities in Catalonia. In this sense, the aim is to stimulate networking among the programmers and agents involved. In 2014, the Public Facilities and Networks Area renewed its support for stable professional performing arts and music programmes in Catalan municipalities. Determined to build a stable and solid subsidy model for this programming, the Ministry of Culture and Barcelona Provincial Council decided to combine their support through Programa.cat and annual agreements with the municipalities in the Public Theatre and Music Facilities System of Catalonia (SPEEM) as multifunctional local facilities (E3) and regional production centres (E4). The Directorate-General is working to sign similar agreements with the rest of Catalonia’s provincial councils.
2014 Activities Cultural partnership • Renewed support for professional and stable theatre and
music programming in Catalan municipalities and joint support in the case of Barcelona • Project to revise the Catalonia Cultural Facilities Plan (PECCat 2010-2020) • Consolidation and deployment of SPEEM • Consolidation of new SPEEM working groups • SPEEM Forum • Launch of Artaccés
Lines of support • Professional cultural activity programmes in the visual arts area • For the staging of non-profit performing arts and music shows at local level and as part of festivals, tours and dissemination networks
Municipal Cultural Indicators Project. PICEM Municipalities registered on PICEM. Distribution by province. Catalonia 2013 (excluding the city of Barcelona)
Professional activity registered on PICEM and audiences. Distribution by genre. Catalonia 2013 (excluding the city of Barcelona)
Source: PICEM
Source: PICEM SHOWS
THEATRE
MÚSIC
DANCE
CIRCUS
Barcelona province
49
51
34
26
Girona
17
20
11
10
Lleida
10
11
3
5
9
13
5
4
368.512 384.163 50.286
35.649
Tarragona Audience* %
42,0%
43,8%
5,7%
19
TARRAGONA
81
BARCELONA PROVINCE
18
LLEIDA
4,1%
*Provisional data
40
GIRONA
158
TOTAL MUNICIPALITIES
18
Public Theatre and Music Facilities System of Catalonia (SPEEM) Classification by type. Catalonia 2014 Source: SPEEM TYPE
E5
3
REGIONAL PRODUCTION CENTRES
39
BASIC LOCAL THEATRE AND MUSIC FACILITIES
Municipalities with between 15,000 and 50,000 inhabitants or regional capitals with between 5,000 and 15,000 inhabitants. Minimum of one space to hold an audience of 300 E1
E3: LOCAL FUNCTIONAL THEATRE AND MUSIC FACILITIES
16
LOCAL FUNCTIONAL THEATRE AND MUSIC FACILITIES
Municipalities with over 50,000 inhabitants or regional capitals with over 15,000 inhabitants Minimum of one space to hold an audience of 500 and one small space E2
30%
TOTAL
128
1
Catalonia Cultural Facilities Plan. PECCa
3 0
Registered facilities. Catalonia June 2014
344
Library
837
Museums and collections
593
Theatres and auditoriums
565
TOTAL
20 8
284 1.257
8
6 4
5
720 5
4.600 4
14
30
9 3 18
6 8
24
17
19
25
5
4
7
29
3 4
5
10
8
NUMBER OF FACILITIES
20
13
2
Archives
Other
7
3
Source: PECCat
Cultural centres
E1: BASIC THEATRE AND MUSIC SPACES
64
Municipalities with fewer than 15,000 inhabitants. Minimum of one space
Art spaces
50%
E2: BASIC LOCAL THEATRE AND MUSIC FACILITIES
BASIC THEATRE AND MUSIC SPACES
TYPE
E5: UNIQUE THEATRE AND MUSIC FACILITIES
13%
Regional production centres, in-house and specialised Performing arts centres of Reus, Terrassa and Salt E3
5%
E4: REGIONAL PRODUCTION CENTRES
6
Centres of artistic excellence: TNC, Mercat de les Flors, Palau de la Música, L’Auditori, Gran Teatre del Liceu and Teatre Lliure E4
3%
NUMBER
UNIQUE THEATRE AND MUSIC FACILITIES
44
44
27
34 59
565
TOTAL THEATRES AND AUDITORIUMS Map of theatres and auditoriums in Catalonia (Source: PECCat) 19
Ministry of Culture - Directorate General for Creation and Cultural Companies
Municipal programming support 2014 saw renewed support for established professional performing arts and music programming in the municipalities of Catalonia in accordance with the types of facilities set out in the Public Theatre and Music Facilities System of Catalonia.
Programa.cat
Annual agreements with the municipalities included in SPEEM as multifunctional local facilities (E3) and regional production centres (E4)
Programa.cat helps boost the booking of shows and concerts. Catalan programmers are able to select from a list of activities at subsidised prices through an online platform. Basic data. 2014 *
Agreements with 18 municipalities aimed at fostering professional municipal theatre and musical programming, working towards community promotion and audience communication and creation. Basic data. 2014
*Provisional data
2014 Contribution
557.996€
Contracting municipalities
138
Programa.cat contracted activities
962
*Provisional data
2014 Contribution
1.400.000€
Contracting municipalities
18
Planned activities for professional programming through agreements Programa.cat contracted activities 2014* Distribution by genre
Agreements with 18 municipalities
*Provisional data
THEATRE
MUSIC
CIRCUS
DANCE
264
353
44
186
73
5
20 17
1.730
BARCELONA PROVINCE 950.000€ TOTAL
617 230 78
· BADALONA · GRANOLLERS · LʼHOSPITALET DE LLOBREGAT · MANRESA · MATARÓ · SABADELL · SANT CUGAT DEL VALLÈS · SANTA COLOMA DE GRAMANET · TERRASSA · VIC · VILADECANS
MUNICIPALITIES IN THE REST OF CATALONIA DE CATALUÑA 450.000€ TOTAL · FIGUERES · GIRONA · LLEIDA · OLOT · REUS · TARRAGONA · TORTOSA
37 67,9%
FAMILY NOT FAMILY
32,1%
Agreement between the Ministry of Culture and Barcelona Provincial Council With the aim of building a stable and solid model of support for established municipal programming, the Government of Catalonia and Barcelona Provincial Council have agreed to unite in supporting the two lines of funding (programa.cat and agreements) with regard to the municipalities in the territorial area of Barcelona. 20
Performing and musical arts in the municipalities. 2014 Grants Distribution by type
MUNICIPAL PERFORMING ARTS FESTIVALS
MUNICIPAL PRODUCTION 376.718€ TOTAL
798.976 €
· EL CANAL. GIRONA · TNT. TERRASSA · CONCERT DEL PASTOR. PUJALT
23,1%
49%
CIRCUITS AND NETWORKS 454.287€ TOTAL · ÒPERA IN CATALONIA · CATALAN MUSIC NETWORK · CONTRABAIX SEASON · LA XARXA. FAMILY THEATRE PROGRAMMING · ALCOVER NETWORK · RIALLES. FAMILY THEATRE PROGRAMMING
TOTAL
· TEMPORADA ALTA FESTIVAL · INTERNATIONAL CLOWN FESTIVAL · TERRASSA PERFORMING ARTS CENTRE · SISMÒGRAF, “EL FESTIVAL QUE DETECTA EL MOVIMENT” DANCE FESTIVAL · “PLE DE RIURE” INTERNATIONAL COMEDY THEATRE FESTIVAL · FESTUS · ESBAIOLAʼT 2014. 7TH VALLS DʼÀNEU THEATRE FESTIVAL
27,9%
1.629.981€ TOTAL
©Inés Muñoz (TCTeamwork)
2014-2015 Touring exhibition programme Municipal art centres and museums, along with public or private foundations or art galleries interested in having their exhibitions included in the Ministry of Culture Touring Exhibitions Programme, can submit their proposals to the Directorate General for Cultural and Creation Companies. The Touring Exhibitions Programme is a collection of the most interesting exhibition projects.
Presentation of the dance piece Doppelgänger, by the Big Bouncers group at the El Carme Cultural Centre, Badalona. Activity at the “Echoes of Carles Buïgas” exhibition, by Tom Carr
©ACVic
Exhibition projects for the 2014-2015 programme “Estratègia de la precarietat” [Strategy for a state of precariousness]. Francesc Abad “Joan Brossa: Escolteu aquest silenci” [Listen to this silence] “Ecos de Carles Buïgas” [Echoes of Carles Buïgas]. Tom Carr
Poster for the “Joan Brossa: escolteu
Francesc Abad’s “‘Estratègia de la
aquest silenci [listen to this silence]”
precarietat” [Strategy for a state of
exhibition, Joan Brossa Foundation and
precariousness] exhibition at the ACVic
Ministry of Culture
Contemporary Arts Centre
21
Ministry of Culture - Directorate General for Creation and Cultural Companies
22
Business The Business Area focuses on the cultural sector from a business perspective, thereby seeking to improve the competitiveness of companies and their financial autonomy, as well as to foster a culture of collaboration that allows them to move towards the new economic paradigm. 23
Ministry of Culture - Directorate General for Creation and Cultural Companies
Business Development 5,6 M€
BUDGET
The Business Development Area, through the grants and financial instruments available, and also through training and information, provides cultural enterprises with tools for economic collaboration.
2014 Activities New cultural finance model • Promotion of Repayable Contributions as a tool for financial success in the cultural sector • Maintaining permanent lines of credit (Catalan Finance Institute - ICF) • Creating lines of participation in cultural and creative businesses (participative loans) • Collaboration between public-private funding
Lines of support • Repayable contributions • Cultural Projects. Generic • Distribution and exploitation of shows in Catalonia • Distribution of feature films • Cultural consultancy • Mode: diagnosis and priority • Mode: specific • Subsidies to cover financial cost arising from loan agreements according to the agreement between ICF and ICEC
Summary of SDE’s training information. 2011-2013 Source: ICEC
Sessions-activities
2011
2012
SDE Training information. Distribution by sectors. 2013 2013
76
43
60
Speakers
123
130
208
Attendees
2.689
2.418
3.262
Source: ICEC
SESSIONS
SPEAKERS
ATTENDEES
Marketing
12
37
580
Business Management
21
68
1.136
Digital Media / Music
16
57
938
International
9
46
608
External Collaborations
2 208
3.262
TOTAL
Session for cultural and creative SMEs organised by ECIA. Bizbarcelona 2014 24
60
Repayable contributions. Sums granted Distribution by type. 2013
Culture consultancy. Sums granted. Distribution by type. 2013
Source: ICEC
Source: ICEC
262.190 €
1.026.287 €
GRANTS FOR FEATURE FILM DISTRIBUTION PLANS
1.210.975 €
GRANTS FOR PUBLISHING PROJECTS AND PLANS
GRANTS FOR THE STAGING OF SHOWS IN CATALONIA
19.270 €
SPECIFIC CONSULTANCY
3.270 €
DIAGNOSIS CONSULTANCY
41.733 €
3.440.308 €
PRIORITY CONSULTANCY
GRANTS FOR CULTURAL PROJECTS
5.939.760€
64.273€
TOTAL
TOTAL
Session on Audience Management at Arts Santa Monica, organised by the SDE and the
Session on the performing arts festivals, fairs and markets map in Catalonia, organised
ICEC Audiences Area
by the SDE and the ICEC Markets Area
25
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Audiovisual 7,5 M€
BUDGET
The audiovisual challenges, in adapting to the digital environment and new forms of distribution means that the support of this sector is going through a period of readjustment. The new tax on technology companies is intended to promote the sector. It is a reflection of the desire to strengthen the sector in terms of production, distribution, exhibition and dissemination. Audience promotion policies and the debate over pricing policy are at the other end of this value chain.
2014 Activities Specific programs for cultural and creative fields Audiovisual • Reform of the audiovisual fund financing system: connection tax • Promotion of the Sitges Film Festival (Festival Internacional de Cinema Fantàstic de Catalunya) as a benchmark • Implementation of ArtAcces for the integration of people with sight and hearing impairments • Reform of the audiovisual fund financing system established in Catalan Film Law
Lines of support • For the organisation of audiovisual festivals, screenings
©Nostromo Pictures
and seasons in Catalonia, as well as their promotion and distribution • Digitisation of cinemas • To boost industry revenue resulting from the exploitation and distribution of feature films and large format audiovisual productions • Production of feature films • Repayable contributions. Distribution of feature films
Sean Penn in the Catalan coproduction The Gunman by Nostromo Pictures, filmed in an El Prat de Llobregat transformed into Africa
26
Cinemas and screens. Catalonia. 2009–2013 Source: ICEC
2013
171 798
2012
792 174
2011
814 184
2010
809 187
2009
791 183 CINEMAS IN OPERATION SCREENS IN OPERATION
Dani de la Orden directs his film debut, produced by El Terrat, Playtime Movies and Sábado Películas
Catalan feature film production. 2009–2013 Source: ICEC
20 13 17
16
20 18
20
27
18
18 CO-PRODUCTIONS WITH OTHER COUNTRIES CO-PRODUCTIONS WITH OTHER AUTONOMOUS COMMUNITIES
37
56
37
25
40
2009
2010
2011
2012
2013
CATALAN PRODUCTIONS
The documentary that won the Gaudi for Best Film, with Neus Ballús winning Best Director and both Neus Ballús and Pau Subirós picking up the award for Best Screenplay
27
Ministry of Culture - Directorate General for Creation and Cultural Companies
Cinema audiences and revenue in Catalonia. 2009–2013 Source: ICEC
25.000.000
20.000.000
148.075.024€
22.584.807€
141.350.368€
20.432.597€
150.000.000
136.874.883€
131.842.538€ 111.494.533€
20.099.823€
120.000.000
19.117.698€ 15.000.000
16.296.702€
90.000.000
60.000.000
10.000.000 2009
2010
2011
2012
2013 REVENUE AUDIENCE
Audience and revenue for Catalan film production in Catalonia 2009–2013 Source: ICEC
11.923.136€
2.250.000
11.659.945€
12.500.000
10.327.813€ 1.750.000
9.500.000
7.437.393€
7.079.023€
1.821.658€ 1.580.252€
1.250.000
1.739.855€ 6.500.000
1.196.263€ 1.041.919€
750.000 2009
2010
2011
2012
3.500.000
2013 REVENUE AUDIENCE
28
©Teresa Isasi-Isasmendi
Distribution of films shown in Catalonia by production nationality. 2013 Source: ICEC
CATALONIA*
6%
REST OF SPAIN
6,3%
EUROPEAN UNION
12,1%
UNITED STATES
69,2%
REST OF WORLD
6,3%
Ricardo Darín and Belén Rueda in Séptimo [Seventh], a thriller co-produced with Argentina. Grossed over €7.4 million worldwide in 2013
*Includes productions and co-productions
Worldwide revenue for Catalan feature film production. 2013 Source: Rentrak SCREENED FEATURE FILMS
Catalonia
54
Rest of Spain
54
Rest of World
16
TOTAL
REVENUE
6.583.050,40
%
4,2%
21.761.865,09 14,0% 126.720.178,00 81,7% 155.065.093,49
100%
4,2%
CATALONIA
14%
81,7%
REST OF WORLD
REST OF SPAIN
The horror film Mama, co-produced with Canada and directed by Andrés Muschietti, grossed €98 million worldwide in 2013
29
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Performing Arts 5,3 M€
BUDGET
Support for performing arts is provided through production grants and comprehensive sectorbased plans (circus, dance and entertainment for all ages), as well as fairs and festivals. A new feature has been launched in the form of Programa.cat, a web platform that allows public programmers (or private programmers working on behalf of a public authority) to contract Catalan performing arts and music companies, having posted the services they provide directly on the platform. Thus, facilitating quicker and increased professional programming.
2014 Activities Specific programmes for cultural and creative fields Performing Arts • Comprehensive plans for Circus, Dance and Family Theatre • Reform of the three-year agreement system of production support • Reform regarding facilities related to SPEEM
Lines of support • For professional performing arts programming or exploitation
activities in private theatres • For the improvement of infrastructure and/or purchase of equipment for performing arts companies and private theatres in Catalonia, with the exception of the city of Barcelona • Theatre productions for a specific production • Professional circus activities • Professional dance activities
Performing arts shows and performances in Catalan theatres. 2007-2011
PERFORMANCES SHOWS
15.488
Source: Ministry of Culture 3.500
13.177
13.655
12.143
15.000
14.323
3.308 3.157 10.000
3.000
2.907
2.907
2008
2009
2.738 5.000
2.500 2007
30
2010
2011
Theatres in Catalonia by Ownership. 2011
Figures for theatres in Barcelona. 2010-2013
Source: Ministry of Culture
Source: ADETCA PRIVATS
PUBLIC
TOTAL
Barcelona Area
34
14
48
Rest of Catalonia
12
90
102
Total Catalonia
46
104
150
BCN THEATRES
SEASSON 2010 / 2011
SEASSON 2011 / 2012
SEASSON 2012 / 2013
% DIF.
2.675.736
2.890.713
2.333.685
-19%
63.326.502 68.162.773
Audience Revenue Shows Performances
51.212.144
-25%
948
1.082
1.155
7%
11.713
12.674
12.791
1%
Audience at Catalan theatres. 2007-2011
Revenue from Catalan theatres. 2007-2011
Source: Ministry of Culture
Source: Ministry of Culture
2.839.311
2007 2008
261.736
3.142.628
249.647
3.131.876
2009 2010
557.081
3.109.667 3.333.761
2011
PERFORMING ARTS
3.101.047 3.392.275
2008
3.688.957
2009
3.762.687
653.020 752.343
2007
4.086.104
MUSIC
59.014.445€
4.085.880€
68.549.225€
3.452.224€
68.172.981€
13.066.775€
64.702.459€
14.422.841€
67.044.855€
16.383.407€
2010
2011
PERFORMING ARTS
63.100.325€ 72.001.449€ 81.239.755€ 79.125.300€ 83.428.262€
MUSIC
©Ros Ribas
One-off shows performed in Catalonia Distribution by genre. 2011 Source: Ministry of Culture
58
MAGIC
41
POETRY RECITALS
153
OTHER PERFORMING ARTS
1.855
68
OPERA, OPERETTAS AND ZARZUELAS
TOTAL
77
CIRCUS, CLOWNS AND JUGGLING
119
PUPPET, SHADOW AND OBJECT THEATRE
162
MUSICAL THEATRE
323
DANCE
854
GENERAL THEATRE
Julio Manrique in L’Orfe del Clan dels Zhao
31
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Music 4,6 M€
BUDGET
Industry data shows a continued decline in the physical market for recorded music but a slight increase in the digital market. Live music has suffered a slight downturn in audience numbers, although there is an increase with regard to the big festivals. Music grants account for these periods of change in consumer habits and make a commitment to supporting new business models related to digitalisation, and also the live experience, with a specific line of support providing for live music.
2014 Activities Specific programmes for cultural and creative fields Music • New support system programme for established music groups • Reform of support tools for programming and festivals • Reform with regard to facilities related to SPEEM
Lines of support • Established music group activities around Catalonia • Catalan record company activities • Festivals and strategic seasons • Programming of professional live music performances • Recording and videos for musical productions of special cultural and/or heritage interest • Repayable contributions. Projects in the field of recording and/or music production
Recording market turnover. Distribution according to format. 2013
Digital market turnover. Distribution by format. 2013
Source: IFPI. Recording Industry in Numbers. 2014
Source: IFPI, Recording Industry in Numbers 2014
WORLD
EUROPE
SPAIN
SPAIN’S POSITION IN WORLDWIDE RANKING
TOTAL VALUE
15.029 M$
4.040 M€
113 M€
13
physical
51%
56%
47%
13
Digital
18
MUSIC RECORDED 2013
39%
32%
30%
Publishing rights
7%
11%
22%
7
Synchronisation
2%
1%
1%
14
VARIATION 2012/2013
32
-3,9%
1%
3%
8%
8%
19% 5%
5%
24% 30%
43%
OTHER ADVERTISING STREAMING SUBSCRIPTIONS
0,60% -12,40%
MOBILE
67%
59%
WORLD
EUROPE
28% SPAIN
DOWNLOADS
©Ray Molinari
Live music in Catalonia. 2010–2012 Source: SGAE
2010
2011
2012
Audience
5.991.536
5.319.601
5.188.781
Revenue
43.720.492
41.607.827
41.605.255
Concerts
18.747
18.398
17.963 Performance by Núria Graham, a Vic resident with Irish and Basque roots and one of the breakthrough artists of 2013
Spanish record industry exports. 2013 (in millions of euros) Source: Promusicae (Promusicae production members)
TOTAL
1,46M€ 10,89M€
17,36M€
3,62M€ 1,39M€
SALES IN PHYSICAL FORMAT
SALES TO FOREIGN DIGITAL OPERATORS
PUBLISHING RIGHTS LICENCES AND SALES
REVENUE FROM CONCERTS PERFORMED ABROAD
1,9% OTHER
Top destination countries for Spanish exports. 2013 (the EU is considered as one destination) 34%
EU
39%
LATIN AMERICA
LATIN AMERICA
OTHER
1,9%
15%
ANDORRA
1,4%
ARGENTINA
5%
JAPAN
0,5%
COLOMBIA
1%
MEXICO
23,1%
VENEZUELA
0,9%
CHILE
0,6%
BRAZIL
0,6%
EUROPEAN UNION
23,1%
Source: Promusicae
USA
39%
34% USA
33
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Books 3,6 M€
BUDGET
The Catalan publishing industry, which maintains its status as a sector leader in Spain, has seen physical book sales figures drop, as digital format revenue rises. Meanwhile, the reading index score (65,3%) is close to the European average (68%). Therefore, the books area, along with the Institució de les Lletres Catalanes and other associated entities, has launched the National Reading Plan. The Plan seeks boost writing, encourage reading within the network, enhance and strengthen the book industry, promote bookshops and increase the number of library users. This drive has the support of associated agents, from the media to cultural and sporting organisations.
2014 Activities Specific programmes for cultural and creative fields Books • Promotion of a comprehensive plan for the book sector • Increase in the lines of support aimed at production through
Repayable Contributions linked to greater business stability • Strategic events (Frankfurt Book Fair and Bologna Book Fair) and the map of Catalonia’s book fairs • Monitoring of the National Reading Plan
Lines of support • Modernisation of bookshops • Publishing production in Catalan or Occitan and publishing sheet music of special cultural interest • Grants for publishing production in Catalan • Repayable contributions. Publishing projects and plans
Basic data for Catalan publishers. 2008-2012 Source: Comercio Interior del Libro en España 2012. Spanish Federation of Publishers’ Guilds
NUMBER PUBLISHERS
EMPLOYMENT GENERATED
DOMESTIC MARKET TURNOVER*
2008
306
6.334
1.623,84
2009
301
5.233
1.588,40
2010
288
5.488
1.434,97
2011
286
5.290
1.332,45
2012
272
4.907
1.208,99
*In millions of euros
L’analfabeta que va salvar un país (The Girl Who Saved the King of Sweden) reigned supreme for the 2014 Diada de Sant Jordi (National Book Day)
34
Catalan publishers’ titles published and catalogue titles. 2008-2012 Source: Comercio Interior del Libro en España 2012. Spanish Federation of Publishers’ Guilds TITLES PUBLISHED
% IN CATALAN
CATALOGUE TITLES
% IN CATALAN
2008
32.741
35,1%
166.437
33,9%
2009
33.428
34,4%
175.110
32,7%
2010
34.414
33,2%
188.988
31,1%
2011
33.970
32,9%
200.458
31,6%
2012
31.759
26,8%
213.800
30,9%
Distribution of the publishing market in Spain by company location. 2013 (% of turnover) Source: Avance Comercio Interior del Libro en España 2013. Spanish Federation of Publishers’ Guilds
2,5%
BASQUE COUNTRY
1,9%
ANDALUSIA
1,1%
GALÍCIA
48,3%
43,6%
1,2%
MADRID
VALENCIAN COMMUNITY
CATALONIA
1,3%
CASTILE AND LEÓN
Catalonia hosts as many as 16 book fairs throughout the year
35
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Digital 1,5 M€
INCORPORATION OF THE 2013 BUDGET INTO THE PARTICIPATIVE LOAN PROGRAMME
Digital culture: innovation with regard to creativity and methods of consumption. A transversal area, with special emphasis on the audiovisual, book, music and video game areas, and it facilitates the emergence of transmedia projects. The Area coordinates the Digital Plan, a set of activities aimed at collaboration with Catalan companies dedicated to the development of cultural video games and apps and enhancement of the digital area for those working in a more traditional framework. Other initiatives in this new area are the digital culture blog, as an information tool, and Digital 4C, as a space aimed at meeting up and exchanging ideas and experiences.
2014 Activities
Video game revenue Spain. 2011-2013 (in millions of euros)
Digital industry in Catalonia. 2012
Specific programmes for cultural and creative fields. Digital • Launch of the Digital Cultural Plan
Lines of support • Participative loan programme • Events: Gamelab, MWC
Source: In-house. Data estimates based on SABI and PIMEC
Source: ADESE, PWC 2011
2012
2013
Hardware
373
297
275
Peripherals
107
97
86
Physical format software
499
428
401
Mobile and online game software
336
374
404*
1.315
1.196
1.166
TOTAL REVENUE
DIGITAL INDUSTRY 161 COMPANIES 2.011 EMPLOYEES 146,5 M€ REVENUE
MEDIUM-SIZED CO AND MPA ALL NIE SM S
*DGCEC Data estimate based on estimated growth in the PWC 2013-2017 GEMO
2011
Total Media and Entertainment Revenue Video game % Video game / total Media and Entertainment
2012
2013*
1.561.144 1.640.750
1.733.241
48.366
49.336
52.981
3,1%
3,0%
3,1%
*2013 data estimates from the PWC 2013-2017 GEMO report
36
37 COMPANIES 230 EMPLOYEES 22,1M€ REVENUE
30 COMPANIES 709 EMPLOYEES 43,8M€ REVENUE 44 COMPANIES 274 EMPLOYEES 26,3M€ REVENUE
ND MICROENTERPR ES A ISE SM S
Source: PWC
50 COMPANIES 797 EMPLOYEES 54,2M€ REVENUE
VIDEO GAMES
Worldwide video game revenue. Weighted comparison against total media and entertainment. 2011-2013 (in millions of euros)
ER DIGITAL CONTEN OTH T
report
Digitalisation in Traditional Sectors Cinemas in Catalonia. 2013* Source: Censo AIMC de salas de cine CONVENTIONAL
DIGITAL
3D
TOTAL
502
315
135
502
Girona
87
39
15
87
Lleida
50
8
4
50
Barcelona
Tarragona TOTAL
98
36
16
98
737
398
170
737
*Data up to April 2013
Created by Catalan company, Creative Lab, Lukas Bahrle and Andrew Taberner have put these square-headed characters on the list of top ten Apple Store downloads
Distribution of downloads of music recorded in Spain. 2010-2012 Source: SGAE. Basis: have downloaded music files from the Internet in the previous three months
Payment No payment
2010
2011
2012
7,7%
8,3%
12,0%
92,3%
91,7%
88,0%
Digital format data from Catalan publishers in Spain. 2010-2012 Source: Comercio Interior del Libro en EspaĂąa 2012.
The Tiny Thief game from 5 Ants Games was nominated in the Los Angeles Annie Awards for Best Animated Game. The Annie Awards are prestigious animation awards and include a video game category
Spanish Federation of Publishers’ Guilds
2010
2011
2012
Titles published in digital format
2.785
10.738
8.700
Digitised titles in catalogue
6.910
16.200
24.455
Titles marketed in digital format
6.453
13.476
22.440
Digital format turnover*
12,78
25,40
32,00
*In millions of euros
Nihilumbra, from Catalan company BeautiFun Games, won the 2012 App Store Hidden Gems award, the Indie Prize at the 2013 Casual Connect in Hamburg and the Gamelab 2013 Best Game Design award
37
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Visual Arts 0,4 M€
BUDGET
2014 Activities
Supporting the visual arts encompasses the entire value chain of the industry, starting with the Arts Santa Monica creation centre, including the support of galleries and fairs, to public promotion strategies. It also strengthens the organisation and consolidation of the various agents in the sector, such as the current collaboration between the Visual Arts Network and the Loop Fair.
Specific programmes for cultural and creative fields. Visual Arts • Supporting the established strategic events for driving the art market in Catalonia (Loop Fair and Screen Festival; SWAB and Arts Libris Fairs) • Support for industry cohesion projects (GAC Awards-Gallery night; Autumn Art. Planning of the Gallery Weekend project) • Presence of Catalan galleries at ArtRio’14 (International Art Fair in Rio de Janeiro) • Consolidation of Talking Galleries
Lines of support • For Catalan art galleries for the purchase and/or improvement of technological equipment • For Catalan art galleries and professional associations for dissemination and promotion projects with regard to their activities
Art Fairs in Catalonia. 2013
38
GALLERIES
ARTISTS
WORKS OF ART
ACREDITED MEDIA
VISITORS
Loop Fair
44
46
44
68
5.300
Screen from Barcelona
17
370
520
68
113.000
Swab
52
200
500
50
15.000
Arts Libris
98
400
850
55
10.354
©Carles Collado
Basic figures for art galleries in Catalonia. 2013 Source: Ministry of Culture
Art galleries
144
Staff
260
Total surface area (m2)
24.978
Number of exhibitions
1.007
Exhibited artists
3.617
2014 LOOP Fair. Hélène Delprat at the Galerie Christophe Gaillard (Paris) stand ©Marta Andreu
Global art market. Sales revenue Distribution by periods (%) July 2012–June 2013 Source: Mercado del arte contemporáneo. Artprice annual report
9,4%
GRAND MASTERS
47,6% MODERN
9,5%
19TH CENTURY
13%
CONTEMPORARY
Arts Libris 2014
20,5%
POST-WAR
Spanish art gallery sales by distribution channel. Spain. 2011 Source: Mercado del arte 2012. Foundation for Art and Patronage
GALLERIES
57,8%
INTERNATIONAL ART FAIRS
17,1%
ART FAIRS IN SPAIN
15,9%
ONLINE SALES
5,3%
PRIVATE
3,5%
AUCTIONS
0,5% 39
Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Architecture 0,05 M€
BUDGET
Architecture is one of the country’s key culture sectors, from its architectural heritage to the heath of its present-day studios. An action plan has been introduced to further boost the sector, which involved the participation of 85 architectural studios. Based on this strategic reflection, the Architectural Promotion Group, comprising 15 architecture studios, representatives of the Ministry of Culture and the dean of the Architects’ Association of Catalonia (COAC), has been set up. In addition, in 2014, Catalonia participated for the second consecutive year in an exhibition at the Venice Architecture Biennale, this time with the exhibition “Arquitectures empeltades/ Grafting Architecture”.
Activities International positioning and visibility: • Website to promote Catalonia’s architecture and studios internationally
Town planning, public space, landscaping • Attracting international delegations (come & see) • Integral action within one country • Partner search workshops • Market studies in cities with potential projects Health • Map of agents in the health construction industry value chain • Market studies and partner searches: Algeria Heritage intervention • Market studies and partner searches: Mexico
Characterisation of the architecture sector in Catalonia
Distribution of architectural studio revenue in Catalonia. 2012*
Source: Reflexió estratègica del sector de l’arquitectura a Catalunya.
Source: Reflexió estratègica del sector de l’arquitectura a Catalunya.
Cluster Development
Cluster Development
Companies Prominent self-employed (individuals or associates) TOTAL
NUMBER OF COMPANIES AND STUDIOS
OPERATING INCOME 2012* (million €)
1.300
226
68
10
1.368
236
58%
OF STUDIOS
14,2%
OF REVENUE
7%
OF STUDIOS
49,5%
OF REVENUE
*Estimated figures
* Estimated figures
35%
OF STUDIOS
40
36,3%
OF REVENUE
Proposed cooperative activity between the profession and public sector Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Cluster Development
Cross-cutting
NEW MARKET DEVELOPMENT
POSITIONING AND VISIBILITY
1.- Tool (intranet) to support access to new markets (map of countries with potential projects, calls detection)
3.- Group website for architectural studios
2.- Proactive activities with cities possessing agreements with BCN
Town planning, public spaces, landscaping and public facilities
9.- Studies of cities with potential for public projects: France, Benelux, Italy... and Poland, Hungary, Croatia, Romania ...
GROUP
10.- Partnership search workshops
Health
Heritage intervention
INDIVIDUAL SUPPORT
Leisure
INNOVATION THROUGHOUT THE VALUE CHAIN
7a.- Business management course 7b.- International Project Management training to facilitate mobility
4.- Catalan Architecture brand 5.- Architecture museum
8.- Network creation between studios and large companies 8b.- Architectural Law
6.- Publications and Dissemination: books, articles, exhibitions, etc.
11.- Dissemination activities: Yearbook, media presence, Awards, Biennial Landscape, etc. 12.- come & see (delegation attraction)
14.- Market studies 5 key countries identified: Algeria, India, China –Chengdu, Turkey, Russia. Market potential and partner search
15.- Value chain catalogue
20.- Market studies in key countries identified: Algeria, Morocco, Libya; other countries Middle Eastern; Mexico. Market potential and partner search
21.- Value chain catalogue
16.- Missions in situ (Algeria) 17.- Organise international Health Construction conference (touring) and Attendance at international fairs (Nanjing...)
22.- Positioning activities (awards, conferences and workshops, space at the Architecture Congress...). Algerian Mission
27.- Forecasting market potential (LATAM and Middle East) and in situ events
28.- Attendance at fairs (MIPIM and Cannes)
30.- Internationalisation plans: commercial activities, implementation in other countries
31.- English marketing (studio websites, books featuring projects carried out by the studio...)
BUSINESS STRATEGY, MANAGEMENT AND COOPERATION
13.- Working groups with agents in the value chain (with constructors, engineers, manufacturers of urban elements)
- Collaborations (Teams / alliances) to enter calls for tender
18.- Map of agents in the health construction industry value chain
- Collaborations / alliances with other agents to access new markets
- Manufacturers Specifications
19.- Collaborations within the value chain to be able to offer joint service packages and health know-how (Min. of Health)
23.- Map of agents in value chain
26.- Masters specialising in Heritage intervention
24.- Development of joint services: e.g. Rehabilitation Master Plans
- Collaboration with other agents to access new markets
25.- Local market sponsors
29.- Collaborations within the chain (materials manufacturers, façade design...)
- Collaborations/ alliances to access new markets
32.- Strategic Planning for the Architecture Studios
41
Ministry of Culture - Directorate General for Creation and Cultural Companies
42
Markets 43
Ministry of Culture - Directorate General for Creation and Cultural Companies
Markets 2,2 M€
BUDGET
The Markets Area aims to increase the competitiveness of cultural enterprises in domestic and international markets. It hopes to improve market access and strengthen the core of the culture value chain (Business to Business B2B). One of the highest profile on-going projects is the promotion of Creative Catalonia within the framework of the EU’s Creative Europe Programme.
2014 Activities • European projects accelerator. Creative Europe • Management of strategic markets in Catalonia: • FiraTàrrega • Mercat de Música Viva de Vic • Trapezi • Mostra d’Igualada • Loop • Sitges, Festival Internacional de Cinema Fantàstic de Catalunya
• New additions: • PrimaveraPRO • Sónar +D • IPAM • Litterarum • Gamelab • Working together towards objectives and the creation of a unique indicator model
Lines of support • Attendance at and participation in international fairs, festivals and markets
Fairs
Attendance at international fairs, festivals and markets with the grant for attending fairs from the ICEC. 2013
Attendance at 31 fairs in 7 countries (Netherlands, France, Germany, Austria, UK, Belgium and Catalonia) with a stand or direct activity at 10 of those.
Source: ICEC
Presence at international fairs with ICEC stand or direct activity. 2013 Source: ICEC
FAIRS FEATURING STAND OR DIRECT ACTIVITITY
COMPANIES
Performing arts
1
1
-
Music
8
66
5
Performing arts and music
1
30
12
10
97
17
TOTAL
44
Performing Arts
SHOWCASES
FAIRS
COMPANIES
SUMS GRANTED
6
10
3.743€
Visual Arts
43
37
308.027€
Books
23
73
106.380€
Music
7
16
10.202€
Video games TOTAL
1
1
1.597€
80
137
429.949€
Catalan artists on international tours. Number of performances by country. 2013 Source: ICEC
FRANCE
435
GERMANY
307
BELGIUM
123
UNITED KINGDOM
112
REST OF EUROPE
240
LATIN AMERICA
62
ASIA AND OCEANIA
41
NORTH AMERICA
38 ŠJordi Bover
Catalan artists on international tours. Number of performances by genre. 2013 Source: ICEC
38
97
VISUAL ARTS
17
CINEMA
3
POPULAR CULTURE
511
MUSIC
DANCE
139
STREET ART
In 2014, the Los Galindos circus will fill a number of European circus rings with flour as part of their Maiurta show
167
CIRCUS
386
THEATRE
1.358 TOTAL
The Creative Catalonia stand was the umbrella stand for Catalan professionals at MIDEM 2014
45
Ministry of Culture - Directorate General for Creation and Cultural Companies
European Project Accelerator Creative Europe Objectives:
Creative Europe 2014-2020 Budget 1,460 million euros
• Promote internationalization • Strengthen the financial capacity for culture • Foster innovation • Stimulate the creation of new audiences
13%
GUARANTEE FUND (FROM 2016)
56%
MEDIA PROGRAMME
Creative Catalonia Activities • European project advisory team
By the ICEC for industry companies and professionals • Conferences and EuropeCalls Biweekly advisory sessions about European Commission funding opportunities
31%
CULTURAL PROGRAMME
46
CULTURAL PROGRAMME
MEDIA
European Cooperation Projects
Support for the Development of Single Projects and Slate Funding
European Platform
Support for the Television Programming of Audiovisual European Works
European Network
Support for the Transnational Distribution of European Films. The “Cinema Selective” Scheme
Literary Translation Projects
Support for Film Festivals
Catalunya Film Commission Government of Catalonia aimed at audiovisual professionals and Catalan municipalities to facilitate filming around the region and promote it as an area for filming.
Filming in Catalonia. 2013
Filming in Catalonia. 2013 Distribution by production type Source: ICEC
Filming solely in Barcelona Filming in Catalonia not featuring Barcelona Filming in both Catalonia and Barcelona Total filming in Catalonia
2.414 607 80 3.101
FOTOGRAPHY ADVERTSING SPOT SHORT FILM/ACADEMIC EXERCISE ENTERTAINMENT/TV SERIES DOCUMENTARY/NEWS VIDEO CLIP CORPORATE/INSTITUTIONAL FEATURE FILM (FICTION AND DOCUMENTARY/TV MOVIE/MINI SERIES) OTHER FILMING
793 708 398 333 248 157 140 63 261
Los últimos días, the second most viewed catalan film production last 2013
47
Ministry of Culture - Directorate General for Creation and Cultural Companies
48
Audiences 49
Ministry of Culture - Directorate General for Creation and Cultural Companies
Audiences 0,3 M€
BUDGET
Based on its knowledge of audiences and their cultural diet, the area is looking to expand cultural audiences and create new ones. This translates into the design of integrated audience promotion strategies that looks at both supply and demand. Plans include the creation of a single card to facilitate user access to cultural heritage and services throughout the Catalan region.
Cultural consumption in Catalonia (Population over the age of 14) Source: Baròmetre de la Cultura, Fundacc AUDIOVISUAL
88,9%
MUSIC
86,9%
CINEMA VIDEO GAMES
35,1% 21,4%
BOOKS
59,2%
CONCERTS
29,8%
EXHIBITIONS
29,2%
SHOWS
25,7% AT LEAST ONCE IN THE PAST THREE MONTHS AT LEAST ONCE IN THE PAST YEAR
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2014 Activities Consolidation of policies relating to audience • Creation of the culture user/card linked to the Library Service • Audience education • Integration of national facilities into a unified public policy • International Days (Circus, Dance) • Activities to boost specific audiences (Escena 25)
Promotional image for Escena 25, an initiative to promote the performing arts and music among young Catalans
ESCENA 25 Campaign to promote music and the performing arts among young Catalans, the result of a collaboration between the Ministry of Culture and Catalan facilities, with the cooperation of the Catalan Broadcasting Corporation. The activity was carried out between 1 and 31 October 2013 and involved providing each of the 18 to 25 year old participants with â‚Ź25 to purchase one or two tickets.
Creating visual arts communities: Live and virtual audiences Conference on audience development for visual arts that took place on 1 October 2013 in Lleida. It was attended by 90 people from 19 towns around Catalonia and 10 cases of good practice were presented.
A total of 25,452 young people aged 18-25 years (16,902 women and 8,550 men) registered to participate in the campaign, made possible by 84 facility promoters (104 venues), featuring 268 shows. There were 8,465 tickets booked and the number of Facebook followers increased to 3,403. Similarly, as part of the campaign, 2,400 young people received a TR3SC membership card for â‚Ź1.
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Ministry of Culture - Directorate General for Creation and Cultural Companies
Cultural consumption rankings in Catalonia THEATRE Productions performed in Barcelona. Audience and Revenue. 2013 Source: ADETCA
La família irreal
AUDIENCE
REVENUE
146.041
3.833.512
Toc Toc
68.659
1.445.637
Sonrisas y lágrimas
55.767
2.755.864
The Hole
48.042
1.129.348
Bits
45.556
1.185.958
Productions performed in Barcelona in venues for audiences of less than 200. Audience and Revenue. 2013 Source: ADETCA REVENUE
Goodbye Barcelona
6.084
81.639
Hypnos, la otra realidad - Luis Pardo
6.080
68.665
Cuando el diablo piensa - Luis Pardo, el psycomago
5.863
78.671
Todo sobre mi pene
5.546
55.258
Godoy
5.429
60.299
The La família irreal parody, by Dagoll Dagom was the top ranking theatre production
©Lorena Cervera
AUDIENCE
Catalan productions performed in Barcelona. Audience and Revenue. 2013* Source: ADETCA
La família irreal
AUDIENCE
REVENUE
146.041
3.833.512
Toc Toc
68.659
1.445.637
Bits
45.556
1.185.958
El crèdit
44.202
958.266
Barcelona
40.742
861.757
* All productions in Catalan
El Teatre del Raval staged the Goodbye Barcelona production
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CINEMA Films shown in Catalonia. Audience and Revenue. 2013 Source: Rentrak
374.729 2.658.334,84€ World War Z
Release date 02/08/2013
346.322 2.579.855,16€ The Hobbit: The Desolation of Smaug
Release date 13/12/2013
350.511 2.575.013,67€ Django Unchained
Release date 18/01/2013
362.044 2.478.267,65€ 376.216 2.431.111,32€
The Croods
Release date 22/03/2013
Despicable Me 2
Release date 05/07/2013
Catalan film productions shown in Catalonia. Audience and Revenue. 2013 Source: Rentrak
206.981 1.516.027,74€ Mama
Release date 08/02/2013
131.276 983.689,85€ Los Últimos Días [The Last Days]
Release date 27/03/2013
128.069 807.455,52€
Zipi y Zape y el club de la canica [Zip & Zap and the Marble Gang] Release date 04/10/2013
82.670 600.344,95€
83.213 567.335,39€
Release date 21/12/2013
Release date 08/11/2013
El Cuerpo [The Body]
Séptimo [Seventh]
Films shown in Catalan in Catalonia. Audience and Revenue. 2013 Source: Rentrak
49.658
315.652,51€
Barrufets 2 [Smurfs 2]
38.089 251.126,71€
36.831 249.746,40€
Release date 29/11/2013
Release date 22/03/2013
Frozen
Release date 02/08/2013
Els Croods [The Croods]
28.781 190.160,81€
Doraemon i Nobita Holmes en el misteriós museu del futur [Doraemon the Movie: Nobitaʼs Secret Gadget Museum]
28.441 183.694,56€ Gru 2 [Despicable Me 2] Release date 05/07/2013
Release date 31/10/2013
AUDIENCE
REVENUE
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Ministry of Culture - Directorate General for Creation and Cultural Companies
BOOKS Best selling books in Catalonia. 2013* Source: GFK
TITLE
AUTHOR
PUBLISHER
Victus [Victus, The Fall of Barcelona, a Novel]
Albert Sánchez Piñol
La Campana
Brúixoles que busquen somriures perduts
Albert Espinosa
Rosa dels vents
Wonder
R.J. Palacio
La Campana
L'estiu que comença
Sílvia Soler
Planeta
Inferno
Dan Brown
Empúries
*All Catalan publishers
Best selling Spanish language books in Catalona. 2013* Source: GFK
TITLE
AUTHOR
PUBLISHER
Cincuenta sombras de Grey (Cincuenta sombras I) [Fifty Shades of Grey – (Fifty Shades I)]
E.L. James
Grijalbo
Inferno
Dan Brown
Planeta
Victus [Victus, The Fall of Barcelona, a Novel]
Albert Sánchez Piñol
La Campana
Cincuenta sombras de Grey (Cincuenta sombras I) [Fifty Shades Darker (Fifty Shades II)]
E.L. James
Grijalbo
Cincuenta sombras liberadas (Cincuenta sombras III) [Fifty Shades Freed (FiftyShades III)]
E.L. James
Grijalbo
*All Catalan publishers
The adventures of Martí Zuviría in the War of Spanish Succession topped the readers charts in 2013
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The first part of an erotic trilogy that became a runaway success
MUSIC Best selling albums by Catalan artists in Catalonia. 2013 Source: Anuari 2014 de la música i l’espectacle als Països Catalans, by Enderrock GRUP/ARTIST
TITLE
Various artists
El disc de La Marató 2013 (Charity album)
UNITS SOLD
Sergio Dalma
Cadore 33
70.000
Club Súper 3
Connectem CS3
40.000
Various artists
Polseres vermelles
40.000
Manel
Atletes, baixin de l’escenari
36.000
200.000
VIDEO GAMES Best selling video games in Catalonia. 2013 Source: GFK
POS.
TÍTLE
BRAND
PLATFORM
UNITS SOLD
REVENUES (€)
1
Grand Theft Auto V
R*
2
FIFA 14 (MOVE)
Electronic Arts
PS3
77.222
4.692.756
PS3
38.142
2.276.237
3
Call of Duty: Ghosts
4
Just Dance 2014
Activision
PS3
26.820
1.608.986
Ubisoft
WII
24.130
978.453
5
The Last Of Us
Sony
PS3
18.034
982.015
Solidarity and music, a winning duo in the ranking of best-selling albums
Grand Theft Auto was the best-selling video game of 2013 in Catalonia
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Ministry of Culture - Directorate General for Creation and Cultural Companies
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+ Info 57
Ministry of Culture - Directorate General for Creation and Cultural Companies
Macroeconomic Data Cultural and creative activities. Catalonia 2011
Empresas culturales y creativas. Cataluña 2011
Source: IDESCAT
Fuente: IDESCAT NUMBER OF COMPANIES
GROSS VALUE ADDED*
Creative, artistic activities and shows
5.114
459
Cultural activities
6.718
1.547
Creative activities
28.541
3.951
CULTURAL AND CREATIVE ACTIVITY TOTAL
40.373
5.957
611.751
192.570
6,6%
3,1%
Total activities in Catalonia % /Total Catalonia
5.114
ACTIVITATS DE CREACIÓ, ARTÍSTIQUES I DʼESPECTACLES
28.541
ACTIVITATS CREATIVES
6.718
ACTIVITATS CULTURALS
*In millions of euros
40.373
TOTAL EMPRESAS
Gross value added from cultural and creative companies in Catalonia. 2011 Source: IDESCAT
CREATIVE ACTIVITIES 3.951,22M€ GROSS VALUE ADDED
CREATIVE, ARTISTIC ACTIVITIES AND SHOWS 458,19M€ GROSS VALUE ADDED 305,73M€
152,46M€
2.217,17M€
7,7%
PERFORMING ARTS, ARTISTIC AND LITERACY CREATION, AND MANAGEMENT OF SALES FROM SHOWS LIBRARIES AND ARCHIVES
25,9% CULTURAL ACTIVITIES 1.546,61M€ GROSS VALUE ADDED 704,76M€ 428,97M€ 283M€ 129,88M€
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BOOK, NEWSPAPER AND MAGAZINE PUBLISHING FILM, VIDEO AND TV PROGRAMMES AND SOUND RECORDING AND MUSIC PUBLISHING RADIO AND TELEVISION RETAIL SALE OF BOOKS, NEWSPAPERS AND STATIONERY ITEMS
66,3%
1.040,22M€ 418,8M€ 126,11M€ 76,49M€ 72,43M€
INFORMATION SERVICES AND INFORMATION TECHNOLOGY ADVERTISING TECHNICAL ARCHITECTURE SERVICES SPECIALIST DESIGN ACTIVITIES VIDEO GAME AND COMPUTER PROGRAMME PUBLISHING PHOTOGRAPHY
5.957M€
TOTAL GROSS VALUE ADDED
Trade balance. Catalonia and Spain. Cultural and creative industries 2009-2013 Source: ICEX (in millions of euros) CATALONIA
2012
2013 % CAT/ ESP
2009
2010
2011
2013
Exports
483,4
490,8
493,1
463,6 470,4 46,54%
Imports
369,2
378,8
322,7
283,7 312,7 29,73%
Balance
114,2
112,1
170,4
179,9 157,6
300
-200
157,6 -41,2
-147,6
-256,3
-303,1
-100
179,9
170,4
112,1
0
-179,7
100
114,2
200
-300
-400 2009
2010
CATALONIA
2011
2012
2013
SPAIN
Population employed within the cultural and creative sector in Catalonia. 2012 – 1st quarter of 2014
EMPLOYMENT IN THE CULTURAL AND CREATIVE SECTORS IN CATALONIA % OF TOTAL EMPLOYMENT IN CATALONIA
Source: Quarterly data from the Labour Force Survey. Ministry of Culture and Idescat
80.000
1st Q. 2014
100.000
4th Q. 2013
5,0%
3rd Q. 2013
120.000
2nd Q. 2013
5,5%
1st Q. 2013
140.000
4th Q. 2012
6,0%
3rd Q. 2012
160.000
2nd Q. 2012
6,5%
1st Q. 2012
180.000
4,5%
4,0%
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Ministry of Culture - Directorate General for Creation and Cultural Companies
Piracy Internet access to cultural products. Distribution by sector Spain. 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013. La Coalición
51% of Internet users admit to accessing products illegally
20%
43%
PIRATED MUSIC
10%
PIRATED MOVIES
15%
PIRATED VIDEO GAMES
PIRATED BOOKS
Pirated content data. Spain. 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013. La Coalición
PHYSICAL
ONLINE
TOTAL
Millions of pirated content
9
3.192
3.201
Value of pirated content in millions of euros
143
16.136
16.279
Industry value including estimated loss of revenue. Spain 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013. La Coalición
Legal industry value Loss of revenue TOTAL (industry + loss of revenue)
PHYSICAL
ONLINE
TOTAL
2.898
198
3.096
638
688
1.326
3.536
886
4.422
PHYSICAL MUSIC
DIGITAL MUSIC
PHYSICAL MOVIES
LEGAL INDUSTRY VALUE
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DIGITAL FILM
PHYSICS VIDEO GAMES
LOST OF REVENUE
DIGITAL VIDEO GAMES
PHYSICAL BOOKS
DIGITAL BOOKS
European Fiscal Information Comparison of Cultural VAT in other European countries, by product. 2013 Fuente: Ministry of Culture based on the Tax Office and the European Commission: VAT Rates Applied in the Member States of the European Union
Denmark
Spain
UK
25%
Denmark
25%
Denmark
25%
Denmark
25%
Denmark
25%
Italy
21%
Sweden
25%
Sweden
25%
Sweden
25%
Finland
24%
Finland
24%
Finland
24%
Ireland
23%
Ireland
23%
Portugal
23%
Portugal
23%
Spain
21%
Spain
Netherlands
21%
Netherlands
21%
Spain
21%
20%
21%
Belgium
21%
Belgium
21%
Belgium
21%
Italy
21%
Italy
21%
Italy
21%
Austria
20%
Austria
20%
Austria
20%
UK
20%
UK
20%
UK
France Germany
19,6% 19%
France
19,6%
Germany
19%
Luxembourg
15%
France Luxembourg Ireland
Portugal
13%
Finland
10%
Finland
10%
Austria
10%
Austria
10%
Italy
10%
Ireland
9%
Germany
7%
Germany
7%
Netherlands
6%
Netherlands
6%
Belgium
6%
Belgium
6%
Sweden
6%
Sweden
6%
Portugal France Luxembourg
5,5% 3%
Admissions to cultural services, shows (cinema, theatre)
France
6%
21%(*)
Germany Netherlands
6%
Portugal
6%
Luxembourg
3%
20% 19,6% 15% 13,5%
7%
5,5%
Spain
4%
Luxembourg
3%
Ireland
0%
UK
0%
Books
E-books
CD / CD-ROM / Hifi-Video
Works of art, collector’s items and antiques
* In early 2014, a reduction in VAT to 10% on the purchase of works of art from artists was announced
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Ministry of Culture - Directorate General for Creation and Cultural Companies
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Offices and addresses Directorate General for Creation and Cultural Companies (DGCEC) Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 00 dgcec@gencat.cat www.gencat.cat/cultura
Plaça Salvador Seguí, 1-9 08001 Barcelona T.: 93 5671 070 difusioartistica@gencat.cat http://cultura.gencat.cat/promociocultural
Arts Santa Mònica
Institució de les Lletres Catalanes
La Rambla, 7 08002 Barcelona T.: 93 567 11 10 icec.cultura@gencat.cat www.artssantamonica.cat
Carrer de Mallorca, 272, 1a planta 08037 Barcelona T.: 93 316 27 45 ilc.cultura@gencat.cat www.lletrescatalanes.cat
Catalan Institute for the Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 00 icec.cultura@gencat.cat www.gencat.cat/cultura/icec
Business Development Service (SDE) T.: 93 556 51 99 sde.icec@gencat.cat www.sde.cultura.gencat.cat
Filmoteca de Catalunya Film Screening Venues. Film Library Plaça Salvador Seguí, 1-9 08001 Barcelona T.: 93 5671 070 filmoteca.cultura@gencat.cat www.filmoteca.cat
Preservation and Restoration Centre Ds. Parc Audiovisual, Edifici I, BA L1 Carretera BV-1274, Km. 1 08225 Terrassa arxiufilmoteca.cultura@gencat.cat
Creative Europe Desk MEDIA Catalunya
Catalunya Film Commission
T.: 93 552 49 49 / 93 552 49 48 europacreativamedia@gencat.cat www.europacreativamedia.cat
T.: 93 552 91 63 / 695 35 79 61 info@bcncatfilmcommission.com www.bcncatfilmcommission.com
ICEC offices abroad Berlin Office Charlottenstr. 18 D-10117 Berlin T.: +49 30 551 95 40 berlin.icec@t-online.de Brussels Office 227, Rue de la Loi / Wetstraat B-1040 Bruxelles/ Brussel T.: +32 2 230 72 21 brussels.icec@gencat.be London Office 107-111, Fleet Street UK-London EC4A 2AB T.: +44 207 936 95 08 london.icec@gencat.cat Paris Office 50, rue Saint Ferdinand F-75017 Paris T.: +33 1 43 25 04 35 paris2.icec@gencat.cat
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