The DGCEC and Catalonia's Cultural Sectors. 2015 by Institut Català de les Empreses Culturals

2015

The DGCEC and Cataloniaâ&#x20AC;&#x2122;s Cultural Sectors Ministry of Culture Directorate General for Creation and Cultural Companies Catalan Institute for Cultural Companies

Ministry of Culture - Directorate General for Creation and Cultural Companies

Images for cover Pelat [Stripped Bare], by Joan Català. © Martí Fradera Arts Santa Mònica CaboSanRoque exhibition Rastres de sàndal [Traces of Sandalwood], by Maria Ripoll © Pontas Films Teatre Lliure. © Ros Ribas, Teatre Lliure Blues and Bullets, by A Crowd of Monsters

The contents of this publication are subject to a Creative Commons Attribution Noncommercial 3.0 licence. The copying, distribution and public communication for noncommercial purposes is permitted, provided the source is cited. The full licence can be viewed at: http://creativecommons.org/licenses/by-nc/4.0/legalcode. Catalan Institute for Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona Telephone: 933 162 770 icec.cultura@gencat.cat www.gencat.cat/cultura/icec October 2015 Legal Deposit B.21796-2015 2

Contents • Introduction • Creacion Area Arts Santa Mònica Institució de les Lletres Catalanes Design Architecture • Public Facilities and Networks Area Catalonia Cultural facilities Plan (PECCat) Catalonia Public Theatre and Music Facilities System (SPEEM) Grants for municipal programmes Municipal-level Cultural Indicators Project (PICEM) • Filmoteca de Catalunya • Business Area Business Development Area Audiovisual Performing Arts Music Books Visual Arts Digital • Markets Area Europa Creativa-MEDIA Catalunya • Audiences Area • + Info • Macroeconomic data • Cultural consumption • Recommendations ECIA • Piracy • Legal digital platforms • Offices and addresses

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Ministry of Culture - Directorate General for Creation and Cultural Companies

Introduction The last few years have been enormously complex in terms of culture. Economic crisis, technological change, demographic change, radically reduced cultural consumption, decreases in Catalan Government budgets and wholly unfortunate cultural policy implemented by the Spanish Government have created a difficult scenario for Catalan culture and, to an even greater extent, Department policy. We have, however, tackled the crisis with the mindset that the only way to overcome it would be measure by measure, detail by detail, policy by policy, in order to alleviate its effects and, in turn, we have committed to transforming public cultural policy in Catalonia. The document you are reading quantifies, with the characteristically cold objectivity data provides, the work carried out by the Directorate General for Creation and Cultural Companies. These parameters therefore demonstrate the fruits of our commitment to effecting substantial change in our modus operandi. We can see that the mechanisms of cultural support are much stronger than they were, that creativity sits at the heart of our cultural story, that we have improved collective perception with regard to the role of cultural entrepreneurs and enterprises, that we have reorganised the governance and role of the majority of the national facilities and, among other things, that we have organised the markets network into one definitively focused on contracting and emphasising professionalism in each sector. Nor should we forget that we have also secured a significant presence in a number of international arenas. There has been a considerable change in the way the Administration cooperates with the cultural sector. We will progressively see that the changes introduced have been a positive step towards making the qualitative leap we are looking for. The creation of a cultured country is the best guarantee for the future, the most emphatic demonstration of commitment to a creative, innovative, prosperous, cohesive, unique and universal country.

Ferran Mascarell i Canalda Minister for Culture

Since its inception, the Directorate General for Creation and Cultural Companies (DGCEC) has directed all its activities towards meeting two objectives: quality job creation and promotion of public participation in the cultural area through efforts traversing the areas of Creation, Cultural Facilities and Promotion Networks, Business, Markets and Audiences. The resolute support of both coordinating agents and creative centres has laid the foundations for public participation in these key, albeit less visible areas, making sure that artists are furnished with the time and resources to allow them to experiment. Without solid professional sectors it becomes impossible to consistently create quality projects. It is for this reason that the new projects in the Comprehensive Plan for Visual Arts and Comprehensive Plan for Music have been added to the existing comprehensive plans (Circus, Dance and Family Theatre). With regard to our cultural facilities and promotion networks, we now, once again, have a connected country. The national facilities have begun to work together in order to define their strategies for reaching citizens. Similarly, in another joint collaboration, the Government of Catalonia is working in conjunction with the Barcelona Provincial Council to support the municipal programme of professional performing arts and music; a demonstration of the positive outcome resulting from institutions coming together. In just one year, the negative trend seen in show programming has been turned around to one of growth: more show programming translating into more opportunities to participate in cultural life.

Catalonia’s organisation of six strategic markets, distributed between spring and autumn, has allowed professionals access to an established space in which to present their projects: The ‘Mostra d’Igualada’ youth theatre festival, the ‘Sismògraf’ dance festival in Olot, ‘Trapezi’ circus fair in Reus, FiraTàrrega street theatre fair, Vic Live Music Market and Manresa Mediterranean Fair ensure that national cultural events are being held all around the region, dovetailing with the sector-based strategies for internationalisation. The successful combination of creativity and audiences, the link between the two ends of the creative process, is a natural outcome that can only be achieved through intensive, longterm efforts which take into account the specifics of all creative disciplines and provide the necessary resources to carry them out with quality and exactitude.

Jordi Sellas i Ferrés Director General for Creation and Cultural Companies

Catalonia’s cultural companies make up an extensive fabric of small and medium-sized enterprises which, in addition to its freelance professionals, represent the country’s true creative force. Artists, producers, publishers, distributors and performers spanning multiple disciplines who work to make the connection between the creative process and its audience possible. The great variety of projects and objectives require different instruments of support and cooperation between the public and private sectors. In this sense, the Catalan Institute for Cultural Companies has become a European leader (through the European Creative Industries Alliance) in the establishment of new tools of funding, such as repayable contributions, participative loans and cultural loans, as well as creating new sources of funding, such as the tax, approved by the Parliament of Catalonia, to provide funds to the audiovisual sector.

Ministry of Culture - Directorate General for Creation and Cultural Companies

Cultural and Creative Industry in Catalonia Source: IDESCAT (Enquesta Anual de Serveis i Enquesta de Població Activa) Note: the new methodology adopted by the Department of Culture Technical Office has been implemented according to IDESCAT.

33.706

9.684 M€

150.600

3.470 M€

BUSINESSES IN THE CULTURAL AND CREATIVE AREA (2013)

EMPLOYMENT IN THE CULTURAL AND CREATIVE AREA (3RD QUARTER 2015)

CULTURAL AND CREATIVE EXPLOITATION REVENUE (2013)

GROSS VALUE ADDED (CF) (2013) 1,9% OF THE CATALAN GVA

Objectives:

Core elements:

+ Employment + Audiences

+ Social return + Excellence + Economic return «Identitats» [Identities] exhibition at the Tecla Sala Art Centre in Hospitalet de Llobregat.

Objectives DEPARTMENTAL OBJECTIVES

Consolidate cultural creation and entrepreneurship as driving forces of economic recovery and job creation.

STRATEGIC OBJECTIVES

• Promote Catalan cultural production and encourage creative people and the development of cultural enterprises. • Improve access to funding and the competitiveness of cultural enterprises. • Promote a business culture focused on new business models, emerging markets and support new culture-based business areas (gastronomy, architecture, etc.). • Export the country’s cultural creation and production worldwide.

Promote Catalan culture

• Promote the Catalan language - as well as academic, intellectual and scientific work produced in

outside Catalonia and work

this language – outside Catalonia.

towards its international

• Promote joint relationships and increase the number of joint projects with cultural institutions and

recognition.

international organisations. • Obtain recognition and full official status for Catalan in the EU institutions.

Emphasise the value of national identity and the

• Capitalise on heritage by turning it into a competitive and strategic element for the creation of

economic impetus provided

wealth.

by cultural heritage and that

• Disseminate cultural heritage, assuring public accessibility.

connected to it. Use landmark facilities to support the National Cultural System and increase cultural consumption. 6

• Ensure economic and regional sustainability with regard to cultural facilities. • Ensure a quality public cultural service. • Develop strategies to attract new audiences.

DGCEC 2015 Budget 15.193.801€

CREATION*

38.771.755€

PERFORMING ARTS, MUSIC AND CINEMA FACILITIES

3.811.036€

43.069.368€ COMPANIES

MARKETS

3,7%

800.477€

PUBLIC

0,8%

14,9% 38,2%

42,4%

101.646.437€ TOTAL 2015

*In 2015, the Creation Area was assigned a sum of €7,500,000 for long-term loans outside of the public sector.

Functional organisation chart

Choreographer and dancer Sol Pic贸 looked back at her career highlights in the show One-Hit Wonders staged at the Mercat de les Flors.

ÂŠRojo Barcelona

Creation

Ministry of Culture - Directorate General for Creation and Cultural Companies

Creation 15,2 M€

2015 BUDGET: (Includes the guarantee contribution from the Catalan Institute of Finance for the sum of €7.5 million)

The Creation Area aims to foster the expansion of Catalonia’s creative base in all areas of artistic expression and thought, as well as to provide increased support for artists as a requirement for better cultural development, to improve their access to the necessary means to unlock their full potential, to increase the resources devoted to creative and production spaces and obtain first-hand knowledge of as many embryonic projects as possible across all creative industry sectors.

Activities 2015 • Visual Arts Centre Network: coordination and development of an action plan. • Constitution of the Board for the Promotion of the Comprehensive Plan for Visual Arts and drafting of the content agreed with the sector. • Implementation of the Architecture Action Plan. • Development of the Strategic reflection on the design services sector study.

Visual Arts Centre Network

• Development of the European project, SPECIFI (Smart Platform Enabling the Creative Industries for the Future Internet), with specific actions. • Consolidation of the Arts Santa Mònica Creative Centre • Contributions to the Institució de les Lletres Catalanes.

Lines of support • Creative and production centre professional performing arts, music and visual arts activities in public spaces. • Art projects that link professional sectors in the fields of performing arts, music and visual arts. • Grants for professional projects in the visual arts field. • Grants for professional dance activities. • Grants for professional theatre activities. • Grants for professional circus activities. • Scholarships for research and creation in the fields of artistic expression and thought and the new creative and interdisciplinary sectors. • Scholarships for training and continuing education in the fields of artistic expression and thought and the new creative and interdisciplinary sectors.

With the Catalan Visual Arts Centre Network, the Government of Catalonia aims to ensure a basic presence of contemporary visual arts in the country. This is a coordinated drive in conjunction with the country’s local administration and artistic agents. Eight centres are currently involved in the initiative, receiving a total sum of €785,000. An action plan for the Network has been in place since 2014. Among the actions there are the first Video Creation Prize in conjunction with the LOOP Festival, and the Network’s collaboration with the MACBA. Bòlit. Girona Contemporary Arts Centre ACVic. Vic Contemporary Arts Centre M|A|C. Mataró Art Contemporary Fabra i Coats. Barcelona Contemporary Arts Centre Hospitalet de Llobregat. Tecla Sala Arts Centre Lleida. La Panera Arts Centre El Teler de Llum. Tarragona Arts Centre Lo Pati. Terres de l'Ebre Arts Centre in Amposta

Grants for artists, professional associations and creative centres Providing support for artists, through the provision of all the necessary requirements to develop their creative and professional potential: training, research, creation, production and internationalization. This encourages social return through the development of activities within the social fabric of their surrounding area.

Grants and scholarships

204.000

SCHOLARSHIPS: RESEARCH AND CREATION

96.000

SCHOLARSHIPS: TRAINING

115.000

ARTISTS: CIRCUS

368.000

ARTISTS: THEATRE

La Vela. L’Estruch, Sabadell.

1.080.000

CREATIVE CENTRES

220.500

Ateneu Popular Nou Barris L’Estruch. Creative Factory for Performing Arts Hangar. Centre for visual arts research and production

ARTISTS: DANCE

La Escocesa, Creative Centre Roca Umbert, Arts Factory La Central del Circ Rogelio Rivel Circus Arts Centre

460.000

721.000

ARTISTS: VISUAL ARTS

ARTICULATING AGENTS

3.264.500€

ALLOCATION FOR 2015

Comprehensive Plan for the Visual Arts (see p. 45)

La Caldera. Dance and performing arts creative centre Espai Marfà Sala Beckett. Obrador Internacional de Dramatúrgia Nau Ivanow

SPECIFI European project ©Carles Rodríguez

2015 saw the constitution ofThe Board for the Comprehensive Plan for the Visual Arts, promoted by the Creation Area and the Cross-Programme Coordination unit, of the Directorate General for Creation and Cultural Companies (DGCEC), together with the Visual Arts Area of the Catalan Institute for Cultural Companies (ICEC). The board was set up to promote and monitor various activities in order to work towards a comprehensive and specific treatment with regard to contemporary visual arts in Catalonia. The commission for coordinating and monitoring the plan is made up of DGCEC and industry representatives.

Marcel·lí Antúnez in the SPECIFI interactive project, Ultraorbism, at Arts Santa Mònica. The SPECIFI project is focused on the expansion of the European Creative Ring. Programme participants in Catalonia are: i2cat Foundation, the Ministry of Culture and Barcelona City Council. 11

Ministry of Culture - Directorate General for Creation and Cultural Companies

Arts Santa Mònica, Creative Centre Conceived as an interdisciplinary programme turned ideas laboratory, it is a convergence point for creativity and a generator of content on contemporary thought. • Showcase hub • Reflection hub • Connection hub • Training and advice hub In 2015, 23 exhibitions and 310 and activities were hosted and programmed there.

Exhibition highlights • “1 Day, 1 Photo. 31 photographers, 365 days, Catalonia 2014”. • The “Trets enmig del Concert” [Shots in the Middle of the Concert] series of exhibitions. • “Popcèntric, 50 Anys de Pop Català” [Popcèntric. 50 Years of Catalan Pop] and series of concerts and activities. • “CaboSanRoque. La cobla patafísica 2015-200” [CaboSanRoque. The pataphysical cobla 2015 – 2001] and series of concerts and activities. • “Unseen”, photography exhibition by Jessica Lange. • “RCR Architectes: Papers” and related activities. • “X-Ville”, by Jordi Colomer, exhibition jointly organized by Arts Santa Mònica, the Catalan Visual Arts Centre Network and LOOP 2015. • “Serrat: 50 anys de cançons” [Serrat: 50 Years of Songs] and series of concerts and activities. • “Translocacions” [Translocations], exhibition and programme of urban microinterventions. • “En palabras de Jaime Gil de Biedma” [In the words of Jaime Gil de Biedma]. • “Figures del desdoblament. Titelles, ombres, màquines i fils” [Figures of the Split. Puppets, machines and marionettes], exhibition and activities.

Activity highlights • Arts Santa Monica creative residence: Mazoni, Jordi Colomer, project related to the “Translocacions” exhibition, projects related to the “Figures del desdoblament. Titelles, ombres, màquines i fils” exhibition. • Poetry Mondays at Arts Santa Mònica. • HAMACA video art and alternative cinema season. • Arts Libris 2015. V International Contemporary Publishing Fair. • Contemporary music season at Arts Santa Mònica. • Ingràvid Festival at Arts Santa Mònica. • DOCfield 2015. Barcelona Documentary Photography Festival. • LOOP 2015. Barcelona Video Art Festival. • MIRA Festival. • VI Philosophy Seminar series. • Festival d’Òpera de Butxaca. • Eufònic Urbà. Showcase for visual and sonic arts in the Terres de l’Ebre region. During the summer of 2015, Arts Santa Mònica provided visitors with an opportunity to journey back in time, looking back at 50 years of popular music from this national icon. 12

Institució de les Lletres Catalanes The mission of the Institució de les Lletres Catalanes is the promotion, dissemination and study of Catalan literature, authors and Catalan works, both historic and contemporary, as well as leading a drive towards encouraging reading. The institution develops its activities through a series of in-house programmes and supporting literary initiatives in the area of linguistics.

Programmes • Literature at school • Literature alive • My classic • What are you reading? • Parallel Voices (Vilafranca del Penedès, Tarragona, Castelló, València, Palma, Búger, Badalona and Barcelona). • Poetry translation seminar in Farrera. • National Poetry Festival in Sant Cugat • World Poetry Day. • Literature box (Literature at Camp Nou, Literature in the cemetery, Literature in prisons, Literature in Parliament, Health & Literature, Literature at Santa Mònica, Literature at the theatre, Women & Literature, Literature on the train, among others).

www.lletrescatalanes.cat

Who is who A database of authors in Catalan literature which includes 2,262 author biographies. A total of 168 Catalan authors were entered into the database in 2014, along with 1,368 new book titles.. http://www.lletrescatalanes.cat/ca/programes/qui-es

Collaborations • Litterarum. • Catalan Book Week.

Exhibitions • “El ‘Domini Màgic’ de Joan Vinyoli” [The Magic Domain of Joan Vinyoli]. • “Pitarra: 1864-1866”.

Tributes to Montserrat Abelló, Joan Vergés, Josep M. Boix, Joan Vinyoli and Màrius Sampere.

Grants • Literary creation. • Translation. • Research. • Promotion and dissemination of Catalan literature • Publication of works of special cultural interest

©Institució de les Lletres Catalanes

Poets and friends participating in the tribute to Màrius Sampere. 13

Ministry of Culture - Directorate General for Creation and Cultural Companies

Design The Ministry of Culture has broadened the range of cultural sectors with regard to the creative companies that include innovation and creativity as essential factors in the value chain. In this context, an awareness of the scale and challenges of the sectors involved in creativity is imperative, as is the strategy design for their promotion. With the aim of extending the work begun in the field of video games and architecture across other creative industries, the Ministry of Culture and the Barcelona Design Centre (BCD) have produced a Strategic reflection on the design services sector study, in order to work towards obtaining a true picture of this sector, with a public-private rationale, as has been done previously in the architecture sector.

The conclusions of this strategic reflection were presented in July 2015, the representatives of the various design associations identifying the sector’s main opportunities and threats, strengths and weaknesses. Work on a future action plan for the design sector is planned starting in September 2015.

Activities 2015 • Study: Strategic reflection on the design services sector. • Design sector action plan.

Strengths of Catalan design companies Source: BCD • Quality local talent • Attracting international talent to work in Catalan companies • Quality creative entrepreneurial fabric • Entrepreneurial social attitude for generating new business models • Ability to link up with other agents in the sector • Geographic concentration • Creative culture. Creative activity • National level recognition of the excellence of Barcelona design

©M. Arjalaguer The Roca brothers’ Gelateria Rocambolesc (Girona), designed by Sandra Tarruella. Photo courtesy of the Barcelona Design Centre. 14

STRATEGIC REFLECTION ON THE DESIGN SERVICES SECTOR. MAIN RESULTS. CATALONIA 2014 Source: BCD

Design company macroeconomic data Companies

3.783

Turnover Employees

Geographical distribution of design companies

950 M€ (0,5% of Catalonia’s GDP) 15.775 employees (0.5% of total Catalan workforce)

GIRONA

TARRAGONA

63,5%

BARCELONA CITY

LLEIDA

28,5%

BARCELONA (METROPOLITAN AREA)

Design company areas of specialisation

Exports

50.97% of companies offer more than one service.

45% of design companies export their services. The most exported specialisation, on average, is that of industrial design (50% of industrial design companies export their products).

Design company areas of activity

Main countries to which Catalan design companies export

57% VISUAL COMUNICATION 32% SPATIAL / INTERIOR DESIGN 28% INDUSTRIAL / PRODUCT DESIGN 21% AUDIOVISUAL / MULTIMEDIA 18% CONSULTANCY 4% TEXTILE / FASHION

Ministry of Culture - Directorate General for Creation and Cultural Companies

Architecture Architecture is a sector that is key to the region’s culture, an area being strengthened through the implementation of the Architecture Action Plan. To that end, a Catalan Architects section has been established within the World Architects platform, which includes the audiovisual capsules that have been recorded. Exchange programmes between Catalan and Swiss architectural firms have been organised, with exhibitions and workshops taking place at Arts Santa Mònica, COAC and in Geneva and Zurich. The publication of a brochure for the healthcare sector is being finalised, and there have been other welcome additions in the form of projects such as mARQet, and the Young Architects’ Association of Catalonia (AJAC) biennial awards.

Activities 2015 International positioning and visibility • Website to promote Catalonia’s architecture and studios internationally: Catalan Architects. Urban planning, public space and landscaping • Exchanges between Catalan and Swiss architects (Geneva and Zurich) as part of the Cities Connection Project. Heritage • Presentation of the Strategic Report on the Heritage Sector in Catalonia: map and diagnosis. • Preparation of an exhibition project on urban planning in Mexico. Health • Brochure produced in various languages on the Catalan healthcare sector. • Map of agents in the health construction industry value chain. Other projects • Support provided for the catalogue produced for the Young Architects’ Association of Catalonia (AJAC) awards, presented in October 2015 at the Mies van der Rohe Pavilion, among others.

Catalan architecture sector data. 2014 Source: Based on data from SABI (Methodological change with respect to the previous year) Includes active companies providing technical architectural services.

NUMBER OF EMPLOYEES

41,90

296

Small and medium-sized enterprises

1.077

214,72

2.061

TOTAL

1.102

256,62

2.357

Large enterprises

There are also 50 outstanding architectural studios (either operating as freelance or other forms of legal status) in Catalonia that contribute to strengthening the international prestige and positioning of the sector, but for which current data is unavailable. 16

Photo courtesy of the Barcelona Design Centre

NUMBER OF COMPANIES

2014 OPERATING REVENUE (in millions of €)

The Mandarin Oriental Hotel (Barcelona), a remodelling project by architects Carles Ferrater and Juan Trias de Bes, with interior design by Patricia Urquiola.

ACTIVITY HIGHLIGHTS

Catalan Architects

Contributions to the heritage sector

World Architects is an international architectural platform that showcases a selection of architectural studios across the different continents. The platform integrates various services, such as the publication of an online magazine with more than 170,000 recipients, in addition to the publication of newsletters for the best represented nations in terms of architectural studios. The platforms are country-specific, with the exception of the architects from New York, California and, for this project, Catalonia. Catalan Architects includes audiovisual capsules featuring reports and interviews with Catalan architectural studios and explaining the history of Catalan contemporary architecture, all these activities feature in the Architecture Action Plan.

The Catalan Agency for Cultural Heritage produced the Informe estratègic del sector del patrimoni a Catalunya: mapa i diagnòstic. [Strategic Report on the Heritage Sector in Catalonia: map and diagnosis]. The document defines the value chain related to heritage management, mapping the principle agents and companies directly linked to heritage management and providing an estimation of the size of the main heritage-related economic sectors (direct and indirect). It also serves as the basis for the future creation of public-private partnerships within the sector and for defining strategies to promote heritage in Catalonia. This work will aid in defining activities for architectural firms that specialise in the heritage sector.

Architectural Exchange programme with Switzerland

Brochure on healthcare architecture in Catalonia

Following in the footsteps of the Geneva architectural exhibition at Arts Santa Mònica, in February an exhibition on Catalan architecture took place at the Pavillon Sicli in Geneva for which a catalogue was also published. Meetings were held within the framework of this project, part of the Cities Connection Project, with cultural authority representatives in Geneva towards promoting cultural exchanges in other cultural sectors. Visits were also organised to view iconic architectural projects in Geneva and additional conferences and joint activities between architectural studios in Geneva and Catalonia were scheduled. Another exchange took place in October, this time with the City of Zurich, which included an exhibition at the Architects’ Association of Catalonia (COAC). An exhibition and workshop development programme in Zurich is planned for Spring 2016.

This publication presents the structure and main features of the Catalan healthcare model, as well as highlighting the excellence of the architectural studios that specialise in the sector, some of which benefit from extensive implementation on an international level. The brochure, published in several languages, includes an inventory of agents and companies in the healthcare sector value chain and acts as a resource for contributing to the internationalisation of Catalonia’s architectural studios.

©Javier Almar

Hospital del Mar entrance, renovated by Pineda-Brulle Architects. 17

Mercat de les Flors stairs.

ÂŠBob Masters

Public Facilities and Networks

Ministry of Culture - Directorate General for Creation and Cultural Companies

Public Facilities and Networks 33,48 M€

2015 BUDGET: (Includes contributions for theatre and music facilities amounting to €26.1 M)

The Facilities and Promotion Networks Area coordinates theatre, musical and visual arts facilities to optimise their operation and bring live arts to the Catalan general public. In this sense, it promotes networking amongst the programmers and agents involved. In 2015 deployment of the Public Theatre and Music Facilities System (SPEEM) is consolidated and improvements are planned for 2016 by means of a new model of territorial structuring through the creation of cooperation and coordination networks. Support for regular professional programming of performing arts, music and visual arts in Catalan municipalities is also being consolidated. The Ministry of Culture and Barcelona Provincial Council have renewed their commitment to joint support of theatres and music facilities through Programa.cat collaboration agreements and grants.

Activities 2015

• Facilities census update for the Catalonia Cultural Facilities Plan (PECCat). • Consolidation of SPEEM and its working groups.

• Proposed revisions to the regulations governing SPEEM. • Improvements in the support of professional and regular theatre and music programming in Catalan municipalities, and combining of this support in partnership with the Barcelona Provincial Council. • Training and advice for theatre and musical arts programmers. • Approval of the Emblem of Guarantee of Environmental Quality for theatre and music facilities and visual arts spaces and dissemination of the Manual of Good Environmental Practices. • Preparation of the Accessibility Plan for theatre and music facilities and implementation of the ArtAccés application. • Monitoring of Catalan theatre and music activity indicators. • Project for the revision of the regulations for the Network of Visual Arts Centres and Spaces. • Consolidation of the visual arts touring programme.

Funding for municipalities

• Annual agreements on activity and the operation of multifunctional facilities. • Programa.cat funding for the booking of shows and concerts by municipal facilities. • Grants for the staging of non-profit performing arts and music shows at local level and as part of festivals, tours and distribution networks. • Regular professional cultural activity programmes in the visual arts area.

CATALUNYA CULTURAL FACILITIES PLAN (PECCat) Map of theatre and music spaces in Catalonia

Recorded facilities. Catalonia. 2015

1 3

TYPE

NUMBER OF FACILITIES

Archives

349

Libraries

855

Museums and collections

373

Basic theatre and music spaces

565

Visual arts spaces

284

Cinemas

202

Cultural centres (including ateneus) Other TOTAL

1.311 720

8 6 4

9 3 18

6 8

3 4

34 59

4.659 4

565 TOTAL

PUBLIC THEATRE AND MUSIC FACILITIES SYSTEM (SPEEM) The Public Theatre and Music Facilities System is an integrated network of public theatres and auditoriums throughout Catalonia created with the mission of consolidating theatre and musical activities.

Classification of centres included by type

Percentual distribution of facilities included in SPEEM

TYPE

NAME OF TYPE

Unique theatre and music facilities

ORGANISATIONS

Regional production centres

Local multifunctional theatre and music facilities

Theatre and music facilities

Other theatre and music spaces

TOTAL

59%

11% E3

97 163

25% E2

Unique theatre and music facilities (E5) The national theatre and music facilities host highly specialized artistic projects of artistic excellence. They form the pinnacle of the Public Theatre and Music Facilities System in Catalonia.

Ministry of Culture contributions to national theatre and music facilities. 2015: €26.11 M Source: Ministry of Culture

9.904.094

GRAN TEATRE DEL LICEU

7.526.703

TEATRE NACIONAL DE CATALUNYA

4.691.753

LʼAUDITORI

1.854.110

TEATRE LLIURE

1.056.194

MERCAT DE LES FLORS

1.021.610

PALAU DE LA MÚSICA

Ministry of Culture - Directorate General for Creation and Cultural Companies

SUPPORT FOR MUNICIPAL PROGRAMMING Support for regular professional programming of performing arts, music and visual arts in Catalan municipalities was consolidated in 2015. Theatre and music arts cultural partnership: The Government of Catalonia and Barcelona Provincial Council renewed their commitment to the combined support of the two lines of funding (Programa.cat and collaboration agreements) relating to the type of facilities established by the Public Theatre and Music Facilities System.

Annual agreements with the municipalities included in SPEEM as multifunctional local facilities (E3) and regional production centres (E4)

Programa.cat

Agreements with 18 municipalities aimed at fostering professional municipal theatre and musical programming, working towards community promotion and audience communication and creation. BASIC DATA 2015

The Programa.cat funding programme serves to promote the booking of shows and concerts. Catalan programmers are able to make bookings from an activities catalogue at subsidised prices through an online application, available on the www. programa.cat website.

BASIC DATA 2015*

2015 Contributions

1.450.000 €

Contracting municipalities

Activities planned for established professional programming through agreements

2.228

2015 Contributions

850.000 €

Contracting municipalities

136

Shows booked

427

Performances booked

875

* Provisional data (pending update with bookings from 4th quarter)

Agreements with 18 municipalities

BARCELONA PROVINCE 969.000€ TOTAL

Performances booked 2015* Distribution by genre

· FIGUERES · GIRONA · LLEIDA · OLOT · REUS · TARRAGONA · TORTOSA

ACTIVITY NOT AIMED AT FAMILIES

TOTAL PERFORMANCES

Circus

Dance

Music

179

212

Theatre

244

296

540

Total activities

371

504

875

AREAS

· BADALONA · GRANOLLERS · LʼHOSPITALET DE LLOBREGAT · MANRESA · MATARÓ · SABADELL · SANT CUGAT DEL VALLÈS · SANTA COLOMA DE GRAMANET · TERRASSA · VIC · VILADECANS

MUNICIPALITIES IN THE REST OF CATALONIA 481.000€ TOTAL

FAMILY ACTIVITY

66,83%

* Provisional data (pending update with bookings from 4th quarter)

33,17%

Funding for municipal festivals, circuits and production

Regular professional cultural activity programmes in the visual arts area

Performing and musical arts in the municipalities Grants 2015

Catalonia is currently home to 47 public facilities with a regular visual arts programme, most of which benefit from Ministry of Culture funding.

27% / 425.055€

MUNICIPAL PRODUCTION

1.674.997€

TOTAL 2015

CAET. Terrassa El Canal. Girona-Salt Teatres Amics

The majority of these municipal facilities are supported through the funding programme aimed at regular programming for professional activities related to visual arts, which amounts to €230,000.

Visual arts centres and spaces

29% / 484.097€

DISTRIBUTION CIRCUITS AND NETWORK

ContraBaix Season Opera in Catalonia La Xarxa Moviment Rialles Alcover Project Joventuts Musicals (Young Musicians group)

44% / 738.845€

MUNICIPAL PERFORMING ARTS FESTIVALS

Magic Festival. Torroella de Montgrí Temporada Alta. Girona-Salt Esbaiolaʼt. Esterri dʼÀneu Festus. Torelló Ple de Riure. El Masnou Festival Cos. Reus

1 1

6 1 1

1 1

Alt Camp: Museu de Valls. Capella de Sant Roc. Valls; Alt Empordà: Mu-

La Mercè. Girona / Museu d’Art de Girona. Girona / Les Bernardes. Salt;

seu de l’Empordà. Figueres; Alt Penedès: Sala dels Trinitaris. Vilafranca

Maresme: Can Manyé. Alella / MAC. Mataró Art Contemporani. Mataró

Igualada; Bages: Centre Cultural El Casino. Manresa; Baix Ebre: Sala

Amposta; Osona: Centre d’Art el Marçò Vell. Centelles / Ac Vic Centre

Baix Llobregat: Espai Moritz. Cornellà de Llobregat / Muxart. Espai d’Art

d’Exposicions. Banyoles; Ripollès: Espai d’Art l’Abadia. Sant Joan de les

del Penedès; Anoia: Museu Molí Paperer. Capellades / Museu de la Pell. d’Exposicions Antoni Garcia de l’Antic Escorxador de Tortosa. Tortosa; i Creació Contemporanis. Martorell / Sala Josep Bages. Centre d’Art Torre Muntadas. El Prat de Llobregat / Can Castells. Centre d’Art. Sant Boi de Llobregat / Can Negre. Sant Joan Despí / Can Ginestà. Sant Just Desvern; Barcelonès: Centre d’Art Tecla Sala. L’Hospitalet de Llobregat / Centre

/ Can Palauet. Mataró; Montsià: Lo Pati. Centre d’Art-Terres de l’Ebre.

d’Arts Contemporànies. Vic; Pla de l’Estany: El Tint. Sala Municipal

Abadesses; Segrià: Centre d’Art La Panera. Lleida / Museu d’Art Jaume Morera. Lleida / Institut d’Estudis Ilerdencs. Lleida; Tarragonès: El Teler de Llum. Centre d’Art Tarragona. Tarragona; Vallès Occidental: Museu

d’Art de Cerdanyola. Cerdanyola del Vallès / Centre Cultural de Ripollet.

Cultural El Carme. Badalona / Fabra i Coats. Centre d’Art Contemporani

Ripollet / El Celler de Rubí. Rubí / Sala Muncunill. Terrassa / Museu d’Art

de Barcelona. Barcelona / MACBA. Barcelona / Centre d’Art Contempo-

de Sabadell. Sabadell / Centre d’Art Maristany. Sant Cugat del Vallès;

rani Can Sisteré. Santa Coloma de Gramenet; Garraf: Centre d’Art Con-

Vallès Oriental: Museu Arxiu Tomàs Balbey. Cardedeu / Espai d’Art Roca

Olot; Gironès: Bòlit. Centre d’Art Contemporani. Girona / Centre Cultural

Mollet del Vallès / La Rectoria. Sant Celoni

temporani La Sala. Vilanova i la Geltrú; Garrotxa: Museu de la Garrotxa.

Umbert. Granollers / Museu de Granollers. Granollers / Museu Abelló.

Ministry of Culture - Directorate General for Creation and Cultural Companies

2015-2016 Touring exhibition programme The programme of touring visual arts exhibitions aims to intensify the promotion of interesting, quality contemporary artistic practices. The programme includes pre-produced exhibitions for active Catalan artists (individually or collectively), be they newcomers or already established. Thus, it provides visibility for productions by public art galleries and museums as well as private organizations (associations, foundations, galleries and collections).

2014-2015 Programme • “Fairy Tales”. • “Constel·lacions familiars” [Family constellations]. • “Jo em rebel·lo, nosaltres existim” [I rebel, we exist]. The proposals selected from the 2013-2014 submission entries also continued touring: • “Tom Carr. Ecos de Carles Buïgas” [Tom Carr. Echoes of Carles Buïgas]. • Francesc Abad’s “Estratègia de la precarietat” [Strategy for a State of Precariousness]. • “Joan Brossa. Escolteu aquest silenci” [Joan Brossa. Listen to this Silence].

©Fundació Palau

Work by Ruido Photo. “Jo em rebel·lo, nosaltres existim” [I rebel, we exist] at El Celler de Rubí. 24

MUNICIPAL-LEVEL CULTURAL INDICATORS PROJECT (PICEM) A system of key indicators pertaining to the cultural activity carried out in the Catalan municipalities with the purpose of updating data and following their evolution.

Municipalities registered in PICEM. Distribution by province. Catalonia. 2014 (aside from Barcelona city)

GIRONA

BARCELONA PROVINCE

120

TOTAL MUNICIPALITIES

LLEIDA

TARRAGONA

Activities in PICEM municipalities. Distribution by genre Catalonia. 2014 (aside from Barcelona city) Provisional data PERFORMANCES

BARCELONA

GIRONA

LLEIDA

TARRAGONA

TOTAL

Attendees

Theatre

924

251

134

1.392

288.918

Dance

137

224

53.098

Circus

129

22.801

Music

761

315

130

126

1.332

357.513

Other

148

197

36.448

2.049

663

266

296

3.274

758.778

459.277

150.513

66.325

82.663

758.778

TOTAL PERFORMANCES Attendees

Ministry of Culture - Directorate General for Creation and Cultural Companies

The Filmoteca de Catalunya has paid tribute to Orson Welles in the centenary year of his birth. 26

©Colita Fotografía

Filmoteca

Ministry of Culture - Directorate General for Creation and Cultural Companies

Filmoteca de Catalunya 5,4 M€

2015 BUDGET

The Filmoteca de Catalunya has a dual function, which it carries out at its two centres: the recovery, preservation, cataloguing and restoration of film heritage in Terrassa, and the promotion of film culture, with a particular focus on Catalan production, in the Raval district of Barcelona. It also organizes joint activities with other institutions and festivals, along with educational activities.

Activities 2015 Raval Centre (Barcelona) • Film programming • Exhibitions • Specialist library • Access to collections • Educational services

Preservation and Restoration Centre (Terrassa)

• Cataloguing, preservation and restoration of film heritage

2012-2014 attendance figures for the Filmoteca de Catalunya centre in Barcelona Sessions Attendees

2012

2013

2014

1.272

1.423

1.435

135.090

143.056

142.220

2013-2015 Educational services FILMOTECA FOR SCHOOLS

YEAR 2012-2013

YEAR 2013-2014

YEAR 2014-2015

Sessions

Students

3.814

6.337

6.343

2015 Film season highlights (up to August 2015) The international commemoration of Orson Welles’ centenary deserves special mention for 2015, as part of which the Filmoteca programmed a series of activities including a comprehensive retrospective of his film work, a theatrical performance, a radio broadcast, several book launches and, in particular, the organisation of an international seminar, in which the filmmaker’s eldest daughter, Chris Welles, took part along with Keith Baxter, star of Chimes at Midnight, as a tribute to the legacy of Orson Welles. Leading biographers and academics, such as France’s François Thomas and Jean-Pierre Berthomé, North Americans Joseph McBride and Richard France, and Germany’s Stefan Drössler, director of the Munich Film Museum, which preserves the unfinished works of Welles, also contributed their thoughts and documents. CICLE

ATTENDEES

SESSIONS

10.757

The best films of the year

9.447

A tota màquina! [Full steam ahead!]

5.522

Orson Welles Centenary

5.173

Aki Kaurismäki and Peter von Bagh

4.562

For the love of art

3.787

Infinity and Beyond

3.576

Alain Resnais no era únicament sever [Alain Resnais, not always severe]

3.364

Abbas Kiarostami, una mirada renovadora [Abbas Kiarostami, perspective of renewal]

2.968

Itàlia en el mirall de la comèdia [Italy, through the mirror of comedy]

2.204

Three influential filmmakers: Jarmusch, Lynch and Schrader

AULA DE CINEMA (FILM CLASS) Sessions Students

YEAR 2013

YEAR 2014

5.029

4.314

Terrassa Preservation and Restoration Centre • Digitization of all the works by 1970s filmmaker, Helena

Lumbreras, which was presented as part of the 2015 Barcelona International Women’s Film Festival. • Restoration of seven films, including De Gerona a Olot en ferrocarril [From Girona to Olot by train] (1911), by Cabot Films, and the digital restoration to 6K resolution of Barcelona en tranvía (1908) [Barcelona by tram], by Hispano Films. • Recovery of the film legacy of Josep Ferrater Mora (518 audiovisual, film and videography documents), found in Philadelphia (USA), the result of a collaboration with the Ferrater Mora Chair of Contemporary Thought. • Repository containing the complete filmography of director and producer, Ventura Pons (25 titles), which includes all the original negatives, both in 35 mm and 16 mm format. • Participation in the European Union Euroregion programme, together with the Cinémathèque de Toulouse, Institut Jean Vigo and the Arxiu del So i la Imatge de Mallorca, on the PyreneesMediterranean Film Memory website project.

Exhibitions programmed in 2015 • “República, Guerra, Dictadura: Foto Fixa Sabaté” [Republic, War, Dictatorship: Fixa Sabaté photos]. Curator: Miquel Àngel Pintanel. • “Rovira Beleta. Més enllà de Los Tarantos” [Rovira Beleta. Beyond ‘Los Tarantos’]. Curator: Anna Fors.

Film library Library visitors Documents borrowed Documents viewed Digital repository, number of searches

2012

2013

2014

5.550

7.228

7.031

9.003

12.535

9.543

15.558

19.454

14.492

6.715

11.000

Ministry of Culture - Directorate General for Creation and Cultural Companies

A passion for chocolate brings together the protagonists of this publishing success. Editorial Planeta, SA. Courtesy of Grupo Planeta. 30

Business Since its inception in 2000, the principle aim of the Catalan Institute for Cultural Companies (ICEC) has been the promotion of cultural enterprises. This extensive area of work remains the major focus for ICEC activities: a firm commitment to supporting the production, publication, dissemination, promotion and presentation of Catalan cultural production. While, additionally and specifically in some areas, focusing on competitiveness and financial autonomy in companies, based on transparency and shared responsibility. Similarly, it is involved in fostering a culture of collaboration and innovation to help companies position themselves within the new economic paradigm.

Ministry of Culture - Directorate General for Creation and Cultural Companies

Business Development 10,2 M€

2015 BUDGET

The Business Development Area, through grants and financial tools, consulting, training and information, provides cultural companies with tools related to business training, professionalisation and economic collaboration. Not only has the demand for these tools increased over the years, they have also been improved. Thus, some lines of funding have been changed from nonrepayable to repayable grant systems, as is the case for publishing plans and recording grants, benefiting from a specific line of funding since 2012, in addition to big music festivals, for which a funding programme has also been established this year. 2015 also saw work continue on sector-specific allocation of the various repayable lines of funding, such as in the video game and multimedia sectors, which benefit from their own line of funding aimed at addressing their specific needs.

Activities 2015 New cultural finance model • Promotion of Repayable Contributions as a tool for financial

success in the cultural sector. Improvement and sectorspecific allocation in the various models. • Maintenance of permanent credit lines (Catalan Institute of Finance, ICF) for fixed and current assets, with the guarantee fund from the Ministry of Culture. • Maintenance and growth with regard to loan programmes for cultural and creative entrepreneurs (participative loans). • Collaboration between public-private funding.

Lines of funding • Repayable contributions: • Cultural Projects. Generic. • Distribution and exploitation of shows in Catalonia. • Distribution of feature films. • Publishing projects and plans. • Projects in the field of recording and music production. • Music festivals and seasons. • Video games and multimedia. • Culture Consultancy Programme: • Diagnosis and priority models. • Mode: specific. • Subsidies to cover financial cost arising from loan agreements according to the agreement between the ICF and the ICEC.

Data Summary for the Business Development Service programme (SDE) In:Formació. 2012-2014

Areas of the Business Development Service programme (SDE) In:Formació. 2014 Source: ICEC

Source: ICEC

Sessions and activities Speakers Attendees

2012

2013

2014

130

208

270

2.418

3.262

4.214

SESSIONS

SPEAKERS

ATTENDEES

Marketing and communication

864

Business Management

645

Digital Media / Digital Music 2.0

789

Internationalisation

1.121

Legal and tax

208

Ministry of Culture Productions

587

270

4.214

TOTAL

Repayable contributions. Sums allocated. Distribution by type. 2014

Culture Consultancy Programme. Sums granted. Distribution by type. 2014

Source: ICEC

59.585€ 2.605.079€

GRANTS FOR PUBLISHING PROJECTS AND PLANS

3.466.189€

GRANTS FOR CULTURAL PROJECTS

10.414€

SPECIFIC CONSULTANCY

DIAGNOSTIC CULTURE CONSULTANCY AND PRIORITY CULTURE CONSULTANCY

214.598€

GRANTS FOR THE DISTRIBUTION AND PROMOTION OF SHOWS IN CATALONIA

980.804€

GRANTS FOR FEATURE FILM DISTRIBUTION PLANS

7.266.670€

TOTAL 2014

69.999€

TOTAL 2014

Collaboration agreements with the ICF Participative loans for digital cultural companies Purpose: To facilitate credit access for the business projects of digital culture companies and entrepreneurs. Awarding of funds: 3.8 million euros. • 2014: 18 projects approved. • Total awarded: €1,390,000. Loan collaborations with the ICF Purpose: to provide cultural companies with access to funding. Funding linked to a Ministry of Culture guarantee fund amounting to €10 million. There are two models: • Loans to finance the current assets of cultural companies. • Loans to finance investments or plans to improve competitiveness. • Since 2013: 65 loans agreed. • Total awarded: €9,469,605 (40 operations amounting to current assets totalling €3,956,038 and 25 operations amounting to investment loans totalling €5,513,567).

Arts Marketing Conference organized by the SDE on 23 October 2014 in the Auditorium at the Blanquerna School of Communication and International Relations. 33

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Audiovisual 14,46 M€

2015 BUDGET

In November 2014, the Parliament of Catalonia approved a tax on the provision of content by providers of electronic communications services. The tax is channelled into funding the promotion of the audiovisual industry and the dissemination of digital culture. The contributions allocated to the various lines of funding has been increased, some being reinstated with other new additions.

• Promotion of specialist professional training: School of

Cinema and Visual Communication of Catalonia (ESCAC). • Promotion of business: Catalan Audiovisual Cluster. • Fostering the dissemination of film culture: Catalan Film Academy. • Production facilities: Catalonia Audiovisual Park in Terrassa.

Lines of support

All these actions are focused on laying the foundations for sector recovery and fulfilling the actions of the ICEC in all areas of the audiovisual product value chain.

Activities 2015 Specific programmes for cultural and creative fields Audiovisual • Promotion of the Sitges International Fantasy Film Festival as an industry benchmark. • Establishment of a fund to distribute the tax on the provision of content by providers of electronic communications services. • Promotion of cultural production in the region through the Xarxa Concertada de Pantalles Digitals [Public-private Digital Screen Network].

• Improvement with regard to film projects in development. • Production of feature films, TV films and fiction mini-series,

and animation series for television. • Production of feature films and improved industry performance as a result of promotion and distribution. • Production of documentaries intended for television broadcast. • Production of short films. • Encouraging the promotion of feature films. • Promotion of the distribution of film in Catalan—original version, dubbed and subtitled—and of Catalan production or production initiatives, in cinemas. • Digitisation of cinemas. • For the organisation of audiovisual festivals, screenings and seasons in Catalonia, as well as their promotion and distribution. • Repayable contributions. Distribution of feature films. • Repayable contributions. Production of feature films (new line 2015).

Cinemas and screens. Catalonia. 2014 Source: ICEC

Cinemas in operation

158

Screens in operation

756

L’endemà [The day after], the crowd-funded documentary by Isona Passola recorded audience figures of 36,000. 34

Catalan feature film production. 2010 - 2014 Source: ICEC

Worldwide revenue for Catalan feature film production. 2014 Source: Rentrak

96 CATALAN PRODUCTIONS

CO-PRODUCTIONS WITH OTHERS AUTONOMOUS COMMUNITIES

CO-PRODUCTIONS WITH OTHER COUNTRIES

FEATURE FILMS SCREENED

REVENUE

Catalonia

5.490.876,69

11,5%

Rest of Spain

23.335.886,74

48,7%

Rest of World

19.093.850,69

39,8%

TOTAL

47.920.614,12

100,0%

27 18

37 2010

25 2011

2012

2013

46 2014

The international success of the Rec series of films continues with its fourth instalment. Since opening in 2007, the series has grossed in the region of 50 million euros worldwide.

©Ikiru Films

Distribution of films shown in Catalonia by production nationality. 2014 Source: ICEC

5,2%

CATALONIA*

16,6%

REST OF SPAIN

16,8%

REST OF EUROPEAN UNION

55,8%

UNITED STATES

5,6%

REST OF WORLD

* (INCLUDES CATALAN PRODUCTIONS AND CO-PRODUCTIONS)

Attracting audiences of over 395,000 in Catalonia, El Niño was the most successful Catalan production film of 2014 in Catalonia and Spain. 35

Ministry of Culture - Directorate General for Creation and Cultural Companies

Cinema audiences and revenue in Catalonia. 2010-2014 Source: ICEC 25.000.000

150.000.000

141.350.368€ 136.874.883€ 131.842.538€

20.432.597 20.000.000

20.099.823

120.000.000

19.117.698

109.785.309€ 111.494.533€

REVENUE

17.540.570

ATTENDEES

16.296.702 15.000.000

90.000.000 2010

2011

2012

2013

2014

Audience and revenue figures for Catalan film production in Catalan cinemas. 2010-2014 Source: ICEC 12.000.000

2.000.000

11.659.945

11.923.136 10.327.813 1.821.658

1.739.855

1.580.252

1.500.000

8.000.000

7.079.023

5.735.799

1.041.919

1.000.000

909.532 REVENUE ATTENDEES

500.000

2.000.000 2010

2011

2012

2013

2014

Catalunya Film Commission A Government of Catalonia service for audiovisual professionals, both national and international, and municipalities and location managers in Catalonia to facilitate filming across the region and promote it as a film location.

Filming in Catalonia. 2014

Filming in Catalonia (aside from Barcelona). 2014. Distribution by production type

Source: ICEC

Filming in Barcelona Filming in the rest of Catalonia* TOTAL

3.057 736 3.793

* Not including duplication with regard to productions filmed in more than one municipality.

123 PHOTOGRAPHY 207 ADVERTISING SPOT 114 SHORT FILM / ACADEMIC EXERCISE 51 ENTERTAINMENT / TV SERIES 56 DOCUMENTARY / NEWS 69 VIDEO CLIP 17 CORPORATE / INSTITUTUIONAL 44 FEATURE FILM (FICTION AND DOCUMENTARY) / TV FILM / MINI-SERIES 55 OTHER FILMING

©Lucia Faraig. 2015 Catalunya Film Commission (Institut Català de les Empreses Culturals)

Director Javier Ruiz Caldera gives Imanol Arias instructions while on location at a farmhouse in Castellterçol during the filming of Anacleto, agente secreto [Anacleto, secret agent], Zeta Cinema.

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Performing Arts 5,27 M€

2015 BUDGET

The Performing Arts Area focuses all its efforts on the development of the culture of theatre, dance and circus in the professional private arena with one clear objective: fostering the growth and consolidation of this sector, particularly in a context like the present. While the performing arts act as a wonderful showcase for Catalonia (not just in Spain but also in Europe and, in certain cases, worldwide), it is important to continue working to maintain quality in Catalan performing arts. With that in mind, efforts have been made to work on new ways to fund and boost initiatives seeking to attract new audiences. The reformulation of the grants system for the Catalan performing arts sector and reassessment of the triennial agreements with theatres, production companies and private companies has been one of the Area’s principle concerns in order to strengthen the business fabric of Catalan theatre, fostering professionalism and promoting creative quality. Meanwhile, new operating and financial control systems have been implemented for improved facilitation of the work done for this sector, with the aim of ensuring the continued smooth running of the three performing arts comprehensive plans.

Activities 2015 Specific programmes for cultural and creative fields Performing Arts • Comprehensive plans for circus, dance, performing arts

and music for all audiences. • Conceptualisation and implementation of the following: • Multi-annual grants: theatre, circus and dance production. • Grants for performances in private theatres in Catalonia. • Grants for young independent artists for the work involved in the creative process and in contributing towards gaining access to distribution and artistic performance networks.

Lines of support

• Triennial grants for performing arts companies (production of specific staging and development of theatre projects). • Specific lines of funding for theatre, circus and dance productions aimed at performing arts companies and nonprofit* organisations. • Grants for the staging of performing arts shows in private venues across Catalonia. • The improvement of infrastructure and equipment purchase. • Planning consortium on refurbishing and equipping the theatres of Barcelona.

©David Ruano

Barcelona theatre figures. 2012-2015 Source: ADETCA

BARCELONA THEATRES

Attendees Revenue Shows Performances

2012 / 2013 SEASON

2013 / 2014 SEASON

2014 / 2015 SEASON

% DIF. 2013-2014 / 2014-2015

2.333.685

2.412.872

2.443.433

1,3%

51.212.144

53.731.686

57.644.175

7,3%

1.155

1.153

1.168

1,3%

12.791

12.592

12.533

-0,5%

Rhum is the unfinished work by Joan Montanyès, ‘Monti’, which has been turned into a tribute to the clown. Shown at the Teatre Lliure and other theatres around Catalonia and Spain. 38

Catalan theatres by ownership. 2014 Source: Ministry of Culture. Provisional data

PRIVATE

Barcelona Area

PUBLIC

NON-PROFIT ORGANISATIONS

OVERALL TOTAL

Rest of Catalonia

101

111

Total Catalonia

115

165

One-off shows performed in Catalonia. Distribution by genre. 2014 Source: Ministry of Culture. Provisional data

221

OTHER PERFORMING ARTS

1.105

GENERAL THEATRE

Performing arts shows and performances in Catalan theatres. 2010-2014 Source: Ministry of Culture. Provisional data

15.000

15.488

16.404

16.682

CIRCUS, CLOWNS AND JUGGLING

MAGIC

16.595

14.221

169

3.540 3.500

10.000

3.416 3.299

OPERA, OPERETTAS AND ZARZUELAS

PUPPET, SHADOW AND OBJECT

3.292

5.000

3.157

328

208

DANCE

MUSICAL THEATRE

2010 SHOWS

2011

2012

2013

2014

PERFORMANCES

Catalan theatre audience figures. 2010-2014

Catalan theatre revenue. 2010-2014

Source: Ministry of Culture. Provisional data

2010

2011

2012

2013

2014

2.280

TOTAL

3.000

3.109.667

653.020

3.333.761

2010

4.086.104

2011

3.904.111

2012

3.637.090

2013

4.027.197

2014

752.343

3.152.522

751.589

2.987.150

649.940

3.186.102

PERFORMING ARTS

3.762.687

841.095

MUSIC

64.702.459

14.422.841 79.125.300

67.044.855

16.383.407 83.428.262

62.822.895

18.020.892 80.843.787

54.902.383

16.628.811 71.531.194

65.192.340

16.451.085 81.643.425

PERFORMING ARTS

MUSIC

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Music 4,02 M€

2015 BUDGET

Figures for the sector show some recovery in sales of physical-format recorded music after many years of decline, with continued growth seen in the digital market. The big festivals are thriving, although concert venues are going through harder times. To adapt to the requirements of the big festivals, with budgets that exceed €500,000, non-repayable grants have been replaced by repayable grants managed through the Business Development Area. The Music Area provides grants for public festivals, namely those that are publicly owned or where over 50% of the budget is public, as well as for festivals and private venues with a budget of less than €500,000. Another new initiative seen this year is the line of funding aimed at what is known as priority orchestras, through which biennial grants are awarded to five types of orchestra, classified according to their speciality.

Activities 2015 Specific programmes for cultural and creative fields. Music • New system to support established music ensembles and

orchestras. • Reform of support tools for programming and festivals. • Reform of the relationship with facilities linked to the Public Theatre and Music Facilities System (SPEEM).

Lines of support

• Established music group activities around Catalonia. • Catalan priority orchestra activities. • Catalan record company activities. • Public festivals. • Programming of professional live music performances. • Recording and videos for musical productions of special

cultural or heritage interest. • Grants for professional activities with regard to research, training, production, performance and distribution in the field of music. • Repayable contributions. Projects in the field of recording or music production. • Repayable contributions. Music festivals and seasons.

©Sònia Balcells

Live music in Catalonia*. 2012- 2014 Source: Spanish General Society for Authors and Publishers (SGAE)

2012

2013

2014

5.188.781

4.701.365

4.497.482

Revenue

41.605.255

38.990.342

42.352.864

Concerts

17.963

16.411

15.329

Attendees

*The number of concerts given at macro festivals is not included, but figures for attendance and revenue are included.

The new system of support for orchestras is one of the key initiatives implemented by the Catalan Institute for Cultural Companies in 2015. In the photo, The Cadaqués Orchestra.

Recording industry turnover. Distribution according to format. 2014

Record industry export for Spain. 2014 (in millions of euros)

Source: IFPI, Recording Industry in Numbers, 2015

Source: Promusicae (Promusicae production company members). Note: A change in methodology was introduced in 2014, representing a revision to reduce the total

WORLD

EUROPE

SPAIN

SPAIN’S POSITION IN WORLDWIDE RANKING

13.659 M€

4.000 M€

135,8 M€

Physical

46%

51%

47%

Digital

46%

35%

Publishing rights

12%

17%

Synchronization

-0,40%

-0,20%

15,18%

MUSIC RECORDED

TOTAL AMOUNT

VARIATION 2013/2014

turnover across all years. VARIATION 2013/2014

1,22 PHYSICAL-FORMAT SALES (EXPORTS)

-16,4%

4,62 SALES TO FOREIGN DIGITAL OPERATORS

18,5%

3,53 LICENCES

-2,5%

1,07 REVENUE FROM CONCERTS PERFORMED ABROAD

-23%

10,44

TOTAL (0,6% VARIATION)

Digital market turnover: distribution by format. 2014

Top destination countries for Spanish exports. 2014 (the European Union is treated as a single destination)

Source: IFPI, Recording Industry in Numbers, 2015

Source: Promusicae

USA

30%

31%

LATIN AMERICA

OTHER DOWNLOADS

WHOLE ALBUM DOWNLOADS

MEXICO

SONG DOWNLOADS

MOBILE

STREAMING BY SUBSCRIPTION

STREAMING WITH ADVETISING

ARGENTINA

OTHER

1% 11%

24%

10% 2%

27%

33,4% 18% 7%

COLOMBIA

3,4%

VENEZUELA

0,7%

CHILE

2,9%

BRAZIL

1,4%

OTHER

ANDORRA

JAPAN

31%

EUROPEAN UNION

21% 2%

28% 3%

36% 23% 9%

37%

12%

11% 1% WORLD

33,4%

LATIN AMERICA

40% EUROPE

30%

SPAIN

USA

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Books 1,26 M€

2015 BUDGET

As in other cultural sectors, the book industry has experienced some improvement with regard to consumption. To reinforce this change in trend, in addition to the activities included within the Institució de les Lletres Catalanes-led 2012-2016 National Reading Plan, 2015 also marked the introduction of a Comprehensive Plan for the book sector. This plan, formulated in conjunction with all associated industry agents, aims to consolidate the industry, helping to develop new career paths into publishing and bookselling, boosting book sales and raising the reading index score for the Catalan population, which currently stands at 65.3%. Moreover, the Ministry of Culture is spearheading a drive towards Barcelona being declared a UNESCO City of Literature. In terms of grants, a new initiative has been introduced this year with the creation of a specific line of funding for music publishers.

Activities 2015 Specific programmes for cultural and creative fields Books • Promotion of the Comprehensive Plan for the book sector. • Increase in the lines of funding aimed at production through

Repayable Contributions linked to greater business stability. • Strategic international events (Frankfurt Book Fair, Bologna Children’s Book Fair and Guadalajara International Book Fair) and the Catalan book fair map. • Funding for the book trade through the ‘Llibreriactiva’ plan (Book Trade School, grants for modernization in the book trade, support for activities of the Catalan Booksellers’ Association). • Monitoring of the National Reading Plan.

Lines of support • Modernisation of bookshops. • Production of special cultural interest Catalan and Occitan language publishing. • Catalan and Occitan language publishing production. • Music publishing production and activities. • Repayable contributions. Publishing projects and plans.

Basic data for Catalan publishers. 2010-2014 Source: Comercio Interior del Libro en España 2014. Spanish Association of Publishers’ Guilds (FGEE)

NUMBER OF PUBLISHING HOUSES

EMPLOYMENT GENERATED

SPANISH MARKET TURNOVER*

2010

288

5.488

1.434,97

2011

286

5.290

1.332,45

2012

272

4.907

1.208,99

2013

279

4.498

1.054,48

2014

267

4.549

1.059,94

* In millions of euros. The romance novel by Xavier Bosch was the Diada de Sant Jordi (National Book Day) bestseller for 2015.

Catalan publishers’ titles published and catalogue titles 2010-2014 Source: Comercio Interior del Libro en España 2014. Spanish Association of Publishers’ Guilds (FGEE)

TITLES PUBLISHED

% IN CATALAN

CATALOGUE TITLES

% IN CATALAN

2010

34.414

33,20%

188.988

31,10%

2011

33.970

32,90%

200.458

31,60%

2012

31.759

26,80%

213.800

30,90%

2013

33.446

26,15%

244.825

30,54%

2014

35.429

27,15%

258.435

30,69%

Distribution of the publishing market in Spain by company location. 2014 (in percentage of turnover) Source: Comercio Interior del Libro en España 2014. Spanish Association of Publishers’ Guilds (FGEE)

48,3%

2,6%

CATALONIA

BASQUE COUNTRY

1,9%

ANDALUSIA

1,2%

GALICIA

43,3%

1,5%

MADRID

VALENCIAN COMMUNITY

Each year the Books Area produces a booklet detailing the book fair calendar for Catalonia.

1,2%

CASTILE AND LEÓN

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Visual Arts 0,45 M€

PRESSUPOST

The Visual Arts Area of the Business Section focuses on supporting galleries and art fairs but also takes a cross-cutting approach to include the entire value chain. Thus, work has been carried out alongside the Creation Area to establish the Board for the Comprehensive Visual Arts Plan, set up to work towards a comprehensive and specific treatment with regard to contemporary visual arts in Catalonia. The intention is to create a project that is common to the entire sector in addressing current and future needs. A restructuring of the grants programme has also been implemented in conjunction with the Markets Area, aimed at boosting attendance at fairs, festivals and markets as part of a comprehensive support system towards specific internationalization for galleries. This new line of funding represents a change from automatic to competitive support and is managed from the Markets Area. 2015 has also included collaborative efforts in launching the Gallery Weekend in Barcelona, an initiative already in place in other European cities.

Activities 2015 Specific programmes for cultural and creative fields Visual Arts • Supporting the established strategic events for driving the art

market in Catalonia (LOOP Fair and LOOP Festival; SWAB and Arts Libris Fairs). • Support for projects aimed at industry cohesion (GAC Awards - Gallery night) and professional development (Talking Galleries). • Collaboration on the new Barcelona Gallery Weekend event. • Support for the joint participation of Catalan art galleries in Art International Istanbul.

Lines of support • For Catalan art galleries for the purchase or improvement of technological equipment. • For internationalisation projects involving Catalonia’s art galleries.

Art market in Spain. Spanish art gallery sales by distribution channel. Spain. 2013

Global art market. Market share by country. 2013

Source: El mercado español del arte en 2014. Foundation for Art and Patronage

AT AUCTION

ONLINE

58%

IN GALLERIES

60,6% UNITED KINGDOM 18,7% FRANCE

PRIVATE

4,8% GERMANY 2,3% ITALY 2,2% AUSTRIA

17%

AT ART FAIRS IN SPAIN

2,1% SPAIN 2% SWEDEN 1,1% THE NETHERLANDS 1% BELGIUM

18%

AT INTERNATIONAL ART FAIRS

5,3% REST OF EUROPEAN UNION

Basic figures for art galleries in Catalonia. 2013

Art fairs in Catalonia. 2014 Source: ICEC GALLERIES

ARTISTS

WORKS OF ART

ACREDITED MEDIA

VISITORS

LOOP FAIR

46 galeries

5.400

LOOP FESTIVAL

74 espais / 14 galeries

361

405

130.000

SWAB

61 galeries

200

600

18.000

90 expositors / 12 galeries

430

900

10.500

Source: Ministry of Culture

Art galleries

144

Staff

260

Total space (m2)

24.978

Number of exhibitions

1.007

Exhibited artists

3.617

ARTS LIBRIS

COMPREHENSIVE VISUAL ARTS PLAN 2015 saw the constitution of the Board for the Comprehensive Visual Arts Plan, promoted by the Visual Arts Area in conjunction with the Cross-Programme Coordination Unit and the Creation Area. The board was set up to promote and monitor various activities in order to work towards a comprehensive treatment of all elements related to contemporary visual arts in Catalonia. The Comprehensive Visual Arts Plan was created with the aim of developing a working document supported by the industry and its key players, establishing a schedule for implementation and a committee for coordination and monitoring. As a result of the Visual Arts in Catalonia (2014) diagnostic report, a new visual arts framework was formulated:

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Digital 0,93 M€

2015 BUDGET

As UNESCO has said, it is now essential ‘to connect the knowledge and experience of cultural producers with the networks and possibilities offered by the digital economy’. Therefore, in 2013, the Ministry of Culture launched its Digital Culture Plan. We have worked through the whole spectrum of events taking place in our country, with companies specialising in cultural video game and mobile applications, but also with traditional companies looking to expand their digital dimension. We have also made use of the Digital Culture Blog and the Digital Culture Bulletin to bring the cultural sectors the latest in technology, innovation and digitisation trends. 2014 saw the introduction of the digital participative loan scheme. A new form of financing, where loans are given to new digital culture companies which are required to present their projects to a committee of investors and specialists. A line of repayable contributions specifically for video games and multimedia was established in 2015.

Activities 2015 Specific programmes for cultural and creative fields. Digital • Digital Culture Plan. • Digital 4C. • Collaboration in the award for best video game to

commemorate 1714. • 2014 Catalan Video Game Company Catalogue. • The launch, together with Caixa Capital Risc and Incubio, of the GameBCN project, a business incubator for video game companies, running from October to March. • Joint organisation of Gamelab at the Filmoteca de Catalunya. • Collaboration on the Sónar +D project.

Lines of support • Participative loan programme. • Repayable contributions. Projects in the video game and multimedia fields.

Video game companies in Catalonia. 2014 Distribution by type of business

Video game revenue Spain. 2014 (in millions of euros)

Source: own data. Data estimates based on SABI

Source: AEVI

301

HARDWARE

COMPANIES

EMPLOYEES

REVENUE

Middle-sized and large enterprises

690

78.551.821

SMEs and microenterprises

382

34.715.789

Total by activity

1.072

113.267.610

241

MOBILE AND ONLINE GAME SOFTWARE

364

PHYSICAL FORMAT SOFTWARE

PERIPHERALS

996

TOTAL

DIGITIZATION IN THE TRADITIONAL SECTORS Cinema screens in Catalonia. 2015*

Distribution of downloads of music recorded in Spain. 2011-2013

Source: Cinema Census by the AIMC

Source: SGAE. Based on: individuals who have downloaded musical files from the Internet in the past three months

CONVENTIONAL

DIGITAL

TOTAL

483

457

128

483

Girona

Lleida

Tarragona

707

671

170

707

Barcelona

TOTAL

2012

2013

2014

Paying

12,0%

7,9%

5,9%

Non-paying

88,0%

90,8%

94,1%

Don’t know No Answer

1,3%

*Data up to April 2015

Catalan publishing house digital format data. 2012-2014 Source: Spanish Association of Publishers’ Guilds

Titles published in digital format

2012

2013

2014

8.700

12.093

12.120

Digitised titles in catalogue

24.455

33.888

38.554

Titles marketed in digital format

22.440

27.897

39.465

Revenue from digital format sales (in millions of euros)

32,00

34,40

39,80

The MonkingMe team was granted a participative loan from the Digital Area of ICEC to launch its website project for free legal music download.

Ministry of Culture - Directorate General for Creation and Cultural Companies

Umbrella stand for Catalan professionals at the 2015 Babel Med Music fair. 48

Markets 49

Ministry of Culture - Directorate General for Creation and Cultural Companies

Markets 3,81 M€

2015 BUDGET

The mission of the Markets Area is to increase the competitiveness of cultural businesses in domestic and international markets, improving conditions for market access and strengthening the central section of the culture value chain (B2B). 2015 has seen consolidation in terms of harmonization and coordination in the strategic performing arts and music markets in Catalonia, for which the Markets Area is now organically responsible. A new line of funding was also established in 2015 to support internationalisation projects in Catalan cultural companies, in order to provide broader support for a variety of activities related to accessing foreign markets. The offices in Paris, Berlin, London and Brussels are key in terms of promoting Catalan culture abroad and Creative Europe Desk is responsible for advising Catalan professionals on the European Culture and Media sub-programmes.

Activities 2015 Tools for the promotion of B2B and internationalisation • Advice and consultancy. • Specific training activities for access to markets (with the

Business Development Service, SDE). • Market research. • European mapping of family theatre. • Marketing, promotion and communication actions and tools for the cultural sectors (web, calls for proposals, monthly information newsletter in five languages, professional directories, promotional pamphlets, physical and digital format music compilations, and the preparation of reports and records). • Awareness-raising activities and conferences to promote internationalisation (Breakfast Club). • Advice on Creative Europe grants.

Grants

• The internationalisation projects of companies or cultural

organisations (performing arts, music, books, video games). • Specific line of funding for art gallery internationalisation projects. • Other individual grants to promote market activities.

International markets

• Presence at major international markets and fairs: • Books: Bologna, Frankfurt and Guadalajara (Mexico). • Audiovisual Media: Cannes, Annecy, Berlin. • Music: Eurosonic, SXSW, Babel Med Music, jazzahead!, Classical:NEXT, Midem, WOMEX, Visa For Music. • Performing Arts: Freiburg, FETEN, Chalon, Au Bonheur des Mômes, Huesca Fair, Greenwich+Docklands, Eindhoven. • Visual Arts: Art Istanbul. • Video games: Game Connection (Paris). • Internationalisation of Catalan audiovisual product via the Catalan Films & TV brand. • Presence within international networks (European Talent Exchange Programme, or ETEP, International Network for Contemporary Performing Arts, or IETM).

National markets

• Management of the performing arts and music strategic

markets in Catalonia: • FiraTàrrega. • Mercat de Música Viva de Vic. • Sismògraf [Seismograph] Dance Festival (Olot, new for 2015). • La Mostra d’Igualada. Youth Theatre Festival. • Trapezi Circus Fair (Reus). • Manresa Mediterranean Fair. • Support for other markets and professional activity at various events: • Primavera Sound / PrimaveraPRO. • DocsBarcelona. • Cartoon 360. • Anima’t. • B’Ars (VFX Fair). • Espai de Carrer de Viladecans. Street theatre bookings event. • Grec Festival / International Performing Arts Meeting (IPAM). • SÂLMON< Festival – FID. • MEDIMED.

Unit specifically dedicated to promoting European grant initiatives • Creative Europe (European Union programme): Culture and Media.

MANAGEMENT OF STRATEGIC MARKETS

FiraTàrrega

La Mostra d’Igualada

FiraTàrrega is the leading international fair for street arts professionals and enthusiasts. 8-11 September 2016

Catalonia’s premier market dedicated to children and youth audiences. 7-10 April 2016

2015 DATA

Activities

248

Activities

Professionals

909

Professionals

Attendees

190.000

Attendees

117 473 35.000

Mercat de Música Viva de Vic

Trapezi

Meeting point for music industry professionals. 15-18 September 2016

Flagship professional event for circus arts in Catalonia and Spain. 12-15 May 2016

2015 DATA Concerts Professionals Attendees

2015 DATA 57

Activities

696

Programmers

110.000

Attendees

70 58 100.000

Sismògraf

Fira Mediterrània

New market for 2015 in the form of the Sismògraf [Seismograph] festival which aims to be the leading contemporary dance event in Catalonia and an international showcase. 31 March - 3 April 2016

A current look at popular culture and world music with a focus on the Mediterranean. 6-9 October 2016

2015 DATA Activities Professionals Attendees

2015 DATA 41 133 11.500

Activities Programmers Attendees

98 1.115 100.000

Ministry of Culture - Directorate General for Creation and Cultural Companies

INTERNATIONAL PRESENCE

ICEC presence at international fairs. 2014

Performances by catalan artists. 2014

Source: ICEC

The Area attended 61 fairs in 2014, in 11 different locations (Germany, Austria, Belgium, Canada, Catalonia, Spain, USA, France, Morocco, Netherlands and United Kingdom). At 25 of these fairs, the Markets Area was responsible for the production of a promotional stand or the organisation of professional networking activities. FAIRS WITH STAND OR DIRECT ACTIVITY

RESEARCH VISITS

TOTAL FAIRS

Multidisciplinary

Books

Visual Arts

Performing Arts Music

Digital Audiovisual

TOTAL

Performances by Catalan artists as part of international tours. By country

Germany

457

Benelux

180

France

536

United Kingdom

Rest of Europe

200

Latin America

Asia and Oceania

North America

TOTAL

1.603

Performances by Catalan artists as part of international tours. By genre 132 537 DANCE

MUSIC

154

STREET ART

Grants for attendance at international fairs, festivals and markets. 2014 Source: ICEC

FAIRS

COMPANIES

AMOUNT AWARDED

Performing Arts

8.722,64 €

Visual Arts

348.843,69 €

Books

175.813,15 €

Music

63.569,65 €

TOTAL

5.515,92 €

117

177

602.465,55 €

499

THEATRE

1.603 TOTAL

Video games

281

CIRCUS

Che Sudaka is the Catalan group that gave the most international performances in 2014.

Creative Europe Desk – MEDIA Catalonia Objectives

Activities

• Promote internationalisation. • Strengthen the financial capacity for culture. • Foster innovation. • Stimulate the creation of new audiences. • Improve the mobility and circulation of artists and cultural

Team providing information and advice on European projects By the ICEC for industry businesses and professionals.

product.

European project accelerator Project support with regard to accessing European funding. Conferences and EuropeCalls Biweekly advisory sessions on the various European Commission programmes and lines of funding.

Creative Europe 2014-2020 Budget 13%

GUARANTEE FUND (FROM 2016)

Grants CULTURE SUB-PROGRAMME

65%

MEDIA SUB-PROGRAMME

European Cooperative project grants European Platform grants European Network grants Literary Translation project grants MEDIA SUB-PROGRAMME

Support for the Development of Individual Projects and Project Packages Support for the television programming of European audiovisual works Support for the transnational Distribution of European films. Selective Distribution

31%

Support for film festivals

CULTURE SUB-PROGRAMME

Support for market access Support for audience development

1.460 M€

TOTAL 2014-2020

Support for ‘video on demand’ platforms Support for performance networks Support for video game development Support for co-production funds

Ministry of Culture - Directorate General for Creation and Cultural Companies

Performance of La Pegatina during the 2015 Vic Live Music Market. 54

ÂŠPere Masramon

Audiences

Ministry of Culture - Directorate General for Creation and Cultural Companies

Audiences 0,8 M€

2015 BUDGET

Audience loyalty and creation with regard to culture is one of the key objectives of current cultural policy. The job at hand focuses both on gaining a more in-depth picture of audiences (surveys, segmentation, use of social networks and digital tools, etc.), and on supporting activities that involve the audience (audience workshops, lectures, activities), with an impact on prices to counter the effects of the crisis and stimulate demand. Thus, the most recent consumer data for Catalonia shows a certain degree of recovery, parallel to the incipient economic recovery, the evolution of which will be seen over time. The Audience Area has implemented a number of initiatives aimed at addressing this social and sector-wide need, such as ‘Escena 25’, the youth-focused programme, which entered its third year in 2015; the Catalonia Culture Pass project, which aims to improve access to culture; and the new line of funding aimed at audience creation. In addition, the Area has undertaken a study on audience management within Catalan public facilities and is responsible for the blog: Culture audiences. Connecting communities, a communication and information tool on the subject.

Activities 2015 Consolidation of policies relating to audience • Project for creating the Catalonia Culture Pass linked to the Public Library Network. • Culture Audiences. Connecting Communities blog. • Integration of national facilities into a unified public policy. • International days (dance, theatre, etc.). • Activities to boost specific audiences (Escena 25).

Line of support • Culture audience creation. Training • Wikipedia workshop for publishing industry professionals. • Digital toolbox. Communicate with your audience. • Cultural marketing II. Change of mindset; talking to the audience from the outset.

2015 Training

2014 Training

• Wikipedia workshop for publishing industry professionals, 24

• In touch with the audience. ‘Escena 25’ Review, 30 January

March 2015. • Digital toolbox. Communicate with your audience, 9 July 2015. • Cultural marketing II. Change of mindset; talking to the audience from the outset, 29 October 2015. (Organised, for the second time, in conjunction with the Asimétrica consultancy).

2014. • Cinema in a digital world, 20 June 2014. • Cultural marketing seminar. Understanding users and connecting with communities, 23 October 2014. • Audience workshops, 13 November 2014. • Wikipedia and open knowledge: how to provide open content that can be legally accessed by the network, 11 December 2014. For further information and details of conference content, please refer to: http://sde.cultura.gencat.cat/cultura.

Miquel Valls speaking at the audience workshop organised by Agost Produccions at the Temporada Alta festival, the Trapezi fair, Mercat de les Flors facility and the Grec Festival, among other events.

Project: Catalonia Culture Pass The Catalonia Culture Pass will be a knowledge-gathering tool for audiences, based on the single library card, with 3.5 million users, which will facilitate a study of the socio-demographic profile of users, identifying their cultural preferences, as well as the best channels through which to reach them and supply targeted information according to user preference.

Culture Audiences. Connecting Communities Blog This blog is intended to act as a communication tool between cultural agents and audiences, facilitating interaction and fostering audience creation and loyalty with the aim of becoming a point of connection and dialogue between communities to facilitate access to culture.

Activities: ESCENA 25 Escena 25 is a campaign to promote music and the performing arts among young Catalans, the result of a collaboration between the Ministry of Culture and Catalan facilities, with the cooperation of the Catalan Broadcasting Corporation. 2014, the second year of the â&#x20AC;&#x2DC;Escena 25â&#x20AC;&#x2122; programme, saw increased participation by young Catalans along with more shows and bookings made. Thus, 35,703 young people signed up, with 103 venues taking part to offer 296 shows, with a total of 12,848 tickets sold. The 3rd campaign is gearing up for 2015, to run from 1 October to 30 November.

Line of support aimed at culture audience creation New line of support to promote projects and activities aimed at culture audience creation, capture, and expansion in Catalonia, with two branches: nonprofessional training in artistic languages, and support for the organization of awards, competitions and season opening ceremonies.

Ministry of Culture - Directorate General for Creation and Cultural Companies

CATALAN CULTURAL CONSUMPTION RANKINGS THEATRE Productions performed in Barcelona. Audience and Revenue. 2014 Source: ADETCA

AUDIENCE

REVENUE

106.112

3.164.237

The Mousetrap

81.119

1.382.017

El crèdit [Credit]

72.616

1.579.709

Sister Act

64.569

2.842.124

La gran ilusión [The great illusion]

55.100

1.119.738

Mar i cel

Productions performed in Barcelona at venues for audiences of less than 200. Audience and revenue. 2014 Source: ADETCA

AUDIENCE

REVENUE

Men are from Mars, Women are from Venus

8.279

128.455

Hypnos, la otra realidad - Luis Pardo [Hypnosis, the other reality – Luis Pardo]

7.291

95.288

Todo sobre mi pene [All about my Penis]

6.196

65.400

The Caretaker

6.144

95.251

Agencia matrimonial [Dating agency]

6.026

55.187 In 2014, more than 100,000 people went to see Mar i cel [Sea and Sky] at Teatre Victòria, Dagoll Dagom’s third production of this Guimerà classic.

Catalan productions performed in Barcelona. Audience and revenue. 2014* Source: ADETCA

AUDIENCE

REVENUE

106.112

3.164.237

El crèdit [Credit]

72.616

1.579.709

Bits

51.421

1.388.898

Super3 The Musical

50.031

926.810

La gran ilusión [The Great Illusion]

49.994

1.031.277

Mar i cel [Sea and Sky]

*All Catalan language shows except for La gran ilusión

Films shown in Catalonia. Audience and revenue. 2014 Source: ICEC

RELEASE DATA

ATTENDEES

REVENUE

Spanish Affair

14/03/2014

1.556.677

9.833.390,15

Dawn of the Planet of the Apes

17/07/2014

464.318

2.909.296,73

El Niño [The Kid]

29/08/2014

397.500

2.535.913,08

Maleficent

30/05/2014

392.941

2.356.170,03

Lucy

22/08/2014

383.575

2.427.043,88

Catalan film productions shown in Catalonia. Audience and revenue. 2014 Source: ICEC

RELEASE DATA

ATTENDEES

REVENUE

El Niño [The Kid]

29/08/2014

395.711

2.527.667.93

Mortadelo and Filemon: Mission Implausible

27/11/2014

98.743

679.040,43

Perdona si te llamo amor [Sorry if I call you love]

19/06/2014

71.650

417.046,86

[REC] 4: Apocalypse

31/10/2014

49.060

323.846,34

L’Endemà [The day after]

14/11/2014

34.343

223.502,55

Javier Fesser has brought the indestructible agents created by Ibáñez to the big screen in Mortadelo and Filemon: Mission Implausible.

Films shown in Catalan in Catalonia. Audience and revenue. 2014 Source: ICEC

RELEASE DATA

ATTENDEES

REVENUE

L'endemà [The day after]

04/09/2014

36.803

208.720,85

The Nut Job

22/08/2014

33.461

185.481,28

How To Train Your Dragon 2

01/08/2014

26.041

144.188,17

Dragon Ball Z: Battle of Gods

30/05/2014

25.489

163.990,36

Stand by me Doraemon

19/12/2014

24.410

152.530,22 59

Ministry of Culture - Directorate General for Creation and Cultural Companies

BOOKS Best selling catalan language books in Catalonia 2014* Source: GFK

TITLE

AUTHOR

PUBLISHING HOUSE

The Girl Who Saved the King of Sweden

Jonas Jonasson

La Campana

Wonder

R. J. Palacio

La Campana

Victus

Albert Sánchez Piñol

La Campana

L’altra [The other]

Marta Rojals

La Magrana

És l’hora dels adéus? [Is it time to say goodbye?]

Xavier Sala i Martín

Rosa dels Vents

*All Catalan publishers.

Best selling spanish language books in Catalonia 2014* Source: GFK

TITLE

AUTHOR

PUBLISHING HOUSE

The Fault in our Stars

John Green

Nube de Tinta

Yo fui a EGB [I went to EGB]

Jorge Díaz / Javier Ikaz

Plaza & Janés

Edge of Eternity

Ken Follett

Plaza & Janés

Fifty Shades of Grey (Fifty Shades I)

E. L. James

Debolsillo

Shoot Me, I'm Already Dead

Julia Navarro

Plaza & Janés

*All Catalan publishers.

Published in January 2014, the second novel by Marta Rojals was one of the year’s bestsellers in Catalonia.

MUSIC Best selling albums by catalan artists in Catalonia. 2014* Source: Anuari de la música i l’espectacle als Països Catalans, 2015. Enderrock

GROUP/ARTIST

TITLE

UNITS SOLD

Various artists

La Marató 2014 charity album

177.746

Manolo García

Todo es ahora [Everything is now]

80.000

Joan Manuel Serrat

Antología desordenada [Disordered anthology]

40.000

Various artists

Oh Happy Day 2

27.000

Sílvia Pérez Cruz and Raül Fernández Miró

Granada

20.000

VIDEO GAMES

Sílvia Pérez Cruz and Raül Fernández Miró, make up an established collaboration from which this successful studio work has been forged.

Best selling video games in Catalonia. 2014 Source: GFK

POS.

TITLE

BRAND

PLATFORM

UNITS SOLD

SALES (IN €)

FIFA 15

Electronic Arts

PS3

33.804

2.119.379

FIFA 15

Electronic Arts

PS4

23.237

1.402.500

Minecraft

Sony

PS3

21.707

419.353

Grand Theft Auto V

PS3

21.162

1.089.353

Call of Duty: Advanced Warfare

Activision

PS3

19.201

1.134.307

©clement127

Fifa 15, in versions for PS3 and PS4, was the bestselling game in Catalonia in 2014.

Ministry of Culture - Directorate General for Creation and Cultural Companies

Elena Gadel in La Perla 29â&#x20AC;&#x2122;s hit staging of The Little Prince. (Butaca Award 2015) 62

©David Ruano

+ Info

Ministry of Culture - Directorate General for Creation and Cultural Companies

Macroeconomic data Cultural company economic data. Catalonia. 2013*. By cultural domain Source: Idescat and Ministry of Culture, based on data from the Industrial Companies Survey and the Annual Survey of Services published by the National Statistics Institute (INE)

NUMBER OF COMPANIES Heritage, archives and libraries

BUSINESS TURNOVER (in millions of euros)

GROSS ADDED VALUE* (in millions of euros)

118

97,14

124,63

Books & press

6.288

2.296,65

751,91

Visual Arts

7.007

489,75

276,13

Performing arts and music

1.549

404,53

182,37

Audiovisual and Multimedia

1.960

1.843,18

552,29

Architecture

9.190

398,52

186,08

Advertising

5.006

1.504,49

731,82

Other culture-related services

1.355

1.488,53

218,39

Industrial culture-related activities

1.233

1.161,66

446,42

33.706

9.684,45

3.470,04

Total GVA percentage (%) for cultural activities with respect to the Catalan economy

1,9%

*Magnitudes estimated at basic prices.

Employees in the cultural and creative area. Catalonia. 2012-2015. Semestrial data Source: Idescat and Ministry of Culture

200.000

5,1%

5,2% 4,9%

150.000

4,7%

% EMPLOYEES ENGAGED IN CULTURE WITH RESPECT TO THE TOTAL EMPLOYED IN CATALONIA

EMPLOYEES IN CULTURAL SECTOR

1ST SEM 2015 148.000

2ND SEM 2014 159.500

1ST SEM 2014 153.800

2ND SEM 2013 154.500

1ST SEM 2013 138.500

2ND SEM 2012 141.500

50.000

1ST SEM 2012 144.500

100.000

150.600 3RD Q 2015

Trade balance in cultural industries. Catalonia and Spain. 2011 - January/September 2015 Source: ICEX (in millions of euros)

2011

2012

2013

2014

January/ September 2015

January/September 2015 (%) CATALONIA/SPAIN

Exports

493,1

463,6

475,3

480,9

335,8

45,4%

Imports

322,7

283,7

310,6

324,1

246,3

26,3%

Balance

170,4

179,9

164,7

156,8

89,5

CATALONIA

Cultural industry exports and imports. Catalonia. 2011 - January/September 2015 Source: ICEX (in millions of euros) 500 400 300

2011

EXPORTS

2012

2013

2014

246,3

335,8

324,1

480,9

310,6

475,3

283,7

463,6

493,1

100

322,7

200

January-september 2015

IMPORTS

Trade balance in cultural industries. Catalonia and Spain. 2011 - January/September 2015 Source: ICEX (in millions of euros)

89,5

200

-195,5

-35,3

-214,5

156,8

164,7

179,9 -147,6

-100

-256,3

170,4

100

-200

-300 CATALONIA

2011

2012

2013

2014

January-september 2015

SPAIN

Ministry of Culture - Directorate General for Creation and Cultural Companies

Cultural consumption Cultural consumption. Catalonia 2014 (population over the age of 14)

Source: 2014 cultural participation survey. Ministry of Culture

78,3% AUDIOVISUAL 88,4% MUSIC 38,7% FILM 23,6% VIDEO GAMES 59,9% BOOKS 33,8% CONCERTS 35,8% EXHIBITIONS 34,7% SHOWS AT LEAST ONCE IN THE PAST THREE MONTHS AT LEAST ONCE IN THE PAST YEAR

Main obstacles to cultural participation. Catalonia. 2014 (population over the age of 14) Source: 2014 cultural participation survey. Ministry of Culture

61,9% PRICE 43,6% LACK OF TIME 21,8% LACK OF INTEREST 16% LACK OF LOCAL AVAILABILITY 13,9% LACK OF INFORMATION 11,8% LACK OF AVAILABILITY 10,9% FAMILY COMMITMENTS

Recommendations of the European Creative Industries Alliance (ECIA) The European Creative Industries Alliance (ECIA) has put together a document containing the recommendations and conclusions of the work carried out over the course of the threeyear project and which represents a new policy agenda for creative industry promotion. These recommendations were presented during the conference titled Create! Innovate! Grow! conference!: new policy agenda to maximise the innovative contributions of creative industries, organised by the Ministry of Culture, through the Catalan Institute for Cultural Companies (ICEC), in collaboration with the IESE, on 25 March 2015. The ECIA initiative, funded by the European Commissionâ&#x20AC;&#x2122;s Directorate-General for Enterprise and Industry, aims to define a range of policies to support SMEs in the cultural and creative industry arena. The project has been allocated a budget of â&#x201A;Ź1.5 M and, in addition to the Ministry of Culture (via the ICEC), is composed of the Amsterdam Innovation Motor, acting as project leader, the province of Milan, the city of Berlin and the cities of Tampere and Nantes. The ICEC has played an active role as coordinator of the working group on Access to Finance.

The policy agenda included in the document consists of the following ten recommendations: 1. 2.

Introduce creative innovation voucher schemes. Stimulate cross-sectoral innovation through public-private innovation challenges. 3. Test new and review existing business support services and financing schemes. 4. Develop and support capacity building in regional clusters. 5. Enable and support the internationalisation efforts of cluster organisations. 6. Launch new and innovative financing schemes to support creative SMEs during start-up. 7. Stimulate investments in creative industries through effective regional ecosystems. 8. Support new initiatives to achieve better Intellectual Property Valuation for creative SMEs. 9. Incentivise the promotion of creative industries. 10. Map and measure the effects and value of the sector in the wider economy.

The Create! Innovate! Grow! recommendations are available to download at: http://bit.ly/1ECflIl.

Photo of Create! Innovate! Grow!: new policy agenda to maximise the innovative contributions of creative industries, which took place on 25 March 2015.

Ministry of Culture - Directorate General for Creation and Cultural Companies

Piracy in Spain Internet user access to cultural products Distribution by sector. Spain. 2014 Source: Piracy in Spain, GFK and La Coalici贸n, 2014

21%

10%

36%

PIRATED MUSIC

ILLEGALLY STREAM OR DOWNLOAD VIDEO GAMES

ILLEGALLY STREAM OR DOWNLOAD FILMS

ILLEGALLY STREAM OR DOWNLOAD LEISURE READING BOOKS*

10%

ILLEGALLY STREAM OR DOWNLOAD FOOTBALL **

10%

PILLEGALLY STREAM OR DOWNLOAD SERIES

* DOES NOT INCLUDE TEXT OR PROFESSIONAL BOOKS ** CALCULATED ON NUMBER OF HOUSEHOLDS

Pirated content data. Spain. 2014 Source: Piracy in Spain, GFK and La Coalici贸n, 2014

MILLIONS OF PIRATED COPIES OF CONTENT

VALUE OF PIRATED CONTENT IN MILLIONS OF EUROS

Music

1.831

6.773

Films

877

6.139

Video games

240

5.409

Leisure reading books*

335

2.680

Football**

139

509

Series

1.033

1.755

Total

4.455

23.265

LOSS OF REVENUE

LEGAL INDUSTRY VALUE

* Does not include text or professional books. ** Calculated on number of households.

Industry value including estimated loss of revenue. Spain. 2014 (in millions of euros)

Legal industry value

3.191

Loss of revenue

1.700

Total

4.891

PHYSICAL DIGITAL PHYSICAL DIGITAL PHYSICAL DIGITAL PHYSICAL DIGITAL VIDEO FORMAT LEISURE MUSIC MUSIC FILM FORMAT MOVIES VIDEO GAMES LEISURE READING GAMES READING BOOKS* BOOKS*

* DOES NOT INCLUDE TEXT OR PROFESSIONAL BOOKS ** CALCULATED ON NUMBER OF HOUSEHOLDS

TOTAL SERIES

TOTAL FOOTBALL**

Legal digital platforms Audiovisual services

Music services

Book services

Video game services

Ministry of Culture - Directorate General for Creation and Cultural Companies

Offices and addresses Directorate General for Creation and Cultural Companies (DGCEC) Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 70 dgcec@gencat.cat www.gencat.cat/cultura

Plaça Salvador Seguí, 1-9 08001 Barcelona T.: 93 567 10 70 difusioartistica@gencat.cat http://cultura.gencat.cat/promociocultural

Arts Santa Mònica

Institució de les Lletres Catalanes

La Rambla, 7 08002 Barcelona T.: 93 567 11 10 icec.cultura@gencat.cat www.artssantamonica.cat

Carrer de Mallorca, 272, 1a planta 08037 Barcelona T.: 93 316 27 45 ilc.cultura@gencat.cat www.lletrescatalanes.cat

ICEC offices abroad Catalan Institute for Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 70 icec.cultura@gencat.cat www.gencat.cat/cultura/icec

Business Development Service (SDE) T.: 93 556 51 99 sde.icec@gencat.cat www.sde.cultura.gencat.cat

Filmoteca de Catalunya Film Screening Venues. Film Library Plaça Salvador Seguí, 1-9 08001 Barcelona T.: 93 567 10 70 filmoteca.cultura@gencat.cat www.filmoteca.cat

Preservation and Restauration Centre Ds. Parc Audiovisual, Edifici I, BA L1 Carretera BV-1274, Km. 1 08225 Terrassa arxiufilmoteca.cultura@gencat.cat

Creative Europe Desk MEDIA Catalunya

Catalunya Film Commission

T.: 93 552 49 49 europacreativamedia@gencat.cat www.europacreativamedia.cat

T.: 93 552 91 63 / 695 35 79 61 cfc@gencat.cat www.catalunyafilmcommission.com

Berlin Office Charlottenstr. 18 D-10117 Berlin T.: +49 30 551 95 40 berlin.icec@t-online.de www.creativecatalonia.cat Brussels Office 227, Rue de la Loi / Wetstraat B-1040 Bruxelles/ Brussel T.: +32 2 230 72 21 brussels.icec@gencat.be www.creativecatalonia.cat London Office 107-111, Fleet Street UK-London EC4A 2AB T.: +44 207 936 95 08 london.icec@gencat.cat www.creativecatalonia.cat Paris Office 50, rue Saint Ferdinand F-75017 Paris T.: +33 1 43 25 04 35 paris.icec@gencat.cat www.creativecatalonia.cat