Sóley Organics

ANCESTORS’ KNOWLEDGE HEALTHY FOOD DIRECT FROM THE EARTH

In the old days, people still had knowledge about nature’s richness. They used what Wild Nature provided them: picked leaves and herbs, or searched the shores for the ocean’s supplies such as seaweed. The shore is a garden; you just have to know where to harvest and what to collect.

A PIONEER Biologist Eyjólfur Friðgeirsson knows nature pretty well. He is passionate about the harvesting of nature, which he sees as a food source and a treasure for delicacies. In 2005 he started his company Íslensk hollusta, aiming at the use of natural Icelandic products in their own taste and freshness. Eyjólfur is a pioneer in his field in Iceland. He was the first one to revive the idea of using seaweed as a dried snack. The country is rich in natural resources when it comes to nutriment. His task was to reawaken folk knowledge about how to harness these gifts of the earth. The idea proved to be a success, and today his goods can be purchased in souvenir shops around Iceland. Spiced Salt (a seasoned salt made according to his special recipe) is an excellent contribution to your cuisine and a perfect gift.

HAND-PICKED AND HEALTHY The hand-picked Iceland moss is ready for use in tea, bread or porridge. In the old days, seaweed was consumed in times of famine. Today we know that there is hardly a more nutrient food. By adding seaweed to your daily diet, you can be sure that you are consuming ingredients from unspoiled Icelandic waters. Homemade sauces, juices and jams made from traditional materials are a treat. Pamper your body with a rich bath salt, or treat yourself with Icelandic Herbal Tea and Arctic Thyme Tea from Íslensk hollusta. Try the Viking Salt, produced with an ancient salt production method. “Wild Nature knows what is best; we pick it for you, and you just have to take it home,” says Eyjólfur.

SUPERJEEP.IS is a team of highly experienced jeep drivers with the aim to thrill & educate & take customers to places way beyond the beaten path.

Fossháls 15, 110 Reykjavík +354 660 1499 / 569 8000 info@superjeep.is www.superjeep.is/

TULIPOP is Icelandic characters founded in 2010. The world of Tulipop appeals to all those young at heart. A world where traditional gender lines are swept away & flaws are accepted.

HIMALAYAN SPICE is a Nepalese restaurant in downtown Reykjavík. Nepalese cuisine is a mix of foods based on ethnicity, soil and climate connected to Nepal's cultural diversity and geography.

THE ICELANDIC BAR was literally born under the 2009 demonstrations when people were seeking shelter from tear gas. Quickly the bar was up and running with excellent, traditional Icelandic food on the menu.

Skólavörðustígur 43, 101 Reykjavík +354 519 6999 helga@tulipop.com www.tulipop.com Laugavegur 60A, 101 Reykjavík +354 517 7795 info@himalayanspiceiceland.com www.himalayanspiceiceland.com/ Ingólfsstræti 1a, 101 Reykjavík +354 517 6767 postur@islenskibarinn.is www.islenskibarinn.is

BAMBUS CHINESE RESTAURANT have built up quite a reputation in the financial district in Reykjavík for excellent Chinese cuisine. Innovative, fresh and with a contemporary and stylish plating. Borgartún 16, 105 Reykjavík +0354 517 0123 booking@bambusrestaurant.is www.bambusrestaurant.is

Anyone who loves a burger knows the dude, THE BIG LEBOWSKI. This restaurant is in downtown Reykjavík and they serve the juiciest burgers with a secret sauce —and make sure to try their hot wings! Laugavegur 20a, 101 Reykjavík +354 552 2300 info@lebowskibar.is lebowskibar.is/

FJALLAKOFINN is your one-stop outdoor store for your adventure in Iceland's beautiful landscape. Whatever you might need like tents, walking boots & protective clothing, they have it all. Kringlan 7, 103 Reykjavík +354 510 9510 fjallakofinn@fjallakofinn.is fjallakofinn.is/

HOTEL HOLT in downtown Reykjavik is a hotel with a history, a flair for beauty coupled with a high end restaurant, original artwork on the walls and a world class cocktail bar.

JS WATCH CO is the first and only watchmaker in Iceland. All watches are handmade with Swiss accuracy and only with European parts making each and every timepiece unique.

Bergstaðastræti 37 101 Reykjavík +354 552 5700 holt@holt.is www.holt.is Laugavegur 62, 101 Reykjavík +354 551 4100 info@jswatch.com www.jswatch.com/ At AURORA REYKJAVIK, the Northern Lights centre in Reykjavík, you can learn about the Aurora Borealis, known as the Northern Lights. They also have a fantastic Aurora cinema + 360 o goggles.

Grandagarður 2, 101 Reykjavík +354 780 4500 info@aurorareykjavik.is aurorareykjavik.is/

ÁRBÆR OPEN AIR MUSEUM is a living museum in Reykjavik where you can walk around & enter houses from times gone by. Enjoy costumed guides, grazing animals & experience traditional crafts.

Kistuhylur 4, 110 Reykjavík +354 411 6304 citymuseum@reykjavik.is borgarsogusafn.is/en/node/843

TIMBERLAND BOOTS are made for the rugged landscape of Iceland, as can be seen with the number of people wearing them. They have proved to withstand the harsh weather & sharp stones here for years.

THE SETTLEMENT EXHIBITION , a museum in the middle of Reykjavik, displays the settlement of Reykjavik, of its first inhabitants, their lives, important houses as scholars believe it to be.

Aðalstræti 16, 101 Reykjavík +354 411 6370 settlementexhibition@reykjavik.is borgarsogusafn.is/en/thesettlement-exhibition/open

THE REYKJAVÍK MARITIME MUSEUM. Located in an old fish freezing plant, opened its doors in June 2005. Located in the old harbour, the surroundings set the tone for this lovely maritime museum. Grandagarður 8, 101 Reykjavík +354 411 6300 sjominjasafnid@reykjavik.is borgarsogusafn.is/en/reykjavikmaritime-museum/about

SÓLON BISTRO BAR is located smack downtown in Reykjavik. A place renowned for their food and atmosphere where both locals and visitors meet and enjoy world class food in luxurious surroundings.

SÓLHESTAR is a company specializing in taking customers on horseback through the amazing Icelandic landscape from two locations now. One outside Reykjavik and another close to Selfoss. Solhestar horse rental Reykjavik Surtlugata 19, 110 Reykjavik Open all year around 8:00 - 17:00 00354-8923066 solhestar@solhestar.is www.solhestar.is