Introducing the Multis Project

Contemporary Icelandic art to view and purchase

MULTIS is an Icelandic company that specializes in the promotion, publication and sale of art works by contemporary Icelandic artists. Owned and operated by three Icelandic women with deep roots in the local art scene, MULTIS’ goal is to make art accessible to the public and connect the professional field of art to the business community.

Art available for purchase

On the MULTIS website, www.multis.is, individuals can browse works by numerous Icelandic artists and can purchase directly from the website. However, MULTIS offers so much more than a portal to purchase art. The three owners have been extensively involved in the Icelandic art scene for many years and their passion for art is very clear. “Art is an investment and we want to make it accessible to people,” said Helga Óskarsdóttir, owner and artistic director. “MULTIS makes sure people know where to go to buy art and helps people understand the concept behind the pieces. We are here to help.” Meet the artists

MULTIS works with an exciting array of artists, including Gjörningaklúbburinn/ The Icelandic Love Corporation, Guðjón Ketilsson, Hulda Rós Guðnadóttir, and Snorri Ásmundsson, among many others. “This is the only company that specializes in art and we are lucky to be working with so many talented artists,” said Helga. “Recently we started working with Magnús Pálsson, an important figure in the Icelandic contemporary art world with a very long career. It’s a great honour.”

Immersive, interactive exhibition

MULTIS aims to have openings at cultural institutions and private parties for those who are interested in participating in and supporting the visual arts environment in Iceland. On site at Snorrabraut 54, MULTIS is currently exhibiting an exciting publication from Steingrímur Eyfjörð. The work, titled Hugform / Thoughtform, is based on experiments conducted by Robert Hanham Collyer in the 19th century. Two seated participants face each other as a large vase is filled with water. The first participant looks into the opening of the vase, into the darkness, and sends a message.

The second participant then looks into the opening of the vase to receive the communication and draws the image that came through to them on a piece of paper provided to them. Looking at the surface of water or something that connects to the subconscious has a long history, and in this work the water and darkness of the vessel are used to send a mental image. The process is then reversed and repeated. It’s a fun experiment that allows individuals to enjoy art in a different way.

Plan your visit

MULTIS welcomes locals and tourists to view the latest exhibition at their permanent space by appointment. Located in an inviting space on Snorrabraut 54,

the owners will guide you through the experience. Further information on how to book a visit can be found on the website: https://multis.is/visit-multis/

The future is looking bright for MULTIS. “There is a lot of interest among artists in Iceland and we are thankful to be collaborating with such great talents,” said Ásdís Spanó, owner and artistic director. “We are growing and are hoping to introduce our artists worldwide in the next few years. It’s a very exciting time.”

By visiting The MULTIS project you can enjoy a tour of Icelandic art, visiting the office and exhibition space and meeting some of the artists who have created the works. The gallery also arranges studio visits, where the visitors get the opportunity to meet the artists and enjoy refreshments while discussing and learning about Icelandic contemporary art. -JG

MULTIS

Snorrabraut 54, Reykjavík Tel: +354 866 3906 (Ásdís) +354 699 5652 (Helga)