To u r i s m , C u lt u r e
and
Business
I s su e 46 • 2022
Gaming in Iceland
The video gaming industry is thriving in Iceland, with numerous companies developing products
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he gaming industry has grown by leaps and bounds in Iceland. There are several reasonably large companies currently operating in Iceland, providing good jobs in creating innovative products. The industry’s growth can, in part, be credited to increased government support, such as higher reimbursement of research and development costs and incentives for individual investors to back startups. However, the Icelandic population itself is the biggest driver for innovation in the sector. In Iceland, 99% of inhabitants use the internet, the highest of any country in Europe. Iceland is a technologically advanced country, with good universities that produce an intelligent and productive workforce for the video game industry. The people in the Icelandic gaming industry are a close-knit community who collaborate extensively regarding both knowledge sharing and investment opportunities. “Bigger companies like CCP have paved the way and made solutions that helped entrepreneurs who have come since”, said Jóhann Ingi Gudjonsson, Marketing Manager at Solid Clouds. “In Reykjavík, we have bi-weekly gatherings, through Game Makers Iceland, where we share projects, ideas and solutions – making for a think tank of sorts. Iceland also has a very competitive government incentive programme that lessens the risk of developing new products and supporting entrepreneurs.” There have been many new opportunities in the gaming space, which makes it a very appealing market. “People of all ages and backgrounds play video games, and the industry is exciting in the sense that, even
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the most niche groups still consist of a large number of potential customers”, said Ólöf S. Magnúsdóttir, Producer at Arctic Theory. “We've seen in the past few years that an increasing number of people look for more social experiences in video games, and this has been especially true during the Covid-19 pandemic.” It’s an exciting time for the gaming industry in Iceland. Below are profiles of a few companies making waves in the sector.
Solid Clouds
Solid Clouds is a Reykjavík-based video game developer, established in 2013 by cofounders Stefán Gunnarsson and Stefán Þór Björnsson. The company creates deep and meaningful gaming experiences for PCs and mobile devices, utilising a team with diverse and multidisciplinary talents. The company has 22 employees but has been growing lately as they are working towards fulfilling ambitious goals and entering new markets.
Solid Clouds released its first game, Starborne: Sovereign Space, in 2016. The game is a massively multiplayer online real-time strategy game in gigantic maps with up to 500 players vying against each other for galactic dominance. Players will forge alliances, plot, scheme and fight their way to victory in unique handcrafted maps – each offering different challenges and victory conditions. The game has enjoyed success and was recently called one of the best strategy games of its genre by PCGames magazine. “We are currently working on our first mobile game, Starborne: Frontiers, which opens us up to a market of roughly 2.2 billion gamers. Frontiers is a persistent MMORPG, where you navigate a web of complex alliances and conflicts among the stars. The game allows players to explore the dazzling, expansive universe while continuously surprising and captivating them. Starborne: Frontiers takes place in the same universe as Sovereign Space but offers radically different gameplay” said Ívar. www.solidclouds.com
Miðeind
Stéfan Gunnarsson, the CEO of Solid Clouds
www.icelandictimes.com
Miðeind, which focuses on Natural Language Processing (NLP) and Artificial Intelligence (AI) applications for the Icelandic language, has launched a new crossword game, Explo. Explo is based on the very successful Netskrafl, a crossword web game for Icelandic, which over 20,000 Icelanders have played at some point and that now has about 7,500 monthly users. That amounts to about 2% of the population of the country. Miðeind has ten employees and is continuing to grow.
