Global Screen by ICI CCCB

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GLOBAL SCREEN VIRTUAL PROJECT VERSION 1.0

AN APPROACH IN THREE STAGES The exhibition Global Screen may be used as a testing bench for a series of conceptual and formal processes which have been developed in recent years. It is the opportunity for a synthesis where new work methodologies, the challenges posed by virtual exhibitions, the dilemmas of participation and post-exhibition, the treatment of files, etc. can be reconciled. _________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _________________________________ _________________________________ __________________________________ ___________ 02

STAGE / 01 STAGE / 02 STAGE / 03 GLOBAL SCREEN (VIRTUAL PROJECT 路 VERSION 1.0)

JULY 路 2010

Script Documentation Investigation Incubation Production

Situational representation Virtual representation

Post exhibition Itinerancy Digital file Network platform

USUAL METHODOLOGY The usual methodology prioritizes stage 2, while stage 1 remains invisible or opaque, and stage 3 culminates with the last itinerary or the file viewable in situ. The new approach conceives the three stages as a continuous process. A process where none of the stages are prioritized a priori and where each stage has a treatment and a degree of visibility that facilitates an open and progressive conception of the exhibition genre.

NEW APPROACH GLOBAL SCREEN (VIRTUAL PROJECT 路 VERSION 1.0)

JULY 路 2010

OUTLINE OF WORK APPLIED TO GLOBAL SCREEN (FIRST CONTACT)

Important: this is only the first draft. Notes for assessing from a critical distance and establishing an agreed work protocol. _____ _________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _________________________________ _________________________________ __________________________________ _________________________________ _________________________________ _____________________ 05

STAGE 1. INCUBATION The exhibition Global Screen compiles a series of significant topics from the 21st century establishing the hegemony of the audiovisual landscape, and at the same time facilitating various critical approaches, multiple variations on the nature of the traditional media and the new media. The creative process reveals several ideas that may become visible by means of resources and devices that do not only permit the creation of a unique expectation of the situational and virtual representation (stage 2), but might also incorporate new styles of participation and contribution.

GLOBAL SCREEN (VIRTUAL PROJECT 路 VERSION 1.0)

JULY 路 2010

ACTIONS TO TAKE INTO ACCOUNT • Creation of a blog where commissioners, collaborators and contributors can exhibit and debate the successes and dilemmas of the script and of its gradual incorporation. • Post(s) by the commissioners on the topics of each screen. • Selected pieces of work meetings. • Interviews with experts and micro experts. • Bibliography and links of reference. • 2.0 actions in social networks with the creation of a special hashtag for Twitter. Assessment of the operation Global Screen on Flickr, Facebook, You Tube, etc. • Discussion on the situational and virtual version. • Reasons for visibility in the incubation process. • Advance of pieces or prototypes of the virtual exhibition. GLOBAL SCREEN (VIRTUAL PROJECT · VERSION 1.0)

JULY · 2010

STAGE 2. REPRESENTATION The skin screen and its counterpoint create the dialectic tension of the situational version. The virtual exhibition (ideally) should reflect the “situational tensions” and add an idea of synthesis at the same time that it explores conceptual and formal possibilities that do not come to an end with the physical exhibition [go to annex]. The virtual exhibition is faithful to the 8/9 thematic screens of the situational version, but it may acquire autonomy in its formal treatment, according to the selected techniques and devices.

GLOBAL SCREEN (VIRTUAL PROJECT · VERSION 1.0)

JULY · 2010

SUMMARIZED VERSION (5/10 MINUTES)

DIDACTIC VERSION FOR SCHOOLS (TIME TO BE DETERMINED)

The virtual exhibition may contemplate various types of visits: from the template zone apt for a wide range of public to more critical and specialized levels. This implies an initial interface where the visitor decides what type of visit is desired. Each of the versions must have an original treatment of each thematic screen and at the same time synthetic formats that permit comprehensive understanding. The thematic screens require an evaluation of what type of virtual treatment best reflects their concept, as well as which are the most suitable style or styles of participation/contribution.

COMPLETE VERSION (30 MINUTOS APROX)

GLOBAL SCREEN (VIRTUAL PROJECT 路 VERSION 1.0)

OTHER VERSIONS TO BE CONSIDERED

JULY 路 2010

THE CHALLENGES OF THE VIRTUAL EXHIBITION The differences and dilemmas between multimedia complements, virtual exhibitions and meta-exhibitions have already been discussed in an internal work document called “Virtual Scenarios” (August, 2009). Global Screen suggests a first synthesis of the debate, integrating the three spheres of work, but focusing the process on the virtual exhibition. Thus, investigation and experimentation will be guided to the following spheres. - Creation of avatars. - Transmedia narrative or multiplatform (Internet, TV and mobile phones). - 3D Immersion. - Other means and techniques to incorporate.

GLOBAL SCREEN (VIRTUAL PROJECT · VERSION 1.0)

JULY · 2010

This is one of the crucial factors. The adoption of one or another technique is conditioned by the time, the economic resources and the software available. It is here where it is recommendable to evaluate the indispensable technological alliances and the need for mixed systems that include own development in the medium term and the occasional purchase of engines.

STAGE 3. POST-EXHIBITION If the two first stages cover the basic expectations, it is recommendable to evaluate the third stage. Here we are up against a work atmosphere traditionally developed through the possible itinerancies, but which usually finalizes during them. What can be valued is the continuity or creation of an open platform that serves as a “hub” for the reflection, creation and evolution of the new audiovisual ecosystem.

GLOBAL SCREEN (VIRTUAL PROJECT · VERSION 1.0)

JULY · 2010

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GLOBAL SCREEN ANNEX

IMPORTANT! THIS IS ONLY A PROTOTYPE WITH EXAMPLES AND REFERENCES USING THE INFORMATION AVAILABLE TO DATE

STAGE

PHYSICAL EXHIBITION

VIRTUAL EXHIBITION - PLATFORM

INCUBATION SCRIPT DOCUMENTS RESEARCH INCUBATION PRODUCTION

Site where commissionaires, collaborators and contributors can exhibit and debate the right choices and dilemmas of the script and its progressive execution. · To debate the proposed model of opening and participation. · Format: blog, ELGG (www.elgg.org), wiki (PBWORKS), Vlog? · Resources: Commissionaires posts on topics of each screen, fragments of work meetings, interviews with experts, bibliographies and links of reference. · Activities: 2.0 activities to attract participation, discussion on situational and virtual version, reasons visibility incubation process, advance prototypes, etc. · References: The Interview Project (Lynch) (www.interviewproject. davidlynch.com) // 6 Billion Others (www.6milliardsdautres.org)

REPRESENTATION SITUATIONAL REPRESENTATION VS. VIRTUAL REPRESENTATION

· ·

FIELD OR SKINPUT (Broadcast) COUNTERFIELD (Philosophy 2.0: user-generated, multiplatform, multimedia, multiscreen, touchscreen, mobile, low-fi, personal domestic register, remix, mashup, collaborative, copyleft, interactivity)

· · · ·

3 types visit: synthetic, complete, didactic. Creation Apps for Apple and Android. Bluetooth station in the expo for participants to send videos. Generative Streaming

POST-EXHIBITION TRAVELLING DIGITAL ARCHIVE ONLINE PLATFORM

Hub for the reflection, creation and evolution of the new audiovisual ecosystem. · Generative Streaming

PHYSICAL EXHIBITION STAGE 2 : REPRESENTATION SCREEN 01 · FRONT SCREEN

FIELD OR SKINPUT Evolution of the screen support from the cinematographic original to the 21st century in which they become the main computer support.

COUNTERFIELD · Interactive map of the evolution of the screens

· Glass Projection.

02 · SISTINE SCREEN

Cine-TV-internet. Fame for anyone.

03 · HISTORICAL SCREEN

How the cinema and TV have been present in the relating of history. · List historical facts.

04 · GLASS SCREEN

Publicity as sale of objects, brands and values. · Examples: Coca-cola, luxury cars, beauty products.

· Side B of the historical fact: What would happen if we showed other things that happened at the same time in which the historical photos were taken? · References: Ushaidi (www.ushahidi.com)

· Anti-publicity, fakes and amateur commercials on imaginary or nonimaginary products. Fans and antifans. · Links to sites that compile fakes and anti-publicity. · References: Adbusters (www.adbusters.org)

05 · STADIUM SCREEN

Narrative evolution of the sports information and its increasing presence in all types of screens.

· Creation of the world’s largest utopian stadium with the contribution of users that will send their registers filmed in stadiums all over the world. · Interaction by algorithm and not by voluntary contribution.

· Evolution sports images. · References: Daftpunk calls minidv users to record a gig (www.youtube.com/watch?v=_kEDQUEpfg8)

PHYSICAL EXHIBITION STAGE 2 : REPRESENTATION SCREEN 06 · MANIFESTO SCREEN

FIELD OR SKINPUT Screen as tool of seduction, ideological instruction and as a form of counterpower.

COUNTERFIELD · References: www.stillfree.com, www.yomango.net/forum/3, www.wikileaks.org, Vídeo “Qaeda Quality Question Quickly Quickly”

· Evolution political images.

07 · HYPER SCREEN

All desire satiated without limits, excess for the sake of excess.

· References: Sexting phenomena, adolescents who expose themselves online (www.lanacion.com.ar/nota.asp?nota_id=1283419)

· Triptych Nicolás Provost on Excess.

08 · EYE SCREEN

A World under surveillance. · Scanner corporal

· Urban action where users register and share routes. · Mashup on Google Maps Street view: Bring together artists or amateurs to generate own images intervening in public space. · Use browser Cerdà Year? · References: Google Maps, Foursquare, Pickuppal, Runstar (www.runstar. se), Route tested through gps (www.vimeo.com/10063599), case Hasan Elaki (www.trackingtransience.net)

09 · GAME SCREEN

Evolution of the videogame.

· References: The online and offline groups of gamers, massive communities such as those of World of Warcraft, the forums and thousands of mashups – transmedia products- made from videos of Mario Bros, Pacman, Halo, Counter-Strike, Dead or alive...

10 · SOCIAL SCREEN

Evolution of the screen: scale of the screens, the attitude to these, progressive interactivity, miniaturization, move from unidirectional model to bidirectional model.

· Open Television: pass from prime time to mytime.

11 · CREATION SCREEN

MACBA

STAGE 1: INCUBATION

STAGE 2: REPRESENTATION

STAGE 3: POST EXHIBITION

SITUATIONAL REPRESENTATION 06

SCRIPT DOCUMENTATION INVESTIGATION INCUBATION PRODUCTION

ITINERANCY

SKIN SCREEN (BROADCAST)

COUNTERPOINT (FILOSOFIA 2.0)

VIRTUAL REPRESENTATION POST(S) BY THE COMMISSIONERS

DIDACTIC VERSION

ITINERANCY

10 NETWORK PLATFORM

WORK MEETINGS

BLOG

2.0 ACTIONS

DIGITAL FILE SUMMARIZED VERSION 04

ADVANCE OF PIECES OR PROTOTYPES

08 COMPLETE VERSION

BIBLIOGRAPHY AND LINKS 05

07 06

DISCUSSION FORUM

HUB

INTERVIEWS WITH EXPERTS

WWW. CCCB.ORG /LAB Centre de Cultura ContemporĂ nia de Barcelona (CCCB) Montalegre, 5 08001 Barcelona T. 93 306 41 00 Blog: www.cccb.org/lab Mail: lab@cccb.org Twitter: @ICI_CCCB @cececebe