industry briefs

maternal health:

Zaya Care is a startup on a mission to establish a new standard for maternal care. The company is building a network of pregnancy and postpartum providers who offer services that are covered by insurance, making care more accessible and affordable to all. Zaya makes accepting insurance easy and rewarding for maternity care providers, which helps them grow and diversify their patient panels. Inspired by the European care model, Zaya gives parents easy access to insurance-covered pregnancy and postpartum specialists, effectively closing one of today’s most critical care gaps. For more information, visit zayacare.com.

mental health:

Real is a New York City-based startup working to make caring for mental health a priority. Long wait times, stigma, and cost concerns can prevent people from getting mental health support, but Real aims to overcome these barriers. Real is redesigning mental health care through a digital platform and in-person experience, integrating empathy, design, and progressive care to build the most elevated end-to-end mental health care experience while improving the quality of care itself. Real is not simply “normalizing” mental health care—it’s celebrating it. For more information, visit join-real.com

technology:

Rightway Healthcare is the leader in driving health care value for everyone, everywhere. Its care navigation and PBM platforms guide more than a million members to the highest quality care and optimal medication by inserting clinicians and pharmacists into the member care journey through a modern, mobile app. Powerful technology enables one-onone clinical guidance at a fraction of the cost of traditional care navigation solutions, reducing health care costs by 15%. Its transparent PBM is the first to deliver fully aligned, pass-through pricing and personalized clinical management, transforming the member experience and lowering employer pharmacy spend by 18%. Companies choose Rightway for its ability to reimagine the consumer experience, drive industryleading engagement, and decrease health care costs. For more information, visit rightwayhealthcare.com

financial solutions:

Betterment at Work is an investing and retirement savings solution designed to empower employees on their journey to financial well-being, using the company’s 401(k) solution as the foundation. Built on the same technology that powers Betterment’s digital investment advisor platform, Betterment at Work helps employees meet goals beyond retirement through customizable portfolios, student loan management, easy-to-understand advice on how to save, and more. Its automation aims to simplify offering a 401(k)—at one of the lowest costs in the industry—and Betterment takes on the fiduciary responsibility for employee accounts, supporting personalized choice with expert management. For more information, visit betterment.com/work