Initial Coin Offering or ICO is a fundraising mechanism for a new cryptocurrency venture. Fact is that the startup funding landscape has changed significantly and within the last few years startups have been raising money via ICOs at impeccable speed. In Sep 2017, ICO funding had actually reached more than 550 million USD, being the first month. ICO platform development is one of the most important things you can do to build and sustain your business. Focusing on working in your business instead of on your business will keep you from achieving the profit and longevity you seek.