EDUCATION SESSIONS

All Education Sessions can be purchased a la carte for $85 and take place at the Kentucky Exposition Center. See the HNA mobile app or the onsite brochure for final education locations.

Purchase a VIP Pass and save over 50% on education.

See page 26 for details.

Wednesday, October 18

9:30 – 10:30 AM

Session 1: Financial Master Class for Landscape & Hardscape Businesses

Frank Bourque

Get a grip on your numbers. From estimating to tracking KPIs to implementing changes, new systems and processes, you’ll learn to run your business more confidently, improve profitability and cash flow, and grow all areas of your company.

12:00 - 1:00 PM

Session 2: 4 Ways to Close More Jobs

Weston Zimmerman

Getting a “NO” on the proposal you painstakingly put together is very deflating. Or maybe even worse, you hit “send” on that proposal and get ghosted with silence. Learn Weston’s top 4 ways to stack the odds in your favor on every proposal you send. Every lead you get is precious, and you can’t afford to squander the opportunity on landing your next dream job!

1:15 – 2:15 PM

Session 3: Tips for Sourcing Natural Stone & How to Make More Money

Panel: Reid Kubesh, Patrick Wells, JP Acosta, and Greg Osterhout

This interactive session will provide first-hand tips from a panel of professionals who both supply and buy stone to help you streamline the buying process.

2:30 – 3:30 PM

Session 4: The Economy is Changing, Are You Ready?

Frank Bourque

Learn about the changing economy, sales trends and how to manage these changes. Get ahead of the curve and grow your skills for benchmarking data to identify where your company stands financially and how you can improve.

Wednesday, October 18 – FREE Session

(Included with your Tradeshow Registration)

4:30 – 5:30 PM

Tips and Tricks to Becoming a Champion

Daniel Hughes, Segmental Systems – Three-Time HNA Installer Champion

Learn what it takes to be crowned the HNA Installer Champion. From the missteps to the genius moves, from the simple ideas that delivered results to the game-changing concepts that captured the cup, Dan will provide insights for this year’s and future competitors as well as valuable take-home lessons to help make your crew more effective.

Thursday, October 19

8:30 – 9:30 AM

Session 5: Concrete Paver Installation Efficiencies

Bill Gardocki

Learn about the efficient installation of all the components of an interlocking paver system – from excavation to the final wetting of the polymeric sand. Plus pick up tips on the latest tools, equipment, and labor techniques.

9:45 – 10:45 AM

Session 6: Ask the Natural Stone Experts

Panel: Greg Osterhout, Jim Hieb, Eric Chaloux, and Daniel Wood This panel of experts will answer your questions and share perspectives about natural stone – sourcing, supply chain, pricing, installation, and more.

11:00 AM - 12:00 PM

Session 7: Why Walls Fail: The Good, the Bad and the Ugly

Bill Gardocki

As raised patios and tiered walls become commonplace in residential design, installers need to understand wall tolerances, geometry, load bearing, and proper construction techniques. Take a look at common pitfalls and learn best practices for wall construction.

Thursday, October 19

12:15 – 1:15 PM

Session

8:

8 Essential Elements of Sales Effectiveness

Randy Anderson

Whether you’re selling your services to a customer or an idea to an employee, these 8 fundamental strategies must be part of your daily thinking. If applied correctly, they will shorten your sales cycle, increase your closing rate, and ultimately increase your profitability.

1:30 – 2:30 PM

Session 9: Transform Your Hardscape Business into an Outdoor Living Business

Joe Raboine

Are you ready to learn how to stand apart from the competition, build a loyal client base, and set yourself up for long-term success? Learn the steps to partnering with quality subcontractors, offering a full suite of design build services, managing customer expectations, and working with local permitting.

2:45 – 3:45 PM

Session 10: Attracting and Retaining Top Talent in a Struggling Labor Force

Sam Gembel

If you are bottlenecked with a lack of employees and high turnover is inhibiting your growth, this session is for you. Learn expert tips for building your company culture up to be a recruiting and retaining machine.