Brand Competition and Consumer Preference of the Chinese Notebook PC Market Now Available at iData Insights Using big data analytics, this research covers all top notebook PC brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by notebook PC sales, number of times online users mention about a particular notebook PC brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
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Table of Contents Table of Contents 1. Executive summary 1.1 Product Sales 1.2 Brand Position 1.3 Brand Awareness 1.4 User Analysis 2. Research Objective 3. Product Sales Tracking 4. Brand Position Tracking 5. Brand Awareness 5.1 Maibenben Xiaomai 2S Reviews 5.2 Dell Inspiron 15 (3543) Reviews 5.3 ASUS X550 Reviews 5.4 Hasee Elegant XS-5Y10S1 5.5 Lenovo G40 Reviews 6. User Analysis 6.1 Apple 6.2 ThinkPad 6.3 Dell 6.4 Lenovo Conclusion Brand Competition Analysis
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Consumer Preference Analysis Appendix Glossary of Terms List of Companies List of Tables Table 1: Brand Competition Analysis List of Figures Figure 1: Data Sources and Collection Methods Figure 2: Brand Ranking by Number of Items Available on Tmall and JD Figure 3: Sales Volume Ranking by Notebook PC Model Figure 4: Sales Volume Ranking by Chinese Notebook PC Model Figure 5: Sales Volume Ranking by Foreign Notebook PC Model Figure 6: Sales Volume Ranking by Taiwanese Notebook PC Model Figure 6: Online Visibility Ranking by Notebook PC Brand Figure 7: Sentiment Ranking by Notebook PC Brand Figure 8: Factors Affecting Purchase of Top 5 Notebook PC Models Figure 9: Factors Affecting Purchase of Maibenben XiaomaiS Figure 10: Factors Affecting Purchase of Dell Inspiron 15 (3543) Figure 11: Factors Affecting Purchase of the ASUS X550 Figure 12: Factors Affecting Purchase of the Hasee Elegant XS-5Y10S1 Figure 13: Factors Affecting Purchase of Lenovo G40 Figure 14: Apple Notebook PC User Distribution by Gender & Age Figure 15: Apple Notebook PC User Distribution by Region Figure 16: ThinkPad Notebook PC User Distribution by Gender & Age Figure 17: ThinkPad Notebook PC User Distribution by Region Figure 18: Dell Notebook PC User Distribution by Gender & Age Figure 19: Dell Notebook PC User Distribution by Region20 Figure 20: Lenovo Notebook PC User Distribution by Gender & Age Figure 21: Lenovo Notebook PC User Distribution by Region
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