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OUR COMMITMENT To bring peace of mind, intelligent control and life-saving technology into every home.
MISSION STATEMENT
WHAT WE DO
We protect families with simple home technologies that foresee dangers, predict needs, react to behavior and deliver peace of mind.
MAJOR MARKET OPPORTUNITIES EVERY HOME – EVERY ROOM
EVERY HOME – EVERY ROOM
Depending on the geographical market, there can be an average of 3.5 bedrooms per household.
MAX is more than a product, it is many products Designed with the same “ Simply Plug It In!” Commitment. We have products in the market or in short development windows that cover Home Lighting, Home Security, Home Safety, Outdoor Lighting and Security. All of MAX products will Communicate with each other and offer the Ability to remote monitor and receive notifications.
GROWTH MARKET-HOME AUTOMATION • • •
$1.2 billion to $7.8 billion over next 5 years Driven by DIY Home Automation Affordability and Ease of use are drivers
HOME SECURITY MARKET • • •
3 million to 22 million users – next 6 years $1.5 billion annual 2020 Driven by DIY Home Security
RENTAL DEMOGRAPHICS • • •
37.5 Million Rentals 98 Million people 1/3 of US Population
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Sleep and WellBeing Home Security and Safety
Elderly Monitoring
Home Automation
Lighting & Energy Savings OEM Smart Devices
During Phase 4, The company will leverage its technologies by licensing modules. An example of this is MAX’s Sound Sensing Technology. This technology has already been developed into a sellable module and we are now star4ng discussions with Retailers and OEMs about licenses.
During Phase 3 the company plans to leverage momentum gained through its hardware and applica4on sales to introduce a Service Offering. The Service Offering will include Monitoring and Communica4ons Services. In addi4on, the company will provide data storage and Cloud Home Automa4on Services including interoperability between Amazon, Apple and Google Home.
During Phase 2, the company took all that it had learned about the Home Automa4on Market,
Home Security and Safety Markets, Retail Buying trends along with trends in technology and set out to develop their first Smart Applica4ons and Hardware Products. In December 2016, the company is launching its first Smart App for the Apple IPhone and Google Android phones. The MAX Smart Home App will introduce Version One of Home Safety & Security, Sleep & Wellness, Elderly Monitoring and Ligh4ng /Energy Management. During the second release of these Applica4ons in 2017, we plan to provide enhanced versions with a monthly subscrip4on fee between $.99 to $19.99
During Phase 1, the company focused on geLng into the market as quick as possible with consumer product hardware in the Safety and Security market .The MAX One and MAX NL where offered to only one customer in 2015 ...The Home Depot. This ini4al sale generated over $2 Million in sales with over $600K in working capital. We are in the market and have taken the 4me to learn and develop the next round of hardware product and the next Phase of the company. December 2016, Six New Products are being launched.
HOME SECURITY And SAFETY MAX is the ďŹ rst device that is Smart Enough to Save your life. MAX not only monitors your home for Security Threats, it connects to and monitors Homeland Security, FEMA and NOAA for advance warnings that might be life threatening. No ma0er if your sleeping or away MAX keeps an eye out for you and within seconds gives you Early Warnings to possible Home Intrusions or disasters, such as Hurricanes, Fires, Tornadoes, Flooding.
Sleep and Wellness MAX Smart Applica4on for Sleep and Wellness provides the ability to control your sleep environment including the ligh4ng and background sounds.
Elderly Monitoring The Elderly Monitoring is one of the fastest growing segments of the Wellness area. MAX Smart Elderly Applica4on monitors the movement of Seniors at home and can no4fy the call list of any periods of 4me where the normal ac4vity pa0ern is not occurring.
Lighting and Energy Management Ligh4ng is a common everyday use product in a home. With MAX you can control when your lights come on by scheduling or by remotely turning them on or oďŹ&#x20AC;. MAX Smart Switch is one of the few Home Automa4on Products on the market that can control portable air condi4oning units or heaters.
OUR BRANDING & MERCHANDISING$
AUDIENCE
SEGMENTS
HOME OWNERS AND RENTERS PAIN POINT -! -! -! -! -! -!
Unaware of their smoke alarm limitation (single frequency) Roughly 30% have unplugged or disabled their smoke alarms Do not fully understand their home security and safety risks Frustration of manual home upkeep (with regards to security and comfort) Nearly 1/3 of the people live in rental properties. They are unwilling to pay for installed systems. Cost of monthly service fees for home security systems.
WHAT THEY ARE SEEKING -! -! -! -!
Peace of Mind Seeking comfort, seamless control over their home environment Raise the security standards of their home An easy-to-install, one-time solution for home security
MAXâ&#x20AC;&#x2122;s Greatest Appeal: Itâ&#x20AC;&#x2122;s virtually effortless to safeguard your family and home from unseen threatsI$
AUDIENCE
SEGMENTS
BABY BOOMERS
PAIN POINT -! -! -!
Want to protect their family, even if they cant be around Are not technically savvy, and may be adverse to technology Difficult to tell which technologies are secure and trustworthy
WHAT THEY ARE SEEKING -! -!
Peace of mind protection for home and family Quality products that are easy to integrate Easy to use technology that makes life easier, instantly
MAXâ&#x20AC;&#x2122;s Greatest Appeal: MAX immediately imparts peace of mind with zero setupI$
AUDIENCE
SEGMENTS
PARENTS PAIN POINT -! Cant always be around to protect their family -! Peace of mind against unforeseen dangers -! Little to no time or budget to retrofit security systems
WHAT THEY ARE SEEKING - An easy, unobtrusive way to keep their children safe -! Product quality without breaking the bank -! A plug-and-play solution for home security
MAXâ&#x20AC;&#x2122;s Greatest Appeal: MAX immediately imparts peace of mind with zero setupI$
KEY VALUE PROPOSITIONS - CONSUMERS SAVING LIVES MAX Products Save LIVES. We do this by Protecting the family from Fire, Carbon Monoxide leaks, Earthquakes, Tornadoes, Hurricanes, Heat Exposure and dangers From intruders. Key differentiators are MAX’s ability to increase the likelihood of Awaking a person during a fire from 44% to 92% and especially children from 6% To nearly 100%.
PROTECTING THE HOME MAX not only provides remote notification From intruders, but can provide Alerts for Fire, Tornadoes, Hurricanes and other threats to the home and your belongings. MAX is monitoring 24 hours a day 7 days A week. MAX never sleeps so you can!
SIMPLICITY OF CONTROLING YOUR ENVIRONMENT Simply Plug it in! Its that simple! Once MAX is plugged in it immediately starts Monitoring your home and its surrounding. There is no simpler way to protect you family than MAX.
COST SAVINGS MAX is not only less expensive to purchase than other security systems, you don’t have to pay expensive service fees just to use it. In addition, because you simply plug it in you don’t have to pay for expensive Installation fees and you can take it whenever you move.
EVERYDAY USE MAX provides features that you can use Everyday and night including Nightlight, Flashlight, Area Light, Motion Activated Lighting. USB Charger Port to charge your Smart devices and Battery Backup power.
KEY DEFFERENTATIONS
MA
Smart Home
COMPETITIVE LANDSCAPE TM
SIMPLICITY
JUST PLUG IT IN!
SAFETY
FIRE ALARM MONITORING CO ALARM MONITORING POWER FAILURE MONITORING 520 HZ ALERT 3100 HZ ALERT
NONE
LIGHTING
AREA LIGHTING 100 LUMENS EMERGENCY GRAB-AND-GO FLASHLIGHT BATTERY BACKUP
NONE
4-IN-1 VALUE
USB CHARGER SAFETY FEATURES SECURITY FEATURES LIGHTING FEATURES
SECURITY
HARD SETUP WIFI REQUIRED SMART PHONE SERVICE PLAN
HARD SETUP WIFI REQUIRED SMART PHONE SERVICE PLAN
HARD SETUP WIFI REQUIRED SMART PHONE SERVICE PLAN
FIRE ALARM MONITORING WIFI NOTICE
NONE
NONE
NIGHTLIGHT FIRE SAFETY
SECURITY
| PRODUCTS MAX SMART ALARM Fire/CO Alarm with Wi-Fi $49.99
MAX NIGHTLIGHT
MAX WALL LIGHT
Full Color with Wi-Fi $39.99
Fire/CO 39.99
MAX ALL HOME Safety & Security Central $99.99
MAX OUTDOOR PERIMETER Motion Sensor with 433 Com. $19.99
MAX SMART SWITCH Motion Activated Wi-Fi Enabled with full Color Spectrum Lighting $59.99
MAX PET IMMUNITY Motion SENSOR with 433 Com. $19.99
MAX OUTDOOR BATTERY POWERED SECURITY LIGHT Motion Activated Perimeter Light with 433 Com. $34.99
OUTDOOR SECURITY/ Decor Perimeter Light with Wi-Fi & 433 and optional Camera 3 Models
MAX ANYWHERE Light AC/and Battery Fire/CO $ 9.99