LISTENING TO THE VOICE OF THE CUSTOMER:
UNDERSTANDING YOUR AUDIENCE’S NEEDS AND EXPECTATIONS
ABOUT US
Product design requires a deep understanding of the target audience’s needs and preferences to create solutions that meet their expectations. Product designers use various methodologies, such as stakeholder interviews and information gathering, to achieve this.
Stakeholder interviews are one-on-one conversations that provide detailed information about the product. The designer defines goals, identifies user insights and assumptions, and success metrics to drive design decisions. These metrics ensure the product meets the users’ needs.
FOCUS GROUPS:
The focus groups process of the project consists of three stages: recruitment & planning, focus group sessions, and evaluation. The recruitment & planning stage involves the development of a plan for the project, which includes the project scope, methodology, questionnaire, user groups, schedule, and location.
USABILITY TESTING:
The usability testing process of the project consists of two stages: planning and recruiting & facilitation. In the planning stage, the study’s goals are defined, and tasks are written based on the goals, focusing on exploratory and specific tasks.
USER INTERVIEW:
The project will undergo a three-stage user interview process to gather valuable and valid feedback from real users. The process begins with the planning stage, where the research goals and objectives are defined, and the target audience is identified.
ONLINE SURVEY:
The planning phase will involve preparing the prototype link for distribution to users, defining the topics and questions to be asked, dividing the questionnaire into categories if necessary, setting up the survey on an online tool, monitoring the survey feedback, and collecting data.
ETHNOGRAPHIC RESEARCH: EYE TRACKING STUDY:
WHAT’S NEXT
Ethnographic research is a type of qualitative research that aims to understand the culture and experiences of people. There are three main types of ethnographic research: Contextual Inquiry, Field Study, and Diary Study.
The planning phase for an eye-tracking study will involve setting up the eyetracking cameras and determining the type of visualization needed for the study. The cameras will track the movement and position of the eyes using a special light to create a reflection in the participant’s eyes.
Idea Theorem™ is a Toronto-based UI UX
Agency. We create simple and usable products for the web and mobile. Our human-centered design and development approach helps us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand. Contact Us if you have any questions; we will gladly help you.
GET MORE INFORMATION Phone +1 (416) 655 2935 Website www.ideatheorem.com Address 140 Yonge St. Suite, #200, Toronto, ON M5C 1X6, Canada