Instead of assuming a product idea will be successful, companies should first focus on validating their product idea(s) in order to determine if it is useful for their targeted users.
Ideas may lead to no improvements for both the business and the customers. In other words, perhaps the ideas have no measurable improvements.
of the unknown areas, no one can predict if an idea is valuable for businesses and customers.
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This process will require you to identify your market in order to validate your idea(s) effectively. The idea validation process involves 4 phases; Assessment, Fact-Finding, Test, and Experiment.
Learn how to solve the problem and know users think through analyzing and unde your competitors. It is beneficial to iden competitors’ solutions, weaknesses, and Gain an understanding of the products’ analyzing what already exists in the mark building the idea(s).
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