UX Design Company

We

What is the UX Competitors’ Analysis for User Research?

UX competitor analysis is a valuable user research method that focuses on understanding your products’ competitors, helping you better understand your market and goals. Idea Theorem™ has worked with many clients that required a UX competitor analysis to get actionable insights about their competitors’ strengths, weaknesses, and mistakes to avoid and know what they are doing right.

Benefits of Competitive Analysis

Again, UX competitors’ analysis evaluates your competitors’ marketing and product design strategies to identify strengths and weaknesses that you can utilize or avoid. Additional benefits include the following:

Compare your product’s positioning, design, and solution (and more) against competitors.

Identify market gaps that your competitors aren’t targeting, such as a new feature. Understand the strengths and weaknesses of your competitors. Help you inform and make better design decisions.

When to Conduct a UX CompetitiveAnalysis

Consider conducting a UX competitive analysis during the u research phase (also known as the empathy phase™). The earlier you conduct a competitive analysis before designing your product, the better it is. It helps you understand what initiatives to take (such as the above examples about the benefits).

How to Conduct a Competitive Analysis

Direct Competitors Indirect Competitors

Companies that solve the same problem as your product or service. Their value proposition is similar to yours, with the same target audience.

Companies with a similar value proposition but targeting a different target audience. Or it can be the same target audience but with a different value proposition.

www.ideatheorem.com

Collect the Data

Basic information such as the company name, and URL (direct or indirect).

Value proposition.

Target audience (user demographics).

The advantages of the product, such as useful key features or solutions to the product. Design details that work or do not work.

1.

2.

3. 4. 5.

Analyze the Data Collected

1. 2. 3.

Are there any market gaps that the identified competitors have not targeted?

Are there any solutions that can be combined that are not done yet?

What are the product strategies? What are the marketing strategies? Why are the other competitors behind those excelling companies?

Presenting your Data

Presenting your findings can be delivered on a PowerPoint presentation. Do not add all your conclusions; instead, focus on the following areas:

1.

Key insights backed with evidence, avoiding general findings.

2. Provide actionable insights that will impact and transform the business.

Avoiding Common Pitfalls

Avoid copying one competitor. UX competitors’ analysis requires you to look at several competitors, not just one. By studying one competitor, you may potentially copy their entire product and market strategies. Also, you will miss opportunities to learn more from other competitors. Avoid matching with competitors and duplicating existing solutions. Instead, focus on today’s user problems.

1.

2.

Our Takeaways

UX competitors’ analysis has been essential for our user research method. This method especially proves helpful when working with clients’ products that have not been on the market. Boost your brand awareness and product knowledge by conducting your own UX competitors’ analysis.