re e h t r a St
ition s o p o pr e u al V : ce n ra t En
Step 1: Cus tom ers Custom er s egm ent
P l at f o r m s
t ke ar M Finance - Value streams
Value strea m Step 2: s
p e t S
Customer re l a t i o ns
value chain / s r ne t r a P
Spe cia liz ati on
ue val er om st Cu
h a c i n e u l a V 3:
Make a choice - Place your chosen cards here.
Scenarios
Personas
: Take time max. 15 minutes to make your decisions. : Actionmark - this mark means you should use one of the tools to validate. Read more in “Rules and guides�: P: Use the personas tool to validate. C: Use the customer journey tool to validate. S: Use the scenario tool to validate.