IDENTITY It is whatever makes an entity definable and recognizable because it has a set of qualities and features that distinguishes it from any other entity.
ID
entity Communication has a precise aim to provide an integrated communicative contribution, most of all supported under every strategic profile: from consulting to the operation phase, to the ultimate production. Synergies between analytical skills and creativity, combined with a rigorous project management, allow the achievement of effective solutions for the positioning of our customers in their own reference market.
MISSION
CREATIVITY
A MULTIDISCIPLINARY AGENCY. Identity Communication’s predisposition is to constantly change the point of view to give life to ideas that could satisfy the customers different needs.
“Water never waits. It changes shape and flows around things, finding secret paths that no one has thought about”. Curiosity, the constant attention towardsnew trends, versatility, continuous research for innovation, are all a set of fundamental factors that nourish our creativity in every new project. Creativity is being able to synthesize the reality around us, objects, symbols, people, and feelings that motivate ourperception. It is not a worldly staticsynthesis but a dynamic one generated by the ability to observe the world with different eyes.
This is our strength.
The agency’s multidisciplinary character is what allows it to face new and different challenges. Our mission is to assure you a creative solution that increases consistent communication with the image strategies and marketing that combines aspiration and private and public company goals.
SERVICES Identity Communication sees communication as a vast container where initiatives, even if different from one another, are placed together with only one common denominator, transferring the brand identity: strategy, creativity, and production are part of the same experience; to make sure that a small time space is turned into an unforgettable journey.
EVENTS
Identity Communication is able to organize the planning of big events: from runway shows, to company conventions, from movie premieres to product launches, from private events to institutional ones. Our specialized team will consider you in your uniqueness, planning the event to enhance your style, character, and ethic. Thanks to our know-how, your single marketing activities, logistics, human resources, entertainment, communication and advertisement, will be planned and managed.
• Product Launches • Convention • Corporate events • Gala dinner • In Store events • Flashmobs • Training & Incentives • Team Building • Outdoor events • Project Management • Location scouting • Video service • Photo service
• Sound and Lightning service • Special Effects • Cinematographic special effects • Allestimenti • Video Mapping • Pre-event Teaser • Event Coordination • Daily Management • Legal permissions • Security • Steward and Hostess •Segreteria organizzativa
COMMUNICATION
WE
COMMUNICATE
FOLLOWING
A
PRECISE
STYLISTIC CONSISTENCY SO THAT THE ENTIRE CAMPAIGN IS IN LINE WITH THE BRAND IMAGE.
IDentity sees communication as the declination of the infinite languages outlining creative or original paths to communication in an effective and simple way. Plans and marketing activities studied with incisiveness and precision will help our clients in a highly complex and competitive market. We always work to purpose a project that not only satisfies the clients’ needs, but also results in coordinated line with everything else in communication. The stylistic consistency is in fact one of the main factors that determine the recognition of the brand image and consequently its success with its target.
• Communication Strategies • Strategic Consulting • Shooting and Video Production • Guerrilla Marketing • Ambient Marketing • In Store promotion • Temporary Shops • Art Direction • Copywriting
MANAGEMENT
WWW & SOCIAL MEDIA
WE
REACH THE CLIENTS HEARTS THROUGH
INNOVATIVE ROUTES.
With the rise of internet the consumer is not only limited to listening, but also communicates. Our goal is to ease the meeting between the brand and the customer making the most of these innovative routes and giving life to creative ideas which make the brands offer engaging for the final consumer.
• Social Media management and strategies • Social Media follow up • Follow up on the web • Digital Campaigns • Interactive banners • Web design and management • Contents • Layouts • Social contents • Viral video •Online media Planning • SEO/SEM
ENDORSEMENT
WE TALK TO THE PEOPLE. Styling, image consulting, seeding, PR for brands and VIP pr, are perfect strategic activities not only to increase the company’s notoriety, products and services, but also to cultivate the relations with selected targets and strengthen the credibility and awareness of the brand. Thanks to the decennial experience that distinguishes us, we create communication strategies focussed on the DNA of the brand.
• PR for Brands & VIP PR • Celebrity Management • Guest List • VIP List • Styling and Image consulting • Seeding • Mailing service • Media and Public Relation
GRAPHIC DESIGN
WE GIVE LIFE TO IDEAS. We create innovative visual stories that reflect the brand, where the primary goal is that they are engaging and specifically built.
• Web Design • Motion Graphic • Logo Design • Mobile App • Illustration • Typography • Packaging Design • Printing • Materiali di comunicazione • Inviti cartacei e digitali
BRAND IDENTITY
THE LOGO IS THE HEART OF THE COMPANY. The brand image reflects its history and pure essence. We analyze your needs through every step : starting from the creative meeting to the final design, to assure you a secure ad direct brand building.
• Product and Brand Identity • Brand Ambassadors • Mystery Shopping • Retargeting • Benchmarketing • Positioning strategies • Marketing researches
PRODUCTION
Thanks to the ten-year experience in the film industry, IDentity Communication will be able to support our customers in the creation of commercials, video clips, advertising cameras, short films, photographic shootings, following all the phases of the realization, from pre-production to post production.
• Video • Photos • Video Contents • Storyboard • Direction • Production • Pre-production • Post-production • Sound Design • TV Commercials • Radio Commercials • Format Developing
MARTA CIPRIANI +39 339 49 49 249 ANDREAS MERCANTE +39 349 41 57 436
Registered Office
Identity Communication srl. Via Ombrone,14 00198, Roma info@identitycommunication.it www.identitycommunication.it