Press Releases

The launch of the first Edition of its “Film Festival”

Samah Anwar Festival President: We are working to support independent filmmakers to continue producing short films Honoring the stars Yossra, Mahmoud Hamida and the great writer Abdul Rahim Kamal at the opening ceremony

Mansour Group Invests in a €100m Football Partnership with Right To Dream

Using football to bring lifechanging opportunities through sports and education for the children of Egypt

Right To Dream, the global opportunity-creating ecosystem of football academies, professional football clubs and partnering colleges and universities, founded by visionary British social entrepreneur Tom Vernon, has formed a new €100 million partnership with the Mansour Group to help bring greater access, opportunity and equality through football. Celebrating “Walk Like An Egyptian” 6th Anniversary At Abdeen Palace

Guided tour, reception, music celebrating our 6th Anniversary, Abdeen Palace, Abdeen, Cairo

The Abdeen Palace in Cairo will host a special event, it is “Walk Like An Egyptian 6th Anniversary”. The event will start with a keynote addressed from Asmaa Khattab, the founder of Walk Like An Egyptian, followed by two hours guided tour in Abdeen Palace to discover the beauty of the palace. After the tour, the celebration will begin with a Music celebration by Singer Nathalie Bichara and a reception celebrating Walk Like An Egyptian 6th Anniversary.

The American Research Center in Egypt (ARCE) is delighted to announce the relaunch of the new Theban Mapping Project (TMP) website The Theban Mapping Project website (TMP) first came online in 1998 and was known as KV5. com - named for the tomb in the Valley of the Kings that has come to define so much of what the TMP stands for. A little over ten years later, ARCE is proud to announce that we have relaunched the TMP Website! Unionaire Group Technology (UGT) Announces New Partnership with TCL Technology for Televisions and Unveils New Innovations in the Egyptian Market

Unionaire Group Technology (UGT) uncovers its new high-end line “Premium” home appliances and products

Unionaire Group Technology (UGT) announced today a partnership with TCL Technology, one of the world’s leading television screen manufacturers, to become the main exclusive distributor of TCL screens in Egypt in the coming five years.

Baron Hotels & Resorts Egypt received the Traveller Review Award 2021

Hard work pays off, it gives us great pleasure to announce that Baron Hotels & Resorts Egypt have received the Traveler Review Award 2021 by booking. com. Our team members are so grateful for all the positive reviews and ratings provided by our respected guests during this pandemic and challenging time.

Emigration’s Minister Launches Dialogue Center & Platform for Egyptian Expat Students

H.E Minister of Emigration Nabila Makram has officially launched the ‘National Strategy of Egyptian Expat Students’ to unite the Egyptian students who are studying abroad under one umbrella in order to strengthen ties between them and their homeland, and to participate in the development process of Egypt.

10 startups join the first “Google for Startups Accelerator” in MENA

Google announced the list of startups for the first cohort of ‘Google for Startups Accelerator Middle East and North Africa’. The ten technology startups come from six Arab countries across health, travel, education, fintech and e-commerce.

The startups were selected based on criteria like the problem they are trying to solve and how it creates value for users, in addition to their willingness to use Machine Learning technology to solve business challenges and successfully scale in the long run. Here are the technology startups that have been selected for the first cohort - four of which are women-led businesses. Egyptian Musician Amir Hedayah Wins Prestigious Hollywood Award

MENA music composer Amir Hedayah wins Best Title Music at the Hollywood Music in Media Awards

Renowned Egyptian musician and composer Amir Hedayah has just been announced as one of the winners at the prestigious Hollywood Music in Media Awards (HMMA).

650 Dining Establishments join Fine Solutions’ Fine Dine Program in Middle East

Fine Solutions, the away-fromhome division of Fine Hygienic Holding and the region’s largest paper tissue manufacturer, celebrates reaching more than 650 restaurants and cafes across Egypt, UAE, KSA and Jordan enrolled in its premier hygiene and safety program, Fine Dine.

James Michael Lafferty, Fine Hygienic Holding CEO, said, “In the wake of COVID-19, health, hygiene, and cleanliness are at the forefront of customers’ minds; they want to be assured that the dining establishments they patronize— places where they spend time with friends and family— are clean and safe above all. Introducing the all-new Hyundai Tucson 2021!

Hyundai Egypt has met & exceeded customer needs by providing innovative solutions that keep up with the ever-evolving digital age. The all-new Tucson has witnessed a complete facelift, with cuttingedge technology & an advanced driving experience, making it one of the most sensational Tucson models to date. TUCSON NX4e is the best in class starting at EGP435,000; equipped with new powerful engine 180hp, new DCT transmission version 2 (Newer, Better & More reliable), standard safety features in all trims along with advanced safety features & above all, best value for money.

January 30th to Mark the Second Annual World NTD Day

Global civil society advocates, community leaders, global health experts, and policymakers will unite to mark the second annual World NTD Day. Created to galvanize the global health community and engage the general public in the urgent effort to end neglected tropical diseases, World NTD Day will bring together more than 300 partner organizations from 55 countries working across the diverse global health landscape to end NTDs. February 2021 • IDENTITY 53

Emirates NBD-Egypt has signed a syndicated loan agreement with Ora Developers Egypt

Pursuing its role in supporting major economic and construction projects in Egypt, Emirates NBDEgypt has signed a syndication loan in favor of Ora Developers for a total facility of EGP 2.54 Billion to partially finance the construction of the first and second phases of ‘ZED’ project in Sheikh Zayed.

Expo 2020 Pavilions Premiere to reveal Terra – The Sustainability Pavilion to visitors ahead of the World Expo in October 2021

The Expo 2020 Pavilions Premiere launched and will offer visitors an opportunity to be among the first to experience Terra – The Sustainability Pavilion, when it opens to the public from 22 January until 10 April 2021. The Pavilions Premiere is a limited-time opportunity for visitors to preview Expo 2020’s Thematic Pavilions and will provide a glimpse of what is to come when Expo 2020 Dubai – the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region – welcomes the world from 1 October 2021 to 31 March 2022. ‘Movement That Inspires’ - Kia Presents Its New Brand Purpose And Future Strategy

Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Orange Egypt Sponsors Egypt Career Summit for Upper Egypt Youth in Cooperation with Career180

Orange Egypt sponsored the third career summit, which was held to support the youth of Upper Egypt in cooperation with the comprehensive career counseling platform Career180.

The forum was held online and brought together more than 6,000 young attendees, providing them with an opportunity to benefit from the forum in addition to career guidance while adopting the precautionary measures to secure the safety of the attendees. St. Regis Hotels Heralds A New Beacon Of Luxury On The Nile With The Opening Of The St. Regis Cairo

St. Regis Hotels & Resorts, part of Marriott International, today announced the highlyanticipated opening of The St. Regis Cairo. Rising tall on the banks of the River Nile, The St. Regis Cairo is an illustrious icon weaving a powerful story of luxury in the region. Located at the North end of the Corniche, in the heart of Egypt’s bustling metropolis, the 39-story hotel offers easy access to the magnificent monuments of a city steeped in history.

The Nile Ritz-Carlton, Cairo Welcomes New Director Of Catering And Conference Services

The Nile Ritz-Carlton, Cairo is pleased to announce the appointment of Taher Hamza as the new Director of Catering and Conference services. Taher will be responsible for catering events, overseeing the planning and fruition of weddings, social events and corporate gatherings as well as meetings and conferences.

Emirates becomes one of the first airlines in the world to trial IATA Travel Pass, a digital platform for COVID-19 updates and test verification

Emirates has partnered with the International Air Transport Association (IATA) to become one of the first airlines in the world to trial IATA Travel Pass – a mobile app to help passengers easily and securely manage their travel in line with any government requirements for COVID-19 testing or vaccine information.

IATA Travel Pass enables Emirates passengers to create a ‘digital passport’ to verify their pre-travel test or vaccination meets the requirements of the destination. They will also be able to share the test and vaccination certificates with authorities and airlines to facilitate travel.

Emirates sets special fares to reconnect Egyptians with the world in 2021

Emirates is launching its muchawaited global sale to inspire and encourage travellers from Egypt and around the world to reconnect with family and friends or explore new destinations in the new year. With the Fly Better offers, Emirates customers can make up for lost time in 2021. Allianz Begins Eight-Year Worldwide Olympic & Paralympic Partnership

Allianz officially began its eightyear worldwide partnership with the Olympic & Paralympic Movements on Jan. 1, building on a collaboration with the Paralympic Movement since 2006.

Since announcing the partnership in September 2018, Allianz has engaged fans, athletes, teams and employees through health across four pilot markets – Australia, China, France and Spain. Benya and Eng. Ahmed Mekky honored for outstanding performance in 2020 by Telecom Review

Telecom Review awards Benya as Best Infrastructure Fiber Deployment Provider in 2020 and Eng. Ahmed Mekky with Merit Leader Award

Telecom Review organized a virtual award ceremony to honor Benya, the leading digital solutions and ICT infrastructure provider in Egypt and the MEA Region. The company was announced as a winner at the Telecom Review Excellence Awards ceremony, which was held in December 2020 in Dubai.

BEBA holds a webinar discussing new opportunities for the Bilateral Trade Agreement between Egypt & UK

The British Egyptian Business Association held its 1st webinar in 2021 in a series of discussions they will be holding virtually, where they discussed the new opportunities for the bilateral Trade Agreement between Egypt & UK.

The successful webinar hosted a number of experts and industry leaders including Paul Mullard, Senior Trade Policy Advisor DIT, Iman Refaat, General Director of Trade in Goods at Ministry of Trade and Industry, Ahmed Ezz El Din, VP Fed International for Industry and Trade. The session was moderated by Dr. Sherif Fahmy, General Manager of N Gage Consulting. Boehringer Ingelheim Recognized As Global Top Employer for 2021

Boehringer Ingelheim, one of the world’s leading pharmaceutical companies, has been recognized for the very first time as a ‘Global Top Employer for 2021’ by the prestigious Top Employers Institute. This year as a ‘Global Top Employer’, Boehringer Ingelheim joins the ranks of 16 other international organizations to receive this outstanding honor. While the organization has received awards on a country level for the past seven years.

Hilton Garden Inn Expands Footprint in Cairo announced the signing of a management agreement for the third Hilton Garden Inn hotel in Egypt.

In partnership with Leopard Construction, Hilton Garden Inn Cairo East is scheduled to open in 2024.

Delivering on the brand’s promise to make each guest’s stay better and brighter, Hilton Garden Inn Cairo East will offer upscale and affordable accommodations featuring 250 guest rooms, a fullservice restaurant, two bars, a fitness center, an outdoor pool and a 300-sqm meeting space.

OPPO Offers Egypt fans a #FameOPPOrtunity to Get Famous on TV

Global technology and smartphone company, OPPO, celebrates the launch of ‘The Masked Singer: Inta Min?’ with #FameOPPOrtunity - a challenge on Instagram. Giving Egypt consumers the opportunity to win the latest OPPO devices as well as get famous on social media or TV, the creative contest runs till 31st of January 2021. The Award Winning JHG for 2020

The real medal of honor of hoteliers worldwide are the reviews and feedback received from guests after enjoying their stay at the property. For years, Jaz Hotel Group has taken pride in the encouraging and positive comments their guests left after an exciting stay, and experiencing the destination through the eyes of Jaz. Feedback is received through reputable platforms such as the world renowned Holiday Check, and it brings great joy to the Jaz team when the hotels are featured on their annual awards list to represent Egypt’s gorgeous holiday destinations.

talabat welcomes Hadeer Shalaby as new Managing Director of Egypt

talabat, the region’s leading food and grocery delivery app, has appointed Hadeer Shalaby as the new Managing Director of talabat Egypt. She will be replacing Sofiène Marzouki, who has been in the role of interim Managing Director since January 2020, who will take a much-deserved sabbatical before returning to talabat’s Dubai headquarters. Viu launches its latest Arabic original series Ansaf Majaneen

Viu, a leading pan-regional OTT video streaming service operated by Viu International Limited, has aired its latest Arabic language Viu Original Ansaf Majaneen.

Available exclusively for Viu subscribers, the first episode is available for free and the full series is available for paid subscribers. The Arabic series is bound to draw in viewers with its leading cast which includes two of Egypt’s brightest young stars, Ahmed Khaled Saleh and Asmaa Galal. Behind the scenes, Omar Rushdy Hamed directs the 12-episode drama series composed by screenwriter Naglaa El-Hedeeny.

Facebook’s Apps Helped People Celebrate the New Year Together, Even When Apart

Like all of 2020, New Year’s Eve was different. There were fewer crowds celebrating in the streets around the world. Instead, more people spent a cozy night at home looking back on a difficult year and hoping for brighter days ahead. Despite so many being apart from friends and family due to the COVID-19 pandemic, people were still able to connect with each other the same way they’ve been connecting all year: through online video and audio calling, and in record numbers.

Steigenberger Pyramids Cairo Hosts Egyptian Tennis Champion Mayar Sherif

Steigenberger Pyramids Hotel had the pleasure to host the Egyptian Tennis Champion Mayar Sherif as her preferred hotel during the Egyptian Tennis League. Mayar has made history and became the first Egyptian lady to reach Ronald Garros. She has become the first ever Egyptian tennis player to win a match at the French Open, one of the sport’s annual ‘big four’ Grand Slam tournaments.

“Sky Abu Dhabi” a new Emirati Giant bringing its expertise to Egypt’s real-estate sector with EGP 15 billion investments within 2 years

Sky Abu Dhabi Real Estate Development, and the subsidiary of Diamond Group, has announced tapping into the Egyptian real estate market as part of the company’s expansion plan regionally and globally following its monumental success in the UAE’s real estate market. The company’s new market entrance will witness an investment portfolio of EGP 15 billion within the next 2 years; EGP 4 billion of which will be invested in its New Administrative Capital project.

Spacetoon Partners with Moonbug Entertainment to Bring Preschool Sensation CoComelon and Five Other Audience Favorites to MENA

Parents and kids in MENA will be able to access 6 of Moonbug’s big titles via Spacetoon’s TV channel and its online streaming service ‘Spacetoon Go’ in addition to shop new exclusive toys inspired by CoComelon show.

MG smashes sales records in 2020 to enter the GCC top ten of car manufacturers for the first time MG Motor broke into the GCC’s top ten of car manufacturers for the first time in 2020, during a year in which the British-born brand’s sales increased by a remarkable 72 percent across the region. With total sales of 27,595 units, the company’s achievements were all the more impressive considering the challenging market conditions caused by the global pandemic.

Film Buffs are in for Treat as SundanceTV Celebrates Annual Sundance Film Festival Every January, film buffs await the annual Sundance Film Festival, Robert Redford’s long-running celebration of independent film. In 2021, the festival is held virtually, between 28th January and 3rd February. In the spirit of the festival, SundanceTV (available in the Middle East and North Africa on beIN Channel 75) has cherry-picked some of the best independent films. Viewers can tune in for festival gems as well as winners of the SundanceTV Shorts competition, held in the Midde East and North Africa for the first time in late 2020.

The American Research Center in Egypt (ARCE) is proud to announce the launch of “Preserving Egypt’s Layered History” on Google Arts & Culture ARCE’s commitment to sharing cultural knowledge with its members and community meant quickly shifting gears to embrace new ways of connecting. In collaboration with Google Arts & Culture, ARCE is pleased to announce the launch of “Preserving Egypt’s Layered History” today in celebration of Egyptian Archaeologists day.

Introducing the all-new Hyundai Tucson 2021! *Hyundai Egypt* has met & exceeded customer needs by providing innovative solutions that keep up with the ever-evolving digital age. *The all-new Tucson* has witnessed a complete facelift, with cutting-edge technology & an advanced driving experience, making it one of the most sensational Tucson models to date. February 2021 • IDENTITY 57