Press Releases

Soma Bay GOLF & GOURMET EVENT!

This February, Soma Bay witnessed the second edition of their annual Golf tournament. A golf competition that welcomes a number of International Golf players from all around the world, and that lasts for the time span of a week. Thalasso spa and water sports centers. Soma Bay is just 4 hours from central Europe and a short drive from Hurghada International Airport. Moreover, the ancient sites of Luxor and the Nile Valley are a convenient 2 hour drive away.

During that one week, Soma Bay’s Cascades Golf Hotel and Spa offers the green land fields designed by world-class Golfer Garry Player and the hotel’s top-notch chefs; headed by the German culinary chef Auto Koch, offers an unparalleled array of carefully selected sets of menus. By the end of that week, The Cascades Hotel hosted a rather lavish closing ceremony for the tournament; where the 12 winners of the tournament received their awards and danced the night away. Soma Bay includes 5 major hotels. Kempiniski, Robinson, Sheraton, Cascades and the Breakers. In addition to the hotels, the bay offers countless facilities that serves the entire peninsula. Ranging from a marina, Kite House, Dive Center, Gas Station, and a medical facility and so much more. Other than the hotel services, Soma Bay offers massive ground for real-estate. With projects like Abu Soma Reef, Wadi Jebal, Marina residences, Golf Town Houses…etc!

Soma Bay is a ten million square meter resort peninsula, found right in the heart of Egypt’s Red Sea. Made specifically to utilize Egypt’s sun and sea. The peninsula is a complete self-contained resort paradise that features endless sandy beaches and magical coral reefs.

Avec Amour Brunch: This is How Le Méridien Cairo Airport celebrated the season of romance!

Because everything is better with a little amour, Le Méridien Cairo Airport marked the most romantic time of the year by unveiling (avec amour) brunch with a passionate Kickoff celebration that puts a light-hearted twist and whimsical touch of amour at Mezzeh.

The series commenced with a massive celebration that took place on Friday the 7th of February, seeing a host of guests including bloggers, influencers, and media personnel, who enjoyed a colourful spectrum of delights complemented by the exclusive Avec Amour range of desserts, pastries, and chocolates. The brunch also included an endless flow of sparkling Kir Royale cocktails, adding a touch of glamour to the whole feast.

Guests were invited also to spread a little extra dose of love and joy by writing an Anonymous love messages using avec amour post cards which were sent with a box of red roses to all guests spending Valentin’s night at the hotel.

Yes we enjoyed Little moments of indulgence (avec amour).

NEW YORKER IS COMING TO EGYPT!

The international young fashion company NEW YORKER is going to celebrate its market entry in Egypt with a grand store opening in Cairo!

Finally - NEW YORKER is coming to Egypt! The new store is opening in Cairo in Citystars Mall on February 20.2020. On about 900 m² of sales space, the fashion label will offer a wide range of the latest trends and fashion highlights.

Based in Braunschweig, Germany, NEW YORKER is a successful player in the young fashion business with over 1,200 stores in 44 countries. In 40 years, the company has made it to one of the world’s largest fashion brands and now employs over 18,000 people. NEW YORKER stands for fashion, which reinvents itself every day. Whether casual street style or elegant party look – with NEW YORKER everyone finds the right outfit for the perfect appearance at a good price.

FABRIKA X GHABOUR NOZHA-LAND LAUNCH

GB Ghabour and Fabrika proudly announces the launch of their Nozha-land, Nasr City brand. The event took place on the 28th of January and witnessed the presence of Fabrika’s AVP, Mr Ahmed El Bazz. El Bazz proudly discussed how this branch is an important asset in the family of both Fabrika and Ghabour. The new branch, a showroom, is a new concept they wanted to utilize and experiment with especially to cover the colossal area of Nasr City. The main aim behind the showroom is meeting their clients down at the market. Where clients would be able to deal directly with the selling company and hence facilitating all aspects of the carbuying process; amongst the many other privileges this new branch has to offer. The cars on display are all owned by Fabrika and they come in both GB brands and non GB brands; with extended warranty, top-notch service and great prices.

An architectural masterpiece: Al-Borouj Misr developments launches the New Capital Business Center “6ixty Business Park” with Super star “Amr Diab”. Al-Borouj Misr developments announced the launch of “6ixty Business Park”, the one of a kind fully-fledged business center in the “financial district” in the New Capital, with a celebration featuring superstar Amr Diab. A Cigar Night at Conrad Cairo Conrad Cairo held an elegant Cigar Night at Stage One Lounge for the Cigar lovers. The event was attended by the top VIP political and social figures in Egypt. The invited guests enjoyed the signature cocktails and the delicious food which being served in addition to the live entertainment, stylish décor and sophisticated mood lighting, all of which make this beautiful Cairo Lounge an outstanding night spot. Sara Onsi, the Egyptian International fashion designer, just launched “هي “Collection ) which means HER in English) during Milan Fashion Week 2020. By showcasing her uniquely fashionable haute couture and prêt-à-Porter collections, after being the revelation in New York, London and Paris Fashion Week.

EIM re-launches Renault Megane 1.2 Turbo in Egyptian Market With a strategy aimed at providing the Egyptian local market with the latest French technologies and enhancing confidence in the brand, leading automotive company EIM announced plans to re-launch the four-door Megane 1.2 Turbo in Egypt. EIM’s latest addition to its diverse portfolio of cars comes with a dynamic design that is reflected in the exterior part of the car is characterized with elegance and smooth flow. The new Megane is expected to become one of the most competitive and selling cars in Egypt in the coming years. Hilton Luxor Resort & Spa Recognized as the Best Luxury Wellness Spa in Egypt Hilton Luxor Resort & Spa is named the “Best Luxury Wellness Spa in Egypt” for 2019 by the International Spa Awards. The annual award is a notable achievement; granted to the most voted for facilities that meet the specific criteria of the comprehensive assessment by International Spa Awards. Philip Morris International shares its transformational experience with world experts The World Economic Forum in Davos, Switzerland, which took place last week, witnessed remarkable participation from global economic institutions and organizations, which have become key contributors to building and shaping the future.

Mazera: Tailored Assistance to Lavish Services

Entreprenelle and AVON organize “Stand4Her – The Green Challenge” competition to reduce the harm resulting from the single use of plastic Entreprenelle, the social development organization, organized the “Stand4Her – The Green Challenge” in collaboration with cosmetics giant ‘AVON’ to tackle Egypt’s environmental challenges associated with the single-use of plastic products. Huawei launches HUAWEI Mate Xs - The king of foldable phones During a virtual press conference themed “TOGETHER, Connecting Possibilities,” Huawei Consumer Business Group (BG) launched the HUAWEI Mate Xs, the next evolution of the revolutionary HUAWEI Mate X foldable handset. Packed full of Huawei’s newest technology, the HUAWEI Mate Xs is considered Huawei’s most high-end device featuring the Kirin 990 5G SoC and an improved Falcon Wing Design, delivering powerful performance and a seamless user experience across smartphone and tablet modes. Believing that the luxuries of life can be delivered in a blink of an eye, Mazera opens its doors in Egypt, offering people the opportunity to have a number of splendour experiences through the company’s ser-vices. Mazera is the first full-service platform serving consumers with tailored high-end services set to match their individual demands in the most prestigious way. From travel assistance to personal stylists, Mazera welcomes its distinguished members to join its journey of elite lifestyle services, where members get to taste a new meaning of luxury. 60 March 2020

USAID and PepsiCo Egypt Celebrate First Potato Harvest under New Partnership to Support Egyptian Farmers Beni Suef – The U.S. Government through the U.S. Agency for International Development (USAID) and PepsiCo Egypt celebrated the first potato harvest under a new partnership to im-prove farmer livelihoods and increase transparency and sustainability in the potato supply chain. USAID Egypt Mission Director Sherry F. Carlin and PepsiCo Agriculture Team Lead Amr Ebrahim participated in the harvest event. TVs, phones, and a lot more: Samsung showcases what’s in store for the region at the MENA Forum 2020 Samsung Electronics Middle East and North Africa (MENA) today shared its new lineup of advanced innovations at its latest MENA Forum in Malta, all of which have been designed with a human-centric approach to solve problems and enhance people’s lives. The MENA has emerged as key market and major hub for technology innovation having witnessed an extraordinary shift in all as-pects of the tech ecosystem, and the brand’s ‘Age of Experience’ product range will build and cre-ate new opportunities as it progresses. SEAT Tops Volkswagen Group sales in Egypt for second consecutive year Kayan Egypt for Trading and Investment—Egypt’s official SEAT Importer—has re-leased the 2019 sales figures for the Spanish brand, and the local numbers are aston-ishing. Last year, SEAT Egypt achieved another record sales volume, up 101% to over 5,000 vehicles, leading Volkswagen Group’s growth in Egypt for the second consecutive year, and outperforming the German group’s other brands in the local market.

realme Will Debut at MWC 2020 with Its First 5G Flagship Product—realme X50 Pro 5G realme, the fastest growing smartphone brand, officially announced today that it would hold the 5G new product launch event with the theme of “Speed of the Future” at MWC 2020 in Barcelona, Spain at 9:30 am on February 24th (UTC+01:00). The first 5G flagship smartphone of realme, realme X50 Pro 5G, will debut on site. Forbes Magazine chooses Chairman of Egytrans Abir Leheta as one of the 100 most powerful businesswomen in the Middle East Forbes Magazine nominated Chairman & CEO of Egytrans, one of the leading Transport and Logistics Companies in Egypt, Eng. Abir Leheta among the list of the 100 most powerful businesswomen in the Middle East for the year 2020. Uber collaborates with Mohamed Heneidi in UberBus ad Comedian superstar Mohamed Heneidi relives his popular roles in his latest collaboration with Uber in their new ad, “Ewsal Mertah”, that showcases UberBus’ convenience for daily commuters. Superstar Mohamed Heneidi stated that his collaboration with Uber stems from his encouragement to the UberBus idea, that will provide its users with safe and high quality service at the lowest costs.

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Dino Activations announces Blue Man Group by Cirque du Soleil En-tertainment Group in Egypt for the first time. Internationally-renowned brand activation agency, Dino Activations, brings to Egypt for the first time ever Blue Man Group by Cirque du Soleil Entertainment Group – one of the most sought-after experiential performances around the world. Elsewedy Industrial Development and Elsewedy Electric Highlight Investment Opportunities in Egypt Elsewedy Industrial Development (SD), a leading regional industrial park developer, service pro-vider and subsidiary of Elsewedy Electric, kickstarted one of their biggest roadshows across Europe, in Paris, France on yestarday during the ‘French Egyptian Commercial and Industrial Day’. Steigenberger ALDAU Resort Reaches a New Milestone with Receiving 100 Awards The leading hospitality property of ALDAU Development in Hurghada is filled with pride to an-nounce reaching such a great milestone in the beginning of 2020 and raising the number of awards received to a hundred awards! Based on guests’ feedback and satisfaction scores.

AUC CELEBRATES THE BEGINNING OF ITS SECOND CENTURY The American University in Cairo (AUC) celebrated this week the beginning of its new century at AUC New Cairo Campus. Established in 1919, AUC started its centennial celebrations in Febru-ary last year focusing on the University’s past and deeprooted history in Egypt and the region. This year, AUC is focusing on the future and its plans in the next 100 years with “Be the Future” as its overarching theme. 2020 Safer Internet Day: TikTok Launches In-App Safety Quiz to Raise Aware-ness on Online Safety and Spreading Positive Community Values To mark this year’s Safer Internet Day (SID), TikTok, the world’s leading short video platform, launched an in-app quiz to support the annual initiative promoting safer internet usage and provide its millions of users around the world with online safety tips. The Future Changes Shape: Express Yourself with Galaxy Z Flip Samsung Electronics Co., Ltd. unveiled the Galaxy Z Flip, a new, statement-making foldable smartphone. Galaxy Z Flip is bold and stylish – designed for those who see cutting-edge technology as a way to express themselves. Engineered with first-of-its-kind foldable glass, Galaxy Z Flip bends the laws of physics, and features a 6.7-inch display that folds into a stylish and compact form factor that fits in the palm of your hand. 62 March 2020

Triple award: GROHE SmartControl faucets are the new darling in the kitchen Over 1,500 consumers and a 15-member jury of experts for the Kitchen Innovation Prize agree: GROHE Zedra SmartControl has been named “Kitchen Innovation of the Year® 2020” in the cat-egory “Kitchen Sinks and Fittings”. For the first time in Egypt: Henkel to introduce Plastic Bank Ecosystems Initiative Henkel is proudly introducing *Plastic Bank Ecosystems to Egypt, for the very first time, as a result of its prosperous 5 years partnership with Plastic Bank - a social enterprise which aims to stop ocean plastic and provide opportunities for disenfranchised people in the communities in which it operates. Egyptian Matchmaking App Harmonica Rebrands as Hawaya Cairo-based matchmaking app Harmonica today announced that it has rebranded itself as Hawaya. The new name is inspired by the word “Hawa” which means “Love” in Arabic, and better represents the brand’s values and connection with Muslim culture.

Hilton Cairo Zamalek Participates in the VeryNile Initiative Hilton Cairo Zamalek had the honor to host Her Excellency Minister of Environment Dr. Yasmine Fouad, the youthled initiative VeryNile, and the Zamalek Association in launching the initiative to ban single-use plastic bags from the island of Zamalek. “We’re proud to be partnering with VeryNile and the Zamalek Association, under the auspices of the Ministry of Environment, to raise awareness of the harms caused by single-use plastic bags across Zamalek,” said Tarek Zaki, General Manager of Hilton Cairo Zamalek Residences. Jaz Hotel Group Celebrates Another Win Award season is just getting started, placing more and more medals of honor next to the Jaz name. All hard earned recognitions are from renowned travel review portals as a result of providing guests with unmatched holiday experiences across the Jaz Hotel Group portfolio. Amongst these prestigious awards is the TopHotels Award of Excellence, presented to two of Egypt’s magnificent destinations, Madinat Makadi and Sharm ElSheikh. The Cairo Marriott Hotel Hosting El Nidaa First Gala Dinner The Cairo Marriott Hotel & Omar Khayyam had the pleasure to host El Nidaa Foundation 1st Gala Dinner at Aida Ballroom. Event was held under the auspices of H.E. Dr. Mostafa Madbouly and at-tended by over 300 guest. Proceeds of the event went to EL Nidaa Foundation project that is aim-ing to support Women in Upper Egypt. ENID or El Nidaa Foundation; The Egypt Network for Inte-grated Development is working as one of the UNDP projects aiming to support the community.

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