What problems can you encounter in the first 6 months of running an online shop?
Wojciech Szymański
They may not enter
They may not watch
They may not buy
People do not enter, do not watch and do not buy because‌ the shop does not appear in the most basic sources of traffic, i.e. price comparison websites
product descriptions are copies that Google does not approve and does not position
People visit, do not watch and do not buy because‌ bad traffic
the store is not useful at all
the store does not seem trustworthy
prices are too high
People visit, watch and do not buy because‌ prices are too high
the shopping cart is not usable
the store does not seem trustworthy
of a narrow range of products
First steps before the analysis? Lower the prices
start using Google Merchant Center Open an account on Opineo service
Appear in price comparison websites (SkÄ…piec, Ceneo, Nokaut)
Start using campaigns such as Shopping Ads, only in search results
If you already know that‌ Your traffic has increased from price comparison websites
so you have an assortment that people are looking for and you have low prices
‌either you do not seem trustworthy or the store is useless
If you already know that‌ the store is certainly useful
you did the research and you are 100% sure
‌either you do not seem trustworthy, your prices are too high, or you do not have good products
If you already know that‌ you have traffic from price comparison websites and search engines
you have good products and good prices
‌ either you do not seem trustworthy or the store is useless
If you already know that‌ you have traffic from many sources and you have taken care of good feedback
that means you have good products, good prices and you seem trustworthy
‌this shop is not useful
You will find helpful usability tests
following the competition
Interactive Agency & Internet Software House
E-tools tailor made for your business
Ideo Sp. z o.o. Wojciech Szymański Director of Digital Marketing www.ideoagency.com ws@ideo.pl