How To Flourish Your Business In The Age Of Me-Commerce Now when e-commerce has almost become an integrated part of our lives, the “Me-commerce� opportunity has not only allowed the retailers to make the best out of it, but has also opened up a number of significant ways to appease the customers with exactly what they want. Yes, product
customization is the foundation of Me-commerce and has the thew to navigate the demands of the customers in the best possible manner. When the ROI can get escalated to five to eight times, the sales can also get lifted up to 10 percent and even more.
You’ll find a number of retailers who have experimented a lot and innovated themselves to take recourse to Me-commerce. As a wise retailer, the sooner you get to understand the importance of letting your customers fabricate their own unique products, the better is the chance for you to perk up your sales and make a significant difference in the life of each customer.
Offer The Best Customization Ever- Me-commerce can be stated as a customer-centric notion of reiterating online retail mechanisms for customer detainment through propping up the individual customer experience. There cannot be a better way to stimulate your passive customers than offering the best product customization tool to them. Yes, this is the most effective way how you can attract your potential customers towards your brand and products. Before they become adverse to the product, they will certainly think twice or thrice, as they are quite likely to have the feeling that the product is theirs only. This is where you are going to experience customer loyalty at its best.
Know Your Customers The Best- A number of researches have been conducted and it’s revealed that companies that have adopted this strategy have seen an increase in their profit margin by up to 200%. With the habits of the customers changing at a rapid pace, it’s pretty challenging for you to know what they actually want. Compared to the old “funnel” model of the past, today’s consumer decision journey is a reiterative process of analysis and estimation which is much more dynamic than that of the previous prototype. As for example, it’s found that most of the customers continue searching their favorite types even after purchase and this is perhaps the main reason why you need to focus on customer preference yet more. When you can use some effective tools to keep the best track of the same, you can also regulate the post-purchase outlook of the customers by taking recourse to the best strategy ever, i.e. product customization.
Make The Best Use Of Social Media Intelligence- Keeping an eye on social media intelligence is also important when it comes to getting the best response from the buyers. Now, in order to build trust and capture the imagination of the customers, you always need to emphasize on the content. When it will give a boost to the relationship you share with your customers, it will also stimulate them to talk about the services you provide along with sharing their experience with the entire world. At the same time, you again need to manage a complex content supply chain that can synchronize millions of pieces of contents across multiple platforms. Proper emails, mobile coupons, images, web pages, and in-store promotions need to be crafted and correlated so that the messages remain constant.
Content Does Matter- Relevant content is always considered as the pivotal part of Me-commerce. As for an instance, as a retail garment owner, you can send an end number of messages to your customers for the promotional purpose; but they have to be relevant enough to appear useful to them. Starting from what the customers like to what sizes they wear, the messages should combine all the feats of analytics that will be a great example of Me-commerce into action.
Let Mobile Technologies Come To Your Finest Aid- Mobile technologies, in this regard, can be a cost-efficient replacement for traditional POS systems. You should also give a stout look at the supply chains. At the same time, pick up in-store, ship-from-store and direct customer fulfillment models can perk up customer service without requiring major capital investment. You should also consider the fact whether you are building up the talent you really need. You, as a retailer, should start by taking an inventory of the skills and roles that will be required over the coming few years, and enhancing new strategies to find and implement them.
iDesigniBuy presents a number of exclusive tools with the finest product customization features which have led an array of clients towards us. We offer custom all in one design software to our customers and this is how we have been successful in letting them get exactly what they want, thereby creating our own success story.