№1 | 2015
BEYOUTIFUL COLLECTION SPRING/SUMMER
NEW MEN’S PRODUCTS
PAMPERING FOR WINTER HAIR
STYLIST’S TIPS & TRICKS
FABULOUS NEW EGO PROFESSIONAL PRODUCTS
PERSONAL STYLE WITH B’LONG EXTENSIONS
THE HAIR SPRAY THAT HAS WON MANY GIRLS HEART
SCANDINAVIAN DEVELOPED AND PRODUCED HAIR PRODUCTS
FOR LONG HAIR AND EXTENSIONS
“ANNE & STII L BEAUTY FAVORITE 20 14 WINNER”
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Editor’s letter STUART LAING Managing Director, SDL HAIR Ltd
The Best Of The Best I am extremly proud to present you with the 3rd addition of StyleID, you will see throughout the pages we have showcased our impressive portfolio of styling products and electrical tools the results from these ranges speak for themselves. ENJOY! For more information and details on distribution contact Freephone 0845 230 9660.
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MEN’S NEW PRODUCTS - IdHAIR BLACK
STYLE YOUR HAIR
IdHAIR PRO TIPS
BEYOUTIFUL COLLECTION
PAMPERING WINTER HAIR
PERFECT CURLS GUIDE
FABULOUS NEW EGO PROFESSIONAL PRODUCTS
THE RESULTS ARE IN - WE EGO THERAPY
BEFORE YOU BLEACH
PUBLISHER SDL HAIR Ltd 62A HIGH STREET LOCKERBIE, DG11 2AA
COVER “BEYOUTIFUL” BY IdHAIR
WWW.SDLHAIR.CO.UK INFO@SDLHAIR.CO.UK 0845 230 9660
THE BUZZ
LAYOUT HANNA PEURANIEMI IdHAIR FINLAND Ltd
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men’s grooming You often hear the phrase that men just use the products that are found in the shower. In many cases it´s the wife’s or girlfriend’s special shampoo. This can lead to many disagreements, but we’re putting an end to that. Men like to groom themselves as much as women do, but in order to look and feel good, they need the right products to be available to them. Men require 5 basic grooming products: Shampoo, body wash, shaving foam, deodorant and a hair styling product often a wax or gel. IdHAIR Black product range was born from these basic needs and we have perfected the product’s fragrance and performance for men, this is why we say: Real Men Only!
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NEW! NEW!
SHAMPOO FOR HAIR, BODY & SHAVING TOTAL is a 3-in-1 shampoo with a fresh masculine scent. Suitable for washing hair, body and shaving. This mild 3-in-1 formula is developed with glycerin and panthenol to moisturise the hair and skin other ingredients include a sweet almond oil that conditions along with African pepper extract that is known to have antioxidant effect.
SHAMPOO FOR THE SCALP NO DANDRUFF
– this mild antidandruff shampoo, with the natural active Zizyphus Joazeiro Bark Extract, will help to get rid of dandruff and relieve itching scalp. Contains hydrolyzed wheat starch and glycerin which will keep the hair hydrated.
ACTIVE is a mild and conditioning scalp balancing shampoo, with active ingredients lactitol, glycerin and xylitol that moisturises and soothes the scalp in order to restore the scalps balance. Contains calendula extract that is also known for its moisturising and soothing properties.
STYLING PRODUCTS FIBER WAX is a flexible styling wax with a masculine scent that can be used to style short or long hair and washes out easily. Can be used on wet or dry hair.
BEACH GEL – this unique saltwater gel styles the hair maintaining hold and structure without making the hair stiff. Contains ingredients such as panthenol that adds moisture to the hair along with salt that provides the hair with that crispy texture one gets from swimming in the salty seas. The beach gel contains UV-filter to protect the hair from sun damage.
FRAGRANCE ENERGY – A deodorant stick with a masculine scent that will help you stay fresh all day! With ingredients such as glycerin that moisturise the skin, bisabolol that is known to soothe the skin and the natural active sodium caproyl/lauroyl lactylate that has the excellent efficacy against microorganisms that cause skin odors, this deodorant stick helps you to stay fresh and odourless.
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STYLE
your hair
Take a look by typing the link address or scan the QR code below. Enjoy!
BRAIDS HAVE ALWAYS BEEN A VERY POPULAR WAY TO ACHIEVE A STUNNING HAIR STYLE. FOR A LONG TIME FOR MANY THE STYLE OF CHOICE HAS ALWAYS BEEN THE ORDINARY PONYTAIL, BUT TIMES ARE CHANGING AND BRAIDS HAVE TURNED INTO ADVANCED ART. WE HAVE JUST STARTED TO PRODUCE GUIDES FOR BRAID STYLES WE REALLY LIKE EXPLAINING THROUGHOUT WHICH PRODUCTS YOU SHOULD USE IN ORDER TO MAKE THE PROCESS EASIER WHILST ACHIEVING THE BEST RESULTS.
Five String Braid
SCAN THE QR CODE OR VISIT: http://youtu.be/fJf_6VicihU
This can best be compared to a ponytail pulled to the side of the head. But where it differs is, we use five strings to make the braid. With a little practice, this will become very easy to make, also it offers plenty of variations options. We used a braid of extensions, but alternatively coloured strings can be used along with other hair accessories.
The Flower Braid If you want to give it a little extra The Flower Braid is want you want. It’s a good idea to have a friend helping you because most of the work is on the back of the head. The braid lays close to the back head and provides a very classic look. Products used:
Products used:
IdHAIR BELONGER HAND & HAIR CREAM, IdHAIR ELEMENTS LOCKIT|INPLACE MEGA STRONG GEL
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SDL HAIR Ltd • freephone 0845 230 9660
IdHAIR ELEMENTS GOLD GOLDEN|OIL, GOLD|PASTE & HAIR SPRAY
SCAN THE QR CODE OR VISIT: http://youtu.be/nmG5VqHMyvc
STYLE
Look for more amazing tips & tricks for styling your hair at our YouTube channels: egoprofessional and IdHAIR.
your hair
EGO PROFESSIONAL WAS BORN FROM A DESIRE TO CREATE STYLING TOOLS THAT ARE ALL ABOUT SELF EXPRESSION. CREATED BY HAIRDRESSERS FOR PROFESSIONALS AND THEIR CLIENTS EGO DELIVERS FIRST CLASS, CONSISTENT PERFORMANCE WITH INNOVATIVE CONDITIONING TECHNOLOGY. MODERN LIVING DEMANDS THAT WE PLAY MANY ROLES IN OUR LIVES AND EGO HELPS FULFIL THEM ALL. YOU CAN CHOOSE FROM THE RANGE OF EXCEPTIONAL, SIMPLE TO USE TOOLS AND `CREATE THE ME THAT YOU WANT TO BE’ EACH AND EVERY DAY.
ego Twist
SCAN THE QR CODE OR VISIT: http://youtu.be/QX1JzevyS8Y
ego Boost
Check out this easy to follow tutorial for ego Twist curling iron!
This guide shows you an easy way to create lots of volume with large rolls.
ego TWIST - Not just your average wand, this fully temperature controlled, tourmaline and HW2 infused tool has four eye-catching bobbles to guide hair into obedient and perfect locks. The evenly distributed heat means consistent and long-lasting curls.
The soft touch rollers are easy and ready to use in seconds, deliver fast fabulous results and give you incredible versatility with all hair types. Simply heat, roll, cool and go! Ego Boost comes with 10 variety sized soft touch rollers and clips, additional rollers can be purchased separately.
SCAN THE QR CODE OR VISIT: http://youtu.be/PNSfgeswkN0
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IdHAIR stylist’s
PROTIPS Bright red for party
Trendy grey
Stunning purple
Shiny golden copper
Cool blonde
Use IdHAIR Hair Paint mix colours on bleached hair, for example: 1 part 0/66 red toner + 2 parts 1,5 % booster, processing time 10 min.
IdHAIR Hair Paint 40 g 0/18 + 2 g 1/0 + 3% booster. Highlight: Violet INK on dry hair without booster. Recipe for pre-bleached hair.
Roots: IdHAIR Hair Paint 3/4 parts 5/88 + 1/4 part 1/8. Middle. 3/4 parts 6/88 + 1/4 part 0/88. Ends: 3/4 parts 9/8 + 1/4 part 6/88. All with 3% booster.
IdHAIR Hair Paint 9/34 + 3% booster. Highlights: BleachMe bleacing powder + 1,5% booster.
Roots and lowlights: IdHAIR Hair Paint 40 g 8/1 + 3 g 0/18 + 3% booster. Blonde highlights made with BleachMe + 6% booster. At the washing unit, on damp hair: IdHAIR ColourID 1/2 parts 10/17 + 1/2 parts 10/8 + 3% booster.
QUICK DEEP TREATMENT If you have damaged and chemically treated hair the best quick deep treatment is to spray IdHAIR elements gold 911 rescue|spray on damp hair and then go trough sections of hair with the ego Therapy cold iron. Your hair will be immediately softer and smoother.
SAY GOODBYE TO DRY SKIN
Besides taking care of your hair, pamper you skin as well! My personal favorite especially this time of year is the IdHAIR golden|oil. This moisturising and nourishing treatment oil absorbs quickly transforming dry skin to soft and healthy. This multifunctional formula is suitable on hair, body and face and that is why I carry it with me everywhere!
JENNI RUPONEN
EDUCATOR, FINLAND IdHAIR INTERNATIONAL ART TEAM
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SDL HAIR Ltd • freephone 0845 230 9660
Natural Beige Blonde
Very Light Golden Copper
IdHAIR Hair Paint 15 ml 10/37 + 15 ml 10/8 + 15 ml 10/0 + 45 ml 6% or 9% booster. For natural level 7-8.
IdHAIR Hair Paint 20 ml 10/0 + 5 ml 9/34 + 25 ml 3% or 6% booster. For natural level 8-9.
PERFECT BLOW-DRY If you’re looking for a firm but also a natural hold for blow-dries, here’s a winner duo. Gorgeous root lift can be achieved with IdHAIR Curly Curl Spray. It really gives a good volume and lift to the root area. For lenghts and ends use IdHAIR Curly Curl Cream. It creates firm voluminous hold and beautiful shine. Great for all kinds of hair from straight to curly and fine to thick hair.
JANI RÄISÄNEN
MASTER EDUCATOR, FINLAND IdHAIR INTERNATIONAL ART TEAM
Super hot grey hair IdHAIR Hair Paint 20 gr 10/8 + 5 gr 0/18 + 40 gr 3% booster. Processing time 10-20 min. For level 9 or lighter!
LUXURIOUS WINTER HAIR TREATMENT This mixture delivers strenghtening protein, moisture and smoothes by sealing the cuticle layer. 1 part Titanium Mask 1 part Curly Treatment 2 pumps of golden|oil
BEST DUO FOR BRAIDING Mix IdHAIR Belonger Hand and Hair Cream with IdHAIR Curly Pomade. This formula is especially good for braiding and gives just the right combination of shine, structure and grip.
EXTREME TREATMENT FOR DRY HANDS If you have extremely dry hands at winter time, try this: rub IdHAIR elements titanium repair|charger healing mask to your hands and let it condition your skin over night. This treatment is full of skin pampering Shea Nut Butter. Rinse off in the morning and use IdHAIR Belonger Hand and Hair Cream during the day. Say goodbye to dry hands!
LINDA QUEBEC
MASTER EDUCATOR, DENMARK IdHAIR INTERNATIONAL ART TEAM
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We know it´s still winter, but we urge to feel the spring and our collection is centered upon this feeling. The spring is were the grey and brown turns green. This is were life starts after it´s winter hibernation. This is were people starts walking hand in hand in park with a big smile enjoying the warm beams of the early spring sun. This is when we feel alive.
We proudly present our spring/summer collection BEYOUTIFUL It’s about finding your inner beauty, be yourself but still dare to push some boundaries
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PAMPERING
for winter hair 4. for men
1. for long hair and extensions This lovely pink duo contains ingredients such as glycerin, shea butter, sea buckthorn extract and hydrolyzed wheat protein that conditions, eliminates frizz, softens and gives luxurious shine to long hair and hair extensions. Superior detangling effect makes brushing and combing easier and damage free.
2. for fine hair Fine hair can loose all of it’s manageability and looks just by being static. A weightless conditioner spray such as volume|booster leave-in conditioner or 911 rescue|spray gives condition and moisture to your fine hair but doesn’t weigth down. Spray on toweldrier hair before styling and you’re good to go.
Winter is the time when you most likely suffer from dry scalp and dull hair. For men that don’t use conditioners IdHAIR Black Active Shampoo is a great product that balances the moisture levels, soothes sensitive and irritated scalp and gives natural shine to all kinds of hair.
5. for thick and coarse hair IdHAIR elements titanium repair|charger healing mask is a great product for thick and coarse hair that needs some extra pampering. It softens the hair, nourishes it deep down and makes hair frizz free. It also gives a powerful heat protection and transforms unruly naughty hair to nice and smooth well behaved locks.
6. for curls
3. cool iron Take your pampering to a next level with ego Therapy cold iron. This genious, stone cold iron pulses at 36,000 per second to reduce molecule sizes allowing them to penetrate the hair shaft. Use with your favorite conditioner, mask or leave-in conditioner.
Keep your curls healthy and beautiful all through out the year with Curl Treatment. This smoothing and nutrient rich deep treatment adds moisture and shine to your hair and strenghtens each strand. Key ingredients such as organic goji extract, arganoil and 18-MEA are just what your curly hair needs to stay healthy-looking.
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3 1. IdHAIR BELONGER SHAMPOO JA HOITOAINE 250 ML 2. IdHAIR ELEMENTS SILVER VOLUME|BOOSTER LEAVE-IN CONDITIONER 125 ML JA GOLD 911 RESCUE|SPRAY 125 ML 3. EGO THERAPY 4. IdHAIR BLACK ACTIVE SHAMPOO 250 ML 5. IdHAIR ELEMENTS TITANIUM REPAIR|CHARGER HEALING MASK 200 ML 6. IdHAIR CURL TREATMENT 200 ML.
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SDL HAIR Ltd • freephone 0845 230 9660
Perfect Curls Guide NATURAL CURLY HAIR
CURLING STRAIGHT HAIR
Wash and condition your hair with proper products. Most likely natural curly hair lacks of moisture so quality moisturising products can make a big difference. Treat your curls once a week with luxurious deep moisturising masques. Use a diffuser! If you don’t have time to let your hair air dry then use diffuser to gently take away the extra moisture as well as giving your curls some bounce with scruntching technique. Remember to use low heat and speed setting. Define your curls. There are many excellent styling products for natural curly hair in the IdHAIR products family. Choose a product that smoothens the cuticle layer, moisturises the hair and gives flexible hold. Scrunch and swirl curls into desired look.
Creating long lasting curls to natural straight hair takes a little patience - do one step sloppily and you might loose your style during the day.
Bonus tips!
Heat protect your hair. This won’t only protect the hair it’ll also give nice hold and makes your hair easier to style. Create a good root lift and volume with round brush while blow-drying. Make sure you hair is completely dry before you start the curling process whether you’re using hot rollers, curling iron or straightening iron the extra moisture will flat down your curls in no time. After creating the shape with a hot tool, attach the curls near scalp with small clips and let them cool down. Cooling the hair fixes the curl! In a hurry you can also gently blow cool air with your dryer to fix the style but be careful not to mess up your curls. If you’re using hot rollers just leave them on until they have cooled down. Only thing these fabulous and long-lasting curls needs is the finishing touch. Use your fingers or wide tooth comb or a smoothing brush to finish your desired style. Fix with hairspray that gives shine and bounce.
IdHAIR SOFT SILVER 100 ML GREAT FOR MEN’S SHORTER CURLY HAIR! FOR NATURAL LOOKING STYLING WITH SOFT HOLD.
IdHAIR CURLY SHAMPOO & CONDITIONER 250 ML, TREATMENT 200 ML, CURL CREAM 150 ML, CURL SPRAY 150 ML, POMADE 100 ML.
EGO EVOLVE HAIR DRYER HAS GOT AMAZING 144 SPEED, HEAT AND CONDITIONING SETTINGS TO CHOOSE FROM. DIFFUSER INCLUDED.
IdHAIR ELEMENTS SHAMPOOS AND CONDITIONERS 250 ML DELIVER HEAT PROTECTION TO HAIR FROM THE START WITH THE HELP OF PSC (PRESTYLINGCOMPLEX).
IdHAIR ELEMENTS BYTHE|SEA SALTWATER SPRAY 125 ML FINISH YOUR CURLS WITH BYTHE|SEA SALTWATER SPRAY AND USE YOUR HAIR DRYER’S COOL SHOT TO CREATE HOT ”FROM THE BEACH” WAVES. IdHAIR ELEMENTS GOLDEN|OIL 100 ML & FOAMIT|INPLACE 300 ML GIVE SOFTNESS AND SHINE TO ALMOST ANY STYLING PRODUCT WITH A PUMP OF GOLDEN|OIL. TIP! TRY MIXING IT WITH IdHAIR ELEMENTS FOAMIT|INPLACE STRONG HOLD MOUSSE - WHAT A GREAT COMBINATION FOR SHINY CURLS THAT LAST.
EGO PROFESSIONAL CURLING TOOLS: EGO TWIST, EGO BOOST, BIG EGO AND EGO CONTOUR CERAMIC BRUSHES FOR VOLUME BLOW-DRY (4 SIZES)
IdHAIR BELONGER HAIRSPRAY 300 ML. HEAT PROTECT 125 ML
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big ego BIG EGO – THE SLEEK IRON WITH BIG POWER THAT CARES FOR YOUR HAIR Every haircare addict will tell you there are smoothing irons that do the job, and there are smoothing irons that literally transform your world. Now it’s time to ditch your under-performing irons and get your hands on the new Big Ego; the iron that will give you the frizz-free smooth hair you’ve always dreamed of. This super sleek one-inch wide iron has a soft touch chassis to make it ultra pleasant to use and little extras such as a heat-resistant cable give it the professional edge. Best of all, because Ego is a brand that’s passionate about caring for the hair, the Big Ego features an adjustable temperature setting, making it suitable for all hair types. Its Heat Boost Technology and Heat Recovery functions means that the iron remains a constant temperature all of the time you’re using it, so there’s no need to keep going over each section of hair - simply iron each section and the job is done. As with all Ego tools, its HW2 technology, which incorporates a naturally occurring mineral-laden earth from the Red Pine Forest in Korea, is combined with crushed Tourmaline gems for incredible results. So whether you want an iron to give you super sleek straight hair, or relaxed frizz-free waves, the Big Ego is the perfect solution.
PRO TIP! AS YOU NEVER IRON ALL OF YOUR SHIRTS WITH THE SAME TEMPERATURE YOU SHOULDN’T DO THAT TO YOUR HAIR EITHER! FINE HAIR CAN BE DAMAGED WITH TOO MUCH HEAT AND THICK HAIR WON’T STRAIGHTEN WITH LOW HEAT. HERE’S A GUIDE TO HELP CHOOSE THE RIGHT TEMPERATURE FOR CURLING OR STRAIGHTENING DIFFERENT KINDS OF HAIR WITH BIG EGO. – KALA KILSHAW-LAING
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SDL HAIR Ltd • freephone 0845 230 9660
KALA’S HEAT STYLE GUIDE HAIR TYPE
CHEMICALLY NATURAL TREATED HAIR VIRGIN HAIR
FRIZZY HAIR
HENNOT/ 130°C 150°C 170°C NORMAALIT 250°F 290°F 330°F NORMAALIT/ 170°C 190°C 210°C PAKSUT 330°F 370°F 410°F REMEBER: USE AS LOW HEAT AS REQUIRED! START WITH LOW TEMPERATURES AND ADD HEAT ONLY IF NECESSARY TO KEEP YOUR LOCKS BEAUTIFUL AND DAMAGE FREE.
smart ego
A CHOICE OF SETTINGS FOR POWER/SPEED, HEAT AND CONDITIONING.
TAILORED STYLING WITH THE INNOVATIVE TOUCH SCREEN
FAR INFRARED HW2 TECHNOLOGY WHICH MEANS UP TO 60% FASTER STYLING
THE EGO SMART PUTS INTELLIGENT DRYING AT YOUR FINGERTIPS Ego Professional styling tools are designed to optimise condition, neutralise static, speed up the drying process and hold style. Each tool harnesses HW2 technology and the best quality crushed tourmaline gems infused into the core, which delivers mineral magic for beautiful conditioning, texture taming and superior styling. The Ego Smart now teams touch screen technology with the powerful properties of Ego for ultimate choice and control.
COMES WITH 3 NOZZLES, INCLUDING NARROW NOZZLE FOR DIRECTIONAL STYLING AND ROOT LIFT AND A LARGER NOZZLE FOR SPEED DRYING OR CHOOSE THE DIFFUSER CUP FOR CURL CONTROL AND VOLUME
2,000 WATTS OF POWER POWER BUTTON
ONCE THE HAIR IS DRY, LOCK IN THE LOOK WITH THE COOL SHOT BUTTON JUST INSIDE THE GRIP
SUPER LIGHTWEIGHT FOR THE ULTIMATE USER EXPERIENCE
SALON STANDARD 3 METRE FABRIC COVERED CABLE
The results are in!
ego therapy Every woman on the planet wants hair that is better conditioned with minimal frizz and vibrant colour. Well hallelujah now there is a tool that’s designed to do just that! Ego Professional styling tools are always at the leading edge of innovation and its `cool tool’, Ego Therapy is no exception. This amazing new innovation may look like a straightening iron, but it is in fact a conditioning tool which uses infrared light and pulsing ultrasound to deliver hydration, protein, nutrition, and even colour pigment right into the very core of the hair. The irons don’t produce heat; there is just a glow of light which deeply conditions the hair. INTENSIVE COLOUR TREATMENT WITH EGO THERAPY Ultrasonic & Infrared technology pulse at 36,000 per second to reduce molecule sizes allowing them to penetrate the hair shaft – that means colour molecules too! Ego Therapy and IdHAIR Colour Bomb is a match made in heaven that creates super smooth and soft hair with vibrant colour.
Therapy trial results: over a 4 week period, the test panel used Therapy a minimum of once per week: 86% SAID YES TO AN OVERALL IMPROVENT IN THE CONDITION OF THEIR HAIR DID THE HAIR HAVE MORE SHINE? 81% SAID YES
86% 81% 71% 76% 90% 71%
WAS STATIC OR FLYAWAY HAIR REDUCED? 71% SAID YESI WAS FRIZZ CONTROLLED? 76% SAID YES DID THE HAIR FEEL SMOOTHER? 90% SAID YES
71% SAID HAIR FELT SOFTER!
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Before you
bleach B’long Hair Extension products are great for creating highlights. With different size and type of extensions strands you can create noticeable colour blocks or more natural sun kissed highlights. Extension hair highlights will not cause damage to natural hair, the colour won’t fade and as an added bonus the hair will have more volume.
Natural sun kissed highlights can be created with B’long PreBonds. The bonds can be cut vertically upto 3 pieces which enables natural and undetectable end results even on fine hair or in areas such as the crown area, partings and close to the hairline. B’long TapeHair is great for colour blocks - it’s super fast and easy to attach! It also has a comfortable and soft, paper thin attachment part which is matte, the same colour as the hair extension, creating an invisible, natural looking result. Don’t forget that well cared for Tapehair skin wefts can be used more than once simply be replacing the tape.
B’LONG COLOURS
MIX TWO TONES
MIX TWO COMPLETELY DIFFERENT OR CLOSE EACH OTHER SHADES IN ONE EXTENSION - YOU’LL GET A UNIQUE LOOK THAT BLENDS WELL WITH YOU OWN HAIR. WITH PREBONDS YOU CAN ATTACH TWO DIFFERENT COLOURS SIDE BY SIDE. WITH TAPEHAIR YOU CAN ATTACH DARKER AND LIGHTER SKIN WEFT PARTS IN ONE SECTION (FOR EXAMPLE DARKER COLOUR UNDER AND LIGHTER ON TOP)
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SDL HAIR Ltd • freephone 0845 230 9660
KARITA’S HAIR
TAPEHAIR 45 CM COLOURS: 6, 8 & 18
HIGHLIGHT COLOURS
B’LONG TAPEHAIR EXTENSIONS HAS SIX UNIQUE PRE-HIGHLIGHTENED COLOURS FROM BEIGE BLONDE TO DEEP BROWN.
OMBRÉ COLOURS
WITH THE OMBRÉ SHADES YOU COULD EASILY HAVE THE TRENDY LOOK WITHOUT BLEACHING. ON B’LONG OMBRÉ HAIRS THE LINE BETWEEN LIGHTER ENDS AND DARK ROOTS IS A BEAUTIFUL SMOOTH GRADIENT.
B’long @salon
Ulla-Riitta Koskinen OWNER OF PRIME HAIR AND BEAUTY DESIGN I have been using B’long hair extension products in my salon for almost six years now. I think that the hair are suitable for all hair types even for fine Scandinavian hair since the ends are very slightly layered and natural looking. There are a wide range of gorgeous shades and the newest addition, ombré colours, are great for really personalised look for clients, You are able to change their appearance quite a lot without any colouring or damage to their own hair. I use and maintain hair extensions almost every day and I appreciate the fact that B’long products are of superior quality and hold a good price point so I can offer this service at a competitive price, the quality and reliability means I have no complaints from clients. At this moment I definitely use mostly TapeHair extensions. TapeHair is gentle even for finer hair and when attached properly it really doesn’t damage your hair. SwiftHair is also a great product if you want to wear long hair occasionally and not all the time. I trust B’long hair extension 100% and my clients are also very happy with them.
YOUR PERSONAL COLOUR
IF YOU’RE LOOKING FOR A TOTALLY UNIQUE HAIR EXTENSIONS SHADE THEN YOU CAN USE IDHAIR COLOUR BOMBS. HERE ARE COUPLE OF EXAMPLES OF THE RESULTS YOU CAN ACHIEVE JUST WITH CONDITIONERS
LEFT LENGHTS: GRADIENT FROM CAFFÉ LATTE TO HOT CHOCOLATE. ENDS: WARM CHESTNUT + FANCY VIOLET MIXED. MIDDLE ”TIE-DYED” WITH:
WARM CHESTNUT + FANCY VIOLET MIXED.
RIGHT LENGHTS: GRADIENT FROM STRONG PAPRIKA TO STRONG PAPRIKA + VIVID SAFFRON MIXED. ENDS: VIDID SAFFRON + COLD SILVER MIXED.
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the
buzz Find us ID Hair UK idhairuk www.idhaircare.co.uk
It’s a winner! IdHAIR Belonger wins a prestigious award in Estonia The award was given by the huge women’s magazine ”Anne & Stiil” and the product, IdHAIR Belonger Hair Spray, was awarded ”Favorite Beauty 2014”. On the picture, you see a happy Jane Ibruus from Cutrico who is the IdHAIR distributor in Estonia.
The JuleParty The 22th of November IdHAIR Denmark opened the doors for this year’s biggest Christmas party. Live music and a hair show including nearly 25 models and dancers kick started the evening before the 200 hairdressers took over the stage and made the party of the year.
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SDL HAIR Ltd • freephone 0845 230 9660
This hairspray creates the perfect light and flexible hold for long hair and extensions! You’ll fall in love with the scent too!
National blow-dry day Bring back the Blow Dry is a national campaign pioneered by hairdressing electrical masters EGO professional. The campaign has been created to raise support and awareness to women all over the country, even the world, who are need of some serious self-styling education. It will bridge the gap between the high street and home when 200 stylists (or EGOtists as we prefer to call them) provide all the hints, tips and stylist advice to help women recreate all the hard work their stylist has achieved when they’re at home. To celebrate the big day, EGO had a landmark event at Neville Hair & Beauty in Knightsbridge which was naturally all about the blow dry. Members of the public, press and celebrities were invited to join in the fun, and proceeds made will be donated in support of Macmillan Cancer Support. “It’s a charity that’s very close to our hearts and we thought we’d make this an extra meaningful event by donating any money taken to Macmillan,” adds Kala Kilshaw-Laing, the founder of EGO Professional.
Beauty PR Fair IdHAIR attended the first Beauty PR fair in Copenhagen. Here were a mix of hairdressers, consumers and journalists spending the afternoon looking at beauty products. IdHAIR had a very busy day demonstrating the new ego Twist and ego Therapy. About 300 passed through the stand that afternoon and evening.
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Ammonia free permanent colour with essential oils for shiny result