The Future of Fundraising: The New Must-Have Optimization Features Built Into The Industry’s Leading Platform
Across industries, the best of ‘em know today’s consumers are web-savvy and socially connected—and they expect brands to leave a lasting impression. So why should fundraising be any different? Your nonprofit wants to reach the new generation of donors. However, traditional fundraising techniques and lackluster technology just won’t cut it. You need to uplevel your experience and modernize your approach. In this eBook, we’ll show you how to do just that with iDonate.
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These days, people value experiences more than ever.
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4 These upgraded features, dubbed our “donor-first optimizers,” include: • Point-and-Click A/B Testing (more on this in a bit) • Landing page optimization • Recurring gift prompts • Contextual Giving • And so much more It’s a lot of exciting stuff, we know. Our best-inclass education and support will help your team maximize |this new functionality in no time. Between our onboarding, technical support, and customer success managers (certified by NextAfter), you’ll feel empowered from the get go. Your success is ours too. DONOR-FIRST OPTIMIZATION TOOLS What is optimization”?“donor-first Glad you asked. We’ve teamed up with industryleader NextAfter to bring you, the modern fundraiser, an integrated set of tools that make it easy to attract, convert, and retain today’s donors. THE FUTURE OF FUNDRAISING
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6THE FUTURE OF FUNDRAISING Putting together a fundraising campaign? No need to reinvent the wheel. Our template libraries serve up ready-to-use giving forms, landing pages, confirmation pages, and receipts that are a cut above the rest. Backed by behavioral science and NextAfter best practices proven to improve conversion rates, our templates set your team up for success. TEMPLATE LIBRARIES
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8THE FUTURE OF FUNDRAISING Add your own images, texts, and hyperlinks. 1 2 3 4 Create custom form fields to capture donor details. Personalize the confirmation screen and receipt message to personally thank donors. Save as a template for next time. The drag & drop configurable interface is intuitive and easy to navigate. It’s now simpler than ever to customize, A/B test (that feature is next), and improve your digital giving experience to meet your donors’ needs. Never underestimate the power of your brand. It sets your organization apart and helps donors connect to your mission. With iDonate’s customizable giving forms, you can create an on-brand giving experience in just 4 simple steps: CUSTOMIZABLE GIVING FORMS
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10THE FUTURE OF FUNDRAISING A/B TESTING MADE EASY
In less than five minutes, and with just a few simple clicks, you can now run a robust A/B test on any of your embeddable giving forms. You can even A/B test your entire donation landing page!
Our in-app point & click A/B testing feature lets you design, test, and optimize the nuts and bolts of your giving experience. You won’t need an external (and pricey) platform to improve your fundraising ask. You’ll save your team hours of work too.
Never before has the everyday, front-line fundraiser had the power to optimize their digital fundraising experience all on their own as well as launch the optimized form or landing page with a single click of a button.
Top fundraisers test, tweak, and repeat.
With iDonate, you can easily compare versions of your giving form and donation page to see what performs best.
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Keeping tabs on your success
shouldn’t be a hassle.
Need to customize a report? We’ve got you covered. Configure reports, layouts, and filters to pinpoint the data you need, when you need it. Want to schedule specific reports to be delivered right to your inbox at a certain time each day, week, month, or year? No problem! We’ve got that functionality too. Our dashboards and reporting help fundraisers like Peg Jones from North American Mission Board (NAMB) to see, in real-time, the health of their campaigns.
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Thanks to iDonate, it won’t be. Our new dashboards are easy-to-access and stored securely in our platform. Quickly check on campaigns and see breakdowns of performance by week, month, year, or all-time.
REAL-TIME REPORTING
— Peg Jones, Chief Development Officer North America Mission Board (NAMB)
“Being able to see in real-time what’s coming in for each campaign has been powerful. It was especially beneficial with our ‘Ukraine Crisis Response’ campaign. We were tracking that one heavily, so seeing in real-time that donor support was still strong helped us make key decisions in extending our appeal efforts. We raised over $5,000,000 with that campaign, most of which was online.”
13THE FUTURE OF FUNDRAISING iDonate was built, specifically, with today’s donors in mind—and the results prove it. Time and time again, our platform improves donor acquisition, conversion, and retention for nonprofits just like yours. In fact, we’re so confident our customers will surpass industry benchmarks each year, we guarantee it. Book a demo today. (877)idonate.com/contact-usinfo@idonate.com410-4431 We’re the platform you’ve been waiting for!