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Use Visual Marketing Effectively to Generate More Views
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With technological developments, there has been a sea change in how consumers use the internet and the online data. As a result, marketers and publishers are constantly forced to keep updated and every digital marketing expert understands the importance of making their online promotion more attractive. Today’s readers are no longer happy to stay on a website that presents a lot of text with occasional breaks. The human brain love visuals and images often help to retain more information, boost engagement with your target audience and can often turn dull and lengthy presentations into something that is appealing and can be presented in simplified informational images. A picture is worth a thousand words and when it is about capturing your targeted audience’s attention, then it is important to take complete advantage of every chance to communicate your message. Lengthy explanations often become less effective in short attention spans – so how can you keep the audience interested?
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Visual marketing is a means of using visual aids to inform the audience about the story of your brand. And research has stated that it makes marketing more credible and memorable to your visitors and when 90% of the information that comes to the brain is visual, the visual display advertising becomes more effective. But this does not mean that textual content has lost its importance. People tend to spend more time looking at the visual content than they do in reading texts. They also share www.idslogic.com
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useful and interesting content in the form of Infographics, attractive photos, videos and this helps to increase the organic engagement. With display marketing, your website can: 1. Make it very easy to grab huge amounts of information
2. Attract people who are really interested in your services or products
3. Increase the chance of being found on organic search
4. Enhance the social media audience share
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Create a media kit Media kit is created to catch the attention of the potential clients and there is no need to write lengthy emails, explain your services, attach resumes and etc. Another means of using this kit is to have satisfied clients pass the kit to others that require similar services. This is a great means to generate more leads by getting in touch with even more potential clients. The kit can contain photos of the company, bio about your business, sample works, logo, links of social media accounts, any images or information that makes you unique and the contact information.
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Become creative in how you use your graphics Websites that are not specifically oriented towards videos or pictures is easy to integrate visual content. Twitter and Facebook updates that include text only updates can now include photos and Infographics can replace white papers. You can promote your company information with animated slides and videos that can increase the attention, engagement and retention of both your customers and employees. Effective visuals are very powerful when used appropriately to communicate your business message. Although the visuals are a great means of communication, remember to stay on board with your business message and spread the content that reflects your brand.
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Show off your brand culture Social media is that place where your brands can become transparent and you can use compelling visuals related to your brands that gives your followers to interact with it regularly and authentically. Avoid posting a bunch of photos of your people posed in awkward positions. Instead, take candid snaps of the team and the company and use them on social media platforms and websites to mention your story. Based on the culture or the type of message that you are willing to transmit about your brand, you can use humor or homemade visuals to show what you are really about.
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Thread
your
brand
image
with
Infographics Infographics have always been a casual statistician’s dream. They are primarily used to showcase complex statistics and data in an easy to read format, but your Infographics should always be presented in an attractive layout. A perfect combination of the right fonts, colors and shapes will help to present your data in the best possible manner. Once it is done, your Infographics can be shared across various blogs and social media. As per statistics, Infographics are shared and liked 200% more than any other type of content.
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Use attractive Photo captions Crowdsourcing photo captions is all about appealing to your targeted audience. Visual content is something different that your audience wants to view. Same visuals will make them bored. It is important to send a consistent message about the brand and use visuals that can affect their minds. You can keep similar color palette and overall tone to maintain consistency, but at the same time you can change the type of display marketing to hold the audience’s attention. So, focus on consistency without being repetitive.
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Capitalize
on
current
activities
and
events Social media actually thrives on being up to date with the latest trends and topics that makes the audiences more likely to share the content that is relevant and fresh. There is a specific time of the year for businesses when brands can offer discounts on services and products and can make great use of visual content. In case if you have reached a milestone, then it’s a great time to celebrate and you can use social media to keep people informed. Share your gratitude with your loyal customers and fans and offer small gifts or discount codes for selected winners.
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Post blogs with CTA It is very important to have a good intention and purpose behind presenting the content. In case if you are bored of posting typical blog posts, then you can consider making your post into an awesome Infographics instead. Add a Call to Action at the bottom of your post to encourage your audience to join your email list in exchange of a discount, free consultation or whatever you may find interesting for your business. This is a great means to stand out and shine like a bright star.
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Effective visuals or display marketing is very powerful when it is used to communicate your business message to a wider group of audience. High impact visuals are those that personalize your content and the above visual marketing tactics can help you to attract more audience on a regular basis and see improved results of your business.
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