What Makes Magento the Best Fit for Omnichannel Retail
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With customers becoming more and more tech-savvy, they are also becoming more knowledgeable and demanding when it comes to ecommerce or online shopping. Satisfying their demands have become the core of all business strategy and social preferences and mobile have also affected the retailers in varied ways that they have never imagined. www.idslogic.com
Retailers of today are addressing the increasing number of ways that the shoppers can use to purchase any products by launching multiple channels and enhancing their buying experience in each of them. www.idslogic.com
Operating a multichannel business that consists of multiple separate channels is rarely profitable and not very efficient. Instead the retailers need to interlink these channels and offer a consistent and seamless, positive experience for the shoppers – the Omnichannel experience. www.idslogic.com
What is Omnichannel Retailing? Omnichannel retailing can be described as a feature that helps to create a unified shopping experience besides offering services across various channels. Omnichannel retailing is marketing of multichannel retailing, but it is more focused on the seamless approach to user experience that is availed via different shopping channels that includes computers, mobile internet devices, radio, direct mail, television, catalog etc. www.idslogic.com
Magento is the market leader when it comes to ecommerce platform and also offers various customizable extensions and web options for delivering the omnichannel retailing. With a huge market share of about 30%, it is a platform that is highly robust, flexible, regularly updated to extend its varied functionalities to many third party systems.
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Magento development is flexible with online stores like Walmart, Amazon etc If you are a startup business or running a small enterprise selling your products through Amazon, Walmart’s portal, then Magento website development can easily simplify your daily business operations with extension that help to publish your products on these stores. www.idslogic.com
Its strong interconnectivity and community presence helps to stay ahead against market competition and simplifies the administration of the site. It also supports multiple seller accounts and delivers complete ownership of your data and products. With multi-channel, inventory control, real time tracking of products and etc. it is easy to do omnichannel retailing.
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Centralized data in a single retail management system: Magento omnichannel comes with a centralized data in a single retail management system and this approach offers the shoppers a seamless buying experience compared to the multichannel approaches.
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Since the boundaries between the offline and online are very much blurred due to the result of the inventory and database visibility across other channel, the customers can easily search information on their smartphone and finish it at home by placing an order from the tablet, knowing that the items they are looking for are available at their location and at a specific number.
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The Personal Touch: There are many visitors who may be coming to your site for the first time or they may already be a customer. There are various ways that might have brought them to the site that includes SERPs, an ad or even from any social media activity. Whatever the marketing channel be, any dynamic content offering a more personalized browsing experience on your website is important. www.idslogic.com
Magento offers various features to create dynamic content and the whole range of personalization features makes it rich and suitable for omnichannel retailing. Email marketing remains the best means to personalize the customer’s experience and there are various tools that can make the process easier.
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Magento Helps in Increasing In-Store Experience: Magento CMS helps the customers to search products online and then avail the pickup and delivery options easily. It also allows to access the loyal accounts and then streamline various other services with the physical store. Magento delivers a seamless and consistent shopping experience across channels and also unifies both the physical and online store experience. www.idslogic.com
It also offers great insights into the inventory across all the channels and when you offer an omnichannel experience to your customers, you are influencing each buying touch points that can improve the conversion rates of your store.
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Omnichannel is not about quick and cheap sales with few human touchpoints, but it is about creating a system that lets you nurture your customers at every steps of the buyer’s journey. It is about using various channels together to create a group of fans who will return back to the store for more and will also happily recommend it to others.
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The new reality for the retailers is to identify systems and tools that are needed to attain true omnichannel functionality. And Magento offers all the features needed to maximize the business opportunity and remain ahead of the market competition.
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