Campaign summary Holly Edwards & Idunn Joheim
Social Media Facebook & Instagram
Social Media Instagram
Advertisement Poster Advertisements For the campaign we featured posters in inner-city transit locations, such as bus shelters and train stations — places where people wait and can spend time checking out our hashtag. Our posters featured a series of quotes related to gender roles, and we introduced a new poster each season.
Poster Advertisements
Poster Advertisements
Poster Advertisements
Website
Website
Kinetic Type Video Video went viral! At the beginning of the campaign, we published a kinetic type video to spread our message. This was extremely successful! “X OUT GENDER ROLES� was shared thousands of times across social media, and the hashtag trended on both Twitter and Facebook!
Festival Drink Stall
Festival Drink Stall
Festival Drink Stall Cocktails are for everyone! We hosted drink stands at several Australian music festivals: Listen Out, Splendour in the Grass and Laneway festival. At our cocktail stall, everyone was able to enjoy a pink fruity drink, regardless of their gender!
Thank you
for joining our campaign and making this possible!
We are now one step closer to gender equality!