Communications

enabling capability I communications

COMMUNICATIONS

Broaden our Horizons

IEAA continues to engage the wider community and promote the benefits of our sector through the Broaden our Horizons microsite. The site showcases the significant contribution of international students to Australia and the cities and regions where we live and learn. International students account for over 1 in 50 people in Australia and they have a tremendous impact on the communities in which they live, study and work. “This project builds on earlier research commissioned by IEAA which concluded that while the sector itself understands the benefits of international education, we need to move beyond preaching to the converted,” said Phil Honeywood, IEAA CEO. IEAA is working with Austrade and hopes to engage the Department of Education to continue to promote Broaden Our Horizons.

IEAA Blog

The IEAA Blog continues to be ranked as one of the top international education sites on the web. Thank you to those authors who contributed across the year Joanne Barker, Anna Esaki-Smith, Amy Godfrey, Rebecca Hall, Dimity Huckel, Dr Anand Kulkarni, Steve Nerlich, Dr Pii-Tuulia Nikula, Dr Davina Potts, Keri Ramirez, Jeffrey Smart, Tim Winkler and Christopher Ziguras.

Member Engagement

In addition to supporting our research output and media strategy, communications played an important role in promotion of IEAA’s new Fellowship and continued to engage members with IEAA Monthly Updates, IEAA News, the IEAA Blog and the Career Opportunities Alert. A key metric for member engagement is readership of IEAA’s email communications. IEAA Monthly had an average open rate of 37 per cent, compared to 35 per cent in 2018–19. The average number of monthly readers rose from 846 to 920. The weekly Career Opportunities alert also continues to be a popular member service, with an average weekly open rate of 38 per cent.

Website Stats

We continued to improve our online presence with various enhancements to the IEAA website. In 2018–19, we received more engagement than ever with 127,000 web visits up from 106,000 in 2018-2019.