Communications

enabling capability I communications

COMMUNICATIONS

Broaden our Horizons

IEAA continues to engage the wider community and promote the benefits of our sector through the Broaden our Horizons microsite. The site showcases the significant contribution of international students to Australia and the cities and regions where we live and learn. IEAA continues to work with stakeholders in international education to promote Broaden Our Horizons. We look forward to housing a new key messaging campaign called #KeepTheConnectionStrong, which is a new initiative that promotes the benefits of learning abroad.

IEAA Blog

The IEAA Blog continues to be ranked as one of the top international education sites on the web. Thank you to those authors who contributed across the year, including Dr Georgie Avard, Ailsa Lamont, Brett Berquist, Melanie Duncan, Matt Beazley, Dr Lisa Kelly, Stephen Connelly and Rachel Perkin, Matthew Johnston, Rob Lawrence, Andrew Ong, Keri Ramirez, Melissa Banks, Ashley Ramachandran, Bernard Salt AM, Steve Nerlich, Helen Forbes-Mewett, Rob Malicki, Peter Burgess and Andrew Barka, Christpher Ziguras and Anumoni Joshi.

Member Engagement

In addition to supporting our research output and media strategy, communications played an important role in promotion of IEAA’s new Fellowship and continued to engage members with IEAA Monthly Updates, IEAA News, the IEAA Blog and the Career Opportunities Alert.

A key metric for member engagement is readership of IEAA’s email communications. IEAA Monthly had an average open rate of 35 per cent, compared to 37 per cent in 2019–20. The average number of monthly readers rose from 920 to 945. The weekly Career Opportunities alert also continues to be a popular member service, with an average weekly open rate of 37 per cent.

Website Stats

We continued to improve our online presence with various enhancements to the IEAA website. In 2020–21, we received more engagement than ever with 140,847 web visits, up from 127,000 in 2019–20.