VESPALIFE Live. Love. Vespa.
Angela Moreno Wednesday, November 27, 13
Utku Civelek
Effrosyni Leventi Zara Avdalyan
GOAL
Wednesday, November 27, 13
Introduce Vespa as a Lifestyle not just a scooter
Wednesday, November 27, 13
BRIEF
Wednesday, November 27, 13
Create printed magazine and catalogue to promote idea that anyone can be part of VespaLife
Wednesday, November 27, 13
KEYWORDS
Wednesday, November 27, 13
Modern Simple Relatable Cool Sophisticated
Wednesday, November 27, 13
TARGET
Wednesday, November 27, 13
Men and Women Middle to High Class 18-45 year old for magazine 0-90 year old for catalogue Worldwide
Wednesday, November 27, 13
SUBJECTS
Wednesday, November 27, 13
Food Art Travel Photography Environment Music
Wednesday, November 27, 13
DIMENSIONS & DISTRIBUTION
Wednesday, November 27, 13
Magazine: 200 x 260 mm Comes out bi-monthly Catalogue: 200 x 200 mm Comes out bi-yearly
Wednesday, November 27, 13
VESPALIFE THE MAGAZINE
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Typefaces Daxline Pro ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefgh ijklmnopq rstuvwxyz Wednesday, November 27, 13
Merriweather
ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefgh ijklmnopq rstuvwxyz
Wednesday, November 27, 13
VESPALIFE THE CATALOGUE
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
a
Wednesday, November 27, 13
a
Wednesday, November 27, 13
a
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
SOCIAL MEDIA
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Now, Enjoy
VESPALIFE Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
Wednesday, November 27, 13
VESPALIFE Live. Love. Vespa.
GRAZIE Wednesday, November 27, 13