MONNALISA
Classic font with serif Element of polka dolt
Research an icon that rapresent company
The use of brand name
NEW LOGO
Launch & Promotion
- The logo will be revealed at the same time on social media, in store events and press conferences Promotion Typologies -Countdown -Coming soon video -Behind the scenes video -Teaser campaign of the capsule collection -PR event -In-store events -Pop up store tour
BE PROTAGONIST!
POP UP STORE LOCATIONS ITALY BARI NAPOLI ROMA BOLOGNA FIRENZE FORTE DEI MARMI AREZZO MILANO
DOHA DUBAI FLORIANOPOLIS KALINIGRAD LONDRA KIEVMOSCA NEW YORK PARIGI RIO DE JANEIRO ROSTOV ON DON SAN PIETROBURGO SEOUL SOFIA
The pop up store represents the new form of communication -Be present in many strategic point of the main cities for 3 days. -The store will be structured in a interactive and emotional way in order to present the new collection
Press day Arezzo Presentation of the logo and new capsule collection Buffet with the press in monnalisa style
CAPSULE COLLECTION
Accessories Capsule Collection by Vittoria Fenzi Fall / Winter 2014-2015
“WINTER JOURNEY” CG08
RV29 Flamingo pink
RV42 Lollipop pink
B24 E43
E57
Sand
Enchanted Wood
Blue Prince
Pebble Grey
Clutch in plexiglass a forma di rosa con manico in catena e chiusura a scatto in metallo argentato. Dimensioni 12x12x6,5 cm.
Scarpe in camoscio con cinturino e applicazioni in tulle Tacco 2 cm. Varianti colore:
Anello in metallo argentato con charm smaltato a forma di rosa.
Cover per i-phone in plastica decorata con cristalli e logo stampato. Varianti colore:
THANKS FOR WATCHING Gizem Evci Gianluca De Vivo Camilla Paoletti Andrea Houbova Lucia De Vincentiis Margarita Andreatta Francesca Soldani Lyubina Stamenova Vittoria Fenzi