FLORENCE AIRPORT Amerigo Vespucci
By Melanie Pinedo
LOGOTYPE Now
LOGOTYPE: Actual Logo
LOGOTYPE: why change it?
New airport - New logo. Not easily reproducible and recognizable in graphic media. Old fashioned. Not easy to understand.
“DISCOVER THE WORLD WITH US...” FLORENCE AIRPORT
LOGOTYPE
LOGOTYPE: NEW
AMERIGO VESPUCCI FLORENCE AIRPORT
LOGOTYPE: DEVELOPMENT
AV
AMERIGO VESPUCCI FLORENCE AIRPORT
LOGOTYPE: WHY BLUE?
#SkyBlue
One of the calmest colors, sky blue inspires selfless love and fidelity. It is non-threatening and promotes a helpful nature that can overcome all obstacles. It is the universal healer. Loyalty Trust and integrity Caring and concern Authority Peaceful and calm.
LOGOTYPE: PANTONE VERSION
100% Pantone Blue 0821
80% Pantone Blue 0821
AMERIGO VESPUCCI FLORENCE AIRPORT
80%
P\Blue 0821
80% Black
C:52, M:0, Y:1, K:0 R:116, G:209, B:234 Web safe: #66ccff
C:0, M:0, Y:0, K:80 R:87, G:87, B:86 Web safe: #666666
Black
AMERIGO VESPUCCI FLORENCE AIRPORT
LOGOTYPE: MONOCHROME VERSION
50%
Black
70%
Black
AMERIGO VESPUCCI FLORENCE AIRPORT
80%
Black
AMERIGO VESPUCCI FLORENCE AIRPORT
LOGOTYPE: COLOR GUIDE
P\Blue 0821
80% Black
C:52, M:0, Y:1, K:0 R:116, G:209, B:234 Web safe: #66ccff
C:0, M:0, Y:0, K:80 R:87, G:87, B:86 Web safe: #666666
70% Black
50% Black
C:0, M:0, Y:0, K:70 R:112, G:111, B:111 Web safe: #666666
C:0, M:0, Y:0, K:50 R:157, G:157, B:156 Web safe: #999999
LOGOTYPE: WRONG USES
AMERIGO VESPUCCI
AMERIGO VESPUCCI
AMERIGO VESPUCCI
FLORENCE AIRPORT
FLORENCE AIRPORT
FLORENCE AIRPORT
AMERIGO VESPUCCI
AMERIGO VESPUCCI
AMERIGO VESPUCCI
FLORENCE AIRPORT
FLORENCE AIRPORT
AMERIGO VESPUCCI
AMERIGO VESPUCCI
AMERIGO VESPUCCI
FLORENCE AIRPORT
FLORENCE AIRPORT
FLORENCE AIRPORT
FLORENCE AIRPORT
Don’t change color Don’t change size Don’t change proportion Don’t change font
LOGOTYPE: TYPOGRAPHY DIN ALTERNATE LOGO
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()= DIN ALTERNATE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()=
BRAND
DIN REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()=
THE BRAND
BRAND: STATIONARY
BRAND: PATTERN
Pattern 1
Pattern 2
Pattern 3
Pattern 4
BRAND: TYPOGRAPHY Typography applicated to the rest of the brand system: (stationary, web, advertisement, billboards...) DIN ALTERNATE BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()= DIN REGULAR
FAMILY FONT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()= DIN LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()= DIN CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789?!.,:;-_&”·$%/()=
BRAND: APPLICATIONS
BRAND: APPLICATIONS
BRAND: APPLICATIONS
BRAND: APPLICATIONS
BRAND: APPLICATIONS
WEB & APP
WEB: ACTUAL WEB
WEB: NEW WEB
APP: NEW APP
FLORENCE AIRPORT
No SIM
15:20
METEO:
100%
23 AMERIGO VESPUCCI FLORENCE AIRPORT
P My Flight PARTENZE 15:50 Londra Alitalia AZ150
GATE
STATO
3
GATE
GO TO
Aeroporto di Firenze
APP: NEW APP
SIGNAGE
SIGNAGE: ICONS
P BINARI / PLATFORMS
1 - 12
SIGNAGE: ICONS
Melanie Pinedo