Social Media Strategy
SUPERFLASH
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CURRENT SITUATION
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STRENGTHS -
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Active contact Youthful approach Continuous connectivity Cross media publishing
WEAKNESSES
- Language barriers - Lack of optimization - Poor content choice
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OPPORTUNITIES -
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Co-marketing strategies New social media opportunity SUPERFLASH app for PC and tablet Improve shared content
THREATS
- CheBanca: l’Italia corrente blog - Unicredit: school collaborations
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Current Website
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Allows users to create profiles, upload photos and video, send messages and keep in touch with people.
FACEBOOK Friday, June 7, 13
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Micro-blogging media to give ‘short bursts of information’ in 140 characters or less.
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Online photo-sharing platform for mobile devices.
INSTAGRAM Friday, June 7, 13
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A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.
PINTEREST Friday, June 7, 13
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Location based social network for mobile devices.
FOURSQUARE Friday, June 7, 13
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SOCIAL MEDIA STRATEGY
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DESCRIPTION
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DESCRIPTION - With SUPERFLASH, customers become part of something greater - Support the idea that SUPERFLASH is more than a bank, it is a community - All the pictures represent groups of young people doing things that appeal to them
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GOALS
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GOALS - Capture user attention with viral and sharable content - Promote the current and upcoming SUPERFLASH events - Increase brand awareness - Get to know customers - Drive traffic to main website
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MOCK-UPS
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Concerts
Events
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Creative Ideas
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SUPERFLASH EVENTS PROMOTED ON FACEBOOK Friday, June 7, 13
A Coffee day with SUPERFLASH Friday, June 7, 13
Movie Night with SUPERFLASH Friday, June 7, 13
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DESCRIPTION
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DESCRIPTION - Serves as a direct link between the client and the bank - Enhances personal relationships - Center of customer service - It reaches a wide scope of our target audience: expresses youth, movement, and freedom
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GOALS
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GOALS - Engage the customer - Keep them updated - news and special offers - Use hashtags, images and videos - Keep it short - Increase the followers - Be retweeted
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MOCK-UPS
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DESCRIPTIONS
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DESCRIPTIONS 1. Employee Connection with customers - SUPERFLASH employees post images about their workday - Immediate interaction between workers and customers - Feeling of involvement from customers - Create SUPERFLASH community - Encourage transparency and trust in SUPERFLASH
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Examples
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Examples
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DESCRIPTIONS 2. Inspirational words - SUPERFLASH related words of the day to encourage followers to post - Keep the name SUPERFLASH in their minds all throughout the day - Encourage interaction in different and unexpected ways - Create SUPERFLASH community
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Example
#SUPERDUOMO Friday, June 7, 13
GOALS
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GOALS - Reinforce SUPERFLASH as a safe bank due to its transparency - Attract young multicultural/international people - Engage clients with the bank directly and with each other - Constant communication in many different ways
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MOCK-UPS
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DESCRIPTION
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DESCRIPTION - SUPERFLASH stores have blue walls for photo shooting and background replacement - A computer or reflex camera to take pictures - Customers choose the background they want - After B&W filtering and adding SUPERFLASH logo; published on Pinterest and Facebook
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GOALS
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GOALS - Encourage people to follow Pinterest and Facebook pages - Give another reason for costumers to visit the SUPERFLASH store - Let costumers associate “super” adjectives with SUPERFLASH
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MOCK-UPS
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FOURSQUARE
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DESCRIPTION
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DESCRIPTION 1. EXPERIENCE - SUPERSOCIAL: - Event in P.Signoria or in the store - Every 1 check-in = 1 euro for a social cause donated by SUPERFLASH, or every 10/50/100 check-ins a reward
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DESCRIPTION 2. REWARD - SUPERDEAL: - Check-in at any SUPERFLASH point, Sanpaolo, eg. McDonalds and tag SUPERFLASH - Customer will receive a discount on the Bonus Deals provided already by SUPERFLASH (McDonalds discount, gift, etc)
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Door Sticker
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DESCRIPTION 3. EXPERIENCE & REWARD - SUPERFUN: - A Fiorentina shirt or a ticket for the stadium are awarded once a customer becomes the Mayor.
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DESCRIPTION 4. AWARD A BADGE + PIN - SUPERSAVER: - Badge created to reward customers who check-in SUPERFLASH - The customer will also receive the SUPERSAVER pin to be collected at any SUPERFLASH point
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Badges
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SuperPins
Saver
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SuperSaver
SuperDuperSaver
GOALS
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GOALS - Create community - Encourage customers to participate and engage with SUPERFLASH employees - Spread the name and image of the brand as a ‘cool and fun’ company to be a part of - Share thoughts, news, tips about the company
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MOCK-UPS
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GUIDELINES
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GUIDELINES Friday, June 7, 13
Cover and Profile pics - Main Colors: orange (R-235, G-102, B-8) and black (R-0, G-0, B-0) - Follow the social media dimensions. Cover Photos - Black and White pictures - Use photos of groups of people to show the community sense - Create interaction between Cover Photo and Profile pic Profile pics - SUPERFLASH logo - For promoting events add items on the logo Other - SUPERFLASH always communicated in capital letters. - Add links of their website and Twitter on the About page - Mention that SUPERFLASH is a part Intesa SanPaolo Bank. - Content types: video ads, tips for clients how to save money in Florence - Videos no longer than :30 sec
GUIDELINES Friday, June 7, 13
- The tone of voice used should be young, engaging, mature, intelligent, and fun. - The posts should be short, to the point and eye-catching. - All communication should be in both Italian and English language. - The profile picture should include the SUPERFLASH logo. - The header picture used should be the same as uploaded background picture to ensure consistency across different mediums. - All pictures should be in B&W with the slogan clearly visible. - Avoid references to drugs, sex, alcohol and curse words - The content should be consistent/similar with those on the other SUPERFLASH social media networks.
IED FIRENZE
THANK YOU
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