Follow the beat. Discover the unknow. Be the interaction.
Interior design: Eni Jekic _ Marama Lazaar _ Beatrice Pacini Professors: Elisabetta Grassi _ Federico Freddi _ Florenzo Capogrosso Coordinator: Cecilia Chiarantini Fashion marketing and communication: Ilaria Bonfiglioli _ Giulia Lizzi Professors: Claudio Marenco Mores _ Claudia Gelosa Coordinator: Gabriele Goretti
ADIDAS GROUP
INTERACTIVE WALL
Beats Creativity Hand Made Experiences
Sport Challenge Roughness Motivation
CONCEPT
New shopping experience
Inspire people with sport
Interactive retail
New advetures
Personalisation
Sport culture
Street style
Challenges
Music
Interaction
Let the music inspire your style
MAKE A PATTERN FROM YOUR BEATS
Your favorite beats or play music
A pattern from the beats
It on your Adidas shoes
YOU CAN MIX A LOT OF VARATIONS
FUKSAS CHURCH
Floating structure
STRUCTURE INSPIRATIONS
PADEL STRUCTURE
Padel structure
Holding frame Bases
FLOATING CANVAS
OSB panels
Paint concrete effect
Adidas Factory is a pop-up retail inspired by contemporary urban street style.
3 2
1
FLOOR PLAN 1. MUSIC STATION 2. MUSIC PLAYAIR 3. INTERACTIVE WALL
MUSIC STATION
Digital screen
Headphones
Projector
MUSIC PLAYAIR
Digital instrument
Headphones
Projector
INTERACTIVE WALL
SHOES CONTEST
HOME DELIVERY
CUSTOMIZE THE ADIDAS SHOES
SEND IT TO THE PRODUCTION TEAM
RECEIVE YOUR CRAFTED SHOES HOME
CONNECT THE WORLD WITH SPORT
COLOURS - PATTERN
MODULAR INTERACTIVE FLOOR Semi-opaque engraved PLEXIGLASS PIXEL PUSHER
&
IRGB LED
OUTDOOR 60
60 480
MDF 120
INDOOR
INSOLE CUSTOMISATION
ry: new fotball shoes ++ football player on th
SCAN YOUR FOOT
DISCOVER YOUR IDEAL SHOES
CHOOSE YOUR PATTERN
SEND IT TO PRODUCTION
55.5
133
222 45
5
239 60
60
5
233
SHOES BOXES EXHIBITION
19
2
26
50
PROMOTION
THANK YOU
FOR YOUR ATTENTION