Entrepreneurs’ Network

Entrepreneur’s Network – 5:30PM, Tuesday, September 21

Market Assessment for Entrepreneurs

Main Event starts at: 7:00PM EDT Online Networking begins at: 5:30PM EDT

ENET is pleased to present this event as an online webinar! Use the link below to pre-register! Register Here: https://boston-enet.org/event-4401508/Registration

(Please note capacity is limited so pre-registration is necessary)

Many exciting new products have multiple applications. To assess new markets, entrepreneurs need to balance multiple considerations such as importance to the customer, market size, ease of sales, development/deployment costs and product differentiation. This session will discuss how experts prioritize these elements of a market assessment and their advice on how to approach a market assessment project. This is intended to guide entrepreneurs in choosing which markets to target first and identify the keys to success as they go to market with their target customers.

There will be more than an hour of online networking via Zoom, available to registrants before the meeting, and a half hour networking post-meeting, that would give attendees the chance to “meet” virtually the speakers and moderator.

Agenda:

5:30 – 6:45 – Networking on Zoom 7:00 - 7:10 PM - ENET Chairperson’s announcements 7:10 - 7:25 PM – eMinute Pitch - Up to 3 Startup companies’ presentations 7:25 - 8:10 PM - expert speakers on the night’s topic 8:10 - 8:30 PM – Moderator and Audience Q & A with the speakers 8:30 – 9:00 PM - Networking on Zoom (all times are USA Eastern Daylight time)

A question and answer session will follow the panel discussion, and panelists will be available afterward for responses to individual questions.

Speakers:

John Long, Thought Partner Satoe Solutions, Inc. John is a results driven, performance focused business management executive with over 14 years of leadership and management experience across a range of organizations, from military and government, to startups and Fortune 100 companies. I have proven leadership skills to lead teams while mentoring and developing peers and subordinates. I am known for deep insight, innovative problem solving, and the ability to quickly hone in on the key issue. I am passionate about bringing innovation to market and creating large scale impact. https://www.linkedin.com/in/johnglong/#

Bruce Berger, Business Management Consultant Highly accomplished Senior Executive with over 30 years of direct experience in North America, Europe and Asia; Successful company outcomes in a wide variety of markets and industries; Excels in strategic direction, driving growth, operational excellence, team building, fund raising and Board management in venture backed and publicly traded companies; Adept at accelerating growth through keen strategic focus and execution; Experienced in corporate business development activities leading to successful acquisitions of both hardware and software based companies; Extensive background in start-up, early stage and turnaround situations; Strong leadership and interpersonal skills. Passionate about building businesses and communities. https://www.linkedin.com/in/bruce-berger2437/

Moderator and Organizer

Peter Kirkwood, Strategy Advisor at InformedHC Strategy leader with proven ability to accelerate growth with a focus on important triggers/levers from planning to execution.