IESE Business School INSIGHT No. 159

Page 72

Thinking out of the box

illustrations :

Redondo

When the product offer isn’t clear, change the way people think about it.

70 | IESE Business School Insight | no. 159

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Lessons from 9/11: Operations in times of crisis

15min
pages 62-71

Thinking out of the box

18min
pages 72-83

Pianist Ignasi Cambra is upbeat about the future

8min
pages 56-61

Three experts bust the myths on teleworking

8min
pages 52-55

Eghosa Oriaikhi Mabhena says you may have to pound on the door and not wait for opportunity to come knocking

7min
pages 44-47
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.