Iffort Case Studies
November 2, 2011
Project Overview – Development of an e-‐commerce portal for an Adventure Sports Store Background Our client adventure18.com is a well known adventure sports shop having multiple stores in Delhi. They were looking to build an online presence for their store which would provide a platform extension to them and also help them tap the online community of adventure enthusiasts, sports lovers and more. The client already had an online portal, however the website was static, lacked the basic features and functionality and was not creating any conversions for the client (leads etc). During the preliminary assessment, we reviewed their current website and observed the issues with the site. In our recommendation it was imperative for the client to have presence as an e-‐commerce portal considering the nature of their business.
Responsibility
Iffort was responsible for end-‐to-‐end design and development of the website. Since we had extensive experience with Joomla, we chose the same as the base Content Management System for development of adventure18.com.
Activity goals: • • • • • • •
Build a visually appealing site which is easy to navigate Integrate e-‐commerce functionality in the website thereby allowing users Implement payment gateways Incorporates rich multimedia content (slideshows, images etc.) Allow dynamic updating of content which enables addition of products Create role based access for users of the website who manage backend content Host the website and provide full post-‐development support
Platform CMS: Joomla Programming Language: PHP Not to be shared or replicated without prior permission. © Iffort
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Iffort Case Studies
November 2, 2011
Database: MySQL Framework: Jquery Others: Javascript, XHTML, CSS
Time-‐Frame Month
1
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Problem Req. Recognitio Analysis n & BU 0.25 months
System Design
Prototypin g
0.25 months
Developm ent
Release Test
System Maintena nce
1.0 months
The core website was developed in a period of 6 working weeks which included discussions with the client, requirements gathering, design and actual development. Beyond the above, our team dedicatedly spent two weeks to discuss with Indian payment gateway providers, file application forms and do subsequent integration. Part of this activity was executed in parallel to the initial phases of the website. Being an e-‐commerce website, we spent another two weeks in addition of products, editing raw images, updating categories etc. The overall project was completed in 2.5 months.
Site Features • • • • • • •
Dynamic banner gallery on the home-‐page Separate sections for Special offers and New arrivals Discount code for site wide purchase Product menu categorization: According to Sport and According to Catalog Product zoom functionality User registration option Photo-‐gallery
Outcome At the time of writing this case-‐study, the portal has become a significant source of revenue for the brand with fair amount of sales being generated online on a daily basis. Not to be shared or replicated without prior permission. © Iffort
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