2013 - 2014 SOCIAL MEDIA CALENDAR
AUGUST ‘13 SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY 1
FRIDAY 2
SATURDAY 3
Lighten up! Share a funny, appropriate joke or funny video that has circulated your office.
4
5
6
Share an original blog post. Remind your fans to repost it to their walls!
7
8
9
Share a great before and after photo.
End the week with a positive testimonial or a tip from a patient.
10
SUNDAY 11
MONDAY 12
TUESDAY 13
WEDNESDAY 14
Don’t forget to suggest your page to all of your friends. Ask your staff members with Facebook profiles to do the same.
18
25
19
26 The end of August is right around the corner! Remind patients of any specials ending this month.
20
21
Don’t forget to post any August promotions or available rebates. Include the offer’s expiration date to create an urgency.
Share a picture of you or your team between appointments. Your fans will love seeing you busy and feeling like a part of the action.
27
28
It’s almost back-toschool time. Share the supply drive of a local organization or school.
THURSDAY
FRIDAY
15
16
Share an album of your before and after photos.
Share a helpful/ interesting article.
22
23
SATURDAY 17
24
Share an original blog post.
29
30
31
SEPTEMBER ‘13 SUNDAY 1
8
MONDAY 2
TUESDAY
WEDNESDAY
3
4
Labor Day
Advertise a back-to-school special for mom.
Post a positive testimonial or ask your fans to email you a testimonial if they’ve had a good experience at your practice. Let them know it will be posted to your Facebook page.
9
10
11
It’s Monday! Share a motivational quote to get people excited for the week to come.
Share a helpful article. Tag the source’s name in the post to link to its page. This will help gain more exposure.
THURSDAY 5
FRIDAY 6
SATURDAY 7
Share an original blog post.
12
13
Did You Know? Share a credentialing fact about your primary provider.
14
SUNDAY 15
22
MONDAY 16
TUESDAY 17
It’s Skincare Awareness Month, share a tip!
Share a before and after photo with great results.
23
24
Share a flyer for any upcoming specials or end of the month deals.
29
30
WEDNESDAY 18
THURSDAY 19
FRIDAY 20
SATURDAY 21
Share a video of your team members prepping for treatments during the day to show the “behind-thescenes” action.
25
26
27
Share a video testimonial.
Quiz your fans! Share a before and after photo, and ask them what procedure they think created the results.
28
OCTOBER ‘13 SUNDAY
MONDAY
TUESDAY 1
WEDNESDAY 2
THURSDAY 3
7 Start prepping for your holiday promotions now. Call IF Marketing to ask about holiday cards. Encourage fans to register to receive a holiday card on your Facebook landing tab.
8
9
4
SATURDAY 5
Remind your fans to follow you on your other social media platforms, too!
Share an original blog post.
6
FRIDAY
10
11 Share a helpful article. Tag the source’s name in the post to link to its page. This will help gain more exposure.
12
SUNDAY 13
20
27
MONDAY
TUESDAY
14
15
Columbus Day
Did You Know? Share a credentialing fact about your primary provider.
21
22
Make this week “trick or treat” week. Ask your fans to guess whether concepts about common procedures are fact or fiction.
Share a myth!
28
29
Share a video of a live treatment.
WEDNESDAY 16
23
THURSDAY 17
18
It’s Breast Cancer Awareness Month. Include a pink ribbon in your profile picture to show your support.
Share a great before and after photo.
24
25
Share a fun and surprising truth!
30
FRIDAY
31
It’s Halloween! Post a picture of your staff’s costumes, office decorations or (empty) candy bowl.
SATURDAY 19
26
NOVEMBER ‘13 SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY 1
SATURDAY 2
Welcome your fans into November! Did you know it’s National Healthy Skin Month?
3
4
Daylight Savings Time. Set your clocks back one hour.
Post a positive testimonial or video testimonial.
5
6
7
8
Share an original blog post.
Remind your fans about Veterans Day on Monday, and thank your veterans.
9
SUNDAY 10
17
MONDAY 11
TUESDAY
WEDNESDAY
12
13
Veterans Day
Share a helpful article or video.
Did You Know? Share a credentialing fact about your primary provider.
18
19
20
THURSDAY 14
25 To prepare for Thanksgiving, share one consented thank you card or video from a patient each day this week.
26
27
21
The first day of Hanukkah
16
22
23
Share an original blog post.
28
29
Thanksgiving
Ask your fans about their Thanksgiving and what they did.
Schedule your Happy Thanksgiving posts. Share a thank you card.
15
SATURDAY
Share any current promotions in your office.
Post a statistic about a procedure to credential the treatment.
24
FRIDAY
30
DECEMBER ‘13 SUNDAY 1
MONDAY 2
TUESDAY 3
Get your fans motivated for the week! Share a motivational quote or song lyric to inspire them.
8
9 Get your fans thinking about prepping for holiday parties. Ask for outstanding recipies to use at your own office holiday party.
WEDNESDAY 4
THURSDAY 5
Post a positive testimonial or video testimonial.
10
11 Remind your fans that it’s time to come in for any last minute treatments before their holiday parties begin.
FRIDAY 6
SATURDAY 7
Share an original blog post.
12
13
Share pictures of any holiday community service efforts that your staff may do.
Remind your fans about any holiday promotions or registering for a holiday card from your office.
14
SUNDAY 15
MONDAY 16
TUESDAY 17
Did You Know? Share a credentialing fact about your primary provider.
22
29
23
WEDNESDAY 18
THURSDAY 19
Share a helpful article.
24
Wish your fans a happy holiday season.
Christmas Eve
30
31
Wish your fans a happy New Year’s Eve. Ask about their New Year’s resolutions.
25
Christmas
26
FRIDAY
SATURDAY
20
21
Share pictures of your holiday party, ugly sweater contest, or staff snowball fight. Your fans want to see your team’s winter traditions.
First Day of Winter
27
28
Remind your fans that it’s time to come in for any last minute New Year’s Eve treatments. Make sure they start their new year with a fresh look and outlook.
JANUARY ‘14 SUNDAY
MONDAY
TUESDAY
WEDNESDAY 1
THURSDAY 2
6
7
Share an interesting beauty or aesthetic medical article that your patients would enjoy.
Ask if everyone is still on track for their New Year’s Resolutions.
8
3
SATURDAY 4
Share a consented before and after photo with great results.
Wish your fans a Happy New Year’s Day.
5
FRIDAY
9
10
Debunk a common beauty myth.
11
SUNDAY 12
MONDAY 13
TUESDAY 14
Did You Know? Share a credentialing fact about your primary provider.
19
20
WEDNESDAY 15
27
Share an original blog post.
16
21
22
FRIDAY 17
23
24
Share an interesting beauty or aesthetic medical article that your patients would enjoy.
28
29
SATURDAY 18
Share a consented testimonial from one of your happy patients.
Promote any services that may be better suited for the winter.
Martin Luther King Day - Share an inspiring quote.
26
THURSDAY
30
31
25
FEBRUARY ‘14 SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY 1
2
3
4
What promotions or rebates will be available at your office this month?
Promote a service that will ensure that your fans are Valentine’s ready.
5
6
It’s American Heart Month. Share a tip for a healthy heart and overall glow.
7
8
SUNDAY 9
MONDAY 10
TUESDAY 11
WEDNESDAY 12
Share an original blog post.
16
23
17
18
Presidents’ Day
Share an album of pictures of your clinic. Make sure that they look attractive and highlight how comfortable someone would feel in your space.
24
25
Share an interesting/ helpful health article.
Post a consented before and after photo.
19
THURSDAY
FRIDAY
13
14
Share a video testimonial from a consented patient.
Wish your fans a Happy Valentine’s Day.
20
21
Ask your fans for blog post ideas. What questions do they have about your services?
26
27
Share a status about something interesting you’ve done this week.
28
SATURDAY 15
22
MARCH ‘14 SUNDAY 2
9
Daylight Savings Time. Set your clocks ahead one hour.
MONDAY
TUESDAY
3
4
Share a written testimonial from a consented patient.
Did You Know? Post a credentialing fact about your practice.
10
11
Share a consented before and after photo with great results.
WEDNESDAY 5
THURSDAY 6
FRIDAY 7
SATURDAY 8
Remind your fans to turn clocks forward. Daylight Savings Time begins on Sunday.
12
13
14
Remind your fans to follow you on other social media platforms! (Provide links!)
Remind your patients to wear green on Monday! The 17th is St. Patrick Day
15
SUNDAY 16
23
MONDAY
TUESDAY
17
18
St. Patrick’s Day
Share a credentialing accomplishment. Have you been published? Win an award? Were you mentioned in your local newspaper?
24
25
Share an original blog post.
30
31
WEDNESDAY 19
THURSDAY 20
FRIDAY
SATURDAY
21
22
27
28
29
Share a patient-topatient tip (Hint: Ask about IF’s patient tip binder to help patients with tips from peers.)
Remind your followers to share your posts with their friends.
Share an original blog post.
26
APRIL ‘14 SUNDAY
MONDAY
TUESDAY 1
WEDNESDAY 2
THURSDAY 3
7
8 Try a contest. Place a promo code in a hidden place on your website. Ask fans to search for it to win an exclusive one-time offer.
9
4
SATURDAY 5
Post a video response to a common question about a procedure.
Poll your followers to discover their favorite treatment.
6
FRIDAY
10
11
Prepare your patients for the warm months ahead. Get them in for a laser treatment now!
Share an interesting article about beauty or health.
12
SUNDAY 13
MONDAY 14
TUESDAY 15
Passover Begins
20
21
22
Easter
Remind your fans that Tuesday is Earth Day. Share a picture of anything your team does to stay green.
Earth Day
27
28
29
Share an original blog post.
WEDNESDAY
THURSDAY
FRIDAY
16
17
18
Share a favorite motivational or inspiring quote.
Share a consented before and after photo with great results.
Good Friday
23
24
25
Share a community women’s or beauty event. Use it as an opportunity to network, gain exposure for your own practice, and cross-promote someone in the community.
30
SATURDAY 19
26
MAY ‘14 SUNDAY
4
MONDAY
5
Tell your fans about any current promotions at your practice.
TUESDAY
6
WEDNESDAY
7
THURSDAY
FRIDAY
1
2
Poll your fans on which service would make a great gift for a friend or loved one.
Share a photo from your most recent travels. Help your fans get to know you.
8
9
Share an interesting or helpful article.
Wish all of your fans a Happy Mother’s Day Weekend. Share the best words of wisdom your mother ever gave you.
SATURDAY 3
10
SUNDAY 11
MONDAY 12
TUESDAY 13
25
14
THURSDAY 15
19
26
Wish your fans a happy Memorial Day. Ask them about their plans.
20
27
FRIDAY 16
SATURDAY 17
Show a consented before and after picture. Quiz your fans on what treatment caused the result.
Share an original blog post.
Mother’s Day
18
WEDNESDAY
21
22
23
Remind your fans to suggest your page with their friends.
Post a status about something interesting you’ve done this month. If you have pictures, even better.
Share an original blog post.
28
29
30
Share a patientfriendly joke. Make your fans smile.
Share a consented before and after photo with great results.
24
31
JUNE ‘14 SUNDAY 1
MONDAY 2
TUESDAY 3
WEDNESDAY 4
Share a video of a live, consented treatment.
8
9
10
11
Share a written or video testimonial from a consented patient.
THURSDAY
FRIDAY
5
6
Share a helpful beauty or health article.
Share any promotions for this month.
12
13
Post a photo of you traveling or doing something personal or unexpected.
SATURDAY 7
14
SUNDAY
MONDAY
15
16
Father’s Day
Help your fans get to know your staff by posting an album of photos of each team member with one of your products they would never travel without.
22
23
TUESDAY 17
24 If you have any promotions that end this month, remind your fans that they should make appointments now to receive the benefit!
29
30
WEDNESDAY 18
25
THURSDAY 19
26
FRIDAY
SATURDAY
20
21
The 1st Day of Summer is on Saturday. Remind everyone to practice healthy summer habits: sunblock, sunglasses, and plenty of water.
1st Day of Summer
27
28
Share an original blog post.
Ramadan begins
JULY ‘14 SUNDAY
MONDAY
TUESDAY 1
WEDNESDAY 2
July is UV safety month, remind your fans how to be preventative in taking care of their skin.
6
7 Tell your staff to email you their favorite vacation pictures by Friday for a Facebook photo album later this month.
8
Share an original blog post.
9
THURSDAY
FRIDAY
3
4
Ask your fans for great recipes for 4th of July BBQs. Schedule a “Happy Independence Day” post for the 4th.
Independence Day
10
11
Showtime! Share a live treatment that is suitable for the summer months. Now is an important time to push non-surgical treatments other than laser treatments.
Do you have any rebates or promotions in your office right now? Share with your fans.
SATURDAY 5
12
SUNDAY 13
MONDAY 14
TUESDAY 15
WEDNESDAY 16
Share a beauty tip for the summer. Encourage your fans to share their tips, too.
20
21
22
23
Share a video response to a Q + A. Remind your fans that they can send in questions for your videos and blog posts, too.
27
28
29
Share an interesting/ helpful article with your fans. Ask them their opinions on the story.
30
THURSDAY
FRIDAY
17
18
Share a photo album of your staff’s favorite vacation photos. Tell each member’s position on your team and a story to go along with their picture.
Share a positive testimonial from a patient.
24
25
Remind your fans that it’s their last opportunity to take advantage of any summer promotions.
Poll your fans about their summer beauty routines. Do they change their habits? Use it as an opportunity to cater differently to your demographic.
31
SATURDAY 19
26
August 2013 SUN MON TUES WED THUR
6
7
September 2013 SUN MON TUES WED THUR
October 2013
FRI
SAT
FRI
SAT
SUN MON TUES WED THUR
FRI
SAT
1
2
3
1
2
3
4
5
6
7
1
2
3
4
5
8
12 13 14
8
9
10
11
12
13 14 15 16
17
18 19
4
5
9
10
8
9
10
11
11
12 13 14 15 16
17
15 16
17
18 19 20 21
6
7
18 19 20 21 22 23 24
22 23 24 25 26 27 28
20 21 22 23 24 25 26
25 26 27 28 29 30 31
29 30
27 28 29 30 31
November 2013 SUN MON TUES WED THUR
6
7
December 2013 SAT
1
2
1
2
3
4
5
8
9
8
9
10
11
12 13 14
15 16
17
18 19 20 21
3
4
5
10
11
12 13 14 15 16
17
18 19 20 21 22 23
24 25 26 27 28 29 30
SUN MON TUES WED THUR
January 2014
FRI
FRI
SAT
6
7
SUN MON TUES WED THUR
FRI
SAT
1
2
3
4
8
9
10
11
12 13 14 15 16
17
18
5
6
7
22 23 24 25 26 27 28
19 20 21 22 23 24 25
29 30 31
26 27 28 29 30 31
February 2014 SUN MON TUES WED THUR
March 2014 FRI
SAT
SUN MON TUES WED THUR
April 2014 FRI
1 6
7
FRI
SAT
1
1
2
3
4
5
8
9
10
11
12
13 14 15 16
17
18 19
3
4
5
8
2
3
4
5
9
10
11
12 13 14 15
9
10
11
12 13 14 15
16
17
18 19 20 21 22
16
17
18 19 20 21 22
20 21 22 23 24 25 26
25 26 27 28 29
27 28 29 30
/30 24/31
23
May 2014 SUN MON TUES WED THUR
6
7
7
SUN MON TUES WED THUR
2
23 24 25 26 27 28
6
SAT
8
6
7
June 2014 SUN MON TUES WED THUR
July 2014
FRI
SAT
FRI
SAT
SUN MON TUES WED THUR
FRI
SAT
1
2
3
1
2
3
4
5
6
7
1
2
3
4
5
8
12 13 14
8
9
10
11
12
13 14 15 16
17
18 19
4
5
9
10
8
9
10
11
11
12 13 14 15 16
17
15 16
17
18 19 20 21
6
7
18 19 20 21 22 23 24
22 23 24 25 26 27 28
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25 26 27 28 29 30 31
29 30
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