How to make a Thanos?

04CLIMATE CHANGE HOW TO MAKE A THANOS? :

Belief VS Behavior Do you think that it is axiomatic (undeniable/ unquestionable) to behave as you believe? Then let’s take a look at these questions:

Do you know that plastic bags are harmful to the environment?

Do you know that car fumes contribute to climate change? I think the answer is ������.

Okay let’s take a look at those:

The answer is probably ���� So, as you see, you can behave in a way different from what you believe.

Do you use alternatives to plastic bags (paper bags for example)? Do you walk / bike instead of using cars?

Earth’s climate has changed over the past century. The atmosphere and oceans have warmed, sea levels have risen, and glaciers and ice sheets have decreased in size. The best available evidence indicates that greenhouse gas emissions from human activities and behaviors are the main cause. Continuous increases in greenhouse gases will produce further warming and other changes in Earth’s physical environment and ecosystems. Climate change has impacts on ecosystems, coastal systems, fire regimes, food and water security, health, infrastructure and human security. The impacts will vary from one region to another and, in the short term, can be both positive and negative. In the future, the impacts of climate change will intensify and interact with other stresses. If greenhouse gas emissions continue to be high, it is likely that the human-induced component of climate change will exceed the capacity of some countries to adapt.

The solution is to modify people’s

behavior. In this article, we will learn

how

to Keeper). make a Thanos (Balance

W WH HA AT T W WO OR RK KS S? ?

Your target audience Behavior change experts suggest that before you begin designing a program for a target audience “Give up everything you think you know about them. You will need to research your audience to work effectively with

them. Find out about their

responsibilities, aspirations, values,

behaviours, about, the what they are unhappy

obstacles they face,

how they perceive climate change and what they feel confident and not so confident doing. Conducting surveys or informal focus groups are some ways in which you can achieve this.

Create visual images When discussing the threats of climate change make sure they are easy for the audience to visualize. People are more concerned about threats that can be easily imagined and often discount threats that are too general or distant (e.g. rising sea levels). Using visuals wherever possible can help to avoid this problem.

Keep it personal If I’m living in Minya, why should I really be concerned about sea levels rising in Alexandria? Audiences want to know how climate change relates to them. Wherever possible show the audience how this issue will affect them, their children, their house, their pocket, their leisure activities, their street, their region, their country, etc.

Choosing a credible and respected speaker The credibility and respectability of the speaker are more important than the content presented. If your audience has no awareness of climate change, then they will decide what they think is true and false based on what they think of the speaker. The audience must trust the speaker and see them as someone worth listening to before they will hear what they are actually saying. Whom should you pick as a speaker? A scientist? A celebrity? It all comes down to your target audience and whom they respect and perceive as credible.

Social Norms When a new idea arrives, most people look to others (particularly influential figures in society) for guidance and clues on how to behave. When they do this they are looking to see what the social norm is. Social norms teach us how most people around us behave and also alert us to what is punished and sanctioned in society.

“Norms are a powerful tool for conservation. No one wants to be the sucker, conserving and using less when their neighbors aren’t” .

W WH HA AT T D DO OE ES SN N''T T W WO OR RK K? ?

“The best way to know what to do is to know what to avoid .

Pure information campaigns Many behavior change programs bombard participants with information. However, these programs fail eventually. Why? As research indicates that pure information campaigns have minimal effect on behavioral changes (i.e. having a high level of awareness of climate change does not necessarily translate into a concern or taking personal action). Nevertheless, information remains the main pillar for communicating both; the problems' existence and the presence of a practical solution. All of which helps in identifying the costs of inaction and the benefits of taking action. Once the audience fully comprehends the information given they feel the sense of urgency to adjust their actions to help the environment. However, information must therefore be combined with other practical strategies to keep the audience engaged and prevent them from boring out.

Monetary rewards There is a belief that you can change behaviors by showing people how their actions can save or earn them money. Research suggests that this idea is overrated and alone may not lead to behavior change.

Telling people what to do Think of a time someone told you what to do. How did you react? You probably didn’t like it much. For this reason, we must avoid telling an audience what to do at all costs. It is far more effective for people to request information and voluntarily change their behavior.

Poorly targeted programs If you are trying to close down a coalfired power plant, would you speak to a group of preschool children? What about a group of climate skeptics? It is important to target your program to the right audience to obtain the desired behavior change.

Finally, life is hard and difficult. But when you change your attitude, you change your behavior. When your behavior changes, so do your results.

“The Climate Change Needs A Behavior Change”