ABOUT IF Iford Arts is a small but quietly radical company that is known for its opera performances, proms and concerts in intimate and beautiful settings. This unique character, along with our young artists programme and educational and outreach work, has given Iford Arts national recognition and a renowned reputation for excellence.
THE DIFFERENCE BETWEEN FOR SALE AND SOLD
However, a global pandemic and a change in circumstances forced us to rethink everything and reimagine our work for a new world. Iford Arts core activity is producing opera, and over the last six months, we found ourselves asking ‘What If? What if our music was open to all? What if our productions went beyond the music? What if our productions were a force for good? We knew we could build back better, with a company that addressed the systemic issues and set important new principles for the industry. We wanted to challenge how things have always been done and make our work more creative, fair and relevant to society again.
Welcome to If Opera We’re excited about the future. If Opera is a company that blends the best of the old with the best and most exciting of the new. We’ll still be producing our fabulous picnic proms, concerts and operas in traditional and stunning locations but we’ll also pioneer new, startling and innovative stages. Our repertoire is varied and bold, providing experiences that range from the familiar to the unexpected, and everything in between. Our performers will be at the heart of everything we do, with a repertory ensemble rich in emerging and re-emerging talent. It’s going to take courage but we know we can make a change. Come with us on this exciting new chapter in our evolution and learn more about the benefits of becoming a patron and our membership options. Sign-up for news at ifopera.com
Michael Volpe OBE Executive Director
LOCAL KNOWLEDGE At Carter Jonas we pride ourselves on knowing our local area inside out. Whether it’s the class sizes of the schools or the best place to enjoy Sunday lunch, we’ve built our business around being one of the locals - wherever you find us. Time and time again, it’s the difference between ‘for sale’ and ‘sold’. Whether you’re selling, letting or buying, we can make the difference. 01225 747250 | david.mackenzie@carterjonas.co.uk | carterjonas.co.uk 22
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